Communications

Magnite Names Katie Evans as Chief Operating Officer

Marketing, Advertising, Communications, Social media, Search engine marketing, Other Communications, Publishing, Business, Articles, Economy, Online advertising, Rubicon Project, NASDAQ, Omnichannel, Chief operating officer, COO, CTV Television Network
Tuesday, September 22, 2020 - 9:30pm

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named Chief Operating Officer of the company.

Key Points: 
  • Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named Chief Operating Officer of the company.
  • Katie formerly held the role of GM of CTV at Magnite.
  • Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief Operating Officer at Telaria.
  • Im looking forward to working more closely with Michael and the executive team to grow and strengthen Magnite, said Katie Evans, COO at Magnite.

ID Supply Co. Sets Sights on Licensing

Entertainment, Department Stores, Specialty, Consumer, Fashion, Textiles, Retail, Other Consumer, Marketing, Communications, Licensing (Entertainment), Manufacturing, Brand, Communication design, Graphic design, Product management, Articles, Marketing, Business
Tuesday, September 22, 2020 - 7:03pm

Today, ID Supply Co. announced they will be doubling down on licensing in the new year.

Key Points: 
  • Today, ID Supply Co. announced they will be doubling down on licensing in the new year.
  • As full-service experts that have a strong history of product development and semi-global distribution, ID unveiled a retail licensing program focused on offering meaningful opportunities for global recording artists, brands, icons, and more.
  • View the full release here: https://www.businesswire.com/news/home/20200922005917/en/
    Adam Laliberte and Brandon Ruddach, founders of ID Supply Co. (Photo: Business Wire)
    2020 allowed our team to take a step back, revisit opportunities, and focus on long term value for our clients, stated Brandon Ruddach, founder of ID Supply Co., The conversation within brands and entertainment is quickly changing.
  • With various renowned global recording artists, vintage brands and American icons committed to their licensing program, ID Supply Co. looks to strongly grow their roster of clients and global retailers in the new year.

Mark Farrah Associates Assessed 2Q20 Health Insurance Profitability

Software, Professional services, Data management, Technology, Hospitals, Public relations, Investor relations, Marketing, Insurance, Advertising, Communications, Practice Management, Health, Insurance, Health insurance, Health care
Tuesday, September 22, 2020 - 6:46pm

Mark Farrah Associates (MFA), www.markfarrah.com , released an analysis brief providing insights into mid-year profitability for commercial and government lines of health insurance business.

Key Points: 
  • Mark Farrah Associates (MFA), www.markfarrah.com , released an analysis brief providing insights into mid-year profitability for commercial and government lines of health insurance business.
  • Mark Farrah Associates maintains financial data as well as enrollment and market share for the health insurance industry in its subscription-based Health Coverage Portal.
  • To read the full text of Health Insurance Segment Mid-Year 2020 Profitability ", visit the Analysis Briefs library on Mark Farrah Associates' website .
  • Mark Farrah Associates (MFA) is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry.

Merkle Q3 2020 Customer Engagement Report Explores Gaps in the Delivery of Full Customer Experiences

Marketing, Data management, Communications, Technology, Search engine optimization, Search engine marketing, Marketing, Product management, Customer experience, Services marketing, Brand management, Customer engagement, Product marketing
Tuesday, September 22, 2020 - 5:40pm

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Customer Engagement Report .

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Customer Engagement Report .
  • The report explores the modern marketing technology platform, how it is implemented, and how marketers feel their platforms deliver engaging customer experiences.
  • The insights in the Q3 2020 report were developed from a survey conducted by Ugam, a Merkle Company, in July 2020.
  • Merkle is a leading data-driven, technology-enabled, global customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

Hasbro Brings Back HeroQuest, Iconic Role-Playing Adventure Tabletop Game From The ‘80s

Advertising, Specialty, Communications, Online, General Entertainment, Events, Concerts, Retail, Entertainment, Companies, 3D publishing, Hasbro, Pawtucket, Rhode Island
Tuesday, September 22, 2020 - 6:00pm

The game will be marketed under Avalon Hill, a subsidiary of Hasbro, Inc. and leading brand in tabletop and strategy games.

Key Points: 
  • The game will be marketed under Avalon Hill, a subsidiary of Hasbro, Inc. and leading brand in tabletop and strategy games.
  • For a detailed first look at the game, Hasbro PulseCon a virtual event that gives fans unprecedented access to their favorite Hasbro brands will feature a panel exclusively for HeroQuest this Friday, September 25.
  • Hasbro PulseCon is a 2-day virtual event giving fans unprecedented access to their favorite Hasbro brands, music & entertainment.
  • Visit HasbroPulseCon.com for more information and tune-in to Hasbro Pulse YouTube to participate in panels and livestream events.

Madden NFL 21 Attracts the Most Sponsors in Madden NFL Championship Series History

Technology, Electronic Games, Entertainment, Marketing, Advertising, Communications, Software, Food, Beverage, Retail, Consumer electronics, Electronic Arts games, Video game publishers, Electronic Arts, Madden NFL, EA Sports, American culture, Madden, National Football League, John Madden, Madden NFL Mobile
Tuesday, September 22, 2020 - 4:31pm

Today, the EA SPORTS Madden NFL 21 Championship Series (MCS21) announced brand-new and returning sponsors joining the 2020-21 competitive season.

Key Points: 
  • Today, the EA SPORTS Madden NFL 21 Championship Series (MCS21) announced brand-new and returning sponsors joining the 2020-21 competitive season.
  • MCS21 features the most sponsors in Madden NFL Championship Series (MCS) history, nearly double the number of sponsors seen for the Madden NFL 20 Championship Series, with more to come.
  • Long standing partner of the NFL, Campbells Chunky Soup evolves their NFL presence into the Madden NFL competitive arena as a corporate sponsor of the Madden NFL 21 Championship Series.
  • Official Madden NFL 21 Championship Series rules and how to register for the Madden NFL 21 Championship Series can be found at maddenchampionship.com/compete .

FAVER to Raise Early-Round Capital to Launch App Focused on Giving, Getting and Organizing Trusted Recommendations

Social media, Home Goods, Retail, Online, Technology, Communications, Other Consumer, Women, Online Retail, Restaurant, Bar, MEN, Entertainment, Consumer, Internet, Mobile, Wireless, Faver, Stealth, Social media, Home Goods, Retail, Online, Technology, Communications, Other Consumer, Women, Online Retail, Restaurant, Bar, MEN, Entertainment, Consumer, Internet, Mobile, Wireless, Faver, Stealth
Tuesday, September 22, 2020 - 6:29pm

FAVER ( faver.it ), the company focused on helping you live life better through reliable, trusted recommendations, launched a funding campaign today to raise early-round capital.

Key Points: 
  • FAVER ( faver.it ), the company focused on helping you live life better through reliable, trusted recommendations, launched a funding campaign today to raise early-round capital.
  • The company has been in stealth mode and founder-funded, creating a platform that provides trusted recommendations for anything.
  • FAVER helps you avoid that buyers remorse feeling weve all felt while maximizing your precious time and money.
  • Available as an app on your favorite device, FAVER gives you instant recommendations from people you know and trust.

Alexa Soto Named Director of Human Resources of Total Life Changes

Alternative medicine, Other Retail, Human resources, Health, Marketing, Communications, Professional services, Retail, Dietary Supplements, Staffing, Databases, Information science, Library science
Tuesday, September 22, 2020 - 3:55pm

Leading health and wellness network marketing company Total Life Changes announced today the addition of Alexa Soto as their new Director of Human Resources.

Key Points: 
  • Leading health and wellness network marketing company Total Life Changes announced today the addition of Alexa Soto as their new Director of Human Resources.
  • View the full release here: https://www.businesswire.com/news/home/20200922005746/en/
    Alexa Soto Director of Human Resources, Total Life Changes, LLC (Photo: Business Wire)
    Soto brings over twenty years of experience in human resources, staffing, and recruitment to her new position.
  • One of her main projects at Total Life Changes will be to streamline some of the companys processes so they translate across TLCs global footprint.
  • Total Life Changes is a network marketing company that distributes health and wellness products, including dietary supplements, weight management support, essential oils, and skin care creams.

Alyce Named to the 2020 LinkedIn Top Startups List

Technology, Professional services, Small business, Social media, Search engine optimization, Search engine marketing, Blogging, Other Communications, Publishing, Public relations, Investor relations, Marketing, Advertising, Communications, Networks, Other Professional Services, Internet, Data management, LinkedIn, Recruitment, Human resource management, Industrial and organizational psychology, Labor
Tuesday, September 22, 2020 - 3:10pm

Alyce , the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced that it has been named to the 2020 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent.

Key Points: 
  • Alyce , the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced that it has been named to the 2020 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent.
  • Alyce was ranked #35 on LinkedIns 2020 Top 50 Startups List in the U.S.
  • The Top Startups list is driven by a combination of LinkedIn data and an editorial reporting lens.
  • This year's LinkedIn Top Startups list had a focus to ensure they captured startups that are emerging, resilient and growing in the era of COVID-19.

Market Monitoring Solution Helps an Automotive Collision Repair Market Client Generate Huge Savings and Reduce Operating Costs | Infiniti’s Recent Successful Client Engagement

General Automotive, Marketing, Communications, Automotive
Tuesday, September 22, 2020 - 3:00pm

Infinitis market monitoring solutions help automotive collision repair technicians analyze the market, identify ways to reduce costs and understand the technological advancements in the market.

Key Points: 
  • Infinitis market monitoring solutions help automotive collision repair technicians analyze the market, identify ways to reduce costs and understand the technological advancements in the market.
  • To assist the automotive collision repair market client, Infinitis market monitoring experts developed a comprehensive approach that included the following:
    Exploring the automotive collision repair market in their region, covering market values, trends, and competitive landscape
    Speak to industry experts to gain a more comprehensive understanding of how our market monitoring solutions help automotive collision repair market clients keep pace with the evolving industry.
  • With Infinitis market monitoring analysis solution, the automotive collision repair market client gained a comprehensive understanding of regulatory demand and identified customers needs.
  • By leveraging Infinitis market monitoring analysis solution, the automotive collision repair market client was able to:
    Reduced inventory costs and better-managed supply chain operations.