Programmatic Commerce

Spotlight Cinema Networks Launches Cutting-Edge Programmatic Network

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Thursday, November 30, 2023

Senior, Spotlight, Screenvision, Haney Place Exchange, Advertising, DCP, Programmatic Commerce, SVP, Film industry, Germain

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Spotlight Cinema Networks, the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, announced today the launch of its revolutionary 'big screen' programmatic advertising offering. Advertisers can now transact programmatically, with the capability to insert a brand's ad five minutes prior to the start of each Spotlight preshow. All ads appear within the cinema standard DCP encoded format, the same picture quality as the feature film providing the most vibrant and immersive programmatic advertising experience available. It is available on all of Spotlight's preshow locations.

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Victor Germain joins Spotlight as SVP, Programmatic & Ad Sales
NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Spotlight Cinema Networks , the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, announced today the launch of its revolutionary 'big screen' programmatic advertising offering.
"We are extremely excited to launch the Spotlight Programmatic Network as a complement to our traditional sales channels.
Providing the first of its kind programmatic opportunity in the market demonstrates our continued commitment to developing the innovative solutions demanded by the market," said Jerry Rakfeldt, CEO, Spotlight Cinema Networks.
He joins Spotlight amid an impressive career in cinema advertising, digital out of home and programmatic media.

Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership

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Thursday, September 14, 2023

WPP plc, Smart TV, ACR, Advertising, Partnership, Connected, CTV, Samsung Electronics, Samsung, Integral Ad Science, SPO, VEB Typoart, SSPS, Comparison of multi-paradigm programming languages, IAS, Mobile phone, Programmatic Commerce

NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

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Building on the successful Publica by IAS and Samsung Ads partnership, Samsung Ads has renewed its exclusive partnership with Publica to power their global CTV ad serving.
Advertisers have programmatic access to Samsung Ads Connected TV (CTV) inventory on Samsung's free ad-supported streaming service, Samsung TV Plus.
Key Publica technology products that Samsung Ads has implemented include:
Advanced Ad Serving — Samsung Ads has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod.
"We're excited to renew our partnership with Samsung Ads and provide them with the ad decisioning technology to grow their global advertising revenues and empower Samsung Ads with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS.

TASEKO MINES: PROGRAMMATIC AGREEMENT EXECUTED WITH EPA FOR FLORENCE COPPER PROJECT

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Wednesday, August 30, 2023

National Historic Preservation Act, United States Environmental Protection Agency, LSE, Programmatic Commerce, NHPA, TGB, EPA, TKO, Section 106, TSX, News, NYSE, Hazardous waste, Taseko

VANCOUVER, BC, Aug. 30, 2023 /PRNewswire/ - Taseko Mines Limited (TSX: TKO) (NYSE American: TGB) (LSE: TKO) ("Taseko" or the "Company") is pleased to announce that as part of the National Historic Preservation Act ("NHPA") Section 106 process, a Programmatic Agreement ("PA") has been executed by all required signatories, including the United States Environmental Protection Agency ("EPA") and Taseko.

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VANCOUVER, BC, Aug. 30, 2023 /PRNewswire/ - Taseko Mines Limited (TSX: TKO) (NYSE American: TGB) (LSE: TKO) ("Taseko" or the "Company") is pleased to announce that as part of the National Historic Preservation Act ("NHPA") Section 106 process, a Programmatic Agreement ("PA") has been executed by all required signatories, including the United States Environmental Protection Agency ("EPA") and Taseko.
The PA is now in effect and stipulates requirements for the treatment, handling and protection of cultural resources on the Florence Project site, in accordance with the NHPA.
This document contains "forward-looking statements" that were based on Taseko's expectations, estimates and projections as of the dates as of which those statements were made.
Generally, these forward-looking statements can be identified by the use of forward-looking terminology such as "outlook", "anticipate", "project", "target", "believe", "estimate", "expect", "intend", "should" and similar expressions.

Ad Net Zero US Triples Supporter Base In First Six Months

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Thursday, August 3, 2023

As announced in June, globally, Ad Net Zero now operates in territories that collectively represent 45% of the world’s ad spend, with the US spend making up the lionshare.

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As announced in June, globally, Ad Net Zero now operates in territories that collectively represent 45% of the world’s ad spend, with the US spend making up the lionshare.
And Ad Net Zero brings together representation from across all major parts of the industry to drive change:
Of the world’s ten largest advertising agencies, 80% are Ad Net Zero supporters.
In addition to growing in scale, Ad Net Zero activities also show growth in driving action toward decarbonization of the ad industry.
Ad Net Zero announced in June 2023 that it would require all supporters who have not already done so to commit to setting public, science based Net Zero targets.

Integral Ad Science Names Sam Cox as SVP of Product Management

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Monday, July 17, 2023

NEW YORK, July 17, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately. Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimization Solutions product portfolio which includes industry-leading products such as Context Control, Quality Sync and Total Visibility.

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NEW YORK, July 17, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately.
Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimization Solutions product portfolio which includes industry-leading products such as Context Control, Quality Sync and Total Visibility.
"Sam joins Integral Ad Science at a time when we are rapidly expanding our programmatic and optimization products, and we are excited to have him lead the acceleration of our programmatic roadmap and global growth strategy," said Lisa Utzschneider, CEO, IAS.
Prior to Amazon, Sam led product for Google's Ad Exchange (AdX), where he was Group Product Manager responsible for Authorized Buyers, Exchange Bidding, Open Bidding and global Policy.

Zixi Releases Next Generation Zixi Edge Compute

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Tuesday, July 11, 2023

ZEN, HLS, CDN, Programmatic Commerce, RTSP, API, SCTE, LL, IP, Zixi County, ZEC, IPTV, Communication, RTMP, Video game, Cable television, Television

WALTHAM, Mass., July 11, 2023 /PRNewswire/ -- Zixi, the industry leader for enabling cost-efficient and highly scalable live broadcast-quality video over any IP network or protocol and provider of the award-winning Software-Defined Video Platform (SDVP), today announced the release of Zixi Edge Compute (ZEC) that brings high performance connectivity to the network edge, unlocking the full benefits of the SDVP. Designed to meet the rapidly evolving needs of live video distribution and supporting diverse delivery workflows with higher performance and greater uptime, ZEC is an edge video streaming system that is installed on-premises as a Zixi endpoint, replacing legacy Zixi Feeder and Zixi Receiver software.

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Designed to meet the rapidly evolving needs of live video distribution and supporting diverse delivery workflows with higher performance and greater uptime, ZEC is an edge video streaming system that is installed on-premises as a Zixi endpoint, replacing legacy Zixi Feeder and Zixi Receiver software.
ZEC is installed on infrastructure at the network edge, facilitating a high-performance connection to Zixi Broadcaster, and managing connections in and out.
The next generation ZEC software offers a robust feature set and can be configured to function as a Zixi Feeder for contribution, as a Zixi Receiver for distribution, or as both a Feeder and Receiver.
ZEC also provides protocol diversity along with richer API options for interoperable integrations and advanced telemetry and analytics with Zixi ZEN Master .

PN Media Joins SmartMedia Technologies, Leading Web3 Engagement and Loyalty Provider

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Tuesday, July 11, 2023

Workforce, Advertising, Partnership, Programmatic Commerce, Investment, Marketing, DSP, SMT, SEM, Acquisition, Digital marketing, Family, Sales, Web3

DENVER, July 11, 2023 /PRNewswire/ -- SmartMedia Technologies (SMT), the Web3 engagement and loyalty platform the future is being built on, announced today the integration of PN Media, a renowned digital marketing solutions consultancy for advertising and marketing agencies founded by digital marketing & ad-tech veteran Paula Novacki. This strategic integration marks a significant milestone for SMT, empowering their clients with a wider range of paid media strategy and consulting expertise while offering PN Media's existing clients access to a comprehensive suite of services, including DSP licensing, Web3 services, and strategic growth services.

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PN Media's core services offerings include strategic, on demand media planning and buying, digital transformation as well as consulting with agencies that need to increase their media capacity.
Tyler Moebius, CEO of SmartMedia Technologies, shared his excitement about the synergy, stating, "We are delighted to welcome PN Media to the SmartMedia Technologies family.
"We are thrilled to join forces with SmartMedia Technologies, a trailblazer in the Web3 space," said Paula Novacki, Founder of PN Media.
This strategic move further solidifies SMT's position as an industry leader in Web3 engagement and loyalty platforms, empowering businesses to thrive in an ever-evolving digital landscape.

Pixalate Adds Samsung Smart Hub Apps to May 2023 Global CTV Publisher Trust Indexes: Ranking the Top Programmatic Ad-Supported Apps Across Roku, Amazon Fire TV, and Samsung

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Friday, June 23, 2023

Smart TV, Programmatic Commerce, Connected, CTV, Samsung, Contextual advertising, Privacy, PTI Securities & Futures, Amazon Fire TV, IVT, PTI, Ecosystem, Mobile phone, Roku

LONDON, June 23, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store. Pixalate's PTI is a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.

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LONDON, June 23, 2023 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store.
Pixalate's PTI is a global approach to quality measurement and monthly rankings of the world's Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate's monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
Here are the top apps in North America in May 2023 across Roku, Amazon Fire TV, and Samsung:
Top Roku Apps for Programmatic Advertising in North America, May 2023

Magnite Announces Broad Support for ClearLine From A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, Nine, and Warner Bros. Discovery

Retrieved on:

Tuesday, June 20, 2023

ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.

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ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.
“Following our recent launch of ClearLine, we’ve been encouraged by the level of interest and adoption across the industry,” said Sean Buckley, Chief Revenue Officer at Magnite.
Magnite’s supply footprint spans 80+ million CTV households in the US, accounting for 90% of ad-supported CTV viewers in the country.
“We are excited to partner with Magnite’s innovative ClearLine solution to expand the way media owners and advertisers can work together.

Scibids Launches AI Insights Solution in Partnership With Tinuiti

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Wednesday, June 14, 2023

Data Analytics, Professional Services, Technology, Artificial Intelligence, Software, Streaming television, Partnership, Programmatic Commerce, Meta, Triopoly, URL, Etsy, Converse, Algorithm, Artificial intelligence, AI, Sales, Amazon

Scibids , the global leader in artificial intelligence (AI) for digital marketing, today announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon.

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Scibids , the global leader in artificial intelligence (AI) for digital marketing, today announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon.
Scibids AI analyzes across millions of variables to identify the combinations that generate the greatest impact on campaign outcomes.
This partnership with Scibids and leveraging its new AI solutions, has already proven its worth in greatly scaling KPI-specific performance for our clients."
They fully understand and embrace the role sophisticated AI and customizable algorithms have to play in today's media buying landscape, and their customers have greatly benefited from the control and spend growth Scibids AI Insights has and will enable."