Advertising

Digital Marketing Ads Spending Analysis: Google Reports 2021 Q2 Earnings, YouTube Ad Revenue Up 83% From Previous Year

Thursday, July 29, 2021 - 11:45am

Google's latest earnings report for Q2 2021released after close Tuesdayconfirms that the demand for multiple online marketing channels remains stronger than ever.

Key Points: 
  • Google's latest earnings report for Q2 2021released after close Tuesdayconfirms that the demand for multiple online marketing channels remains stronger than ever.
  • While many audiences a year ago were still dedicating a great amount of time to online activity even in the summer, businesses had dramatically reduced their ad spending to cut costs during the pandemic.
  • With many of those same businesses now experiencing recovery, efforts to gain and attract new customers have stepped up across industries in the form of digital advertising spending.
  • "As businesses begin to welcome customers again, it will be vital for them to have a strong digital strategy in place," said Zach Hoffman, CEO of Exults Digital Marketing .

Think Shift Wins Six National Agri-Marketing Association Awards

Thursday, July 29, 2021 - 10:00am

WINNIPEG, MB, July 29, 2021 /PRNewswire/ -Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association's (NAMA) Best of NAMA awards gala, held on July 20.

Key Points: 
  • WINNIPEG, MB, July 29, 2021 /PRNewswire/ -Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association's (NAMA) Best of NAMA awards gala, held on July 20.
  • Think Shift took home honours in the following categories:
    First Place, Company or Producer-Funded Advertising Campaign Directed to Consumers for the launch of Dairy West's Unbottled brand.
  • First Place, Blogs for Think Shift's Looking for Lemonade blog series.
  • Dave Hardy, Creative Director at Think Shift, says the awards are very exciting for both the clients and the agency.

Webbula Ranked No. 1 at Determining Age Overall and in Every Age Group in Truthset's Q2 2021 Truthscore™ Index Release

Thursday, July 29, 2021 - 9:30am

Webbula's consistent quality, quarter after quarter, is a signal to data buyers that these are segments worth activating.

Key Points: 
  • Webbula's consistent quality, quarter after quarter, is a signal to data buyers that these are segments worth activating.
  • Webbula's age group and other audience segments can be found within all of Webbula's best-in-class data management platforms and advertising data solutions partners' marketplaces.
  • To learn more about Truthset, visit truthset.io
    For over eleven years, customers have trusted Webbula to help them overcome complex data challenges.
  • Webbula continues to be the undisputed leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions.

The Trade Desk Announces Date of Second Quarter 2021 Financial Results and Conference Call

Wednesday, July 28, 2021 - 11:30pm

The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the second quarter fiscal year 2021 ended June 30, 2021 before the market opens on Monday, August 9, 2021.

Key Points: 
  • The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that it will release financial results for the second quarter fiscal year 2021 ended June 30, 2021 before the market opens on Monday, August 9, 2021.
  • The Trade Desk will host a webcast and conference call to discuss second quarter financial results at 8:30 A.M. Pacific Time.
  • Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desks website at http://investors.thetradedesk.com/ .
  • Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.

2021 Content Marketing Award Category Winners Revealed

Wednesday, July 28, 2021 - 3:00pm

NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) -- Content Marketing Institute (CMI) just announced the 87 category winners for the prestigious 2021 Content Marketing Awards, the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.

Key Points: 
  • NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) -- Content Marketing Institute (CMI) just announced the 87 category winners for the prestigious 2021 Content Marketing Awards, the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.
  • You can see the full list of 2021 Content Marketing Award category winners here: http://cmi.media/winners2021
    The Content Marketing Awards are owned and presented by the Content Marketing Institute to recognize and award the best content marketing projects, agencies, and marketers in the industry each year.
  • Once again Im blown away by the quality of content marketing work weve seen in this years Content Marketing Award entries, shares Stephanie Stahl, general manager, Content Marketing Institute.
  • The category winners now have the chance of being nominated for one of the top seven Content Marketing Award prizes including Project of the Year, Agencies of the Year, Content Marketers of the Year, and Branded Content Campaigns of the Year.

Octopus Interactive Announces Partnership with Place Exchange

Wednesday, July 28, 2021 - 2:00pm

BETHESDA, Md., July 28, 2021 (GLOBE NEWSWIRE) -- Octopus Interactive , the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchanges marketplace of Digital Out-of-Home advertising inventory.

Key Points: 
  • BETHESDA, Md., July 28, 2021 (GLOBE NEWSWIRE) -- Octopus Interactive , the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchanges marketplace of Digital Out-of-Home advertising inventory.
  • The partnership between Octopus and Place Exchange comes as the rideshare industry continues a strong recovery from the disruption caused by the Covid-19 pandemic and as Octopus undertakes a major network expansion in 2021.
  • Place Exchange customers can now see for themselves the kind of performance delivered with in-vehicle rideshare advertising,'' said Ryan Bricklemyer, VP of Ad Operations and Product at Octopus Interactive.
  • Place Exchanges unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance.

Act-On Software Expands Leadership Team, Hires Veteran Martech Software Executives Gregg Ames as Chief Commercial Officer and Syed Ahmed as SVP of Engineering

Wednesday, July 28, 2021 - 6:11pm

Act-On Software , the leading growth marketing automation platform, today announced the addition of Gregg Ames as Chief Commercial Officer and Syed Ahmed as Senior Vice President of Engineering, both reporting to Act-On CEO Kate Johnson.

Key Points: 
  • Act-On Software , the leading growth marketing automation platform, today announced the addition of Gregg Ames as Chief Commercial Officer and Syed Ahmed as Senior Vice President of Engineering, both reporting to Act-On CEO Kate Johnson.
  • Were thrilled to welcome Gregg and Syed to our executive team during a year of tremendous growth for Act-On, said Kate Johnson , CEO of Act-On Software.
  • Gregg is a seasoned go-to-market leader who has a deep understanding of growth marketing and experience scaling sales teams to drive revenue growth.
  • Syed Ahmed has extensive experience leading engineering and operations teams, most recently as CTO and VP of Engineering at Contiq.

Rand McNally CTO Yusuf Ozturk Joins Third Summit to Build New Tools for $100-Billion Creator Economy

Wednesday, July 28, 2021 - 5:16pm

Yusuf Ozturk, formerly the chief technology officer at the transportation technology titan Rand McNally, is joining the executive team at Third Summit as CTO.

Key Points: 
  • Yusuf Ozturk, formerly the chief technology officer at the transportation technology titan Rand McNally, is joining the executive team at Third Summit as CTO.
  • View the full release here: https://www.businesswire.com/news/home/20210728005798/en/
    Former Rand McNally CTO Yusuf Ozturk has joined Third Summit to spearhead new solutions for the creator economy.
  • (Photo: Business Wire)
    At Rand McNally, Ozturk managed the companys global R&D teams and spearheaded cloud-based SaaS platforms, mobile apps, logistics software and after-market tablets and wireless headsets for commercial fleets and drivers.
  • He also understands the payment space well, having overseen the development of SaaS platforms that focused on payments and sales at Rand McNally.

Escalent Identifies Shopping and Travel Trends for Pivotal 2021 Holiday Season

Wednesday, July 28, 2021 - 3:32pm

Sink or Soar During the 2021 Holidays: Redefine Your Brand and Gain Market Share provides a close look at the trends that will define the crucial 2021 holiday shopping and travel season.

Key Points: 
  • Sink or Soar During the 2021 Holidays: Redefine Your Brand and Gain Market Share provides a close look at the trends that will define the crucial 2021 holiday shopping and travel season.
  • The pandemic has made each holiday season decisionfrom shopping to travel and gathering traditionsa deeply personal one for each consumer, added Mishkin.
  • To learn more about how brands can position themselves for success during the 2021 holiday season, read the full white paper at Escalent.co .
  • To qualify, respondents had to be at least a partial decision-maker in winter holiday shopping and travel.

AM Best Offers Limited Advertising Opportunities for Series on How D&I Impacts Insurers’ Workforces, Products and Risks

Wednesday, July 28, 2021 - 3:07pm

AM Best is offering a limited number of advertising opportunities in our four-part cross-media series, How D&I Impacts Insurers Workforces, Products and Risks.

Key Points: 
  • AM Best is offering a limited number of advertising opportunities in our four-part cross-media series, How D&I Impacts Insurers Workforces, Products and Risks.
  • The series will air the week of October 18, 2021, with in-depth coverage in the November issue of Bests Review.
  • Act now for frequent brand exposure across multiple AM Best news channels over an extended period.
  • AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry.