Snap

Myriad Genetics Announces Patent Granted for SneakPeek® Snap Device

Retrieved on: 
Wednesday, March 20, 2024

11,932,907, titled Fetal Sex Determination Using Capillary Blood From Upper Arm, provides protection for Myriad’s SneakPeek Snap® products in the U.S through 2040.

Key Points: 
  • 11,932,907, titled Fetal Sex Determination Using Capillary Blood From Upper Arm, provides protection for Myriad’s SneakPeek Snap® products in the U.S through 2040.
  • Consumers place the Snap device on their arm, press the button, and the sample is collected in one to four minutes.
  • “We view this patent grant as recognition of our innovative approach to fetal sex testing using PCR-based techniques with any push-button blood collection device,” stated Dale Muzzey, PhD, Chief Scientific Officer at Myriad Genetics.
  • “This patent grant promotes SneakPeek Snap exclusivity in the US market through at least 2040 and provides an opportunity for licensing agreements with leading push-button blood collection device suppliers, positioning us as a strategic partner.”

Linux Foundation Launches Open Source Valkey Community

Retrieved on: 
Thursday, March 28, 2024

SAN FRANCISCO, March 28, 2024 /PRNewswire/ -- Today, the Linux Foundation announced its intent to form Valkey, an open source alternative to the Redis in-memory, NoSQL data store. Project contributors quickly gathered maintainer, community, and corporate support to regroup in response to the recent license change announced by Redis Inc. Valkey will continue development on Redis 7.2.4 and will keep the project available for use and distribution under the open source Berkeley Software Distribution (BSD) 3-clause license.

Key Points: 
  • SAN FRANCISCO, March 28, 2024 /PRNewswire/ -- Today, the Linux Foundation announced its intent to form Valkey , an open source alternative to the Redis in-memory, NoSQL data store.
  • To continue improving on this important technology and allow for unfettered distribution of the project, the community created Valkey, an open source high performance key-value store.
  • I'm pleased to see Valkey come together under open governance to continue the work the Redis open source community began.
  • "Valkey is an impressive effort by longstanding contributors in the Redis community to uphold the open source principles that the project was founded on.

IAS ANNOUNCES FIRST-TO-MARKET PARTNERSHIP WITH SNAP TO PROVIDE AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT FOR ADVERTISERS

Retrieved on: 
Tuesday, March 26, 2024

NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

Key Points: 
  • NEW YORK, March 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.
  • "Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximize their investment across Snapchat."
  • "We're thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability," said Patrick Harris, President of Americas at Snap.
  • IAS's post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

Snap Inc. (SNAP) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Investors to Seek Compensation for Alleged Wrongdoings

Retrieved on: 
Monday, February 26, 2024

Attorney Advertising--Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Snap Inc. (“Snap” or “the Company”) (NYSE: SNAP).

Key Points: 
  • Attorney Advertising--Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Snap Inc. (“Snap” or “the Company”) (NYSE: SNAP).
  • Investors who purchased Snap securities are encouraged to obtain additional information and assist the investigation by visiting the firm’s site: bgandg.com/SNAP .
  • On February 6, 2024, post-market, Snap issued a press release announcing its financial results for the quarter and full year ended December 31, 2023.
  • Bronstein, Gewirtz & Grossman, LLC is a nationally recognized firm that represents investors in securities fraud class actions and shareholder derivative suits.

Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform

Retrieved on: 
Thursday, March 7, 2024

NEW YORK, March 7, 2024 /PRNewswire/ -- Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV Measurement Platform today. ICLV combines incrementality testing, marketing mix modeling, and multi-touch attribution to deliver accurate, privacy-compliant media performance insights.

Key Points: 
  • In the face of cookie deprecation and measurement challenges, Crealytics has just launched the next evolution of the iCLV Measurement Platform.
  • NEW YORK, March 7, 2024 /PRNewswire/ -- Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV Measurement Platform today.
  • "The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product.
  • "The future of marketing analytics is about combining multiple measurement methodologies into a unified, omnichannel view," said Sarah Richter, Director of Measurement Solutions at Crealytics.

OKX First to Fully Incorporate Uniswap Labs API Into its DeFi Platform, Launches OKX DEX 'Snap' Trading Feature

Retrieved on: 
Thursday, February 29, 2024

The integration includes the launch of the 'Snap' trading mode feature on OKX DEX to aggregate Uniswap's industry-leading liquidity.

Key Points: 
  • The integration includes the launch of the 'Snap' trading mode feature on OKX DEX to aggregate Uniswap's industry-leading liquidity.
  • OKX DEX's 'Snap' trading mode feature allows users to swap tokens on Ethereum quickly and intuitively without incurring any gas fees.
  • The 'Snap' feature operates directly on the OKX DEX interface via Uniswap Lab's UniswapX protocol.
  • In addition to the Snap feature, OKX DEX also allows users to swap and bridge tokens via its 'Auto' trading mode feature.

OKX First to Fully Incorporate Uniswap Labs API Into its DeFi Platform, Launches OKX DEX 'Snap' Trading Feature

Retrieved on: 
Thursday, February 29, 2024

The integration includes the launch of the 'Snap' trading mode feature on OKX DEX to aggregate Uniswap's industry-leading liquidity.

Key Points: 
  • The integration includes the launch of the 'Snap' trading mode feature on OKX DEX to aggregate Uniswap's industry-leading liquidity.
  • OKX DEX's 'Snap' trading mode feature allows users to swap tokens on Ethereum quickly and intuitively without incurring any gas fees.
  • The 'Snap' feature operates directly on the OKX DEX interface via Uniswap Lab's UniswapX protocol.
  • In addition to the Snap feature, OKX DEX also allows users to swap and bridge tokens via its 'Auto' trading mode feature.

SIMMI SINGH JOINS BLUE CROSS BLUE SHIELD OF MASSACHUSETTS AS CHIEF PEOPLE OFFICER

Retrieved on: 
Tuesday, February 20, 2024

BOSTON, Feb. 20, 2024 /PRNewswire/ -- Simmi Singh has joined Blue Cross Blue Shield of Massachusetts ("Blue Cross") as chief people officer and executive vice president, responsible for organizational effectiveness and leading the company's people and culture strategy.

Key Points: 
  • BOSTON, Feb. 20, 2024 /PRNewswire/ -- Simmi Singh has joined Blue Cross Blue Shield of Massachusetts ("Blue Cross") as chief people officer and executive vice president, responsible for organizational effectiveness and leading the company's people and culture strategy.
  • "She understands, so deeply, the intersection of leadership, culture, mentorship, and talent and how together they deliver business results.
  • I am thrilled Simmi is bringing her decades of experience and insight to Blue Cross."
  • Earlier in her career, Singh served as Chief Talent Officer at Snap, Inc. and served in management and market leadership roles at CNA and Cognizant.

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Retrieved on: 
Thursday, February 15, 2024

LONDON, Feb. 15, 2024 /PRNewswire/ -- Fospha and Snap are today announcing a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns.

Key Points: 
  • LONDON, Feb. 15, 2024 /PRNewswire/ -- Fospha and Snap are today announcing a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns.
  • Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.
  • Sam Carter, Fospha CEO, said, "We're delighted that Snap is certifying Fospha as a key partner, further validating our mission to help eCommerce brands spend with confidence.
  • To find out more, reach out to Fospha or your Snapchat account manager for more details.

Traackr and Snap Team Up to Deliver Valuable Creator Insights for More Effective Brand Collaborations

Retrieved on: 
Tuesday, February 13, 2024

"Snapchat has emerged as a preferred platform among young consumers who demand authenticity and real connections," said Pierre-Loïc Assayag, CEO and co-founder, Traackr.

Key Points: 
  • "Snapchat has emerged as a preferred platform among young consumers who demand authenticity and real connections," said Pierre-Loïc Assayag, CEO and co-founder, Traackr.
  • Powered by the Snapchat Creator API, Traackr's platform will now offer brands deeper creator insights to manage campaigns more efficiently on Snapchat.
  • Traackr now provides even more benefits for brands looking to harness the power of influencer marketing on Snapchat.
  • "Snap and Traackr are making it easier for brands to partner with the Snapchat creator community, gaining access to unparalleled data before engaging them in brand collaborations – no guesswork involved."