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Roomer Hires Online Travel Pioneer to Join Leadership Team

Retrieved on:

Wednesday, August 10, 2022

He is considered one of the founders of global private label online travel programs and has helped over 3,000 online travel companies prosper during his success at both Travelocity and Priceline.

Key Points:

He is considered one of the founders of global private label online travel programs and has helped over 3,000 online travel companies prosper during his success at both Travelocity and Priceline.
Gon Ben David, Founder/CEO of Roomer Travel, commented, "We feel quite fortunate to have Rick join our team.
Roomer Travel is the marketplace for travel accommodations, recognized by CNN, YAHOO!, Forbes, Mashable, The New York Times, NBC News and others.
For information on adding Roomer Flex to a travel website, contact Rick Schneider at 772-252-4608 or via email at [email protected].

Roomer Selected by PC Magazine as One of Best 2022 Travel Apps: Company Recognized Alongside Hotels.com, Priceline, Hotel Tonight and Kayak

Retrieved on:

Tuesday, July 12, 2022

YAHOO, COVID-19, Priceline, Sale, Kayak, CNN, GLOBE, NBC News, Travel, The New York Times, News, Roomer, Hotels.com, PCMag, Tourism, Forbes, Mashable

NEW YORK, July 12, 2022 (GLOBE NEWSWIRE) -- When PC Magazine names its Best Apps of the Year, people take notice.

Key Points:

NEW YORK, July 12, 2022 (GLOBE NEWSWIRE) -- When PC Magazine names its Best Apps of the Year, people take notice.
PC Magazine has recognized the Roomer Travel marketplace (roomertravel.com) (founded 2013) as a top travel app, alongside Hotels.com, Hotel Tonight, Priceline and Kayak.
Roomer operates on a simple, elegant idea: help people stuck with nonrefundable hotel rooms to sell them to others on a marketplace that connects sellers and buyers.
PC Magazine said it best : "What should you do when you've prepaid for a hotel and you suddenly have to cancel?

Glewed TV Taps Yahoo as a Preferred SSP for CTV and Display

Retrieved on:

Thursday, March 31, 2022

With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory.

Key Points:

With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory.
Glewed TV has also adopted Yahoos cookieless identity solution, Yahoo ConnectID, beginning with display.
With Yahoo SSP as its preferred monetization solution, Glewed TV can access hundreds of top advertisers and unique demand, maximizing performance and yield for its CTV and display inventory.
Taking further advantage of Yahoos full-stack, Glewed TV will also tap Yahoo's identity solutions, beginning with Yahoo ConnectID for display.

Yahoo & BuzzFeed Expand Strategic Partnership Across Programmatic, Identity and Content to Innovate Consumer Experiences

Retrieved on:

Wednesday, November 17, 2021

With the partnership, BuzzFeed will leverage Yahoos unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.

Key Points:

With the partnership, BuzzFeed will leverage Yahoos unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.
We see Yahoo as a great compliment to our stack, said Ken Blom, Senior Vice President of Ad Strategy and Partnerships at BuzzFeed.
In November 2020, BuzzFeed and Yahoo unveiled the first stage of their partnership , collaborating on content and video distribution, syndicating content across each others platforms.
Additional next-gen consumer experiences and monetization opportunities, co-developed by BuzzFeed and Yahoo, will continue to be revealed in the coming months.

Yahoo & Merkle Strengthen Identity-Based Targeting, Performance & Measurement for Advertisers

Retrieved on:

Thursday, October 28, 2021

Technology, Publishing, Marketing, Other Technology, Advertising, Communications, Networks, Internet, Data Management, Sport, Technology, IDS, Dentsu, Industry, APAC, Â, Partnership, Advertising, Fortune 1000, Yahoo!, ID, Maven, Marketing, EMEA, CXM, Growth, DSP, Solution, CRM, Mercury, Online gambling, Sales, Online shopping, Yahoo, Merkle, YAHOO, MERKLE

Yahoo ConnectID is integrated within the Yahoo DSP and available and leveraged by all advertisers within the platform.

Key Points:

Yahoo ConnectID is integrated within the Yahoo DSP and available and leveraged by all advertisers within the platform.
Yahoo is able to onboard segments tied to Merkury IDs for targeting and for passback exposure data, strengthening performance insights.
Merkle and Yahoo have a shared commitment to helping advertisers and publishers drive revenue and meaningful connections, while supporting consumer trust.
Yahoo and Merkle became partners in 2017, integrating Merkles people-based insights, planning, activation, and measurement platform, M1, within Yahoos ad platforms.

Medigus: Gix Completed Acquisition of Leading Media-Tech Company Cortex Group for Approximately $11 Million

Retrieved on:

Thursday, October 14, 2021

Cortex was established in 2017 and has since been operating with remarkable success in the field of online advertising.

Key Points:

Cortex was established in 2017 and has since been operating with remarkable success in the field of online advertising.
Cortex is an innovative media-tech company that has developed capabilities that enable the conversion of original content into a profit center by acquiring user traffic.
Cortexs business model is based on purchasing advertising space from publishers such as YAHOO, Outbrain, Verizon-Oath, Google and more.
During the third quarter of 2021, Cortex continued to present an impressive growth, with revenues amounting to approximately $12.5 million (NIS 40 million), an increase of 92% compared with revenues in the corresponding quarter last year.

Yahoo and Tubi Partner to Streamline CTV Planning & Buying

Retrieved on:

Thursday, October 7, 2021

The partnership takes advantage of Yahoo’s unified advertising technology stack, which facilitates both buy and sell-side capabilities as well as an exchange -- all tightly integrated to work better together. As an end-to-end, full-stack technology partner, Yahoo can uniquely support publishers and advertisers in unlocking the full value of their content and marketing, while putting consumer experiences first.

Key Points:

Yahoo today announced the expansion of its partnership with Tubi , FOX Entertainments breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV).
With the future in mind, our partnership with Tubi gives CTV buyers the tools, inventory, and audiences necessary to execute successful and strategic CTV campaigns and drive meaningful growth.
Tubi continues to be a top partner for advertisers using Yahoo to activate their streaming and premium programming.
With this expanded partnership, Tubi and Yahoo are well-positioned to support CTV advertisers Upfront campaigns on Tubi for the 2021-22 season and beyond.

Jim Lanzone to Join Yahoo as Chief Executive Officer

Retrieved on:

Friday, September 10, 2021

Technology, Finance, Publishing, Banking, Communications, Professional Services, Internet, Search Engine Optimization, Search Engine Marketing, Yahoo, Apollo, YAHOO, APOLLO

Yahoo, Inc. has announced the appointment of Jim Lanzone as its new Chief Executive Officer, effective September 27, 2021.

Key Points:

Yahoo, Inc. has announced the appointment of Jim Lanzone as its new Chief Executive Officer, effective September 27, 2021.
Jim has a remarkable track record of leading and growing innovative businesses in our industry, and we are thrilled to welcome him on board.
Lanzone joins Yahoo from Tinder, where he served as Chief Executive Officer.
Prior to Tinder, Lanzone led the digital operations of CBS Corporation as Chief Digital Officer and Chief Executive Officer of CBS Interactive, where from 2011-2019 he oversaw the companys 30+ digital media brands and drove the development of the companys first major streaming services, including CBS All Access.

Medigus: Gix Media to Acquire 70% of Leading Innovative Media-Tech Company Cortex Group for Approximately $11 Million

Retrieved on:

Tuesday, August 31, 2021

Internet, Nasdaq, Martech, U.S. Securities and Exchange Commission, Nature, Acquisition, GLOBE, Security (finance), Advertising, Mission statement, Risk, Google, Solution, Sale, YAHOO, MDGS, Technology, TASE, Cryptocurrency

The acquisition of 70% of Cortex's shares by Gix Media will be made for approximately $ 11 million, with the final amount to be determined on the closing date of the transaction.

Key Points:

The acquisition of 70% of Cortex's shares by Gix Media will be made for approximately $ 11 million, with the final amount to be determined on the closing date of the transaction.
Cortex was established in 2015 and has since been operating with great success in the field of online advertising.
Cortex is an innovative media-tech company that has developed capabilities that enable the conversion of original content into a profit center by acquiring user traffic.
In addition, according to Gix Internets financial reports for the first six months of 2021, its revenues amounted to ~$ 16.4 million.