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Digital Advertising Revenue Market Projected To Reach $460 Billion By 2024

Retrieved on:

Friday, January 21, 2022

PALM BEACH, Fla., Jan. 21, 2022 /PRNewswire/ -- Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising. A report from Statista projects that Nearly 356 billion U.S. dollars were spent on digital advertising in 2020. This figure is forecast to increase at a rapid pace in the upcoming years. According to the latest projections, digital advertising revenue will amount to 460 billion U.S. dollars by 2024. The Statista report said: "The United States is the largest digital advertising market in the world, as the country had the highest revenue in the digital advertising market in 2020 – an estimated 137 billion U.S. dollars. About four out of ten dollars invested in ads in the country were devoted to digital advertising. Digital advertising spending in the U.S. is projected to grow in the next few years, as sources expect the total spending on digital advertising to reach nearly 153 billion U.S. dollars by 2024. In terms of industries, the retail industry invests the most on digital advertising in the country. As of 2019, this particular industry accounted for 22 percent of all digital advertising spending in the U.S. The automotive and the financial services industries held about 12 percent of the share, respectively." Active companies in the markets today include: Mobiquity Technologies, Inc. (NASDAQ: MOBQ), The Trade Desk (NASDAQ: TTD), Magnite (NASDAQ: MGNI), Amazon (NASDAQ: AMZN), Roku, Inc. (NASDAQ: ROKU).

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The Statista report said: "The United States is the largestdigital advertising marketin the world, as the country had the highest revenue in the digital advertising market in 2020 an estimated 137 billion U.S. dollars.
Digital advertising spending in the U.S. is projected to grow in the next few years, as sources expect the total spending on digital advertising to reach nearly 153 billion U.S. dollars by 2024.
The Statista report continued: "Search advertising is the most profitable and most promising digital ad format in the U.S. , accounting for the majority of all digital advertising revenue generated in the country.
While Google generated about 147 billion U.S. dollars in revenue through its digital advertising channels, Facebook's digital revenue stood at 84 billion U.S. dollars.

Shoppertainment Pioneer Firework Adds Senior Executives Hailing from Google, Snap, American Express, and Albertsons to Its Growing Leadership Team

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Wednesday, January 19, 2022

These four, seasoned executives join the Firework team during a period of explosive growth.

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These four, seasoned executives join the Firework team during a period of explosive growth.
Suzanne Strasser Grant has joined Firework as its new SVP, Global Head of Agency and Strategic Partnerships.
Before Firework, Strasser Grant's decorated career has included leadership roles at global powerhouses Google, Snap, NBCU and Uber.
Prior to joining Firework, Wang held multiple leadership roles at American Express, most recently heading up their U.S.

Candle Media Appoints Salil Mehta as Chief Financial Officer and Brent Weinstein as Chief Development Officer

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Thursday, January 13, 2022

Candle Media (Candle), the next-generation media company run by Kevin Mayer and Tom Staggs and backed by investment capital from Blackstone has hired veteran media executives Brent Weinstein and Salil Mehta as Chief Development Officer and Chief Financial Officer, respectively.

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Candle Media (Candle), the next-generation media company run by Kevin Mayer and Tom Staggs and backed by investment capital from Blackstone has hired veteran media executives Brent Weinstein and Salil Mehta as Chief Development Officer and Chief Financial Officer, respectively.
Weinstein will oversee new business development with an emphasis on social media, creator economy, ecommerce and Web3-centric opportunities.
Weve known both Brent and Salil for many years and they are a fantastic addition to our core team at Candle, said Mayer and Staggs.
Salil Mehta, one of the industrys most versatile executives, will bring a wealth of financial, strategic and operating experience to Candle.

James Cromwell voices Bigfoot in Veganuary’s new ad encouraging everyone to cut their carbon footprint

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Monday, December 27, 2021

Christmas, City, Water, Diet, YouGov, Climate change, Heel, Restaurant, Oliver Cromwell, Carbon, NBCU, Social media, Sewage, PSA, HULU, GLOBE, Veganuary, Global

LOS ANGELES, Dec. 27, 2021 (GLOBE NEWSWIRE) -- Veganuary, the non-profit encouraging people to try vegan for 31 days, is launching an advertisement that shows Bigfoot voiced by actor James Cromwell signing up for Veganuary to help cut his carbon Bigfoot-print.

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LOS ANGELES, Dec. 27, 2021 (GLOBE NEWSWIRE) -- Veganuary, the non-profit encouraging people to try vegan for 31 days, is launching an advertisement that shows Bigfoot voiced by actor James Cromwell signing up for Veganuary to help cut his carbon Bigfoot-print.
The ad, produced by Kilogramme Animation Studio, shows Bigfoot living alone in the woods, feeling disconnected from the world and the scenes of climate change he sees on social media.
Cromwell, star of Succession, Six Feet Under and the Christmas classic Babe, says: Do the planet and yourself a favor.
And hopefully, as bigfoot does in the video, theyll see that taking collective action feels great!

New AirFirst Platform from VCC Provides Do-It-Yourself Solution for Top-Quality, Low-Latency, Two-Way IP Remote Contribution on Demand

Retrieved on:

Monday, December 13, 2021

Going beyond consumer conferencing systems, AirFirst provides producers with superior-quality, lag-free, on-demand workflows for high speed, high volume control of live remote contributors anywhere in the world.

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Going beyond consumer conferencing systems, AirFirst provides producers with superior-quality, lag-free, on-demand workflows for high speed, high volume control of live remote contributors anywhere in the world.
AirFirst enables producers to tailor the contribution system to their team, show, event, and budget requirements.
AirFirst from VCC is the answer they are looking for," said VCC CEO Larry Thaler.
"With AirFirst, VCC's smartphone-based remote capabilities are now available in a do-it-yourself platform.

Steve Mandala Joins Estrella Media as Chief Revenue and Local Media Officer

Retrieved on:

Wednesday, December 1, 2021

Estrella Media , the #1 producer of Spanish-language content in the U.S. and leading Spanish-language multi-platform media company, has announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer.

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Estrella Media , the #1 producer of Spanish-language content in the U.S. and leading Spanish-language multi-platform media company, has announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer.
We are excited to have Steve join Estrella Media to help accelerate our transformation in super-serving our consumers and brand partners, said Peter Markham, CEO, Estrella Media.
Steve is a leader in Hispanic media and was instrumental in leading the revenue teams at Univision, NBCU and Telemundo.
Estrella Media also produces large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and to see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211201006046/en/

MarketCast Names Carmen Palmer Chief Product Officer

Retrieved on:

Wednesday, December 1, 2021

LOS ANGELES, Dec. 1, 2021 /PRNewswire/ --MarketCast today announced the appointment of Carmen Palmer to its senior leadership team as its first Chief Product Officer.

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LOS ANGELES, Dec. 1, 2021 /PRNewswire/ --MarketCast today announced the appointment of Carmen Palmer to its senior leadership team as its first Chief Product Officer.
Palmer to lead all product management and development as MarketCast's first Chief Product Officer.
"MarketCast is known for helping some of the biggest media businesses and brands on the planet understand what inspires and drives fandom," said Palmer.
Today,MarketCastcounts some of the biggest names in entertainment as clients, including leadingHollywoodstudios, streaming services,video games publishers,lifestyle brands and sports leagues and teams.

Innovid Begins Trading on New York Stock Exchange Under Symbol “CTV”

Retrieved on:

Wednesday, December 1, 2021

Global leader in Connected TV ad delivery and measurement begins trading today as Innovid, under the new ticker symbol CTV

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Global leader in Connected TV ad delivery and measurement begins trading today as Innovid, under the new ticker symbol CTV
NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- Innovid Corp. (NYSE:CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, today announced it has become a publicly listed company trading on New York Stock Exchange (NYSE) under the new ticker symbol CTV following the completion of its previously announced business combination with ION Acquisition Corp 2 Ltd. (ION).
Founded in 2007, Innovid is uniquely equipped to support the transition of traditional linear ad investment to CTV.
Bolstering CTV infrastructure: Innovid secured several cross industry collaborations in 2021, enabling its infrastructure to power other third-party CTV technologies and connect the ad tech ecosystem.
Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

Whip Media Appoints Joanna Wise As Senior Vice President of People and Patrick Kilkelly as Vice President of Customer Success

Retrieved on:

Tuesday, November 30, 2021

Joanna Wise has joined the company as Senior Vice President of People and Patrick Kilkelly as Vice President of Customer Success.

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Joanna Wise has joined the company as Senior Vice President of People and Patrick Kilkelly as Vice President of Customer Success.
Wise joins Whip Media from EPIX, wholly owned by Metro Goldwyn Mayer (MGM), where she served as the Vice President of Human Resources.
Prior to EPIX, Wise was Director of Human Resources for MLB Advanced Media, the interactive media and Internet company of Major League Baseball.
In his new role at Whip Media, Kilkelly will focus on customer strategy and growth, product adoption, sales assistance, retention and support.

The Trade Desk Advances Partnership with NBCUniversal

Retrieved on:

Thursday, November 18, 2021

Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it is expanding its partnership with NBCUniversal.

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Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it is expanding its partnership with NBCUniversal.
As part of this announcement, The Trade Desk will add NBCUs Peacock service to its industry-leading CTV platform.
The Trade Desk is a technology company that empowers buyers of advertising.
Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.