Smart TV

Pixalate's Mobile Ad Fraud Series: App 'Spoofing' could cost advertisers $38MM in 2022 on purported Google and Apple app store apps - Tumblr, MyFitnessPal among biggest victims in October 2022

Retrieved on: 
Friday, December 2, 2022

LONDON, Dec. 2, 2022 /PRNewswire/ -- Pixalate today released the October 2022 Mobile Ad Fraud Series, highlighting unique forms of invalid traffic (IVT), inclusive of  "ad fraud" — across the mobile open programmatic advertising marketplace. This month, Pixalate took a look at "app spoofing"  — a specific form of sophisticated invalid traffic (SIVT) — of apps from the Google Play Store and Apple App Store.

Key Points: 
  • This month, Pixalate took a look at " app spoofing " a specific form of sophisticated invalid traffic (SIVT) of apps from the Google Play Store and Apple App Store.
  • App spoofing which is also referred to as app misrepresentation or app laundering occurs when one app masquerades as another app.
  • App spoofing has been central to several large-scale ad fraud schemes, including discoveries by Pixalate such as Matryoshka and Megacast .
  • Pixalate compiled the 20 mobile apps from the Apple and Google app stores that were most impacted by app spoofing in October 2022.

VIDAA Brings Global Football Content to Google TV™ and Other Android TV™ OS Devices Globally

Retrieved on: 
Friday, December 2, 2022

NEW YORK, Dec. 2, 2022 /PRNewswire/ -- VIDAA, a smart TV operating system and streaming platform, and a subsidiary of Hisense Co., Ltd ("Hisense") today announced an agreement for Google TV and other Android TV OS devices to carry VIDAA's premium sports content, which includes FIFA+.

Key Points: 
  • As a long-term partner of VIDAA, Tremor International Ltd. (AIM/NASDAQ: TRMR) ("Tremor"), a leading global end-to-end digital advertising technology platform specialized in Connected TV ("CTV"), video, and data, will act as the exclusive global CTV monetization platform specifically Tremor's SSP, Unruly for the content across all VIDAA and Android TV OS devices.
  • With the combined reach of VIDAA- and Android TV OS devices, the World Cup content will be available in key markets globally, with an emphasis on the UK, Canada, Latin America, Germany, Australia and Japan.
  • Our flagship product is the VIDAA TV OS which is currently in its sixth generation.
  • VIDAA TV OS is a modern global Smart TV operating system and content platform.

VIDAA Brings Global Football Content to Google TV™ and Other Android TV™ OS Devices Globally

Retrieved on: 
Friday, December 2, 2022

NEW YORK, Dec. 2, 2022 /PRNewswire/ -- VIDAA, a smart TV operating system and streaming platform, and a subsidiary of Hisense Co., Ltd ("Hisense") today announced an agreement for Google TV and other Android TV OS devices to carry VIDAA's premium sports content, which includes FIFA+.

Key Points: 
  • As a long-term partner of VIDAA, Tremor International Ltd. (AIM/NASDAQ: TRMR) ("Tremor"), a leading global end-to-end digital advertising technology platform specialized in Connected TV ("CTV"), video, and data, will act as the exclusive global CTV monetization platform specifically Tremor's SSP, Unruly for the content across all VIDAA and Android TV OS devices.
  • With the combined reach of VIDAA- and Android TV OS devices, the World Cup content will be available in key markets globally, with an emphasis on the UK, Canada, Latin America, Germany, Australia and Japan.
  • Our flagship product is the VIDAA TV OS which is currently in its sixth generation.
  • VIDAA TV OS is a modern global Smart TV operating system and content platform.

Automotive LCD Display Market Expected to Reach $12.2 Billion, Globally, By 2031 at 5.6% CAGR: Allied Market Research

Retrieved on: 
Thursday, December 1, 2022

PORTLAND, Ore., Dec. 1, 2022 /PRNewswire/ -- Allied Market Research published a report, titled, "Automotive LCD Display Market By Display Size (Upto 7 inch, and More than 7 inch), Vehicle Type (Passenger Car, Light Commercial Vehicle, and Heavy Commercial Vehicle): Global Opportunity Analysis and Industry Forecast, 2021-2031". According to the report, the global automotive LCD display industry generated $7.2 billion in 2021, and is anticipated to generate $12.2 billion by 2031, witnessing a CAGR of 5.6% from 2022 to 2031.

Key Points: 
  • Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of " Market Research Reports " and "Business Intelligence Solutions."
  • AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
  • Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success.
  • Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Automotive LCD Display Market Expected to Reach $12.2 Billion, Globally, By 2031 at 5.6% CAGR: Allied Market Research

Retrieved on: 
Thursday, December 1, 2022

PORTLAND, Ore., Dec. 1, 2022 /PRNewswire/ -- Allied Market Research published a report, titled, "Automotive LCD Display Market By Display Size (Upto 7 inch, and More than 7 inch), Vehicle Type (Passenger Car, Light Commercial Vehicle, and Heavy Commercial Vehicle): Global Opportunity Analysis and Industry Forecast, 2021-2031". According to the report, the global automotive LCD display industry generated $7.2 billion in 2021, and is anticipated to generate $12.2 billion by 2031, witnessing a CAGR of 5.6% from 2022 to 2031.

Key Points: 
  • Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of " Market Research Reports " and "Business Intelligence Solutions."
  • AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
  • Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success.
  • Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Source Digital Partners with Blacknut to Power Global Metaverse Experience

Retrieved on: 
Thursday, December 1, 2022

We are thrilled to work with Blacknut in providing the worlds first-ever multi-faceted metaverse portal designed to seamlessly synergize a users in-world and real-world experience.

Key Points: 
  • We are thrilled to work with Blacknut in providing the worlds first-ever multi-faceted metaverse portal designed to seamlessly synergize a users in-world and real-world experience.
  • With our new partnership with Source Digital, Blacknut extends its exclusive cloud gaming solution to virtualize Metaverse experiences and bring Sansar on any connected screens, said Olivier Avaro, CEO at Blacknut.
  • The partnership with Blacknut and Source Digital will provide for mass adoption of shoppable, interactive metaverse content from the TV, the worlds most ubiquitous interactive device.
  • Source Digital, Inc. is a disruptive monetization platform that delivers a new era of social engagement through video and the metaverse.

VANTIVA and Bouygues Telecom Deploy Next-Generation Eco-Designed Wi-Fi 6 Fiber Gateway, Enabling Ultra Broadband Connectivity in the French Market

Retrieved on: 
Wednesday, November 30, 2022

"The deployment of the Bbox Wi-Fi 6 demonstrates Bouygues Telecom's leadership in the French market and highlights its commitment to providing subscribers with the best connectivity and in-home Wi-Fi experience. This is critical as consumer demand rises for digital services -- including video, gaming and IoT services -- that require reliable, high-speed access to every device in every corner of subscribers' homes. This deployment has also strengthened the strategic partnership between Bouygues Telecom and VANTIVA, further supporting our goal to develop next generation and sustainable CPE for the French and European markets," said Mercedes Pastor, Senior Vice President for the Global Customer Unit of VANTIVA.

Key Points: 
  • The Bbox Wi-Fi 6 is the first Green Product Mark-certified gateway to be certified by TV Rheinland for the French market.
  • Bouygues Telecom's next generation Bbox Wi-Fi 6 was designed and developed in cooperation with VANTIVA.
  • It delivers reliable up to 2.5 gigabit-per-second ultra-broadband (UBB) access, and its vertical design ensures high-performance wireless connectivity throughout the home environment.
  • "The deployment of the Bbox Wi-Fi 6 demonstrates Bouygues Telecom's leadership in the French market and highlights its commitment to providing subscribers with the best connectivity and in-home Wi-Fi experience.

Pixalate's October 2022 Children's Privacy Index for Mobile Advertising Ranks Programmatic Sell-Side Platforms (SSPs) Based on Percentage of Inventory from Child-Directed Apps

Retrieved on: 
Wednesday, November 30, 2022

LONDON, Nov. 30, 2022 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the October 2022 Children's Privacy Index for Mobile Advertising.

Key Points: 
  • LONDON, Nov. 30, 2022 /PRNewswire/ -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the October 2022 Children's Privacy Index for Mobile Advertising .
  • The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate's COPPA Methodology .
  • Visit Pixalate's Knowledge Base for moreinformation about the Children's Privacy Index for Mobile Advertising.
  • Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.

Wpromote Selects Unruly as a Preferred SSP

Retrieved on: 
Tuesday, November 22, 2022

Wpromote is leveraging Unrulys supply nationwide for its clients across the open web and through Private Marketplaces.

Key Points: 
  • Wpromote is leveraging Unrulys supply nationwide for its clients across the open web and through Private Marketplaces.
  • As a digital video-first SSP, Unruly has enhanced supply, unique proprietary audience data and advanced solutions to help drive brand performance for advertisers via direct relationships with premium broadcasters and publishers across the globe.
  • We know each one has different goals, so the Unruly team is focused on providing an SSP that brings benefits to brands and agencies, beyond simply direct inventory, said Steve Sottile, Chief Revenue Officer, Unruly.
  • Tremor and Unruly, and the Tremor and Unruly logo are trademarks ofTremor International Ltd.inthe United Statesand other countries.

Dairy farmers put a cheesy twist on the Fireplace Channel this holiday season

Retrieved on: 
Tuesday, November 15, 2022

Created by Unbottled, Dairy West s consumer-facing brand, The Cheese Channel showcases locally produced cheese 24-7 and celebrates how cheese brings people together the perfect recipe for the holiday season.

Key Points: 
  • Created by Unbottled, Dairy West s consumer-facing brand, The Cheese Channel showcases locally produced cheese 24-7 and celebrates how cheese brings people together the perfect recipe for the holiday season.
  • Instead of only watching the fire crackle, tune into a decadent, mouthwatering cheese board to ignite the holiday spirit in your home.
  • Want to bring the cravings of The Cheese Channel into your home this holiday season?
  • Dairy West is a regional dairy promotion organization established in 2017 to represent dairy farmers, processors, and supply chain partners in Utah and Idaho.