Advertising

How to Manage Ads and Build Brand Awareness for Your Business on TikTok

Tuesday, September 22, 2020 - 9:05pm

TikTok allows users to create a short video between 3-15 seconds long or special looping videos that range from 3-30 seconds long.

Key Points: 
  • TikTok allows users to create a short video between 3-15 seconds long or special looping videos that range from 3-30 seconds long.
  • Now, this new social media platform sells advertising to businesses who want to spread the word about their products and services, while also building brand awareness.
  • If you want to take advantage of the prime advertising real estate on TikTok, our team is here to help.
  • We walk our clients through every step of the process and want them to successfully place ads that yield optimal results."

Magnite Names Katie Evans as Chief Operating Officer

Tuesday, September 22, 2020 - 9:30pm

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named Chief Operating Officer of the company.

Key Points: 
  • Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named Chief Operating Officer of the company.
  • Katie formerly held the role of GM of CTV at Magnite.
  • Prior to the formation of Magnite from the merger of Rubicon Project and Telaria, Katie was the Chief Operating Officer at Telaria.
  • Im looking forward to working more closely with Michael and the executive team to grow and strengthen Magnite, said Katie Evans, COO at Magnite.

Mark Farrah Associates Assessed 2Q20 Health Insurance Profitability

Tuesday, September 22, 2020 - 6:46pm

Mark Farrah Associates (MFA), www.markfarrah.com , released an analysis brief providing insights into mid-year profitability for commercial and government lines of health insurance business.

Key Points: 
  • Mark Farrah Associates (MFA), www.markfarrah.com , released an analysis brief providing insights into mid-year profitability for commercial and government lines of health insurance business.
  • Mark Farrah Associates maintains financial data as well as enrollment and market share for the health insurance industry in its subscription-based Health Coverage Portal.
  • To read the full text of Health Insurance Segment Mid-Year 2020 Profitability ", visit the Analysis Briefs library on Mark Farrah Associates' website .
  • Mark Farrah Associates (MFA) is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry.

Hasbro Brings Back HeroQuest, Iconic Role-Playing Adventure Tabletop Game From The ‘80s

Tuesday, September 22, 2020 - 6:00pm

The game will be marketed under Avalon Hill, a subsidiary of Hasbro, Inc. and leading brand in tabletop and strategy games.

Key Points: 
  • The game will be marketed under Avalon Hill, a subsidiary of Hasbro, Inc. and leading brand in tabletop and strategy games.
  • For a detailed first look at the game, Hasbro PulseCon a virtual event that gives fans unprecedented access to their favorite Hasbro brands will feature a panel exclusively for HeroQuest this Friday, September 25.
  • Hasbro PulseCon is a 2-day virtual event giving fans unprecedented access to their favorite Hasbro brands, music & entertainment.
  • Visit HasbroPulseCon.com for more information and tune-in to Hasbro Pulse YouTube to participate in panels and livestream events.

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

Tuesday, September 22, 2020 - 5:00pm

Insights into activities like a specific account's time on site or content consumed helps align web activity with account-based strategies.

Key Points: 
  • Insights into activities like a specific account's time on site or content consumed helps align web activity with account-based strategies.
  • Uberflip leverages RollWorks account data to create ABM campaign destinations that match the prospect's company, industry, purchasing intent, and more.
  • Together, RollWorks and Hushly supercharge B2B account-based strategies with targeted ads, as well as post ad engagement, conversions, and enrichment.
  • "You can also add additional Hushly capabilities for lead conversion and lead enrichment to increase the contact coverage in your target accounts.

IAB Unveils Schedule for the Reach Conference

Tuesday, September 22, 2020 - 5:00pm

NEW YORK, Sept. 22, 2020 /PRNewswire/ -- IAB today announced the full lineup for its IAB Reach Conference (September 29 to October 1).

Key Points: 
  • NEW YORK, Sept. 22, 2020 /PRNewswire/ -- IAB today announced the full lineup for its IAB Reach Conference (September 29 to October 1).
  • Taking place over three-days and part of IAB's Audience Week event series, the Reach Conference has a curated high-profile lineup of speakers and sessionsto address the most important part of media planning, the audience.
  • The Reach Conference will address media planning, programmatic buying, brand safety, privacy, attribution, measurement, and scale for buyers to find and engage new audiences as they navigate this evolving digital ecosystem.
  • The Reach Conference will conclude with a focus on audio trends and strategy.

Madden NFL 21 Attracts the Most Sponsors in Madden NFL Championship Series History

Tuesday, September 22, 2020 - 4:31pm

Today, the EA SPORTS Madden NFL 21 Championship Series (MCS21) announced brand-new and returning sponsors joining the 2020-21 competitive season.

Key Points: 
  • Today, the EA SPORTS Madden NFL 21 Championship Series (MCS21) announced brand-new and returning sponsors joining the 2020-21 competitive season.
  • MCS21 features the most sponsors in Madden NFL Championship Series (MCS) history, nearly double the number of sponsors seen for the Madden NFL 20 Championship Series, with more to come.
  • Long standing partner of the NFL, Campbells Chunky Soup evolves their NFL presence into the Madden NFL competitive arena as a corporate sponsor of the Madden NFL 21 Championship Series.
  • Official Madden NFL 21 Championship Series rules and how to register for the Madden NFL 21 Championship Series can be found at maddenchampionship.com/compete .

Alyce Named to the 2020 LinkedIn Top Startups List

Tuesday, September 22, 2020 - 3:10pm

Alyce , the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced that it has been named to the 2020 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent.

Key Points: 
  • Alyce , the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced that it has been named to the 2020 LinkedIn Top Startups list, which ranks the 50 hottest startups to work for that are growing fast and attracting top talent.
  • Alyce was ranked #35 on LinkedIns 2020 Top 50 Startups List in the U.S.
  • The Top Startups list is driven by a combination of LinkedIn data and an editorial reporting lens.
  • This year's LinkedIn Top Startups list had a focus to ensure they captured startups that are emerging, resilient and growing in the era of COVID-19.

Guanlidao Says US TikTok Deal “Has Changed Global M&A Forever”

Tuesday, September 22, 2020 - 2:47pm

This is unprecedented creativity and cooperation between Governments and private enterprise and all in record time said Liu.

Key Points: 
  • This is unprecedented creativity and cooperation between Governments and private enterprise and all in record time said Liu.
  • Liu believes the deal is a game-changer, but the wider environment bodes even more change.
  • Guanlidao is a UK London-headquartered consultancy formed by Prof Yipeng Liu and Mark Adams, Chair of The Honey Partnership Ltd.
  • The word Guanlidao is formed by the combination of the Chinese word for management (guanli) and the Dao philosophy.

Brightcove Partners with Cvent to Power the Future of Virtual Events

Tuesday, September 22, 2020 - 2:01pm

In a short amount of time, virtual events have become table stakes for businesses that need to connect with employees, customers, and prospects.

Key Points: 
  • In a short amount of time, virtual events have become table stakes for businesses that need to connect with employees, customers, and prospects.
  • Now, through the Cvent and Brightcove partnership, businesses have the opportunity to deliver engaging event experiences from registration through post-event analytics and attendee follow up.
  • Brightcoves video technology, including Brightcove Live , Video Cloud , and Brightcove Player , helped power the event that was hosted entirely on Cvents Virtual Attendee Hub.
  • Cvents suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events.