Magnite

Brightcove Partners With Google Ad Manager to Expand Its Ad Monetization Service

Retrieved on: 
Tuesday, February 27, 2024
Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Apps, Applications, VoIP, Other Technology, Mobile, Wireless, Entertainment, Software, Social Media, Digital Marketing, Networks, Search Engine Optimization, Search Engine Marketing, Blogging, Data Management, General Entertainment, Technology, Carriers and Services, Other Professional Services, Audio, Video, Consulting, Professional Services, Magnite, Multimedia, BCOV, CTV, OTT, Partnership, Video game

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced it is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetization service.

Key Points: 
  • Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced it is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetization service.
  • View the full release here: https://www.businesswire.com/news/home/20240227300990/en/
    Brightcove forms a strategic partnership with Google Ad Manager to strengthen its Ad Monetization service.
  • It also gives Brightcove access to Google’s programmatic ad marketplace to unlock additional demand for its customers’ ad inventories.
  • Brightcove’s customers who utilize Google Ad Manager or Ad Manager 360 can now:
    Drive competition for higher CPMs by managing video inventory via server-to-server connection, which allows for more dynamic pricing and competitive rates
    In addition to partnering with Google Ad Manager, Brightcove has continually strengthened its Ad Monetization service since its inception in 2023 by introducing Ad Insights and forming partnerships with companies like Magnite and PubMatic .

Pyte Introduces Marketing Advisory Board

Retrieved on: 
Wednesday, January 10, 2024
Pillar, Nielsen, National Science Foundation, DoubleClick, Privacy, VIZIO, Magnite, Fortune 500, Entergy, Microsoft, Science, Ecosystem, Eric Schmidt, Future, Marketing, Yahoo!, AT&T Mobility, Advertising, Growth, Cryptocurrency

LOS ANGELES, Jan. 10, 2024 (GLOBE NEWSWIRE) -- Pyte , a data collaboration solutions provider, today introduced the Pyte Marketing Advisory Board.

Key Points: 
  • LOS ANGELES, Jan. 10, 2024 (GLOBE NEWSWIRE) -- Pyte , a data collaboration solutions provider, today introduced the Pyte Marketing Advisory Board.
  • Composed of marketing and advertising leaders who have held leadership roles at Google, Facebook/Meta, and Nielsen, the Pyte Marketing Advisory Board will oversee the development and implementation of Pyte’s customer data collaboration solutions.
  • The Pyte Marketing Advisory Board will play an essential role in informing Pyte’s product development, as well as providing guidance to marketers across industries on how they can more effectively leverage data from external partners in their campaigns.”
    Members of the Pyte Marketing Advisory Board include:
    John Burbank, former president of corporate development and strategy at Nielsen, and former vice president of marketing at Cingular Wireless.
  • Pyte is announcing its Marketing Advisory Board during a time of significant growth for the company.

Pixalate's Q3 2023 Global Connected TV (CTV) Seller Trust Index: OpenX, FreeWheel, Magnite, Index Exchange Earn ‘A’ Grades Across Roku, Amazon Fire TV & Samsung For Open Programmatic Ad Supply Quality Rankings

Retrieved on: 
Monday, November 27, 2023
Samsung, Smart TV, STI, IVT, Freewheel, Connected, Privacy, Trust, Magnite, Advertising, Amazon Fire TV, OpenX, CTV, Mobile advertising, Online shopping

London, UK, Nov. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.

Key Points: 
  • London, UK, Nov. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.
  • Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Web Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

Retrieved on: 
Tuesday, December 19, 2023
Data Management, Advertising, Communications, Technology, Software, Artificial Intelligence, Ecosystem, University, Research, Xandr, DSP, Patent, DMP, Magnite, Artificial intelligence, Machine learning, Carbon, DSPS, Auction

LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.

Key Points: 
  • LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.
  • The Intelligent Marketplace manages more than 300 billion ad requests per day and serves 50,000+ leading apps and sites for clients like Magnite, PubMatic, StackAdapt, Xandr and Unity.
  • With over 2 billion monthly active users in its DMP, the Intelligent Marketplace also enables access to all DSP partners to LoopMe’s Marketplace Audiences and its proprietary first-party data.
  • For more information on Intelligent Marketplace, please visit https://loopme.com/marketplace-supply/ .

Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia

Retrieved on: 
Tuesday, November 14, 2023
Attention, Research, Region, Trust, Social media, Harris Interactive, WETV, Environment, Habit, Retail, Magnite

SINGAPORE, Nov. 14, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study Streaming TV’s New Era: Embracing Ad-supported Streaming Across Screens in Southeast Asia.

Key Points: 
  • SINGAPORE, Nov. 14, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study Streaming TV’s New Era: Embracing Ad-supported Streaming Across Screens in Southeast Asia.
  • The research, which spans markets including Singapore, Indonesia, Philippines, Thailand and Vietnam, finds that ad-supported streaming services deliver scale and impact for brands and that 71% of TV viewers in Southeast Asia watch ad-supported streaming, closing the gap with traditional TV viewers.
  • “Ad-supported streaming in Southeast Asia is flourishing and enabling advertisers to reach new audiences across screens, providing them with more opportunities to captivate their valuable attention,” said Gavin Buxton, Managing Director of Asia at Magnite.
  • The respondents are people ages 18-74 (age 20-74 in Thailand) who watch 7+ hours of TV a week, including streaming.

Juice Media Makes Key C-Suite Appointments and a Strategic Acquisition to Further Drive Customer Impact

Retrieved on: 
Thursday, December 14, 2023
Gupta, Acquisition, Data science, Privacy, Warner Bros. Discovery, LOS, SPO, Uber, Investment company, IPG, Advertising, The Juice Media, UI, Accenture, Lumen, Growth, Roku, AT&T, Sales, Online shopping, Magnite, Hyperplane

LOS ANGELES, Dec. 14, 2023 /PRNewswire/ -- Juice Media, a leading data-driven omnichannel advertising and technology media group, today announced new appointments to its leadership team, as well as the recent acquisition of the capabilities of Lumen Research's demand side platform, formerly Avocet. Sachin Gupta has joined Juice Media as Chief Technology Officer and Jeff Mayo as Chief Product Officer, bringing with them a wealth of experience and expertise that will further propel the company's growth.

Key Points: 
  • Sachin Gupta has joined Juice Media as Chief Technology Officer and Jeff Mayo as Chief Product Officer, bringing with them a wealth of experience and expertise that will further propel the company's growth.
  • Before Hyperplane, Sachin spent several years at Roku, where he built the company's key advertising technology stack and led multiple acquisitions.
  • "I'm thrilled to join the team at Juice Media as we look to revolutionize omnichannel advertising for our customers," said Gupta.
  • For more information about Juice Media, please visit https://www.juicemedia.io/ .

IAB Tech Lab's Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy

Retrieved on: 
Wednesday, November 15, 2023
Addressability, Adtech (company), Education, Privacy, Pet, Ecosystem, Engineering, Document, Knowledge, Confusion, Working Group, Satellite navigation device, Medical device, Magnite

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of their Differential Privacy Guidance, a document that aims to empower the digital advertising ecosystem with the knowledge and tools needed to evaluate and harness emerging PETs effectively. Developed by IAB Tech Lab's PETs Working Group, the guidance is a critical resource for publishers and advertisers who are navigating the adtech ecosystem amidst third-party cookie deprecation and the rising demand for protecting consumer identity and personal data in business applications. IAB Tech Lab will be accepting public comments until December 14, 2023.

Key Points: 
  • Often surrounded by hype and misinformation, differential privacy is a key privacy enhancing technology that provides a mathematical guarantee of privacy.
  • Differential Privacy Guidance offers several critical takeaways for industry professionals, including:
    Empowering product decision-makers by arming them with the knowledge necessary to make informed choices when considering differential privacy-backed products.
  • "As experts in PETs, we understand the importance of providing clear, actionable guidance on differential privacy," said Andrei Lapets, VP, Engineering & Applied Cryptography, Magnite.
  • For more information or to access the Differential Privacy Guidance, please visit https://iabtechlab.com/diffprivacy/ .

Magnite Reports Third Quarter 2023 Results

Retrieved on: 
Wednesday, November 8, 2023
Adjustment, Growth, CTV, Bookkeeping, Magnite

NEW YORK, Nov. 08, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today reported its results of operations for the quarter ended September 30, 2023.

Key Points: 
  • NEW YORK, Nov. 08, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today reported its results of operations for the quarter ended September 30, 2023.
  • We continued to grow our market share in both DV+ and CTV.
  • In fact, our CTV ad spend increased over 20% in the third quarter, strongly outpacing market growth estimates.
  • We have a tremendous opportunity to expand our share growth as the largest CTV market participants accelerate their programmatic CTV offerings,” said Michael G. Barrett, President and CEO of Magnite.

Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising

Retrieved on: 
Tuesday, November 7, 2023
Attention, Comparison of multi-paradigm programming languages, CTV, LG, Advertising, Growth, Politics, SSP, Basis Technology, Partnership, IO, Consultant, ACR, PMP, Automation, Video game, Marketing, Basis, Magnite

CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.

Key Points: 
  • CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.
  • “TV advertising has long been a pivotal element of political marketing,” said Serge Matta, President, Global Ad Sales at LG Ad Solutions.
  • “However, as traditional linear TV viewership declines, as Basis' ad spend data indicates , CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024.
  • “LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies.

Magnite to Participate in Upcoming Financial Conferences

Retrieved on: 
Monday, November 6, 2023
Telecommunications, Stephens, Shaun Ellis (wolf researcher), RBC, Conference, Internet, CT, Cryptocurrency, Magnite

NEW YORK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that members of its executive team will participate in the following financial conferences:

Key Points: 
  • NEW YORK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that members of its executive team will participate in the following financial conferences:
    Stephens Annual Investment Conference in Nashville on Tuesday & Wednesday, November 14-15, 2023, where management will host in-person meetings.
  • RBC Capital Markets Technology, Internet, Media and Telecommunications Conference in New York City on Wednesday, November 15, 2023.
  • Wolfe Research 1st Annual Small and Mid-Cap Conference in New York City on Thursday, December 7, 2023.
  • The webcasts will be available for replay following the conclusion of the live presentation for 90 days.