Kantar Launches New Digital Acceleration Offer: Dx Analytics
b'Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance.
- b'Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance.
- The opportunity now exists to use digital data to capture category trends faster than humanly possible and identify novel ideas, brand perceptions and digital performance factors to accelerate business growth.
- The launch of our Dx Analytics solutions is how Kantar can help our partners achieve that.\xe2\x80\x9d\nThrough Dx Analytics solutions, Kantar can analyze large datasets like search engine results, social media conversations, and online reviews to help brands understand what consumers think and how their digital marketing is cutting through.
- Dx Analytics delivers a robust understanding of brands and people, to access a range of new insights that will help our clients steer their way through this fast-changing landscape.\xe2\x80\x9d\nThe Dx Analytics solution will be formally launched with a webinar session hosted by the Marketing Science Institute on April 15.