MarketCast Acquires Invoke to Expand Online Entertainment Audience Research
The addition of Invoke's real-time audience research platform lets MarketCast expand its industry-leading media and entertainment research into audience testing for pre-release streaming and broadcast content, including series concepts and episodes.
- The addition of Invoke's real-time audience research platform lets MarketCast expand its industry-leading media and entertainment research into audience testing for pre-release streaming and broadcast content, including series concepts and episodes.
- The rise of streaming services has changed every aspect of entertainment, yet many areas of entertainment research have been slow to innovate.
- "The acquisition of Invoke is transformative for MarketCast and the media and entertainment research segments we serve, helping the industry move fandom research for streaming and TV series completely online where speed and scale wins," said John Batter, CEO of MarketCast.
- Invoke moves entertainment content research beyond physical screenings, allowing hundreds of audience members to participate in concept and episodic online screenings together in real-time.