MERKLE

Merkle Response Management Group (RMG) and Catholic Relief Services (CRS) Celebrate 13 Years of Partnership on Nationwide CRS Rice Bowl Campaign

Retrieved on: 
Thursday, March 3, 2022
Software, Technology, Foundation, Philanthropy, Data management, YouTube, CXM, Religion, Social media, Dentsu, CRS, Twitter, Government, Roman Catholic relief bills, Instagram, Program, Lent, APAC, Catholic (term), EMEA, Poverty, Rice Bowl, Fortune 1000, HIV, Catholic Relief Services, Marketing, Mission, RMG, Agriculture, Education, Technology, Facebook, Health, Hunger, Collection, Sales, Merkle, Merkle, Catholic Relief Services (CRS), MERKLE, CATHOLIC RELIEF SERVICES (CRS)

Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, dentsus leading technology-enabled, data-driven customer experience management (CXM) company, marks its 13th year providing order processing, contact center and fulfillment support for Catholic Relief Services (CRS) annual Rice Bowl program.

Key Points: 
  • Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, dentsus leading technology-enabled, data-driven customer experience management (CXM) company, marks its 13th year providing order processing, contact center and fulfillment support for Catholic Relief Services (CRS) annual Rice Bowl program.
  • CRS Rice Bowl is a core program of CRS, an international humanitarian agency of the U.S. Catholic community that assists people in need in over 100 countries.
  • Beth Martin, director of Mission and Mobilization campaigns at CRS, commented on Merkle RMGs role in distributing Rice Bowls to millions each year.
  • CRS relief and development work is accomplished through programs of emergency response, HIV, health, agriculture, education, microfinance and peacebuilding.

Yahoo & Merkle Strengthen Identity-Based Targeting, Performance & Measurement for Advertisers

Retrieved on: 
Thursday, October 28, 2021
Technology, Publishing, Marketing, Other Technology, Advertising, Communications, Networks, Internet, Data Management, Sport, Technology, IDS, Dentsu, Industry, APAC, Â, Partnership, Advertising, Fortune 1000, Yahoo!, ID, Maven, Marketing, EMEA, CXM, Growth, DSP, Solution, CRM, Mercury, Online gambling, Sales, Online shopping, Yahoo, Merkle, YAHOO, MERKLE

Yahoo ConnectID is integrated within the Yahoo DSP and available and leveraged by all advertisers within the platform.

Key Points: 
  • Yahoo ConnectID is integrated within the Yahoo DSP and available and leveraged by all advertisers within the platform.
  • Yahoo is able to onboard segments tied to Merkury IDs for targeting and for passback exposure data, strengthening performance insights.
  • Merkle and Yahoo have a shared commitment to helping advertisers and publishers drive revenue and meaningful connections, while supporting consumer trust.
  • Yahoo and Merkle became partners in 2017, integrating Merkles people-based insights, planning, activation, and measurement platform, M1, within Yahoos ad platforms.

Merkle and TransUnion Partner to Enhance Audience Activation Across Connected TV

Retrieved on: 
Thursday, October 21, 2021
TV and Radio, Marketing, Advertising, Data Management, Communications, Online, Technology, Entertainment, Connected, Technology, Dentsu, APAC, TRU, Smart TV, Â, Partnership, Fortune 1000, NYSE, VP, Marketing, CTV, EMEA, Cornerstone, CXM, Solution, TransUnion, Mercury, Customer success, Public relations, Online shopping, Merkle, TransUnion (NYSE: TRU), TruAudience by TransUnion, MERKLE, TRANSUNION (NYSE: TRU), TRUAUDIENCE BY TRANSUNION

Merkle , a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion (NYSE: TRU).

Key Points: 
  • Merkle , a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion (NYSE: TRU).
  • Through the partnership, Merkles identity resolution and data platform Merkury will leverage TransUnions TruAudience Data Marketplace, formerly Tru Optik, to enable people-based audience activation in Connected TV (CTV).
  • As cord-cutting continues and streaming services gain momentum, Connected TV (CTV) has become a highly sought-after channel by marketers because of its ability to scale addressable audiences.
  • As the connected TV landscape continues to scale, we are excited to partner with TransUnion to provide marketers with access to people-based advertising opportunities on emerging CTV platforms, said Andy Fisher, head of Merkury Advanced TV, Merkle/CXM.

Merkle | Cardinal Path Achieves Reseller Status for all of Google Marketing Platform

Retrieved on: 
Thursday, September 23, 2021
Software, Marketing, Consulting, Advertising, Data Management, Communications, Professional Services, Technology, GMP, APAC, Salesforce, National Cybersecurity Center of Excellence, Data & Marketing Association, Martech, Cisco Systems, U.S. Cellular, Marketing, Death, Center, Dentsu, Google Marketing Platform, Technology, EMEA, CXM, Fortune 1000, EVP, Satellite navigation device, Mobile phone, Merkle | Cardinal Path, Merkle, MERKLE | CARDINAL PATH, MERKLE

Merkle | Cardinal Paths newly launched Google Marketing Platform Hub serves as a complimentary, comprehensive marketing resource designed to provide marketers with product news, best practices, and training across the platform.

Key Points: 
  • Merkle | Cardinal Paths newly launched Google Marketing Platform Hub serves as a complimentary, comprehensive marketing resource designed to provide marketers with product news, best practices, and training across the platform.
  • Brands such as Salesforce, Honda, Chamberlain, U.S Cellular, Cisco, and more work with Merkle | Cardinal Path to harness the power of their first-party data through Google Marketing Platform.
  • Merkle | Cardinal Path is an award-winning data & marketing analytics firm that helps marketers to win in the digital economy.
  • Merkle | Cardinal Path is also the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu.

ActionIQ Partners with Merkle to Expand Identity in Customer Data Platform

Retrieved on: 
Wednesday, August 18, 2021
Technology, Data Management, Other Technology, Acquisition, ID, Customer data, Pandora (streaming service), CDP, Fortune 1000, Marketing, American Eagle Outfitters, APAC, Dentsu, CDPS, CXM, The New York Times, EMEA, Mercury, Technology, Online shopping, Sales, Merkle, ActionIQ, MERKLE, ACTIONIQ

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, has announced an expansion of its premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, has announced an expansion of its premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
  • Merkle has completed a full integration of its Merkury identity platform within ActionIQ, resolving consumer identity and enhancing digital customer profiles.
  • Increased accuracy and richness of person-based identifiers expands upon ActionIQ PersonMatchTM, the Customer Data Platforms existing machine-learning powered identity product.
  • ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights, and enabling customer experience orchestration across channels.

Merkle Collaborates with Magnite on Merkury Identity Resolution Platform

Retrieved on: 
Thursday, August 12, 2021
Women, Technology, Men, Mobile, Wireless, Consumer, Retail, Other Communications, Teens, Public Relations, Investor Relations, Marketing, Advertising, Consulting, Communications, Professional Services, Social Media, Search Engine Optimization, Software, Search Engine Marketing, Internet, Other Consumer, Online Retail, VP, EMEA, NASDAQ, APAC, Dentsu, Xandr, Advertising, Fortune 1000, CTV, Â, CXM, Marketing, Leadership, Technology, Magnite, SpotX, Mercury, Solution, Industry, LATAM, Risk management, Online shopping, Merkle, Magnite, MERKLE, MAGNITE

Merkle , a leading data-driven customer experience management (CXM) company, announced that it is working with Magnite, the worlds largest omnichannel sell-side advertising platform, to integrate Merkury , its identity resolution and data platform.

Key Points: 
  • Merkle , a leading data-driven customer experience management (CXM) company, announced that it is working with Magnite, the worlds largest omnichannel sell-side advertising platform, to integrate Merkury , its identity resolution and data platform.
  • Through this integration, Merkury and Magnite have built a new Prebid User ID module to support targeting without reliance on third-party cookies.
  • Were excited about the benefits both publishers and marketers will gain from the Merkury platform.
  • We chose to work with Magnite in large part due to their leadership and innovation in open source identity infrastructure.

Dentsu Group Strengthens Merkle’s Experience and Commerce Capabilities With LiveArea Acquisition

Retrieved on: 
Tuesday, July 6, 2021
Software, Technology, Data management, Marketing, Business, Customer experience, Services marketing, Dentsu, Experience management, Dentsu Group (dentsu), Merkle, LiveArea, DENTSU GROUP (DENTSU), MERKLE, LIVEAREA

LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Groups international business, Dentsu International.

Key Points: 
  • LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Groups international business, Dentsu International.
  • With this acquisition, LiveArea bolsters Merkles global experience and commerce capabilities and furthers Merkles position as a go to experience partner for businesses around the world.
  • The acquisition aligns with Dentsu Groups stated ambition of reaching 50% of revenue generated* by Customer Transformation & Technology (CT&T)**, encompassing the fast growth areas of customer experience and commerce.
  • The agencys services, which span commerce, experience design, technology, and strategy, enable brands to transform their commerce offerings and relationships with customers.

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

Retrieved on: 
Wednesday, June 2, 2021
Professional services, Marketing, Data management, Communications, Other Professional Services, Technology, Networks, Marketing, Services marketing, Customer data platform, Customer relationship management, Cloud applications, Salesforce, Merkle, dentsu, MERKLE, DENTSU

Dentsu and Merkle, dentsu internationals customer experience management (CXM) service line, announced it has completed the integration of Merkury , its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP).

Key Points: 
  • Dentsu and Merkle, dentsu internationals customer experience management (CXM) service line, announced it has completed the integration of Merkury , its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP).
  • Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies.
  • The integration of Merkurys identity resolution capabilities with Salesforce CDP empowers brands to transform cross-channel experiences.
  • The integration is a powerful combination of Salesforce CDPs capabilities unifying an organizations first-party data with Merkurys ability to grow an organizations universe of first-party customer data and identify individual customers as they engage across channels.

Dentsu and its CXM powerhouse Merkle, Share Key Insights on Identity, Adobe Campaign Standard Adoption, and Building D2C Platforms at Adobe Summit 2021

Retrieved on: 
Monday, April 19, 2021
Data management, Mobile, Wireless, Other Technology, Technology, Software, Computing, Adobe Experience Cloud, As a service, Mobile Web, Software distribution, Software, Adobe Inc., Technology, Merkle, Dentsu, MERKLE, DENTSU

With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights mastery, e-commerce and cloud solutions, media optimization, and digital experience (DX) design.

Key Points: 
  • With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights mastery, e-commerce and cloud solutions, media optimization, and digital experience (DX) design.
  • The company\xe2\x80\x99s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies.
  • With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.
  • With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists.