Univision

3 in 4 CTV Users Watch Live Sports Via Streaming Apps

Retrieved on: 
Thursday, February 29, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240229805370/en/
    Stadium to Screen: Streaming Live Sports in 2024 (Graphic: Business Wire)
    The study highlights a significant surge in live sports streaming, with 74% of CTV users opting for streaming applications, a notable increase from 68% in 2023.
  • Moreover, the data shows that 38% of users are utilizing three or more streaming services to catch their beloved sports action.
  • Consumer engagement extends beyond the game: 64% of viewers are likely to pay attention to ads while watching live sports.
  • Matta continued: "CTV environments offer new opportunities for creativity and meaningful connections outside of the typical 30-second format.

LMC Announces 2024 Executive Board

Retrieved on: 
Thursday, March 7, 2024

Scripps Co.; re-appointed Rafael Cores, Impremedia; and newly elected Nick Ames, McClatchy, and Carolynn Buser, OnMilwaukee, to its executive board.

Key Points: 
  • Scripps Co.; re-appointed Rafael Cores, Impremedia; and newly elected Nick Ames, McClatchy, and Carolynn Buser, OnMilwaukee, to its executive board.
  • The LMC executive board is composed of nine elected and three board-appointed members with digital expertise from a diverse mix of local media companies.
  • "We are pleased to welcome Nick and Carolynn as new board members, and for continued engagement from Tom, Rafael and the rest of our board," said Fran Wills, CEO of the LMC.
  • First-time LMC board member Carolynn Buser is the chief operating officer at OnMilwaukee.com and LiFT Digital based in Milwaukee, Wisconsin.

Fortune Names Maryam Banikarim to Lead Its Most Powerful Women and Brainstorm Tech Franchises

Retrieved on: 
Thursday, March 7, 2024

NEW YORK, March 7, 2024 /PRNewswire/ -- Fortune Media announced today the appointment of Maryam Banikarim as Managing Director, Fortune Live Media.

Key Points: 
  • NEW YORK, March 7, 2024 /PRNewswire/ -- Fortune Media announced today the appointment of Maryam Banikarim as Managing Director, Fortune Live Media.
  • Banikarim will be responsible for the media company's prestigious Most Powerful Women (MPW) and Brainstorm Tech global franchises.
  • I couldn't be more excited to work with the talented group of journalists and professionals at Fortune to grow the Most Powerful Women and Brainstorm Tech franchises," said Banikarim.
  • Banikarim joins Fortune after being a guest co-chair of the 2023 Fortune Most Powerful Women summit and as a longtime member of the MPW community.

Unpacking Super Bowl LVIII Ads - Latinos nearly absent again

Retrieved on: 
Tuesday, February 20, 2024

Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.

Key Points: 
  • Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.
  • Seven more (He Gets Us, Lindt, Poppi, Toyota, Dunkin, Copilot and Wells Fargo) featured Latinos in protagonist ensembles.
  • "The majority of the nearly 64 million Latinos living in the U.S. are darker skinned, indigenous looking.
  • Dr. Poza continues, "While Black representation is up from last year, Asians are even more invisible than Latinos with only two ads featuring Asian protagonists."

News Literacy Project launches 'Election 2024: Be informed, not misled' campaign

Retrieved on: 
Monday, February 12, 2024

WASHINGTON, Feb. 12, 2024 /PRNewswire/ -- The nonpartisan nonprofit News Literacy Project is leading a campaign this election season to help voters avoid misinformation and make well-informed decisions at the polls.

Key Points: 
  • WASHINGTON, Feb. 12, 2024 /PRNewswire/ -- The nonpartisan nonprofit News Literacy Project is leading a campaign this election season to help voters avoid misinformation and make well-informed decisions at the polls.
  • The News Literacy Project will teach voters how to spot election misinformation and identify credible sources.
  • The campaign, "Election 2024: Be informed, not misled," will ensure more Americans can discern fact from fiction when it comes to voting.
  • An informational series of TikTok videos and a social media ad campaign to reach young voters.

Neil Diamond’s “I Am… I Said” Featured in Volkswagen’s “An American Love Story” Extended Cut in Advance of Super Bowl LVIII Advertisement

Retrieved on: 
Friday, February 9, 2024

A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.

Key Points: 
  • A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.
  • Volkswagen is also taking the unique approach of delivering this “love letter” to current owners through the myVW App.
  • All teasers, and the director’s cut, are available online at the 75th Anniversary page of vw.com.
  • Following Sunday’s game, a 60-second version of “An American Love Story” will be available online, including Instagram, as part of the brand’s 75th Anniversary social media campaign.

Volkswagen debuts "An American Love Story" extended cut in advance of Super Bowl LVIII advertisement

Retrieved on: 
Friday, February 9, 2024

"An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."

Key Points: 
  • "An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."
  • Volkswagen is also taking the unique approach of delivering this "love letter" to current owners through the myVW App.
  • All teasers, and the extended cut, are available online at the 75th Anniversary page of vw.com .
  • Following Sunday's game, a 60-second version of "An American Love Story" will be available online, including Instagram, as part of the brand's 75th Anniversary social media campaign.

St. Jude Children’s Research Hospital and TelevisaUnivision score big with first Spanish language charity spot for St. Jude to air during Sunday’s big game

Retrieved on: 
Thursday, February 8, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240208345952/en/
    The ad, which will air in Spanish on Univision, is the network’s first charity advertising spot during Sunday’s big game.
  • St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
  • Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness.
  • Support the St. Jude mission by donating at stjude.org , liking St. Jude on Facebook , following St. Jude on, Instagram , LinkedIn and TikTok , and subscribing to its YouTube channel.

All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad

Retrieved on: 
Thursday, February 8, 2024

PLANO, Texas, Feb. 8, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true.

Key Points: 
  • Off-roading Dreams Come True in 30-second spot, "Dareful Handle"
    PLANO, Texas, Feb. 8, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma .
  • "The convergence of the all-new 2024 Toyota Tacoma launch, Super Bowl LVIII weekend and our recent announcement as Official Automotive Partner of the NFL created an exciting communication opportunity for Toyota," said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America.
  • Singh has directed numerous Super Bowl ads including Toyota's celebrated 2021 Super Bowl LV ad, "Upstream," starring Paralympian Jessica Long.
  • As the Official Automotive Partner of the NFL, Toyota will bring fans an exciting, multi-faceted activation experience in Las Vegas leading up to Super Bowl LVIII.

Total by Verizon Releases Full Campaign Ad to Air on Univision Broadcast of the Big Game

Retrieved on: 
Thursday, February 8, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240208512775/en/
    The new Total by Verizon Big Game spot on Univision this Sunday includes a surprise cameo from actor Arturo Castro.
  • (Photo: Business Wire)
    Topping the charts and winning hearts worldwide, “Suavemente” quickly became a Spanish-language standard in Latin music.
  • “Total by Verizon has a lot to offer consumers, and we’re excited to leverage the power of the Big Game to step into our target customers’ homes,” said Cheryl Gresham, VP and CMO of the Verizon Value organization.
  • My mom will be very proud of that.”
    The ad will air during the first commercial break of the second quarter of Univision’s Big Game telecast Sunday, February 11 and marks the brand’s big game advertising debut.