Big data

Kantar Launches New Digital Acceleration Offer: Dx Analytics

Thursday, April 15, 2021 - 7:15pm

b'Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance.

Key Points: 
  • b'Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance.
  • The opportunity now exists to use digital data to capture category trends faster than humanly possible and identify novel ideas, brand perceptions and digital performance factors to accelerate business growth.
  • The launch of our Dx Analytics solutions is how Kantar can help our partners achieve that.\xe2\x80\x9d\nThrough Dx Analytics solutions, Kantar can analyze large datasets like search engine results, social media conversations, and online reviews to help brands understand what consumers think and how their digital marketing is cutting through.
  • Dx Analytics delivers a robust understanding of brands and people, to access a range of new insights that will help our clients steer their way through this fast-changing landscape.\xe2\x80\x9d\nThe Dx Analytics solution will be formally launched with a webinar session hosted by the Marketing Science Institute on April 15.

SproutLoud Acquires Chicago-based Trade Fund Management Agency Strategic Fuse

Tuesday, April 13, 2021 - 4:17pm

b'SproutLoud , a leader in Distributed Marketing software solutions, announced today that it has acquired Strategic Fuse, a Chicago-based trade fund management agency.\nAs part of the transaction, Strategic Fuse clients converted their channel incentives to SproutLoud\xe2\x80\x99s funds management system , with opportunities to add advanced channel marketing technology and services in one platform.\nSproutLoud\xe2\x80\x99s funds management system enables brands to achieve better results with Co-Op Advertising .

Key Points: 
  • b'SproutLoud , a leader in Distributed Marketing software solutions, announced today that it has acquired Strategic Fuse, a Chicago-based trade fund management agency.\nAs part of the transaction, Strategic Fuse clients converted their channel incentives to SproutLoud\xe2\x80\x99s funds management system , with opportunities to add advanced channel marketing technology and services in one platform.\nSproutLoud\xe2\x80\x99s funds management system enables brands to achieve better results with Co-Op Advertising .
  • SproutLoud tracks Co-Op Marketing funds, MDF and other funding options that brands offer their networks of distributed partners in local markets.
  • Using customizable easy-to-navigate marketing analytics dashboards, brands have greater visibility on the results of their marketing spend.
  • With SproutLoud, brands have the advantage of responding rapidly to changing market conditions in real-time with data-driven decisions.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210413005769/en/\n'

KX Recognized in 2021 Now Tech: Streaming Data Platforms Q2 2021 Report by Independent Research Firm

Tuesday, April 13, 2021 - 2:07pm

b'KX , the world\xe2\x80\x99s fastest real-time streaming analytics platform, announced today that it has been included in Now Tech: Streaming Data Platforms , Q2 2021 report, published by Forrester Research, Inc.

Key Points: 
  • b'KX , the world\xe2\x80\x99s fastest real-time streaming analytics platform, announced today that it has been included in Now Tech: Streaming Data Platforms , Q2 2021 report, published by Forrester Research, Inc.
  • The report \xe2\x80\x93 which uses market presence and functionality as selection criteria for inclusion \xe2\x80\x93 segments firms based on annual streaming data platform revenue into Large, Medium and Small categories.
  • We\xe2\x80\x99re proud that KX has been recognized in the Forrester Now Tech: Streaming Data Platforms report.
  • KX Streaming Analytics, built on the kdb+ time-series database, is an industry leading high-performance, in-memory computing, streaming analytics and operational intelligence platform.

Seclore Achieves Phenomenal Growth in Data-Centric Security Adoption, Expands Executive Team

Tuesday, April 13, 2021 - 6:05pm

b'Seclore, provider of the industry\xe2\x80\x99s first open Data-Centric Security Platform, today announced a record year of growth and momentum.

Key Points: 
  • b'Seclore, provider of the industry\xe2\x80\x99s first open Data-Centric Security Platform, today announced a record year of growth and momentum.
  • These security concerns are highlighted by organizations expanding their cloud applications to employees working from home and external agencies.
  • \xe2\x80\x9cData-centric security is at an inflection point, and Seclore is poised to take leadership in the rapidly growing market.
  • Over 2000 companies and government organizations in 29 countries are using Seclore to achieve their data security, governance, and compliance objectives.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210413005471/en/\n'

Adstream Uses Exasol to Power Industry Consumer Behavior Dashboards

Tuesday, April 13, 2021 - 2:00pm

b'Exasol , the high-performance analytics database, and Adstream , the leading global provider of digital asset management and analytics solutions to the ad industry, today announced the launch of Adstream\xe2\x80\x99s Public Advertising Insights Portal, powered by Exasol.

Key Points: 
  • b'Exasol , the high-performance analytics database, and Adstream , the leading global provider of digital asset management and analytics solutions to the ad industry, today announced the launch of Adstream\xe2\x80\x99s Public Advertising Insights Portal, powered by Exasol.
  • The dashboards, which are available to the public, provide insight into advertising spends, activities and content formats by industry sector.
  • Adstream is in a unique position to analyze global advertising activity and uncover the global and local industry trends and insights.
  • Adstream enables corporations, brands, agencies and companies of all sizes to view the entire end-to-end advertising process, including analytics, in one place.

French Fashion House, Zadig&Voltaire, Partners With Contentsquare To Improve Digital Customer Experience

Monday, April 12, 2021 - 6:00pm

\xe2\x80\x9cWe also rely on Contentsquare insights to optimize the inspirational content that is the bedrock of our merchandising strategy.

Key Points: 
  • \xe2\x80\x9cWe also rely on Contentsquare insights to optimize the inspirational content that is the bedrock of our merchandising strategy.
  • Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.
  • Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore.
  • Today, it helps more than 700 enterprises in 26 countries deliver better digital experiences for their customers.

Virtual Digi-Tech Pharma & AI Conference 2021, May 5th-6th, 2021 - ResearchAndMarkets.com

Monday, April 12, 2021 - 3:38pm

b'The "Digi-Tech Pharma & AI 2021" conference has been added to ResearchAndMarkets.com\'s offering.\nThe 4th Annual Digi-Tech Pharma & AI conference brings with it even more interactive sessions, expert speakers, senior professionals and decision makers from leading pharma, biotech and healthcare industry.\nMeet the decision makers, benchmark and learn from real-life use cases to drive organizational change and to understand the new cutting-edge technologies and practical solutions.\nIn this 4th edition, the novel technologies and developments reforming the pharmaceutical industry is explored, also dive deep into the implementation and advances in machine learning, deep learning, artificial intelligence, informatics and data science which has redefined the development of new drugs, tackle diseases, improving healthcare and much more.\nThe enhancements in data management and data integration are providing improvements to both the speed and quality of drug discovery and many clinical trial processes.

Key Points: 
  • b'The "Digi-Tech Pharma & AI 2021" conference has been added to ResearchAndMarkets.com\'s offering.\nThe 4th Annual Digi-Tech Pharma & AI conference brings with it even more interactive sessions, expert speakers, senior professionals and decision makers from leading pharma, biotech and healthcare industry.\nMeet the decision makers, benchmark and learn from real-life use cases to drive organizational change and to understand the new cutting-edge technologies and practical solutions.\nIn this 4th edition, the novel technologies and developments reforming the pharmaceutical industry is explored, also dive deep into the implementation and advances in machine learning, deep learning, artificial intelligence, informatics and data science which has redefined the development of new drugs, tackle diseases, improving healthcare and much more.\nThe enhancements in data management and data integration are providing improvements to both the speed and quality of drug discovery and many clinical trial processes.
  • To be in the forefront, a necessity for partnership and collaboration with a healthcare provider is a must for the pharmaceutical companies, and these partnerships will also lead to massive advances in R&D using artificial intelligence in genomics and precision medicine to develop a deep understanding of the root causes of diseases.\nThe combination of AI, big data and IoT technologies are creating new innovations, also other eminent technologies like cloud computing, augmented reality, virtual reality and blockchain are being used extensively in the Pharmaceutical industry\'s digital transformation.\nThe Virtual summit will facilitate an invaluable networking opportunities with Decision makers and Industry experts, focusing on real case studies and insightful presentations.
  • Bringing in Exciting features like Q&A Sessions with industry experts, Networking Video Chat, Polling, Raise Hand, Virtual Exhibitor booths with waiting room/tables and virtual chat, Peer to Peer connect at Social Lounge, Handout Bags and more giving opportunity to grow and expand your networking throughout the event\nReimagining Pharma by Integrating Science and Technology:\nDigital Discovery and Clinical Trials:\nDecoding the Value of Data Science, Big Data & Informatics:\nDigital Health & Future Innovations:\nThis event is designed for senior-level attendees from various companies including pharmaceutical, biotechnological, biopharmaceutical, CRO\'s, Diagnostics, solution provider and government institutions.\nAttendees include Chief Data Officer, VPs, GMs, Directors, Heads and Managers of\n'

High-performance data management is critical for delivering business results with cloud data and AI platforms, says MIT Technology Review Insights

Thursday, April 15, 2021 - 3:00pm

The findings are as follows:\nJust 13% of organizations excel at delivering on their data strategy.

Key Points: 
  • The findings are as follows:\nJust 13% of organizations excel at delivering on their data strategy.
  • This select group of "high-achievers" deliver measurable business results across the enterprise.
  • They are succeeding thanks to their attention to the foundations of sound data management and architecture, which enable them to "democratize" data and derive value from machine learning.\nTechnology-enabled collaboration is creating a working data culture.
  • The chief data officers interviewed for the study ascribe great importance to democratizing analytics and machine learning capabilities.

Narrative adds Invisibly's Approved Audience Data to its Data Streaming Platform

Thursday, April 15, 2021 - 2:15pm

b'NEW YORK and ST. LOUIS, April 15, 2021 /PRNewswire/ --Contributing to the creation of a new digital world where people realize the value of their own data, Narrative , the Data Streaming Platform that makes it easy to buy, sell and win, today announced its partnership with Invisibly , an innovative centralized data advocate working to fortify the future of personal data.

Key Points: 
  • b'NEW YORK and ST. LOUIS, April 15, 2021 /PRNewswire/ --Contributing to the creation of a new digital world where people realize the value of their own data, Narrative , the Data Streaming Platform that makes it easy to buy, sell and win, today announced its partnership with Invisibly , an innovative centralized data advocate working to fortify the future of personal data.
  • Invisibly\'s approved audience and individual data is now available on Narrative\'s Data Streaming Platform.\nNarrative and Invisibly partnership empowers companies to license actively-approved personal data for use worldwide.\nNarrative\'s Data Streaming Platform connects data users to data originators directly, and gives them the tools, automations, and workflows to make data transactions transparent, fast, and cost-effective.
  • Innovative brands and direct-to-consumer companies leverage Narrative\'s technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development.
  • Founded in 2016, Narrative is a private company headquartered in New York City.\nView original content to download multimedia: http://www.prnewswire.com/news-releases/narrative-adds-invisiblys-approv...\n'

Michael Huerta Joins StreetLight Data Board of Directors As Country Considers $2 Trillion in Infrastructure Spending

Thursday, April 15, 2021 - 2:00pm

StreetLight Data is in use in every state via the StreetLight InSight platform, which draws on Big Data from mobile and IoT devices 365 days a year, on more than 4.5 million miles of roads, sidewalks, and beyond.

Key Points: 
  • StreetLight Data is in use in every state via the StreetLight InSight platform, which draws on Big Data from mobile and IoT devices 365 days a year, on more than 4.5 million miles of roads, sidewalks, and beyond.
  • He also served for nearly eight years as the Deputy, then Acting, then Administrator of the FAA.
  • "StreetLight Data offers technology and insight into infrastructure needs that the country had never considered possible before.
  • From identifying sources of congestion to optimizing new infrastructure to planning for autonomous vehicles, StreetLight powers more than 6,000 global projects every month.