Advertising

The European Art Of Taste: The Excellence Of Italian Fruit & Veg. Is More And More Appreciated By Consumers In China, Japan And Taiwan

Friday, May 14, 2021 - 2:15am

b'Despite a difficult 2020, the project funded by the European Union confirms the results of its first year, focusing on digital communication and products quality.\nBOLOGNA, Italy, May 14, 2021 /PRNewswire/ -- The transformation of the world during the year of the pandemic has forced professionals to rethink their actions in terms of communication and trade.

Key Points: 
  • b'Despite a difficult 2020, the project funded by the European Union confirms the results of its first year, focusing on digital communication and products quality.\nBOLOGNA, Italy, May 14, 2021 /PRNewswire/ -- The transformation of the world during the year of the pandemic has forced professionals to rethink their actions in terms of communication and trade.
  • The European Art of Taste, the project funded by the European Union to promote the excellence of fruit and vegetables made in Italy in China, Japan and Taiwan, has focused on innovative and digital communication strategies, managing to keep alive the relationships with consumers and professionals in the sector.\nConsumers have showed an extreme interest about Italian products, all distinguished by the great production competence and taste quality.
  • Users were directly involved with 50 million impressions on social media and 40 thousand visits to the website.
  • These results also included the involvement of some well-known opinion leaders and influencers who shared their taste experience with their followers through live recipes and tastings.

ViacomCBS Scales Audio Footprint to Fuel Fandom and Extend Iconic Franchises at IAB Podcast Upfront

Thursday, May 13, 2021 - 7:25pm

Additionally, ViacomCBS announced BET\xe2\x80\x99s podcasting initiatives, emphasizing the massive demand for content from leading Black creators and reflecting the tremendous relevance, influence, and popularity of Black culture across the general entertainment ecosystem.

Key Points: 
  • Additionally, ViacomCBS announced BET\xe2\x80\x99s podcasting initiatives, emphasizing the massive demand for content from leading Black creators and reflecting the tremendous relevance, influence, and popularity of Black culture across the general entertainment ecosystem.
  • That\xe2\x80\x99s precisely what Dr. Sandra Magnus, a former NASA astronaut, and retired Navy Admiral James \xe2\x80\x9cSandy\xe2\x80\x9d Winnefeld explore in their weekly podcast, Risking It All.
  • Listen to conversations with professional risk-takers, including a deep-sea diver, a heart surgeon, an NFL quarterback, a secret agent, and more.
  • Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others.

CATMEDIA Continues Expanding, Announces New Director of Marketing

Thursday, May 13, 2021 - 4:30pm

"His proven track record in marketing strategy development and implementation, as well as his extensive work in healthcare communications, makes him a perfect fit for our team and some of our largest clients.

Key Points: 
  • "His proven track record in marketing strategy development and implementation, as well as his extensive work in healthcare communications, makes him a perfect fit for our team and some of our largest clients.
  • "\nAaron McKevitt has guided effective teams and successful marketing campaigns for more than a decade at two of Atlanta\'s largest health systemsGwinnett Medical Center and Northside Hospital.
  • "I\'m excited to get to work and continue building upon the already impeccable reputation this agency has earned over the last two decades.
  • "\nCATMEDIA is an award-winning agency that specializes in advertising, creative services, media production, program management, and training.

Havas Partners With Wellcom Worldwide to Launch Global Production Business, Havas Studios

Thursday, May 13, 2021 - 2:15pm

By partnering with Wellcom we are now able to provide our clients with the best production capabilities in the industry.

Key Points: 
  • By partnering with Wellcom we are now able to provide our clients with the best production capabilities in the industry.
  • We are leapfrogging the competition.\xe2\x80\x9d\nWayne Sidwell, Global CEO at Wellcom Worldwide adds: \xe2\x80\x9cWhen we first started speaking to Havas about the launch of Havas Studios, we knew that this was an exciting opportunity that we had to take forward.
  • To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world.
  • Further information about Havas Group is available on the company\xe2\x80\x99s website: havasgroup.com\nWellcom Worldwide is a leading global creative production agency specialising in digital marketing, omnichannel content production and marketing operations technology.

Entravision Communications Corporation Earns Great Place to Work Certification™

Thursday, May 13, 2021 - 2:15pm

We celebrate and thank each and every one of our employees for all they do for our company, which has enabled Entravision to earn such an incredible recognition not once, but twice.\xe2\x80\x9d\n\xe2\x80\x9cReceiving a Great Place to Work Certification is not something that comes easily.

Key Points: 
  • We celebrate and thank each and every one of our employees for all they do for our company, which has enabled Entravision to earn such an incredible recognition not once, but twice.\xe2\x80\x9d\n\xe2\x80\x9cReceiving a Great Place to Work Certification is not something that comes easily.
  • Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience.
  • Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified.\nGreat Place to Work\xc2\xae is the global authority on workplace culture.
  • Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All\xe2\x84\xa2.

The Greater Than One Group Announces New Website Launch

Thursday, May 13, 2021 - 2:55pm

GTO Media features a proprietary media planning and buying approach that combines audience, content, engagement, and impact to build authentic brand relationships.

Key Points: 
  • GTO Media features a proprietary media planning and buying approach that combines audience, content, engagement, and impact to build authentic brand relationships.
  • GTO Group is the hub that supports common infrastructure, approach, delivery and culture.
  • "\nThe website aligns with the Greater Than One "Better.
  • "\nFounded in 2000 and included in the "Top 100 Agencies 2020" by Medical Marketing & Media, GTO Group is a privately held full-service global agency network.

Chargebee Announces its Spring 2021 Product Updates to Simplify the Complexities of Fast Growing Subscription Businesses.

Thursday, May 13, 2021 - 2:30pm

b'Release includes a complete redesign of the Chargebee Product Catalog, accelerating the speed at which businesses launch product lines, enter markets, and accept new currencies.\nSAN FRANCISCO, May 13, 2021 /PRNewswire/-- Chargebee , the industry-leading subscription billing and revenue management platform, today announced the general availability of its Spring 2021 Product Release.

Key Points: 
  • b'Release includes a complete redesign of the Chargebee Product Catalog, accelerating the speed at which businesses launch product lines, enter markets, and accept new currencies.\nSAN FRANCISCO, May 13, 2021 /PRNewswire/-- Chargebee , the industry-leading subscription billing and revenue management platform, today announced the general availability of its Spring 2021 Product Release.
  • Businesses need to be able to analyze market trends and respond quickly through product, pricing, and expansion strategies", said Krish Subramanian, co-founder, and CEO, Chargebee.
  • "Chargebee is designed to enable businesses to experiment and scale their subscription revenue workflow and move strategy from the boardroom to the real world.
  • "One would have to be crazy to build their subscription management system when they can quickly implement Chargebee to manage their subscriptions.

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

Thursday, May 13, 2021 - 1:00pm

b'CommScope announced today that a4 , the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4\xe2\x80\x99s video footprint, including both QAM-based and IP video services.\nThis press release features multimedia.

Key Points: 
  • b'CommScope announced today that a4 , the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4\xe2\x80\x99s video footprint, including both QAM-based and IP video services.\nThis press release features multimedia.
  • (Photo: Business Wire)\n\xe2\x80\x9cWe selected CommScope Advertising Solutions to improve the quality and effectiveness of our customers\xe2\x80\x99 ad experiences on our existing set-top video system, as well as our next-generation IP video platform,\xe2\x80\x9d said Stephen Douglas, Director of Sales Operations at a4.
  • \xe2\x80\x9ca4\xe2\x80\x99s selection of the CommScope Video Advertising portfolio highlights our ability to generate advertising revenue from all of the end user platforms service providers support\xe2\x80\x94helping them align their services with the ever-changing patterns in content consumption and video delivery.\xe2\x80\x9d\na4 selected the CommScope Manifest Delivery Controller (MDC) to insert addressable ads into its IP video service.
  • The MDC video manifest manipulator offers a versatile, resilient, and scalable platform for delivering Server-Side Dynamic Ad Insertion, video personalization, and analytics for IP Video.

Idea Grove Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2021

Thursday, May 13, 2021 - 1:30pm

b"Idea Grove has been named to Inc. magazine\xe2\x80\x99s annual list of the Best Workplaces for 2021.

Key Points: 
  • b"Idea Grove has been named to Inc. magazine\xe2\x80\x99s annual list of the Best Workplaces for 2021.
  • While Idea Grove has worked as valued partners with some of the most well-known and trusted names in technology, the agency has also helped a variety of bootstrapped startups triumph in nine-figure exits.
  • Idea Grove can be reached at contact@ideagrove.com or 972.235.3439.\nThe world\xe2\x80\x99s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies.
  • Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States.