DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data
“Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos.
- “Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos.
- “With device-level viewing data across all inputs, including linear, streaming, and over-the-air (OTA), Inscape has become the go-to source for accurate TV audience intelligence,” said Ken Norcross, Vice President, Data Licensing and Strategy, VIZIO/Inscape.
- Matching of TV ad exposure to outcomes hinges on having a comprehensive data infrastructure.
- DISQO’s Lift products are the fastest-growing ad measurement solutions in the market due to its consented, identity-based solutions that don’t rely on cookies.