Madhive Launches Local CTV Marketplace For Political Advertising
NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Madhive, the leading software platform engineered for modern TV advertising, today launched a local CTV marketplace for political advertising. Through a best-in-class marketplace specifically for political advertisers, buyers will be able to combat fragmentation, streamline activation and navigate inventory scarcity for the 2024 election season. As part of this launch, Fox Television Stations will be first-to-market as one of the pioneer clients leveraging Madhive's political offering.
- In Partnership with FOX Television Stations, Political Offering Includes New Data Partners, Hyperlocal Insights and Enhanced Planning
NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Madhive , the leading software platform engineered for modern TV advertising, today launched a local CTV marketplace for political advertising. - Michael Page, Senior Vice President of Digital Sales for FOX Television Stations added, "We are very excited to offer our FLX CTV product and our partnership with Madhive to the growing OTT political marketplace.
- In creating a local CTV marketplace for political advertising, Madhive is also helping alleviate a major pain point for the industry by enabling buyers to target potential voters across 400+ congressional districts on CTV.
- On top of its CTV Advertising Software Platform, Madhive has created a portal to track political pacing and campaign estimates to help clients navigate scarcity and predict potential pricing fluctuations during the political season.