Advertising

Zemanta Debuts Next Generation of Autopilot to Drive Up to 60% Higher Click-Through Rate

Monday, November 23, 2020 - 1:00pm

Early testing results of the new Autopilot include 168x faster discovery phase, up to 2x lower average Cost-Per-Click (CPC) and up to 60% higher Click-Through Rate (CTR).

Key Points: 
  • Early testing results of the new Autopilot include 168x faster discovery phase, up to 2x lower average Cost-Per-Click (CPC) and up to 60% higher Click-Through Rate (CTR).
  • Zemanta developed a sophisticated AI based mechanism that quickly analyzes hundreds of campaign parameters faster than ever before.
  • Whether your goal is to drive conversions, maximize engagement or drive traffic to your site, Autopilot is here to help you get there.
  • We're excited for the continued success and growth coming from Zemanta, including the debut of the next generation Autopilot."

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video

Monday, November 23, 2020 - 11:45am

Anzu unlocks the diverse, hard-to-reach gaming audiences to brands by seamlessly blending real-world ads into games in a non-intrusive way that respects the gamer experience.

Key Points: 
  • Anzu unlocks the diverse, hard-to-reach gaming audiences to brands by seamlessly blending real-world ads into games in a non-intrusive way that respects the gamer experience.
  • With the partnership between Anzu and Comscore, advertisers will be able to measure their in-game advertising campaigns in real time and evaluate the impact of the campaigns on their brands.
  • Comscore Validated Campaign Essentials (VCE) is a holistic advertising measurement solution that provides real-time insights to improve the performance of advertising campaigns.
  • VCE validates audience delivery and viewability for display and video inventory across desktop and mobile devices.

Altice USA Announces Commencement of Tender Offer to Repurchase up to $2.5 Billion of Its Class A Common Stock

Monday, November 23, 2020 - 12:00pm

With this Offer, Altice USA is increasing its buyback target for full year 2020 from $2.0 billion to approximately $5.0 billion.

Key Points: 
  • With this Offer, Altice USA is increasing its buyback target for full year 2020 from $2.0 billion to approximately $5.0 billion.
  • As of November 23, 2020, the capacity under the Companys upsized share repurchase program was approximately $4.3 billion, or approximately $1.8 billion after the assumed repurchase of $2.5 billion of Class A shares pursuant to the Offer.
  • The Offer will expire at one (1) minute after 11:59 p.m., New York City time, on Monday, December 21, 2020, unless extended by Altice USA.
  • Altice USA specifically disclaims any obligation to publicly update or revise any forward-looking statement, as of any future date.

Dealers Signal Optimism for Future Franchise Values and Buy/Sell Activity

Monday, November 23, 2020 - 1:00pm

The survey was fielded by Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S.

Key Points: 
  • The survey was fielded by Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S.
  • All told, more than 80% of dealers expect the valuation of their dealership to remain the same or increase.
  • Interestingly, close to a majority (47%) of dealers surveyed also believe buy/sell activity will increase in the next 12 months.
  • The 2020 Kerrigan Dealer Survey found that 73% of dealers expect the franchise will either increase or remain the same in value.

Angel Llull Joins The Knot Worldwide As President, International

Monday, November 23, 2020 - 1:00pm

The Knot Worldwide , the worlds largest digital wedding planning company, announced today that Angel Llull is joining the company as President, International.

Key Points: 
  • The Knot Worldwide , the worlds largest digital wedding planning company, announced today that Angel Llull is joining the company as President, International.
  • Llull is a talented international business leader with extensive experience leading and driving growth in markets all over the world.
  • Llull will oversee the operations, strategy and growth of The Knot Worldwide international businesses in Europe, Asia and Latin America.
  • Angel Llull joins our team at a significant moment in our companys history as we continue to build The Knot Worldwides international footprint and help millions of couples around the globe plan their weddings, said Tim Chi, CEO of The Knot Worldwide.

New Consumer Behaviors Will Shift US$3Trillion in Economic Value, Accenture Report Finds

Monday, November 23, 2020 - 11:59am

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    The report, titled The Big Value Shift , quantifies the broad impact of long-term changing consumer behaviors and provides actionable insights for companies to build strategies to thrive in the face of disruption.
  • Changes in spending may cause a net decline of up to US$687 billion in annual value across consumer-facing industries.
  • If current declines in air travel persist into a longer-term shift, up to US$318 billion of annual value will flow to different industries and ecosystems.
  • Ripple effects of todays changing consumer behaviors are causing waves that will reshape industries and their ecosystems.

Viant Awarded U.S. Patent For Internet Connected Household Identification

Monday, November 23, 2020 - 11:05am

10,764,240 ) for Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.

Key Points: 
  • 10,764,240 ) for Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.
  • This patented technology, which has been integrated into its Adelphic Platform, enables Viant to identify an internet connected household (ICH).
  • Once Viant has identified the ICH, Viant is able to associate which devices belong to that internet connected household (ICH).
  • The Internet Connected Household Identification for Online Measurement and Ad Delivery, joins the growing stable of patents the company has received this year, including its Audience on Networked Devices ( U.S. Patent No.

Outdoor Advertising Market Size to Grow $8.55 Billion Despite Recession | Business Continuity Plan for the New Normal | Technavio

Monday, November 23, 2020 - 5:00am

The outdoor advertising market is expected to grow by USD 8.55 billion during 2020-2024, according to Technavio.

Key Points: 
  • The outdoor advertising market is expected to grow by USD 8.55 billion during 2020-2024, according to Technavio.
  • View the full release here: https://www.businesswire.com/news/home/20201122005057/en/
    Technavio has announced its latest market research report titled Global Outdoor Advertising Market 2020-2024.
  • Clear Channel Outdoor Holdings Inc.
    Clear Channel Outdoor Holdings Inc. operates its business through segments such as America's outdoor advertising and International outdoor advertising.
  • Get report snapshot here to get detailed market share analysis of market participants during COVID-19 lockdown: View Our Market Snapshot
    Outdoor advertising market is segmented as below:

New Research Shows 14 Percent of Australians Plan to Cancel Pay TV as a Result of the COVID Pandemic

Sunday, November 22, 2020 - 7:45pm

Fourteen percent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay TV services as a result of the pandemic.

Key Points: 
  • Fourteen percent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay TV services as a result of the pandemic.
  • The percentage of Australian households that use pay television services plan to cancel, put on hold or let lapse their pay TV subscriptions as a result of the pandemic:
    55+ age group 9 percent.
  • The research also found the number of Australian cord-cutters increases to 23 percent among 18-to-34-year-olds.
  • Weve seen the pandemic accelerate consumer and media trends that would have taken years compressed into a few months.

MWWPR Wins Three Shorty Social Good Awards for Purposeful Client Campaigns

Friday, November 20, 2020 - 5:56pm

NEW YORK, Nov. 20, 2020 /PRNewswire/ --MWWPR, one of the world's leading independent public relations agencies, has been honored with clients Subaru of America and Muscular Dystrophy Association in the fifth annual Shorty Social Good Awards.

Key Points: 
  • NEW YORK, Nov. 20, 2020 /PRNewswire/ --MWWPR, one of the world's leading independent public relations agencies, has been honored with clients Subaru of America and Muscular Dystrophy Association in the fifth annual Shorty Social Good Awards.
  • The virtual event on November 19th celebrated the social good created by brands this year, providing insight to how they use their platforms to highlight issues and causes.
  • Thirty-four-years young, MWWPR is among the world's leading independent, integrated PR agencies with nine offices across the US and the UK.
  • To learn more about MWWPR, visit http://www.mww.com or follow us on social @MWW_PR.