The Trade Desk

INEO Partners with US-Based Ad Platforms

Retrieved on: 
Tuesday, April 9, 2024
Quotient, Connected, Smart TV, Side platform, PMP, DSPS, DOOH, The Trade Desk, Demand-side, Ineos, CTV, Marketing, Advertising

SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).

Key Points: 
  • SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).
  • These partnerships mark another significant milestone for the INEO Retail Media Division's commitment to providing innovative advertising solutions and driving results for clients.
  • The newly formed partnerships INEO has signed are with AdXcelerant and LoopTV while the PMPs were set up with The Trade Desk and Quotient.
  • The PMP deals allow the largest DSPs to send advertising directly into the INEO US retail store network programmatically.

QUIGLEY-SIMPSON DEBUTS GANTIC, A RESPONSE BASED PROGRAMMATIC MARKETPLACE COMPANY

Retrieved on: 
Tuesday, April 2, 2024
The Trade Desk, Insurance, Telecommunications, Privacy, Travel

LOS ANGELES, April 2, 2024 /PRNewswire/ -- Leading independent full-service agency Quigley-Simpson announced today the launch of affiliate company, Gantic (www.Gantic.com). This new venture is dedicated to the creation of data-driven, curated, large-scale programmatic marketplaces. Gantic's formation was inspired by the industry's need to address the specific requirements of brands seeking reliable, brand-safe inventory underpinned by robust first and third-party response behavior data. 

Key Points: 
  • LOS ANGELES, April 2, 2024 /PRNewswire/ -- Leading independent full-service agency Quigley-Simpson announced today the launch of affiliate company, Gantic ( www.Gantic.com ).
  • This new venture is dedicated to the creation of data-driven, curated, large-scale programmatic marketplaces.
  • Gantic's formation was inspired by the industry's need to address the specific requirements of brands seeking reliable, brand-safe inventory underpinned by robust first and third-party response behavior data.
  • A first-of-its-kind diversity and minority programmatic marketplace is set to launch later this month.

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Retrieved on: 
Monday, March 25, 2024
Connected, Smart TV, The Trade Desk, Internet, Unified, Business development, Aircraft flight control system, Mac (computer), UID, Ecosystem, Clinch, Advertising

NEW YORK, March 25, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.

Key Points: 
  • This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.
  • By supporting identity solution UID2, Clinch is continuing to enhance advertisers' and agency partners' capacity to utilize their first-party data in a secure manner.
  • "Given the impending completion of third-party cookie deprecation, Clinch recognizes the imperative for advertisers to prioritize omnichannel identity strategies," said Charel MacIntosh, Head of Business Development and Strategic Partnerships, Clinch.
  • Clinch's adoption of UID 2.0 aims to facilitate several use cases:
    Implement a privacy-conscious identifier for creative decision-making, optimizations, and attribution.

OUTFRONT Media Continues to Push Digitization of OOH Forward with Significant Expansion of Programmatic Transit Advertising in NYC

Retrieved on: 
Tuesday, March 19, 2024
Digital marketing, Ability, National Basketball Association, DSP, Face, Digital, The Trade Desk, Talon, MTA, Marketing, Outfront Media, NBA scoring leaders, OOH, OUTFRONT, DOOH, NBA, Metro-North Railroad, Tunnel

NEW YORK, March 19, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City's MTA system, which will cover nearly all of the MTA's subway stations – with the potential to reach more than four million daily trips from New Yorkers and tourists – along with commuter rail stations in the surrounding areas.

Key Points: 
  • In 2023, OUTFRONT conducted a successful pilot launch of programmatic capabilities on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA subway entrances and exits.
  • With this rollout, advertisers will also be able to programmatically access thousands of Liveboards inside stations.
  • "OUTFRONT was able to make it a seamless process within our DSP and to provide clear value for our media investment."
  • To learn more about how brands can benefit from OUTFRONT's programmatic transit advertising network, watch this video .

Presenting EMG's Second Annual Streaming Automotive Summit

Retrieved on: 
Thursday, March 14, 2024
SAS, Connected, LG, Original equipment manufacturer, Digital audio, Smart TV, Newport Beach, California, Knowledge, Hope, Newport Harbor, News, Roku, EMG, The Trade Desk, Host, Golf, Advertising, Casino

NEWPORT BEACH, Calif., March 14, 2024 /PRNewswire/ -- EMG, a leader in streaming advertising measurement and optimization solutions for the retail automotive industry, announced today that it will host its inaugural Streaming Automotive Summit (SAS) on April 16-18 at the Lido House Hotel in Newport Beach, California.

Key Points: 
  • EMG's Streaming Automotive Summit is customized for brands and agencies that specialize in retail automotive.
  • "It's an honor to speak at this year's Streaming Automotive Summit," says this year's keynote speaker Joel Klatt, a Fox Sports College Football Analyst and Host of The Joel Klatt Show.
  • We are thrilled to be part of the Streaming Automotive Summit again this year and we are grateful to EMG for creating this important and innovative platform."
  • "The Streaming Automotive Summit was one of the most relevant, informative and well-organized conferences we've ever attended," says Abby Stowel of the Feltman Agency.

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Retrieved on: 
Thursday, February 22, 2024
Trade, Digital, The Trade Desk, Sport, CCR, Advertising, CTV

This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.

Key Points: 
  • This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms.
  • CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
  • With the introduction of Comscore Campaign Ratings Local (CCR Local), Comscore has effectively bridged the last gap in cross-platform ad measurement, offering advertisers the tools needed for true reach and frequency optimization across the top 100 US local markets, with full coverage of all other local markets to follow.
  • For more information about CCR Local and its integration with Comscore Campaign Ratings, please visit the product home page .

The Trade Desk Reports Fourth Quarter and Fiscal Year 2023 Financial Results

Retrieved on: 
Thursday, February 15, 2024
Data Management, Advertising, Digital Marketing, Communications, Technology, Software, Internet, Maker, Regulation, News, Sport, Regulation Fair Disclosure, OneFootball, Forward, Woman, OTT, DISH TV, Share repurchase, NBCUniversal, Disclosure, HP, GAAP, Dilution, DSP, EPS, Sling TV, Depreciation, Trade, Common stock, ID, Adjustment, Walmart, CTV, Support, Warner Bros. Discovery, Adtech (company), Aller Media, Telephone, Kimberly-Clark, The Trade Desk, Bacardi, Privacy, Video game

Discovery announced integration with UID2 across its premium entertainment, sports, news and lifestyle brands with its digital platforms, including Max and Discovery+.

Key Points: 
  • Discovery announced integration with UID2 across its premium entertainment, sports, news and lifestyle brands with its digital platforms, including Max and Discovery+.
  • Walmart Connect announced it is testing the integration of UID2 to inform decisioning across the open internet within the Walmart DSP.
  • The Company expects the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.
  • Accordingly, investors should monitor these channels in addition to The Trade Desk’s press releases, SEC filings, public conference calls and webcasts.

LiveRamp Announces Third Quarter Results

Retrieved on: 
Thursday, February 8, 2024
Marketing, Advertising, Communications, Technology, Software, Cloud, AWS, Amazon, Microsoft, Acquisition, Partner, Growth, GAAP, Comscore, Xandr, Interest, ATS, LiveRamp, Google Cloud Platform, Yahoo!, Adobe, GCP, SSPS, The Trade Desk, DSPS, Leaf Group, Amazon Web Services, Video game

A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.

Key Points: 
  • A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.
  • Through these integrations, LiveRamp is now connected to over 92% of consumer time spent online in the US.
  • LiveRamp ended the quarter with 105 customers whose subscription contracts exceed $1 million in annual revenue, compared to 94 in the prior year period.
  • LiveRamp ended the quarter with 895 direct subscription customers, compared to 910 in the prior year period.

Clinch's Flight Control Extends Advertising Reach and Personalization Across Audio Channels

Retrieved on: 
Thursday, February 8, 2024
Aircraft flight control system, Synthetic media, DMA, DCO, Human, Xandr, IHeartMedia, Yahoo!, Weather, Hulu, Marketing, Creative, CTV, Netflix, The Trade Desk

NEW YORK, Feb. 8, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization, announced today the ability to extend its award-winning workflow automation and omnichannel creative personalization capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple audio publishers and platforms through a single campaign setup and ad tag designed to auto-render assets that match each publisher's requirements.

Key Points: 
  • Integrating audio capabilities into Flight Control simplifies the process for advertisers to achieve their goals across all channels, enhancing campaign performance and reach."
  • The platform offers users two flexible options: bringing their audio assets or utilizing Generative AI voice production for diverse audio variations aligned with their creative strategy.
  • An integrated audio player and intelligent preview functionality within the platform allow users to preview audio campaign features seamlessly.
  • The recent campaign success of a leading automotive tires and accessories retailer, managed by the agency Tombras using Flight Control, underscores the platform's enhanced audio capabilities.

Fyllo|Semasio Names Jeff Ragovin CEO, Announces Contextual Targeting Transition

Retrieved on: 
Tuesday, January 30, 2024
Partnership, The Trade Desk, Infillion, Ecosystem, Acquisition

CHICAGO, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Fyllo |Semasio, the leading provider of contextual targeting solutions, announced today that Jeff Ragovin has been elevated from President to CEO.

Key Points: 
  • CHICAGO, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Fyllo |Semasio, the leading provider of contextual targeting solutions, announced today that Jeff Ragovin has been elevated from President to CEO.
  • At the same time, Ragovin announced that the company has begun migrating its entire portfolio of audience taxonomy data into privacy-compliant contextual segments via its Semasio targeting platform, which advertisers can use to drive performance in a post-cookie environment.
  • With the transition, Fyllo laid out its vision of Semasio and contextual advertising as the future of privacy-compliant performance while reengineering how the company does business.
  • “Our five-plus year collaboration with Semasio underscores their significant impact, particularly in advanced contextual and keyword targeting.