Marketing

Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences

Tuesday, October 27, 2020 - 12:08pm

ATLANTA, Oct. 27, 2020 /PRNewswire/ -- Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory .

Key Points: 
  • ATLANTA, Oct. 27, 2020 /PRNewswire/ -- Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory .
  • This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer experiences.
  • "FullStory is very excited to partner with Digital Yalo's team to provide data that works together seamlessly, providing answers to challenging client issues no matter where they arise," said Jamie Garverick, FullStory SVP of Sales.
  • "FullStory's digital experience data with best-in-breed SaaS technology will eliminate friction in data flows and help clients make customer-focused decisions at scale to deliver the most innovative and impactful customer experiences."

True Influence® Partners with LiveRamp and Wins a 2020 RampChamp Award

Tuesday, October 27, 2020 - 12:00pm

Under the partnership, True Influence can securely upload large data files to LiveRamp to be activated for quick and easy customer access.

Key Points: 
  • Under the partnership, True Influence can securely upload large data files to LiveRamp to be activated for quick and easy customer access.
  • "Working with LiveRamp allows us to easily move our intent data to more customers," said Brian Giese, CEO of True Influence.
  • True Influence is also part of the LiveRamp Marketplace, enabling True Influence customers to discover, assess, and access ethically sourced third-party data globally to achieve improved campaign targeting and customer intelligence.
  • In addition to this partnership, LiveRamp recently awarded Praveen Balla, VP, DisplayBase & Production at True Influence, as one of the RampChamp Champion of Change winners for 2020.

Afflecto Media Marketing Named Agency of Record for Marketing and Advertising Services by Performance Eyecare

Tuesday, October 27, 2020 - 12:00pm

ST. LOUIS, Oct. 27, 2020 /PRNewswire/ -- Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare , a bi-state leader in quality eye care services and products.

Key Points: 
  • ST. LOUIS, Oct. 27, 2020 /PRNewswire/ -- Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare , a bi-state leader in quality eye care services and products.
  • Afflecto Media Marketing will lead marketing strategy, brand design, website design and development, digital and traditional media, and search engine optimizations.
  • "We hired Afflecto Media Marketing because they have shown themselves to be industry experts in all fields of marketing strategy and advertising," said Dr. Dirk Massie, O.D., Owner of Performance Eyecare.
  • Afflecto Media Marketing LLC., is a full-service advertising agency based in St. Louis, Missouri, partnering with clients nationwide since 2006.

Ultra Librarian and Zuken Work Together to Create a Seamless User Experience for PCB Design

Tuesday, October 27, 2020 - 11:50am

"Ultra Librarian's goal is to provide resources to engineers that will allow them to increase productivity in the design phase," said Manny Marcano, president and CEO of Ultra Librarian.

Key Points: 
  • "Ultra Librarian's goal is to provide resources to engineers that will allow them to increase productivity in the design phase," said Manny Marcano, president and CEO of Ultra Librarian.
  • eCADSTAR provides a borderless electronic design environment that connects the engineering desktop with comprehensive online design, manufacturing services, and online educational content.
  • Now, with a direct Ultra Librarian integration, users can browse parts, download, and design directly within eCADSTAR.
  • Ultra Librarian and the Ultra Librarian logo are registered trademarks of EMA Design Automation, Inc.
    All other trademarks in this release are the property of their respective owners.

Bidgely Smart Shop Experience Empowers Utilities to Become Center of Customers’ Universe for Smart Home and Appliance Shopping

Tuesday, October 27, 2020 - 11:00am
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20201027005380/en/
    The Bidgely Smart Shop marketplace experience for utilities and energy retailers integrates AI-powered personalization and tailored opportunities for customers to save energy and money from their preferred channel.
  • But, Bidgelys Smart Shop gives utilities the tools to capitalize on information these retailers dont have: a customers actual energy usage data, said Gautam Aggarwal, CMO of Bidgely.
  • Bidgely Smart Shop provides a 360-degree shopping experience that allows customers to understand their energy usage patterns, delivers relevant, targeted efficiency recommendations and offers a comprehensive purchasing guide.
  • To help utilities achieve recurring revenue, Bidgely Smart Shop includes:
    Appliance-level disaggregation that matches each customers largest opportunities to save with offers that provide solutions.

Eleven New Police Departments and Municipalities Sign On With PropertyRoom.com to Auction Off Stolen and Seized Items

Tuesday, October 27, 2020 - 11:00am

Items available cover a wide range, varying from collectible coins and smartphones to handbags and vehicles, with more in between.

Key Points: 
  • Items available cover a wide range, varying from collectible coins and smartphones to handbags and vehicles, with more in between.
  • The website also regularly auctions surplus municipal cars, trucks and heavy equipment as well as seized vehicles, with all assets open to public bidding nationwide.
  • Providing a variety of online auction services to our over 4,100 clients is a top priority for PropertyRoom.com."
  • There is always a unique deal to be found, with hundreds of new auction listings added daily.

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

Tuesday, October 27, 2020 - 11:00am

Within three weeks of implementing Kubient's Audience Cloud technology, The AP increased its prebid revenue by 80% and its monthly video revenue increased by 500%.

Key Points: 
  • Within three weeks of implementing Kubient's Audience Cloud technology, The AP increased its prebid revenue by 80% and its monthly video revenue increased by 500%.
  • In this process we identified and removed inefficient middlemen that were slowing down The AP's digital advertising operations and putting a strain on its budget."
  • Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing.
  • The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences.

Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

Tuesday, October 27, 2020 - 11:00am

SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ -- Sojern , a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations.

Key Points: 
  • SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ -- Sojern , a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations.
  • Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social.
  • "Putting it simply: We built the most intelligent multichannel digital marketing platform for travel in existence today."
  • Powered by artificial intelligence and traveler intent data, Sojern activates multichannel marketing solutions to drive direct demand.

Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

Tuesday, October 27, 2020 - 11:00am

SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ -- Sojern , a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations.

Key Points: 
  • SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ -- Sojern , a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations.
  • Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social.
  • "Putting it simply: We built the most intelligent multichannel digital marketing platform for travel in existence today."
  • Powered by artificial intelligence and traveler intent data, Sojern activates multichannel marketing solutions to drive direct demand.

Bringg Recognized as a Cool Vendor in Food Retail: Catering to New Customer Lifestyles in New Gartner Report

Tuesday, October 27, 2020 - 10:37am

According to the report, "Retail CIOs should consider these Cool Vendors that enable retailers to make accurate and speedy business decisions, minimize waste, orchestrate fulfillment flexibility and increase customer loyalty."

Key Points: 
  • According to the report, "Retail CIOs should consider these Cool Vendors that enable retailers to make accurate and speedy business decisions, minimize waste, orchestrate fulfillment flexibility and increase customer loyalty."
  • The COVID-19 pandemic has created a massive shift in consumer behavior, especially when it comes to purchasing and acquiring food.
  • Gartner cited, "Consumers' expectations for flexible fulfillment options remain a basic requirement and a critical one for retailers to satisfy.
  • "We are thrilled to be recognized by Gartner and to be named to the Cool Vendors in Food Retail: Catering to New Customer Lifestyles report," said Guy Bloch, CEO of Bringg.