Public Support Innovative Approaches to Reducing Smoking Rates, Reveals New International Survey from Philip Morris International
A new international survey commissioned by Philip Morris International Inc. (PMI) (NYSE: PM) and conducted by independent research firm Povaddo reveals a public appetite for a better approach to reducing the societal harm caused by cigarettes.
- A new international survey commissioned by Philip Morris International Inc. (PMI) (NYSE: PM) and conducted by independent research firm Povaddo reveals a public appetite for a better approach to reducing the societal harm caused by cigarettes.
- Conducted in December 2020 among 22,500+ adults in 20 countries and territories, the survey explores attitudes regarding the role of smoke-free alternatives in improving public health.
- The results reveal broad support for novel approaches to accelerating the decline of cigarette smoking.
- Specifically, the survey found that:
73 percent of adults agree that governments should consider the role alternative products can play in making their country smoke-free.