Search Engine Marketing

SXSW Engages Airship to Power Essential Guest Experiences in its Official 2024 SXSW GO Mobile App

Retrieved on: 
Friday, March 8, 2024

Airship , the mobile app experience company, today announced that South by Southwest® Conference and Festivals (SXSW®) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by Paramount+.

Key Points: 
  • Airship , the mobile app experience company, today announced that South by Southwest® Conference and Festivals (SXSW®) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by Paramount+.
  • Airship Mobile Wallet dynamically generates the personalized digital express pass and distributes it via email, Apple Wallet or Google Wallet.
  • SXSW attendees can explore the SXSW GO mobile app here , including download links for iOS and Android.
  • The time-tested, battle-proven partnership between Airship and event app platform Eventbase powers mobile app experiences for many of the world’s largest events, including CES, Cisco Live, Salesforce Dreamforce, Sundance Film Festival, Adobe Summit and VMware Explore.

KINESSO Unveils Industry’s Most Cutting-Edge Solution to Optimize Campaign Performance in the Post-Cookie Era

Retrieved on: 
Friday, March 8, 2024

KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to optimize campaign performance in a post-cookie world.

Key Points: 
  • KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to optimize campaign performance in a post-cookie world.
  • This proprietary offering is the most comprehensive offering of its kind, specifically designed to assess and mitigate potential performance risks for clients and marketers alike.
  • KINESSO has built a global solution that outshines competitor offerings through pioneering features that provide empowering and actionable insights, including evaluating digital spend holistically across channels.
  • For more information about the Emerging Tech Assessment and how KINESSO can help your business adapt to the digital advertising evolution, visit kinesso.com .

MessageGears Extends Direct Data Access to its Enhanced Mobile Push Solution

Retrieved on: 
Thursday, March 7, 2024

MessageGears , the leading cross-channel engagement platform for large consumer brands, today announced the integration of its native mobile push SDK and direct data access capabilities.

Key Points: 
  • MessageGears , the leading cross-channel engagement platform for large consumer brands, today announced the integration of its native mobile push SDK and direct data access capabilities.
  • This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization – and that now fully extends to mobile push.
  • "Integrating our enhanced push solution with our direct data access is not just an advancement, it's a transformation.
  • Plus, with direct data access, brands will never pay to move, copy, or store behavioral event data.

eGrowcery and Design House Join Forces to Create a Better, More Intuitive Shopping Experience

Retrieved on: 
Thursday, March 7, 2024

Joint solutions from the companies enable retailers to integrate customized promotional content from Design House with the eGrowcery digital shopping experience and deliver more online sales and shopper engagement across more channels.

Key Points: 
  • Joint solutions from the companies enable retailers to integrate customized promotional content from Design House with the eGrowcery digital shopping experience and deliver more online sales and shopper engagement across more channels.
  • The Design House technology has been seamlessly integrated for an intuitive “Add to Cart” experience, helping retailers drive higher mobile adoption rates, sales and greater shopper affinity both in store and online,” said Patrick Hughes, CEO, eGrowcery.
  • The eGrowcery-Design House offering combines a comprehensive orchestration of traditional circular product promotion with online shopping, all while integrating recipes, shopping lists, recurring orders, storytelling and more.
  • “Design House is committed to giving retailers full engagement with their shoppers and aligning with eGrowcery helps us do just that.

Survey: Receptivity to Political Ads in the U.S. can be 2x Higher When Consumed on Voter’s Preferred Media

Retrieved on: 
Thursday, March 7, 2024

The survey polled 6,262 U.S. consumers on their mobile devices via LoopMe’s proprietary AI-led polling technology, PurchaseLoop™ Audiences.

Key Points: 
  • The survey polled 6,262 U.S. consumers on their mobile devices via LoopMe’s proprietary AI-led polling technology, PurchaseLoop™ Audiences.
  • Audiences that spend more time in digital environments shared that they are most receptive to political ads in digital platforms such as streaming and social media.
  • While a two-fold boost in receptivity can be expected for political ads shown on the voter’s preferred media, this boost under-performs on social media.
  • Repetitive political advertising can create negative voter sentiment: 37% of respondents indicated distaste for viewing the same political ad too many times.

Gain Theory and The Association of National Advertisers (ANA) Partner to Lead the Way in Marketing Measurement and Optimization

Retrieved on: 
Thursday, March 7, 2024

Gain Theory, a WPP-owned global marketing effectiveness and foresight consultancy, announced a strategic Data and Measurement partnership with The Association of National Advertisers (ANA) today.

Key Points: 
  • Gain Theory, a WPP-owned global marketing effectiveness and foresight consultancy, announced a strategic Data and Measurement partnership with The Association of National Advertisers (ANA) today.
  • This partnership showcases Gain Theory’s industry-leading marketing measurement and optimization capabilities, cementing its position as a trusted advisor to brands navigating the complexities of the modern marketing landscape.
  • Through this partnership with the ANA, Gain Theory will offer exclusive perspectives into AI-driven marketing measurement, next-generation insights, and the future of foresight.
  • Gain Theory boasts 50 years of heritage and innovation and was named a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023.

Material Wins Seven Awards in Local 2024 American Advertising Awards

Retrieved on: 
Wednesday, March 6, 2024

Material , a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro).

Key Points: 
  • Material , a leading insights, marketing and technology company, is pleased to announce it received seven American Advertising Awards from the American Advertising Federation of Austin (AAF Austin), American Advertising Federation of New York City Metro (AAF New York City Metro) and American Advertising Federation of Philadelphia Metro (AAF Philadelphia Metro).
  • “Winning seven American Advertising Awards underscores the impact our work has on our clients and their customers, affirming our commitment to push boundaries to elevate brands," said Jay Suhr, Material’s Senior Vice President, Creative.
  • "This is a testament to our team's dedication to using deep human understanding as a springboard to craft campaigns within a competitive landscape that resonate with audiences and drive business.”
    The American Advertising Awards recognize and celebrate outstanding creative work in the field of advertising.
  • It is the largest and one of the industry's most respected and comprehensive competitions, attracting over 55,000 local entries from across the nation.

Marketing and Measurement Pioneer Josh Chasin Named to Take a Lead Role on the FutureSight Advisory Board

Retrieved on: 
Wednesday, March 6, 2024

FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.

Key Points: 
  • FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.
  • Chasin will serve on the advisory board alongside Joy Baer, founder of Strata; Doug Knopper, founder of FreeWheel and Manu Mathew, founder of VisualIQ.
  • The board’s first mission is to introduce the FutureSight platform to the precise midmarket brand leaders it was designed to serve.
  • Snowman and Umbrianna tapped Chasin, Baer, Knopper, and Mathew to lead FutureSight’s wider midmarket rollout because of the size and breadth of the market.

RTC Partners Announces Investment in COMM, the Latest Addition to its Powerhouse Marketing Services Platform

Retrieved on: 
Wednesday, March 6, 2024

RTC Partners , a growth-focused private equity firm, today announced an investment in COMM , formerly CommCreative, a Boston-based marketing agency that specializes in digital marketing strategy, demand generation, account-based marketing, and marketing technology solutions.

Key Points: 
  • RTC Partners , a growth-focused private equity firm, today announced an investment in COMM , formerly CommCreative, a Boston-based marketing agency that specializes in digital marketing strategy, demand generation, account-based marketing, and marketing technology solutions.
  • COMM joins four prior RTC investments - fama PR , Intelisent , MarketBridge , and Quarry – which together partner with leading brands to accelerate growth across a spectrum of client marketing and sales initiatives.
  • The 50-person team provides a range of in-demand marketing services, including branding, creative, media strategy and buying, digital, lead generation, web development, and social media to B2B, B2B2C, and B2C clients.
  • The agency possesses deep experience in high-growth and high-value business categories such as cybersecurity, SaaS, HealthTech, financial services, manufacturing tech, and retail.

ON24 Announces 2024 Digital Engagement Benchmarks Report, Finding Personalization Has Greatest Impact on B2B Marketing Performance

Retrieved on: 
Wednesday, March 6, 2024

Today ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced its annual, “2024 Digital Engagement Benchmarks Report,” to unveil the key trends in B2B customer and prospect digital behavior, and how go-to-market organizations can innovate across channels to increase their pipeline and revenue growth.

Key Points: 
  • Today ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced its annual, “2024 Digital Engagement Benchmarks Report,” to unveil the key trends in B2B customer and prospect digital behavior, and how go-to-market organizations can innovate across channels to increase their pipeline and revenue growth.
  • "For the past decade, go-to-market teams have known the power of personalization to unlock business results, but the challenge of scaling personalization has stood in the way,” said Callan Young, CMO, ON24.
  • Personalization is making a significant impact on the B2B buying journey - Engagement with calls-to-actions increased by nearly 70% YoY, requests for product demonstrations grew by 4X and conversion rates doubled for personalized experiences YoY.
  • Audiences want to engage with experiences anytime, anywhere - The average number of unique interactions per attendee within on-demand experiences grew by 13% YoY.