Public relations

Arizent launches 2023 media kits: American Banker, The Bond Buyer, National Mortgage News, Digital Insurance, Financial Planning, Accounting Today, Employee Benefit News

Retrieved on: 
Tuesday, November 22, 2022

NEW YORK, Nov. 22, 2022 /PRNewswire-PRWeb/ -- Arizent, a leading business information resource for the financial and professional services communities, launched its 2023 media offerings for all of its seven brands: American Banker, The Bond Buyer, National Mortgage News, Digital Insurance, Financial Planning, Accounting Today and Employee Benefit News. Featured in the 2023 media kits are new brand-building opportunities and enhanced offerings to reach an audience of high-value decision-makers.

Key Points: 
  • Featured in the 2023 media kits are new brand-building opportunities and enhanced offerings to reach an audience of high-value decision-makers.
  • Key to lead generation and nurture programs, Intent360 will help clients more effectively plan and execute engagement throughout the marketing funnel.
  • Arizent also offers contextual advertising that leverages its audiences' content consumption behavior to align brand messages with the most relevant industry topics.
  • Arizent also connects business communities through leading financial services brands like American Banker, The Bond Buyer, Financial Planning and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News and Digital Insurance.

Nutrabolt Welcomes Two Key Leaders Focused on Growth, Expansion, and Consumer-Centric Strategy

Retrieved on: 
Tuesday, November 22, 2022

AUSTIN, Texas, Nov. 22, 2022 /PRNewswire/ -- Nutrabolt, a global active health and wellness company, today announces the addition of Robert Zajac, Chief Marketing Officer, and Sabba Naserian, Chief Growth Officer, to its executive team. Each highly-accomplished leader takes a results-driven approach to innovation, and plays an integral role in pushing the company to its next phase of success.

Key Points: 
  • "I'm proud to have a world-class team around me, and I look forward to what we'll accomplish together."
  • Robert Zajac joins Nutrabolt with over 20 years of global marketing experience leading high-performance brands, including almost five years with ESPN, and more than eight years in leadership roles with Nike.
  • Both new leaders possess a passion for Nutrabolt's mission, and share in the company's commitment to serve its people, communities, and the planet.
  • Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles.

Branding Agency General Idea Acquires Technology Studio, Reference NYC

Retrieved on: 
Tuesday, November 22, 2022

NEW YORK, Nov. 22, 2022 /PRNewswire/ -- General Idea, a brand agency at the intersection of creativity, culture, and technology, today announced the acquisition of Reference NYC, a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design. This news comes on the heels of General Idea launching SPA (Special Production Agency), a firm specializing in premium production, including photo and film shoots, and digital content creation. The three agencies now form General Idea Group, a next-generation creative collective reinventing modern branding through technology and storytelling.

Key Points: 
  • The Acquisition Creates the General Idea Group, an End-to-End Creative Collective That Takes Brands From Idea to Execution Across Multiple Disciplines
    NEW YORK, Nov. 22, 2022 /PRNewswire/ -- General Idea , a brand agency at the intersection of creativity, culture, and technology, today announced the acquisition of Reference NYC, a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design.
  • The three agencies now form General Idea Group, a next-generation creative collective reinventing modern branding through technology and storytelling.
  • The General Idea Group is a next-generation creative collective that provides premium brands with end-to-end solutions across technology, branding, design, and storytelling.
  • The collective is composed of General Idea, Reference NYC, and SPA (Special Production Agency) and is headquartered in New York City, with offices in the United Kingdom.

Kang Haggerty LLC Secures Settlement in Class Action Against the City of Bridgeton, and Borgers, Saunders, Taylor & Associates LLC

Retrieved on: 
Tuesday, November 22, 2022

"We are pleased to have successfully settled this class action lawsuit on behalf of these property owners in the City of Bridgeton," said Kang Haggerty member Daniel D. Haggerty .

Key Points: 
  • "We are pleased to have successfully settled this class action lawsuit on behalf of these property owners in the City of Bridgeton," said Kang Haggerty member Daniel D. Haggerty .
  • On November 10, 2022, the Honorable James Swift of the Superior Court of New Jersey approved the class-wide settlement in the matter of PCIII REO LLC, et al.
  • During the litigation of this class action, the City of Bridgeton repealed the offending ordinance and has ceased relying on third-party actors to enforce its municipal code.
  • Kang Haggerty LLC is a boutique business litigation firm with offices in Philadelphia, PA and Marlton, NJ.

Competition Bureau obtains court order to advance investigation into Dufresne Furniture's marketing practices

Retrieved on: 
Tuesday, November 22, 2022

The Competition Bureau has obtained a court order to advance its inquiry into The Dufresne Group, Inc. and its affiliates, which operate through the retail banners Dufresne Furniture and Appliances and certain Ashley Furniture HomeStores in Canada.

Key Points: 
  • The Competition Bureau has obtained a court order to advance its inquiry into The Dufresne Group, Inc. and its affiliates, which operate through the retail banners Dufresne Furniture and Appliances and certain Ashley Furniture HomeStores in Canada.
  • The Bureau is looking to determine if their marketing practices raise concerns under the civil deceptive marketing provisions of the Competition Act.
  • The order grantedby the Federal Court of Canada on November 10, 2022, requires The Dufresne Group, Inc., and its affiliates (TDG Furniture, Inc., DFA Operations, Inc. and Furniture Investment Group, Inc.) to produce records and information relevant to the Bureau's investigation.
  • The misleading advertising provisions of the Competition Actprohibit making any kind of false or misleading claim to promote a product, service or business interest.

New Study From The Common Good Shows Divided Nation Threatens Thanksgiving Dinner

Retrieved on: 
Tuesday, November 22, 2022

NEW YORK, Nov. 22, 2022 /PRNewswire/ -- With Thanksgiving upon us, many are preparing for difficult and awkward conversations or working on strategies to avoid dinner table debates all together.

Key Points: 
  • NEW YORK, Nov. 22, 2022 /PRNewswire/ -- With Thanksgiving upon us, many are preparing for difficult and awkward conversations or working on strategies to avoid dinner table debates all together.
  • "It has become difficult to discuss politics and social issues in this polarized atmosphere where there is no longer a common set of facts or a universally accepted source of credible information," said Patricia Duff, founder of The Common Good.
  • The greatest source of national division as identified by the study is political party politics.
  • The Common Good Index of National Division (TCGI)for 2022 is 71 and it highlights some dangerous and disturbing findings.

Stanley Black & Decker To Present At The Credit Suisse 10th Annual Global Industrials Conference

Retrieved on: 
Tuesday, November 22, 2022

NEW BRITAIN, Conn., Nov. 22, 2022 /PRNewswire/ -- Stanley Black & Decker (NYSE: SWK) invites investors and the general public to listen to a webcast of a presentation by Corbin Walburger, Vice President and Interim CFO, at the Credit Suisse 10th Annual Global Industrials Conference in Palm Beach, FL on Thursday, December 1, 2022 at 2:00 PM ET.

Key Points: 
  • NEW BRITAIN, Conn., Nov. 22, 2022 /PRNewswire/ -- Stanley Black & Decker (NYSE: SWK) invites investors and the general public to listen to a webcast of a presentation by Corbin Walburger, Vice President and Interim CFO, at the Credit Suisse 10th Annual Global Industrials Conference in Palm Beach, FL on Thursday, December 1, 2022 at 2:00 PM ET.
  • The live webcast will be available in the "Investors" section of the company's website at www.stanleyblackanddecker.com/investors .
  • Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is the world's largest tool company operating manufacturing facilities worldwide.
  • Recognized for its leadership in environmental, social and governance (ESG), Stanley Black & Decker strives to be a force for good in support of its communities, employees, customers and other stakeholders.

OneTrust Joins ECI's High-Quality Partner Program

Retrieved on: 
Tuesday, November 22, 2022

ATLANTA, Nov. 22, 2022 /PRNewswire/ -- OneTrust, the market-defining leader for trust intelligence, is partnering with the Ethics & Compliance Initiative (ECI), the global non-profit organization that empowers organizations to build and sustain cultures of integrity. The partnership enables OneTrust to offer its customers the ECI High-Quality Ethics & Compliance Program (HQP) Assessment tool, which helps organizations evaluate their ethics and compliance programs and determine their level of maturity.

Key Points: 
  • The partnership enables OneTrust to offer its customers the ECI High-Quality Ethics & Compliance Program (HQP) Assessment tool, which helps organizations evaluate their ethics and compliance programs and determine their level of maturity.
  • OneTrust customers and prospects who complete the HQP Assessment will gain insight to the maturity of their ethics and compliance program.
  • This enables organizations to gain a deeper understanding of their program, address program gaps, develop action plans, and enhance resources to increase program effectiveness and meet rising expectations.
  • "We're delighted to have OneTrust join the High-Quality Partner Program," said Pat Harned, CEO of ECI.

The 20's Alexis Williams Recognized as One of CRN's 2022 Next-Gen Solution Provider Leaders

Retrieved on: 
Tuesday, November 22, 2022

PLANO, Texas, Nov. 22, 2022 /PRNewswire-PRWeb/ -- The 20 MSP is proud to announce that CRN, a brand of The Channel Company, has chosen Alexis Williams, Digital Marketing Manager, as one of the 2022 Next-Gen Solution Provider Leaders. This list honors the exceptional individuals who are key contributors to driving growth and strategic direction for the companies they work for today and are poised to be tomorrow's channel innovators.

Key Points: 
  • PLANO, Texas, Nov. 22, 2022 /PRNewswire-PRWeb/ -- The 20 MSP is proud to announce that CRN, a brand of The Channel Company, has chosen Alexis Williams, Digital Marketing Manager, as one of the 2022 Next-Gen Solution Provider Leaders.
  • The third-annual Next-Gen Solution Provider Leaders list includes rising star executives, managers and directors, 40 years of age or younger, who have demonstrated clear leadership qualities in their roles at integrators, VARs, MSPs and other IT solution provider organizations.
  • "We are excited to see Alexis Williams recognized as one of CRN's 2022 Next-Gen Solution Provider Leaders," said Crystal McFerran, Chief Marketing Officer of The 20.
  • "Alexis is a rising star in the IT channel, bringing energy and dedication to help The 20 accelerate nationwide growth."

IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements

Retrieved on: 
Tuesday, November 22, 2022

NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022.

Key Points: 
  • The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view.
  • Some of the key takeaways from this study include:
    180% lift in incremental ROAS for the in-view group versus not-in-view.
  • In-view ads have a massive impact on ROAS compared to those that do not meet viewability standards.
  • Incremental sales from the in-view ads drove higher sales lift and incremental sales compared to ads that are not in view.