Customer data

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’

Retrieved on: 
Wednesday, February 21, 2024

According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.

Key Points: 
  • According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.
  • The paper explores core solutions in the data layer, including: master data management; identity graphs; data clean rooms; data lakes; customer data platforms; analytic data environments, data warehouses; customer relationship management platforms; and LLM [large language models] data warehouses.
  • U.S. Marketing Data, Data Services and Data Infrastructure Spending Projections, 2024-27.
  • Source: Winterberry Group, Demystifying the Data Layer: Transformation of Marketing Data Infrastructure, February 2024.

Optty Expands Leadership as It Accelerates Payment Innovation

Retrieved on: 
Thursday, March 7, 2024

SINGAPORE, LONDON and NEW YORK, March 7, 2024 /PRNewswire/ -- Optty™, a leading global payments technology company headquartered in Singapore – announced the expansion of its executive team and board. The appointments mark a significant stride in Optty's journey to revolutionize the dynamic payments landscape and solidify its leadership in the industry. Optty's revolutionary full-stack user interface saves merchants costly integrations and adeptly meets the rapidly changing demands of emerging payment technologies.

Key Points: 
  • "We are thrilled to attract exceptional talent as Optty accelerates its vision of simplifying payment experiences for merchants and consumers through our breakthrough technology.
  • Optty is a global payment powerhouse with integration connections to over 750 unique payment types, making it a world leader in offering the most cost-effective payment types, brands, countries, and currencies.
  • Payment integration amnesia for merchants is solved with Optty offering more pay methods, critical to loyalty and sales conversions.
  • Optty's unique integration approach does not touch the funds' flow but enables immediate and secure settlement, setting Optty apart from more established payment orchestrators.

Optty Expands Leadership as It Accelerates Payment Innovation

Retrieved on: 
Thursday, March 7, 2024

SINGAPORE, LONDON and NEW YORK, March 7, 2024 /PRNewswire/ -- Optty™, a leading global payments technology company headquartered in Singapore – announced the expansion of its executive team and board. The appointments mark a significant stride in Optty's journey to revolutionize the dynamic payments landscape and solidify its leadership in the industry. Optty's revolutionary full-stack user interface saves merchants costly integrations and adeptly meets the rapidly changing demands of emerging payment technologies.

Key Points: 
  • "We are thrilled to attract exceptional talent as Optty accelerates its vision of simplifying payment experiences for merchants and consumers through our breakthrough technology.
  • Optty is a global payment powerhouse with integration connections to over 750 unique payment types, making it a world leader in offering the most cost-effective payment types, brands, countries, and currencies.
  • Payment integration amnesia for merchants is solved with Optty offering more pay methods, critical to loyalty and sales conversions.
  • Optty's unique integration approach does not touch the funds' flow but enables immediate and secure settlement, setting Optty apart from more established payment orchestrators.

ACTIONIQ NAMED A VISIONARY IN THE INAUGURAL GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS

Retrieved on: 
Wednesday, February 21, 2024

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- ActionIQ , the leading Composable Customer Data Platform (CDP), announced today it has been named a Visionary on the inaugural Gartner® Magic Quadrant™ for CDPs, identifying those solutions that help connect a brands' customer data with personalized experiences.

Key Points: 
  • NEW YORK, Feb. 21, 2024 /PRNewswire/ -- ActionIQ , the leading Composable Customer Data Platform (CDP), announced today it has been named a Visionary on the inaugural Gartner® Magic Quadrant™ for CDPs, identifying those solutions that help connect a brands' customer data with personalized experiences.
  • "With our previous, non-composable solution, data movement was costly, system performance lagged, and it struggled to match our scale."
  • Discover why ActionIQ is a Visionary in the Gartner Magic Quadrant for Customer Data Platforms with this complimentary report .
  • Gartner, Magic Quadrant for Customer Data Platforms, By Lizzy Foo Kune , Benjamin Bloom , Rachel Smith , Adriel Tey , Suzanne White , David Walters , 14 February 2024

Tealium named a Leader in the first-ever Gartner® Magic Quadrant™ for Customer Data Platforms

Retrieved on: 
Friday, February 16, 2024

San Diego, Feb. 16, 2024 (GLOBE NEWSWIRE) -- Tealium , the largest independent and most trusted customer data platform (CDP), today announced that it was named a Leader in the first-ever Gartner® Customer Data Platforms Magic Quadrant™ .

Key Points: 
  • San Diego, Feb. 16, 2024 (GLOBE NEWSWIRE) -- Tealium , the largest independent and most trusted customer data platform (CDP), today announced that it was named a Leader in the first-ever Gartner® Customer Data Platforms Magic Quadrant™ .
  • The Gartner Magic Quadrant recognized Tealium as a Leader for its Ability to Execute and Completeness of Vision.
  • “We believe that Tealium's recognition as a Leader in the first-ever Gartner Magic Quadrant for Customer Data Platforms is a testament to their commitment to innovation and excellence in data management.
  • “Tealium’s cutting-edge approach to data collection, enrichment, and real-time activation empowers businesses to unlock the full potential of their data and drive rapid growth.

Treez and Alpine IQ Launch Enhanced Top Tier Integration Revolutionizing The Customer Experience for Cannabis Retailers

Retrieved on: 
Monday, February 12, 2024

To explore the future of retail, join Treez and Alpine IQ for a special webinar on Tuesday, February 13th at 2 pm ET/ 11 am PT.

Key Points: 
  • To explore the future of retail, join Treez and Alpine IQ for a special webinar on Tuesday, February 13th at 2 pm ET/ 11 am PT.
  • With the new integration features, Treez and Alpine IQ offer a personalized customer experience with tailored discounts and interactions that make a customer feel truly understood, resulting in a lasting and loyal customer relationship.
  • “We’re excited to launch our best-in-market integration with Alpine IQ,” said Joey Sterling, VP of Product at Treez.
  • Nicholas Paschal, co-founder and CEO of Alpine IQ, says, “The partnership between Alpine IQ and Treez introduces a remarkably user-friendly and flexible platform for managing customer data and orchestrating tailored retail experiences.

Anblicks Introducing Clair360: A Snowflake Native App for Empowering Quality Initiative Programs

Retrieved on: 
Thursday, February 8, 2024

DALLAS, Feb. 8, 2024 /PRNewswire-PRWeb/ -- Anblicks is thrilled to launch Clair360, a cutting-edge Snowflake Native App designed to transform how payers and providers analyze patient data for HEDIS measures. Clair360 is an affordable tool to empower your quality program, which is also certified by NCQA for HEDIS measures. It offers a comprehensive suite of tools to streamline data analysis, facilitate data conversion, and ensure effortless submission to NCQA for star ratings.

Key Points: 
  • Anblicks is thrilled to launch Clair360, a cutting-edge Snowflake Native App designed to transform how payers and providers analyze patient data for HEDIS measures.
  • DALLAS, Feb. 8, 2024 /PRNewswire-PRWeb/ -- Anblicks is thrilled to launch Clair360, a cutting-edge Snowflake Native App designed to transform how payers and providers analyze patient data for HEDIS measures.
  • User-Friendly Setup: Easy configuration through an intuitive admin UI and Snowflake Native App framework.
  • Gap Management: Make well-informed decisions to address quality gaps across measures and measure groups, empowering organizational quality initiatives.

L2TMedia Powered by AutoQuity Launches AudiencePro, a Customer Data Platform

Retrieved on: 
Wednesday, January 31, 2024

EVANSTON, Ill., Jan. 31, 2024 /PRNewswire-PRWeb/ -- By employing a combined strategy, AudiencePro + Engage enables:

Key Points: 
  • L2TMedia, a leader in the digital marketing automotive industry, releases AudiencePro, a comprehensive Customer Data Platform designed for precise audience targeting across media channels.
  • AudiencePro is an expansion of thier AutoQuity data and performance platform.
  • EVANSTON, Ill., Jan. 31, 2024 /PRNewswire-PRWeb/ -- By employing a combined strategy, AudiencePro + Engage enables:
    Jeff Kaufman, Vice President of Product and Strategy at L2TMedia, stated, "In the ever-evolving landscape of digital marketing in the automotive industry, L2TMedia remains agile.
  • AudiencePro + Engage equips dealerships to establish more targeted connections with their audience, leveraging data to drive meaningful engagement and ultimately maximizing ROI".

Juniper Research: CCaaS Platform Subscriptions to Generate $18 Billion in Revenue by 2028, as Providers Must Reduce Data Siloes

Retrieved on: 
Monday, December 4, 2023

A new study from Juniper Research , the foremost experts in telecommunications market, has found CCaaS (Contact Centre-as-a-Service) subscription services will generate over $18 billion in revenue by 2028; from $7.5 billion this year.

Key Points: 
  • A new study from Juniper Research , the foremost experts in telecommunications market, has found CCaaS (Contact Centre-as-a-Service) subscription services will generate over $18 billion in revenue by 2028; from $7.5 billion this year.
  • The report predicts growing support for inbound communication channels, such as RCS and OTT messaging apps, will drive adoption of CCaaS subscription services, and thus subscription revenue.
  • In particular, the report identified the introduction of CDPs (Customer Data Platforms) and WEMs (Workforce Engagement Management platforms) as key technologies enabling CCaaS platforms to reduce data siloes between different communication platforms; improving business performance and attracting high‑spending CCaaS enterprise users.
  • This will ensure CCaaS capabilities remain competitive and can grow along with other established SaaS markets, such as CPaaS (Communication Platforms-as-a-Service).

Amplitude Achieves AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023

Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform , today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.

Key Points: 
  • Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform , today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.
  • AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates Amplitude in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • To achieve the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references.