Activation

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on: 
Thursday, March 21, 2024
DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points: 
  • NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
  • “We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
  • Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
    Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
  • “Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

Synchronoss Technologies Reports Fourth Quarter and Full Year 2023 Results

Retrieved on: 
Tuesday, March 12, 2024
Tax, Growth, NetworkX, Ratio, Sale, Regulation, Message, Acquisition, Activation, Net, SoftBank Group, Regulation S-K, Lawsuit, DXP, Depreciation, GAAP, Balance sheet, Video game

BRIDGEWATER, N.J., March 12, 2024 (GLOBE NEWSWIRE) -- Synchronoss Technologies Inc. (“Synchronoss” or the “Company”) (Nasdaq: SNCR), a global leader and innovator in personal Cloud platforms, today reported financial results for its fourth quarter ended December 31, 2023.

Key Points: 
  • Full Year 2023 Financial Results:
    Results compare 2023 fiscal year end (December 31, 2023) to 2022 fiscal year end (December 31, 2022) unless otherwise indicated.
  • Synchronoss will hold a conference call today, March 12, 2024, at 4:30 p.m. Eastern time (1:30 p.m. Pacific time) to discuss these results.
  • Synchronoss uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating Synchronoss’ ongoing operational performance.
  • As previously mentioned, a reconciliation of GAAP to non-GAAP results has been provided in the financial statement tables included in this press release.

Adobe Summit 2024: Adobe Unveils the Future of Customer Experience Management (CXM) in the Age of Generative AI

Retrieved on: 
Tuesday, March 26, 2024
Technology, Mobile, Wireless, Audio, Video, Apps, Applications, Artificial Intelligence, Other Technology, Software, Digital Marketing, Networks, Communications, Internet, Data Management, Content Marketing, Consumer Electronics, Cloud, CDP, Customer experience, Pfizer, Climate, Social media, Microsoft Azure, Havas, Investment, Asset management, Asset, Media, Marketing, TSB, IPG, General Motors, Publicis, Microsoft Word, Microsoft, Partnership, Workflow, Adobe Experience Cloud, Firefly, AEM, Delta Air Lines, Customer data platform, Data management, Creation, Organization, CXM, Collaboration, Research, OneTrust, Activation, AI, IBM, Imagination, Adobe Creative Cloud, Accenture, B2B, ADBE, Conference, Growth, AJO, Omnicom Group, BigQuery, EY, Life, Google Docs, MLB, Summit, WPP, Multimedia, Sales

In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.

Key Points: 
  • In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.
  • This is anchored in Adobe Experience Platform, which enables brands to activate customer data across various enterprise systems through an integrated set of applications.
  • Adobe announced today an expanded partnership with Microsoft to deliver generative AI capabilities for marketers that bring powerful Adobe Experience Cloud customer experience insights and Firefly generative AI directly into Microsoft applications to reinvent workflows and ignite productivity.
  • Adobe Summit 2024 is a hybrid event with both an in-person and online presentation powered by Adobe Experience Cloud.

Mediavine Announces First Advancement in Privacy Sandbox Testing

Retrieved on: 
Tuesday, March 26, 2024
SSPS, SVP, History, Activation, Privacy Sandbox, Engineering, RTB, Privacy, Workflow, Ecosystem, API, Identity, OpenX, S2S, Advertising, Online shopping

NEW YORK, March 26, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI. This was achieved via component auctions through server-to-server communications, resulting in efficient, cookieless advertising.

Key Points: 
  • Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI.
  • With Google Chrome's upcoming third-party cookie deprecation, the advertising industry is currently experiencing the biggest shift in the history of programmatic.
  • "Mediavine is dedicated to crafting innovative solutions within the Privacy Sandbox that prioritize both publisher well-being and buyer achievements as we enter a new era of programmatic advertising."
  • For more information on Mediavine's PAAPI testing or to work with us, please contact [email protected] .

Akeneo Unveils Its Spring 2024 Release Featuring AI-Powered Innovations and Deeper Integrations with Salesforce

Retrieved on: 
Tuesday, March 5, 2024
Cloud, Acquisition, Enrichment, Catalog, Grainger, AI, Education, PX, Wayfair, Growth, Collaboration, PIM, Conference, Product information management, Synthetic media, App, Automation, Activation, Software

Akeneo's recent achievements of 100% US growth and strategic expansions set the stage for its Spring 2024 innovations

Key Points: 
  • "As we unveil our Spring 2024 release, we're celebrating the fruits of Akeneo's strategic evolution," said Fred de Gombert, CEO of Akeneo.
  • "Our journey since the 2022 fundraising has been one of bold steps and breakthroughs, leveling Akeneo up the competitive rungs of product experience management solutions.
  • Akeneo has launched the Akeneo App for Salesforce on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts.
  • The Akeneo App for Salesforce empowers customers to leverage complete, compelling and consistent product information to unlock the full potential of Salesforce.

CommerceNext Opens Nominations for Annual CommerceNexty Awards and Announces 2024 Judges

Retrieved on: 
Thursday, February 22, 2024
Other Retail, Consumer, Electronic Commerce, Technology, Fashion, Cosmetics, Other Communications, Retail, Marketing, Women, Communications, Footwear, MAC, EVP, Beauty, SVP, GTM, Digital, Activation, Maybelline, The Estée Lauder Companies, Learning

CommerceNext today announced that nominations are open for its 2024 CommerceNexty Awards , which celebrate excellence in ecommerce and digital marketing.

Key Points: 
  • CommerceNext today announced that nominations are open for its 2024 CommerceNexty Awards , which celebrate excellence in ecommerce and digital marketing.
  • The awards are judged by CommerceNext’s Advisory Board, a group of more than 50 ecommerce and retail leaders.
  • Winners will be announced at the 2024 CommerceNext Growth Show, June 11-13 in New York City.
  • The CommerceNexty Award winners will be announced at the CommerceNext Growth Show on Wednesday, June 12, 2024.

SJC Media Names Optable as Data Management & Collaboration Partner for Privacy-First Advertising

Retrieved on: 
Thursday, February 22, 2024
Privacy Sandbox, Privacy, Data management, DMP, Commerce, Entrepreneurship, Advertising, Maclean's, Lead, SJC, Chatelaine, Activation, Software as a service, Ecosystem, CSO, Heart, Partnership

MONTREAL, Feb. 22, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, has been chosen by SJC Media, publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner.

Key Points: 
  • SJC Media Adopts Optable's Next-Generation Data Management Platform (DMP) for Privacy-First Data Collection, Management, and Activation
    MONTREAL, Feb. 22, 2024 /PRNewswire/ -- Optable , a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, has been chosen by SJC Media , publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner.
  • Optable's platform will enable SJC Media to collect, manage, and activate data from its own audience for targeted advertising, while prioritizing user privacy.
  • "We believe in putting privacy first, strengthening our roots in first-party data, and fostering genuine collaboration," said Michael Gagliano, Vice President, Audience & Commerce, SJC Media.
  • The Optable DMP will be integrated into SJC Media advertising products starting this month.

Comscore Reports Third Quarter 2023 Results

Retrieved on: 
Monday, November 6, 2023
EBITDA, CCR, Conference, FX, GAAP, Research, Software, Comscore, Growth, Marketing, Webcast, Table, SCOR, Online shopping, Video game, Activation

RESTON, Va., Nov. 6, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2023.

Key Points: 
  • RESTON, Va., Nov. 6, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2023.
  • Revenue in the third quarter was $91.0 million, down 1.9% from $92.8 million in Q3 2022.
  • On a combined basis, Activation and CCR delivered growth rates of 23% for the quarter and 26% year to date compared to 2022.
  • ET
    Management will host a conference call to discuss the results on Monday, November 6, 2023 at 5:00 p.m.

Women in Motorsports NA's Women with Drive III - Driven by Mobil 1 Partners with Gainbridge® to Celebrate Women's Sports Icons

Retrieved on: 
Tuesday, October 31, 2023
Woman, Parity, Livestreaming, Social media, Education, Lyn St. James, Sport, III, Activation, Mobil 1, WWD, Athlete, Summit, Acceleration, Mobil, Phoenix Raceway, Nightclub

AVONDALE, Ariz., Oct. 31, 2023 /PRNewswire/ -- The third annual Women in Motorsports North America (WIMNA) Women with Drive III Summit – Driven by Mobil 1 (WWD III) continues to pick up momentum and partners as the November 7-8 date draws near. The "Accelerate Together" themed event is hosted by Phoenix Raceway in Avondale, Arizona and is now sold out.

Key Points: 
  • AVONDALE, Ariz., Oct. 31, 2023 /PRNewswire/ -- The third annual Women in Motorsports North America (WIMNA) Women with Drive III Summit – Driven by Mobil 1 (WWD III) continues to pick up momentum and partners as the November 7-8 date draws near.
  • During Parity Week, 180 women athletes will be competing for nearly $13 million in total prize money.
  • "We are very proud to have Gainbridge as a sponsor for the Women with Drive III Summit – Driven by Mobil 1," said WIMNA Executive Director/WWD III Co-Chair Cindy Sisson.
  • For the full schedule and to learn more about Women with Drive III – Driven by Mobil 1, please visit: http://www.womenwithdrivesummit.com
    You can also follow along on social media, including:

Covenant Telecom Selects OneBill to Power Their Wholesale and Retail WISP and IoT Billing Operations

Retrieved on: 
Tuesday, October 17, 2023
Partnership, OSS, WISP, SIM, Growth, Activation, Mobile virtual network enabler, BSS, SAN, VNE, Internet of things, Sale, Mobile phone

SAN FRANCISCO, Oct. 17, 2023 /PRNewswire/ -- Covenant Telecom , the nationwide Virtual Network Enabler (VNE), has chosen OneBill , an award winning billing and revenue management solution, as their strategic partner to streamline both wholesale and retail billing and revenue operations.

Key Points: 
  • SAN FRANCISCO, Oct. 17, 2023 /PRNewswire/ -- Covenant Telecom , the nationwide Virtual Network Enabler (VNE), has chosen OneBill , an award winning billing and revenue management solution, as their strategic partner to streamline both wholesale and retail billing and revenue operations.
  • Covenant Telecom needed a turnkey solution to streamline billing for wholesale and retail WISP and IoT customers along with their SIM lifecycle management (Activation, Deactivation, Suspend, Resume, Plan Change etc.).
  • JK Chelladurai, Founder and CEO of OneBill, said, "Our beyond billing capabilities like order orchestration, provisioning workflows, and channel partner enablement play a vital role in CSPs growth.
  • We're truly excited about this partnership and to see Covenant Telecom expand their customer base in the following months."