EMarketer

Searchspring Acquires Intelligent Reach to Strengthen its Position as a Top Global Conversion Optimization Platform

Retrieved on: 
Tuesday, April 2, 2024
Social Media, Search Engine Optimization, Retail, Search Engine Marketing, Data Management, Technology, Marketing, Advertising, Communications, Apps, Applications, Online Retail, Artificial Intelligence, Electronic Commerce, Software, Digital Marketing, EBay, EMarketer, Product information management, Growth, Avon Products, PSG, Google Shopping, Black, Acquisition, Intelligence, Burberry, PIM, GMV, HP, Online shopping

Searchspring is a leading global ecommerce search and personalization platform that has been providing merchants with powerful, unique, proven product discovery and shopping experiences since 2007.

Key Points: 
  • Searchspring is a leading global ecommerce search and personalization platform that has been providing merchants with powerful, unique, proven product discovery and shopping experiences since 2007.
  • The Searchspring personalization suite further helps to get the right product to the right shopper at the right time.
  • "We are excited to join forces with Searchspring and embark on this new chapter of growth and innovation," said Robin Martin, CEO of Intelligent Reach.
  • This latest investment reinforces Searchspring’s commitment to being the leading global conversion optimization platform for ecommerce merchants, enhancing both on-site and off-site product discovery.

WorldFirst Launches New Solution to Support Growth of UK SME’s Global Trade

Retrieved on: 
Wednesday, March 27, 2024
Professional Services, Payments, Technology, Finance, Electronic Commerce, Fintech, Digital Cash Management, Digital Assets, EMarketer, Gen, Growth, Survival, Amazon, Travel, Social media, Acquisition, Generation Z, FX, Multimedia, Export, SME, Online shopping

WorldFirst, a one-stop digital payment and financial services platform for global businesses, especially SMEs in international trade, has launched an e-commerce growth solution to help UK SMEs trade globally.

Key Points: 
  • WorldFirst, a one-stop digital payment and financial services platform for global businesses, especially SMEs in international trade, has launched an e-commerce growth solution to help UK SMEs trade globally.
  • Through the solution accessible via the World Account, SMEs need just one account which has a simple set-up process to start cross-border e-commerce trade.
  • View the full release here: https://www.businesswire.com/news/home/20240326208316/en/
    Bruce Ding, General Manager of WorldFirst International Business, shares global e-commerce opportunities for UK SMEs at a WorldFirst partner conference in London, March 2024.
  • Global trade is expected to grow by 3.3% this year and retail e-commerce sales are expected to grow 8.8% over the same period.

Shoptalk Opens Registration for Inaugural Fall Event

Retrieved on: 
Wednesday, March 20, 2024
Supply Chain Management, Online Retail, Department Stores, Specialty, Electronic Commerce, Convenience Store, Technology, Digital Marketing, Retail, Marketing, Communications, Content Marketing, Trove, Sorting, RSM US, Circle Commerce, PetSmart, Kohl's, SHEIN, YouGov, Autumn, CoreLogic, Wayfair, Zalando, Sephora, Walmart, Rewind, Textile, McDonald's, Constructor, CJ Affiliate, Crown Peak, Marriott International, Commerce, Acumatica, Cloudinary, EMarketer, The North Face, The Home Depot, AfterShip, Contentful, PebblePost, Nuvei, Amplitude, Abercrombie & Fitch, Yum! Brands, Coveo, WHP, Riskified, Connected relation, Ulta Beauty, EFI, NewStore

Shoptalk, the leading global event for retail innovation, today announces the registration, launch and preliminary agenda of Shoptalk Fall.

Key Points: 
  • Shoptalk, the leading global event for retail innovation, today announces the registration, launch and preliminary agenda of Shoptalk Fall.
  • “Shoptalk Spring has served as the annual touchpoint for the retail industry to come together to innovate, collaborate and redefine the retail ecosystem, but the call for another opportunity to connect has grown louder and louder” said Sophie Wawro, Global President, Shoptalk.
  • Shoptalk Fall participants will also have the opportunity to take part in Meetup—the world’s largest meetings program for the retail industry that will be facilitating more than 20,000 double-opt-in meetings during the event.
  • Registration for Shoptalk Fall 2024 is now open.

United Kingdom Social Commerce Market Databook 2024-2029: Social Media Platforms have Emerged as a Strong Revenue Generator for Smaller Businesses - ResearchAndMarkets.com

Retrieved on: 
Monday, March 18, 2024
Luxury, Other Retail, Supermarket, Consumer, Food, Beverage, Fashion, Retail, Lodging, Travel, Small Business, Public Relations, Investor Relations, Millennials, Marketing, Communications, Generation Z, Professional Services, Social Media, Home Goods, Other Consumer, Online Retail, EMarketer, Algorithm, Confusion, Growth, Klarna, Social commerce, Meta, Social media, Operational definition, Commerce, Traction

The social commerce market is poised to grow at a steady rate over the medium term in the United Kingdom.

Key Points: 
  • The social commerce market is poised to grow at a steady rate over the medium term in the United Kingdom.
  • Small businesses, in the United Kingdom, are increasingly making use of social channels to reach their targeted customers.
  • Overall, a positive growth outlook is expected for the social commerce market over the next three to four years in the United Kingdom.
  • This shows that while Meta is dominating the social commerce market in the United Kingdom, TikTok is gaining ground rapidly among social buyers.

Gracenote Speeds FAST Channel Deployment in the U.S.

Retrieved on: 
Wednesday, April 3, 2024
Gracenote, EMarketer, Sport, SVOD, EPG, Love, Ecosystem, Music, FAST, Multimedia, IDS, Metadata, Television

NEW YORK, April 3, 2024 /PRNewswire/ -- Gracenote, the content data business unit of Nielsen, has expanded its FAST Program to the U.S. helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, U.S.-based content owners can distribute their TV programs and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetizable.

Key Points: 
  • First introduced in Europe in late 2023 , the Gracenote FAST Program helps U.S.-based content owners navigate the process of launching and distributing their FAST channels with the enriched metadata attributes that are critical in driving viewer discoverability.
  • "By removing obstacles for content owners in the U.S., the Gracenote FAST Program facilitates wider content distribution, better content discovery and deeper viewer engagement.
  • While data requirements differ by streaming platform, Gracenote ensures relevant metadata and assets are available to the Gracenote distribution network of platforms for FAST channel deployment.
  • Qualifying Gracenote FAST Program participants will benefit from:
    By leveraging Gracenote's FAST metadata management and distribution services, content owners can make their programs and FAST channels easily accessible to viewers on major streaming platforms around the world.

United States Social Commerce Intelligence Report 2024: Market to Grow by Over 18% to Reach $72.93 Billion in 2024 - Forecasts to 2028 as Platforms are Betting on Shoppable Ads to Drive Revenues

Retrieved on: 
Monday, April 1, 2024
EMarketer, Growth, Beauty, Social commerce, Meta, Social media, Manzanita, Operational definition, Generation Z, Series, Pinterest, Gen, Online shopping

Social commerce industry in United States is expected to grow by 18.1% on annual basis to reach US$72.93 billion in 2024.

Key Points: 
  • Social commerce industry in United States is expected to grow by 18.1% on annual basis to reach US$72.93 billion in 2024.
  • The social commerce GMV in the country will increase from US$61.73 billion in 2023 to reach US$144.60 billion by 2029.
  • The United States social commerce market is poised to grow at a rapid rate over the medium term.
  • To tap into the growth market, social media platforms are betting on shoppable ads in the United States.

InMarket Releases Its Annual Breakthrough Moments List of Best-Performing Campaigns

Retrieved on: 
Wednesday, March 27, 2024
NotCo, Attention, EMarketer, Welch's, Condiment, Partnership, Rage, CBC, Tablet, Chicken nugget, Anheuser-Busch brands, Wendy's, Idaho Lottery, Moment, Microwave, Chicken sandwich, PlayNow.com, Bandage, Commerce, Lunchables, Online shopping

AUSTIN, Texas, March 27, 2024 /PRNewswire/ -- InMarket, a leader in real-time marketing and measurement, today released its top-performing Breakthrough Moments winners of the past year. InMarket's annual Breakthrough Moments Report recognizes the brands that most effectively combined timing, relevance and context throughout the customer journey to create unforgettable brand experiences that drove exceptional viewability and engagement rates, reaching as high as 9.55% which is 15.9x above industry benchmark.*

Key Points: 
  • "The Breakthrough Moments winners showcase the power of contextual experiences and their ability to help brands connect with consumers when and where it matters most—while they are shopping," said Todd Morris, CEO of InMarket.
  • "By taking digital marketing innovation to the next level, our Breakthrough Moments winners drove industry-leading engagement rates and exceptional return-on-advertising-spend.
  • InMarket's ten Breakthrough Moments winners shattered industry benchmarks by leveraging real-time insights and media activation to reach customers in their precise moments of need throughout the purchase journey.
  • For more information about InMarket's Breakthrough Moments, check out our full report.

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

Retrieved on: 
Tuesday, March 26, 2024
Research, EMarketer, Growth, Prevalence, ESA, Environment, IAB, Senior, Player, Advertising, Best practice, Marketing, Video

NEW YORK, March 26, 2024 /PRNewswire/ -- Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFronts, Changing the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucial component in the marketing mix.

Key Points: 
  • "This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising," said Jack Koch, Senior Vice President, Research & Insights, IAB.
  • "The study found that advertisers view games advertising as a measurable, brand safe medium that is effective across the entire consumer journey.
  • For those using games advertising, it has become an integral and continuously growing part of the marketing mix.
  • The initiative introduces essential guidelines around creative in games advertising to ensure effective and respectful advertising across various gaming platforms.

Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media Networks In Under 5 Minutes

Retrieved on: 
Monday, March 18, 2024
Unify, EMarketer, PXM, Shop, Merkle, Social media, LAS, CPG, Workflow, Human back, Commerce, Advertising, CMO, Marketing, Online shopping

LAS VEGAS, March 18, 2024 /PRNewswire-PRWeb/ -- Today at ShopTalk, Jivox announced a transformative upgrade to the Jivox IQ DaVinci platform to strike the optimal balance between convenience and control for advertisers so they can launch commerce media campaigns in under 5 minutes on any retail media network.

Key Points: 
  • LAS VEGAS, March 18, 2024 /PRNewswire-PRWeb/ -- Today at ShopTalk, Jivox announced a transformative upgrade to the Jivox IQ DaVinci platform to strike the optimal balance between convenience and control for advertisers so they can launch commerce media campaigns in under 5 minutes on any retail media network.
  • Jivox IQ DaVinci For Advertisers is a single workflow that puts media teams in the driving seat with new capabilities designed to keep commerce media creative on-brand and on-track to deliver ROI:
    Unify commerce marketing activation with a single product catalog and easy-to-use workflow across multiple retail media networks.
  • Jivox IQ DaVinci empowers marketers to launch retail media campaigns in under 5 minutes.
  • Visit Jivox IQ DaVinci to learn more about how you can launch commerce media campaigns in under 5 minutes.

Nexxen Reports Results for the Fourth Quarter and Year Ended December 31, 2023

Retrieved on: 
Wednesday, March 6, 2024
Restaurant, ACR, Growth, Contribution, Tremor International, Optimism, Common stock, OTT, Share repurchase, EMarketer, Weakness, Set-top box, Data, Advertising, Ecosystem, LG Electronics, Uncertainty, Tablet, Partnership, Netflix, Smart TV, Connected, Original equipment manufacturer, Fast-moving consumer goods, Intelligence, CTV, Electronics, DSPS, Liquidity, B.I, LGE, Research, Acquisition, Food, Hulu, TCL, Cryptocurrency

NEW YORK, March 06, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), announced today its financial results for the fourth quarter and year ended December 31, 2023. The Company’s financial results for the fourth quarter and year ended December 31, 2023, as well as the fourth quarter ended December 31, 2022, reflect the combined financial performance of Nexxen and Amobee, while comparative figures for the year ended December 31, 2022 include Amobee contribution only from September 12, 2022 through December 31, 2022.

Key Points: 
  • The Company’s financial results for the fourth quarter and year ended December 31, 2023, as well as the fourth quarter ended December 31, 2022, reflect the combined financial performance of Nexxen and Amobee, while comparative figures for the year ended December 31, 2022 include Amobee contribution only from September 12, 2022 through December 31, 2022.
  • CTV Revenue: CTV revenue was $19.9 million in Q4 2023, compared to $33.0 million in Q4 2022.
  • CTV revenue was $85.5 million for the year ended December 31, 2023, reflecting a 12% decrease from $97.2 million for the year ended December 31, 2022.
  • The Company added 372 new supply partners during the twelve months ended December 31, 2023, including 327 in the U.S.