Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Roku: 17% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps
LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.
- LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.
- Pixalate also published Apple TV , Amazon Fire TV , and Samsung Smart TV versions of the report.
- The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Roku devices in Q4 2023.
- IVT rates for non-FAST apps on Roku are 17% higher than those for FAST apps.