MarketCast

OneMagnify Appoints Bill Neblock as Chief Financial Officer

Retrieved on: 
Monday, January 29, 2024

DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.

Key Points: 
  • DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.
  • In this role, Mr. Neblock will work closely with CEO Mark Petroff and the rest of the OneMagnify leadership team to help drive the company's ambitious organic and acquisition growth strategy.
  • Mark Petroff, CEO of OneMagnify, stated, "Bill's exceptional leadership skills, proficiency in financial management and deep industry knowledge make him the ideal fit for our leadership team.
  • "I am thrilled to be joining the OneMagnify team at such an exciting time for the company and the industry at-large," said Bill Neblock.

OneMagnify Appoints Bill Neblock as Chief Financial Officer

Retrieved on: 
Monday, January 29, 2024

DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.

Key Points: 
  • DETROIT, Jan. 29, 2024 /PRNewswire/ -- OneMagnify, an industry-leading provider of technology and analytics-driven digital performance marketing solutions, backed by leading private equity firm Crestview Partners, announced today that Bill Neblock has been appointed as its new Chief Financial Officer.
  • In this role, Mr. Neblock will work closely with CEO Mark Petroff and the rest of the OneMagnify leadership team to help drive the company's ambitious organic and acquisition growth strategy.
  • Mark Petroff, CEO of OneMagnify, stated, "Bill's exceptional leadership skills, proficiency in financial management and deep industry knowledge make him the ideal fit for our leadership team.
  • "I am thrilled to be joining the OneMagnify team at such an exciting time for the company and the industry at-large," said Bill Neblock.

Despite Competing Financial and Social Pressures, Emerging Adults Ages 18-34 Are Positive about Their Future and Value the Simple Things in Life

Retrieved on: 
Tuesday, October 10, 2023

ST. LOUIS, Oct. 10, 2023 /PRNewswire/ -- The majority of Americans ages 18 to 34 (80%) currently view themselves as struggling or merely surviving in life, but are optimistic about their future, according to new research from financial services firm Edward Jones. In partnership with Next360 Partners and MarketCast, Edward Jones set out to define this age group numbering more than 76 million Americans — 'GenNext' — and what matters most to them across all aspects of their lives.

Key Points: 
  • GenNext represents a life stage known as 'emerging adulthood' — the next generation of workers, heads of households, consumers and investors with significant decisions to make about their future.
  • "With most worried about rising costs and an inability to save, this will have vast implications for the wealth management industry.
  • Our purpose calls us to identify how we might help this age group plan and reach their life goals — across health, family, purpose and finances."
  • Despite common misperceptions, only 20% reported using social media or influencers as sources of financial guidance among the many other perspectives they seek.

MarketCast Transforms Brand Research with the Launch of Brand Tracking+

Retrieved on: 
Wednesday, September 20, 2023

LOS ANGELES, Sept. 20, 2023 /PRNewswire/ -- Data driven insights and research company MarketCast today launched MarketCast Brand Tracking+™, an innovative new research solution that aims to transform how traditional brand research is conducted by the world's top brands. Through the fusion of consumer data, ad performance data, and an industry-first Brand Fandom framework, MarketCast Brand Tracking+ will help marketers better understand how their brand performance is shifting and its direct impact on the businesses' bottom line.

Key Points: 
  • Fusing big data with traditional research methodologies to help brands identify, grow, and nurture Brand Fandom
    LOS ANGELES, Sept. 20, 2023 /PRNewswire/ -- Data driven insights and research company MarketCast today launched MarketCast Brand Tracking+™, an innovative new research solution that aims to transform how traditional brand research is conducted by the world's top brands.
  • Today, practically every major brand conducts brand health research, representing billions of dollars in annual marketing spending.
  • At its core, MarketCast Brand Tracking+ features an innovative Brand Fandom research model and scoring methodology that identifies the key drivers of Brand Fandom.
  • MarketCast Brand Tracking+ focuses on three core drivers of brand fandom, including:
    1) Brand Presence in the market.

MarketCast Names Marisa McMahon Head of Client Service for Technology and Platforms

Retrieved on: 
Thursday, August 24, 2023

LOS ANGELES, Aug. 24, 2023 /PRNewswire/ -- Data-driven insights and research company MarketCast today announced Marisa McMahon is joining the company as its newest commercial leader supporting its technology portfolio. In this role, McMahon will be responsible for growing the company's research and advertising solutions with the world's top technology providers, including video games publishers, software and hardware makers, and tech platforms.   

Key Points: 
  • LOS ANGELES, Aug. 24, 2023 /PRNewswire/ -- Data-driven insights and research company MarketCast today announced Marisa McMahon is joining the company as its newest commercial leader supporting its technology portfolio.
  • In this role, McMahon will be responsible for growing the company's research and advertising solutions with the world's top technology providers, including video games publishers, software and hardware makers, and tech platforms.
  • Marisa McMahon joins MarketCast to Grow its Research and Ad Measurement Business in the Technology Sector.
  • McMahon comes to MarketCast with more than 20 years of research experience, ranging from traditional brand and audience research to advertising copy testing and tracking.

New Research Shows Educator Confidence Inching Up; Positive Impacts of Tech and Increased Attention to Student Needs Emerging as Bright Spots

Retrieved on: 
Monday, August 21, 2023

BOSTON, Aug. 21, 2023 /PRNewswire/ -- Today, learning technology company HMH released part one of the 2023 Educator Confidence Report, which reveals findings from HMH's annual barometer for how educators in schools across the country are feeling about the state of teaching and learning.

Key Points: 
  • In a special section dedicated to new technology, teachers expressed cautious optimism regarding the use of generative AI in K-12 classrooms.
  • "As educator confidence rises, I am heartened to see that teachers are eager to learn more about generative AI's potential and to harness its benefits.
  • Research was conducted between May and June of 2023 in partnership with MarketCast and surveyed 1,000 K-12 classroom teachers and 200+ administrators.
  • This fall, HMH will release Part 2 and Part 3 of the Educator Confidence Report to further expand upon educators' thoughts on key topics impacting the profession.

Sandler Partners Promotes Tina S. Dyksterhouse to VP of Marketing

Retrieved on: 
Thursday, July 13, 2023

REDONDO BEACH, Calif., July 13, 2023 /PRNewswire-PRWeb/ -- Sandler Partners, the leading independent Technology Solutions Distributor, and one of the nation's fastest-growing private companies, is pleased to share that Tina Salimi Dyksterhouse has been elevated to Vice President of Marketing, and will oversee content strategy, branding, events, and Provider sponsorship. In this role, Tina will work with teams to inform how initiatives will empower our community and suppliers to help the whole Sandler Partner community grow.

Key Points: 
  • Promotion Announcement | Technology Distributor Sandler Partners is excited to announce Tina Salimi Dyksterhouse's elevation to VP of Marketing; overseeing Marketing, Content, Events, and Sponsorship.
  • With a background in sociology/psychology, and a master's degree in communications and marketing, Tina brings a unique perspective to the role.
  • Under Tina's leadership, Sandler Partners has made substantial advancements, including strengthening brand presence, building out educational resources, launch/expansion of the Marketing Center, and enhancing events strategy.
  • "During her time at Sandler Partners, Tina has shown incredible personal development, which has been mirrored by her team," states Leon Richter, Chief Operating Officer.

MarketCast Names Debra Meyer Chief Revenue Officer

Retrieved on: 
Wednesday, April 12, 2023

LOS ANGELES, April 12, 2023 /PRNewswire/ -- Data-driven insights and research company MarketCast today announced Debra Meyer is joining the company as its Chief Revenue Officer. In this role, Meyer will lead all commercial sales efforts and will be responsible for driving sales strategy and opportunities across its Research and Ad Solutions businesses. 

Key Points: 
  • LOS ANGELES, April 12, 2023 /PRNewswire/ -- Data-driven insights and research company MarketCast today announced Debra Meyer is joining the company as its Chief Revenue Officer.
  • Meyer joins MarketCast with decades of experience leading sales teams at top ad tech, research, and software companies.
  • Most recently, Meyer was Vice President of Agency Development at Criteo, a global advertising data and commerce platform.
  • Meyer joins MarketCast during a time of growth and rapid product innovation.

MarketCast Expands Brand Effect™ Ad Measurement Across Platforms

Retrieved on: 
Thursday, March 23, 2023

LOS ANGELES, March 23, 2023 /PRNewswire/ -- Data driven insights and research company MarketCast today announced that it is expanding its Brand Effect™ advertising measurement platform to support the changing way audiences are engaging with media and entertainment across platforms. Long considered an industry standard for measuring advertising resonance on linear TV, MarketCast Brand Effect now provides advertisers a holistic view of how ad creative is breaking through and driving memorability with audiences across CTV, streaming and social media.

Key Points: 
  • "With CTV experiencing massive growth both in viewership and ad spending, it's critical our Brand Effect platform evolves to support advertisers and their measurement needs everywhere they need to be," said John Batter, CEO of MarketCast.
  • "We are thrilled to bring the most innovative version of our ad resonance measurement to market with Inscape's leading TV viewing data.
  • MarketCast is also partnering with major broadcasters and streamers to measure the impact of entertainment content and platforms on advertising resonance.
  • The Brand Effect cross-platform solution represents the first new advertising measurement product MarketCast has launched following its acquisition of Phoenix Marketing International (PMI) last year.

New Research Shows Declining Confidence in the Education Profession, With Educators Calling for Connection, Community and Customization

Retrieved on: 
Thursday, August 18, 2022

BOSTON, Aug. 18, 2022 /PRNewswire/ -- According to the 2022 Educator Confidence Report, released today from learning technology company HMH, confidence in the education profession has dropped for the second year in a row. An annual barometer for how educators across the country are feeling about the state of teaching and learning, today's report found more than 3 in 4 (76%) educators feel negatively about the state of the teaching profession in the U.S. The Educator Confidence Index, a measure of overall confidence (out of 100), continues to drop and now sits at 40.0—its lowest in the report's history—down from 42.7 in 2021 and 49.0 in 2020.

Key Points: 
  • Conducted between May and June in partnership withMarketCast, the report revealed three major themes for achieving success in the future: Connection, Community and Customization.
  • When it comes to technology, educators see strong connections between the teacher, student, classroom and home as the top priority.
  • Importantly, survey results showed that educators realize the potential in classroom technology and can visualize how it fits into their workflow.
  • Parents, administrators, policymakers and community members are all needed to support teachers and foster a new generation of educators."