The Trade Desk

DAX Signs Sounder to Provide Automated Brand Safety Verification for Podcast Advertisers

Retrieved on: 
Monday, August 8, 2022 - 11:00am

NEW YORK, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, today announced it will provide its automated brand safety technology to DAX, the pioneering digital advertising exchange created and operated by Global, the Media & Entertainment group.

Key Points: 
  • Sounder Will Provide Automated Brand Safety Technology to Global's Market Leading Digital Audio Advertising Platform DAX, in the US, Increasing Transparency and Confidence for Podcast Advertisers
    NEW YORK, Aug. 8, 2022 /PRNewswire-PRWeb/ -- Sounder , an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, today announced it will provide its automated brand safety technology to DAX , the pioneering digital advertising exchange created and operated by Global, the Media & Entertainment group.
  • "We're thrilled to be providing a trusted brand safety solution for DAX's advertisers, helping unlock more inventory and increasing the value of DAX's audio content," Sounder CEO and Co-founder Kal Amin said.
  • Automated brand solutions are now at the forefront of verifying the suitability of content and making podcast audience buying easier."
  • Sounder is an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content.

OctaFX celebrates 11 years in the financial markets

Retrieved on: 
Wednesday, August 3, 2022 - 12:00am

The global broker OctaFX is bigger than ever before - all thanks to the support of its clients.

Key Points: 
  • The global broker OctaFX is bigger than ever before - all thanks to the support of its clients.
  • Below are the main achievements OctaFX has managed to accomplish over the past eleven years.
  • OctaFX shares the core elements of its philosophy and how they help the broker make the investment journeys of its clients as smooth as possible.
  • Constant change in the financial world is what keeps OctaFX agile and ready to transform and develop at all times.

The Trade Desk Announces Date of Second Quarter 2022 Financial Results and Conference Call

Retrieved on: 
Wednesday, July 27, 2022 - 11:00pm

The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the second quarter ended June 30, 2022 after the market closes on Tuesday, August 9, 2022.

Key Points: 
  • The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the second quarter ended June 30, 2022 after the market closes on Tuesday, August 9, 2022.
  • The Trade Desk will host a webcast and conference call to discuss second quarter financial results at 2:00 P.M. Pacific Time.
  • Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desks website at http://investors.thetradedesk.com/ .
  • Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

COINFLIP LAUNCHES $1 MILLION INITIATIVE TO SUPPORT EMERGING WEB 3.0 STARTUPS

Retrieved on: 
Wednesday, July 27, 2022 - 2:00pm

CHICAGO, July 27, 2022 /PRNewswire/ -- CoinFlip, a leading fintech company powered by cryptocurrency, announces today the launch of CoinFlip Ventures, a new initiative that will support Web 3.0 based start-up companies. CoinFlip will fund a total of $1 million to various entrepreneurial teams, with a focus on university students and underrepresented or minority-owned businesses. Entrepreneurs will receive financial assistance and direct access to CoinFlip's executive leadership team who will provide industry insight, leadership coaching, business advice, and influential networking opportunities.

Key Points: 
  • CoinFlip will fund a total of $1 million to various entrepreneurial teams, with a focus on university students and underrepresented or minority-owned businesses.
  • "We've learned so much through trial and error since our founding and are honored to pass along our knowledge and resources to startups we believe in."
  • The program is looking to support applicants involved in decentralized finance, NFT tools/marketplaces or tokenization of traditional assets.
  • "CoinFlip remains committed to innovation and is dedicated to the growth of this evolving industry," said Kris Dayrit, Director and Co-Founder of CoinFlip.

Reveal Mobile Receives Ad Tech Product of the Year Award Second Year in a Row

Retrieved on: 
Tuesday, July 26, 2022 - 2:00pm

RALEIGH, N.C. , July 26, 2022  /PRNewswire-PRWeb/ -- The Business Intelligence Group today named Reveal Mobile's VISIT Local platform product of the year in the 2022 Sales and Marketing Technology Awards program, known as The Sammys. The Sammys honor products that help solve the challenges organizations have connecting with prospects and customers.

Key Points: 
  • VISIT Local, Reveal Mobile's geofencing marketing and attribution platform, was named Business Intelligence Group's product of the year in 2021 and 2022, making this the company's second consecutive Sammy win.
  • "We are proud to reward and recognize Reveal Mobile for their innovation and dedication to helping digital marketers and advertisers," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group.
  • Reveal Mobile provides location intelligence, geofencing marketing and attribution solutions to ad agencies, retailers, media, restaurants and out of home companies.
  • Mira, acquired by Reveal Mobile in 2021, is the leading location intelligence solution used in the out of home industry.

OctaFX announces visual rebranding, adopts space-inspired design system

Retrieved on: 
Tuesday, July 26, 2022 - 6:00am

KUALA LUMPUR, July 26, 2022 - (ACN Newswire) - 11 years of providing brokerage services marks an important milestone for OctaFX.

Key Points: 
  • KUALA LUMPUR, July 26, 2022 - (ACN Newswire) - 11 years of providing brokerage services marks an important milestone for OctaFX.
  • To become even closer to its clients, OctaFX decided to adopt a fresh new look: with refined colours, space-inspired elements, and a new logo.
  • The main concept behind the rebranding reflects the broker's mission: OctaFX exists to ensure everyone can achieve their investment goals.
  • All the elements of our new design system convey this message in a simple, yet illustrative way," the OctaFX press office commented.

Tinuiti's Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Retrieved on: 
Wednesday, July 6, 2022 - 3:00pm

NEW YORK, July 6, 2022 /PRNewswire/ -- Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the addition of industry visionary and seasoned operator Susan Vobejda to its Board of Directors. Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Vobejda joins industry visionaries and proven innovators Kevin Mayer, Annika Gupta, and George Gallate, each with a unique perspective and specialized expertise to fuel growth.

Key Points: 
  • Vobejda joins industry visionaries and proven innovators Kevin Mayer, Annika Gupta, and George Gallate , each with a unique perspective and specialized expertise to fuel growth.
  • Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., and previously sat on the Board of Directors for Cision, an earned media software company.
  • In addition, she's a member of the CMO advisory board for Ridge Ventures, an early stage venture capital fund specializing in enterprise software companies.
  • Vobejda brings 25 years of experience in the media, technology, and consumer sectors to the Tinuiti board.

Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

Retrieved on: 
Wednesday, June 29, 2022 - 5:05pm

NEW YORK, June 29, 2022 /PRNewswire/ -- Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital media quality, to leverage its industry-leading automated tag wrapping solution. Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.

Key Points: 
  • Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.
  • Advertisers can now automatically add IAS verification to their video and display campaigns seamlessly, helping to launch campaigns faster and maximize media efficiency.
  • Instead of manually applying IAS's measurement to each creative ad tag, Clinch advertisers can use automated tag wrapping to decrease setup time and minimize human error.
  • "By partnering with Clinch to expand our automated tag solution, we will make it even easier for advertisers to target their spend on quality impressions as we continue to support a brand-safe digital ad ecosystem."

Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

Retrieved on: 
Wednesday, June 29, 2022 - 4:46pm

NEW YORK, June 29, 2022 /PRNewswire/ -- Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital media quality, to leverage its industry-leading automated tag wrapping solution. Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.

Key Points: 
  • Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.
  • Advertisers can now automatically add IAS verification to their video and display campaigns seamlessly, helping to launch campaigns faster and maximize media efficiency.
  • Instead of manually applying IAS's measurement to each creative ad tag, Clinch advertisers can use automated tag wrapping to decrease setup time and minimize human error.
  • "By partnering with Clinch to expand our automated tag solution, we will make it even easier for advertisers to target their spend on quality impressions as we continue to support a brand-safe digital ad ecosystem."

Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

Retrieved on: 
Wednesday, June 29, 2022 - 1:30pm

NEW YORK, June 29, 2022 /PRNewswire/ -- Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital media quality, to leverage its industry-leading automated tag wrapping solution. Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.

Key Points: 
  • Now advertisers working with Clinch have a streamlined process to activate IAS verification services across display and video campaigns.
  • Advertisers can now automatically add IAS verification to their video and display campaigns seamlessly, helping to launch campaigns faster and maximize media efficiency.
  • Instead of manually applying IAS's measurement to each creative ad tag, Clinch advertisers can use automated tag wrapping to decrease setup time and minimize human error.
  • "By partnering with Clinch to expand our automated tag solution, we will make it even easier for advertisers to target their spend on quality impressions as we continue to support a brand-safe digital ad ecosystem."