SILICON VALLEY, Calif., Aug. 18, 2022 /PRNewswire/ -- In early July, Bellabeat was the first pregnancy tracker to roll out a new layer of data security to protect their base of all female end users' data in the wake of the United States Supreme Court overturning Roe Vs. Wade. Like many mobile apps, they had been using full end-to-end encryption of their Bellabeat mobile app for users of all of their Bellabeat wearable products, with end-to-end encryption being the common and secure way to protect customers' data. The company determined that to protect their health data, it is necessary to take data their security a step further without haste. As of August 17th, 2022, eighteen out of 25 reproductive health apps and wearable devices that Mozilla investigated for privacy and security practices received a *Privacy Not Included warning label. Bellabeat did not receive a warning label as they have been exceptionally public in immediately taking the following steps after the newest Roe vs. Wade ruling.
- The company determined that to protect their health data, it is necessary to take data their security a step further without haste.
- The newly implemented Private Key Encryption (AES-256) feature will enable all Bellabeat users to access and decrypt her data using a private key via her Bellabeat smartphone app.
- Also, adding the extra layer of security where data stored on the company's servers cannot be read without holding an individual user's private key.
- The only person that can access the confidential health data and info in its decrypted form will be the Bellabeat customer herself.