3 in 4 CTV Users Watch Live Sports Via Streaming Apps
View the full release here: https://www.businesswire.com/news/home/20240229805370/en/
- View the full release here: https://www.businesswire.com/news/home/20240229805370/en/
Stadium to Screen: Streaming Live Sports in 2024 (Graphic: Business Wire)
The study highlights a significant surge in live sports streaming, with 74% of CTV users opting for streaming applications, a notable increase from 68% in 2023. - Moreover, the data shows that 38% of users are utilizing three or more streaming services to catch their beloved sports action.
- Consumer engagement extends beyond the game: 64% of viewers are likely to pay attention to ads while watching live sports.
- Matta continued: "CTV environments offer new opportunities for creativity and meaningful connections outside of the typical 30-second format.