Dentsu

New Audio Advertising Study Finds Personalized AI-Generated Ads Are 22% More Effective at Increasing Brand Favorability

Retrieved on: 
Wednesday, March 6, 2024

The audio ad campaign focused on the high-performance Intel® Evo™ Edition laptop brand and measured brand awareness, brand favorability, purchase intent, and memorability.

Key Points: 
  • The audio ad campaign focused on the high-performance Intel® Evo™ Edition laptop brand and measured brand awareness, brand favorability, purchase intent, and memorability.
  • The study surveyed three audiences: one exposed to listener-personalized AI-generated audio ads , one exposed to generic AI-generated audio ads , and a control group not exposed to ads.
  • Veritonic’s study results indicate a consumer readiness for AI-generated audio ads, with both generic and personalized AI ad variations outperforming the control group.
  • Additionally, 73% of those hearing personalized AI-generated ads reported being more likely to pay attention to ads personalized just for them.

SEEHER AND DENTSU RESEARCH SHOWS GLOBAL CONSUMERS BELIEVE MEDIA AND BRANDS BEAR A RESPONSIBILITY TO IMPROVE WOMEN'S EQUALITY

Retrieved on: 
Thursday, March 7, 2024

NEW YORK, March 7, 2024 /PRNewswire/ -- A new report finds that 82% of adults surveyed globally believe the media has a responsibility to improve women's equality, while 80% believe brands bear the same responsibility.

Key Points: 
  • Conducted by SeeHer , the global gender equality initiative within the ANA that champions the positive representation of women, in partnership with dentsu , "Global Perceptions of Progress on Gender Equality" uncovers viewpoints around gender equality and what role media and advertising play across cultures.
  • The study also revisits U.S. perceptions of gender equality by analyzing results from SeeHer and dentsu's first iteration of the research report from 2021.
  • "Global Perceptions of Progress on Gender Equality" uncovered numerous findings and insights, including:
    HOPE TURNS TO DISILLUSIONMENT IN THE U.S.
  • Research from "Global Perceptions of Progress on Gender Equality" found:
    However, the report found there are significant differences in how gender equality is perceived, addressed, and approached by region.

Merkle Leaders Tapped to Join Salesforce Partner Advisory Boards

Retrieved on: 
Wednesday, February 28, 2024

COLUMBIA, Md., Feb. 28, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced Merkle industry experts and thought leaders have joined nine Salesforce Partner Advisory Boards: Data Cloud, Service Cloud, B2B Commerce Consulting, B2C Commerce Consulting, Sales Cloud, Financial Services, Marketing Cloud, Health and Life Sciences, and AI+Data+CRM.

Key Points: 
  • COLUMBIA, Md., Feb. 28, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced Merkle industry experts and thought leaders have joined nine Salesforce Partner Advisory Boards: Data Cloud, Service Cloud, B2B Commerce Consulting, B2C Commerce Consulting, Sales Cloud, Financial Services, Marketing Cloud, Health and Life Sciences, and AI+Data+CRM.
  • The Salesforce Partner Advisory Boards bring together valued partners to provide feedback and guidance to Salesforce.
  • Armin Wurmser and Joe Anzalone, Salesforce B2B Commerce Consulting Advisory Board
    "Merkle is honored to have so many thought leaders join the various Salesforce Partner Advisory Boards.
  • A Salesforce partner since 2004, Merkle provides solutions that enable businesses using Salesforce to better understand consumer behavior and deliver secure, personal customer experiences in near real time.

Vatom Inc. Announces $10 Million in Series B Funding

Retrieved on: 
Thursday, February 15, 2024

VENICE, Calif., Feb. 15, 2024 /PRNewswire/ -- Vatom Inc. ("Vatom") announced today that it has completed an initial $10 million Series B financing. The company will use the proceeds to expand Customer Success, Marketing, and Product teams supporting its rapidly growing customer base. The Series B will remain open for anticipated additional investors in the coming months. 

Key Points: 
  • Partners such as Deloitte, Visa, P&G, Dentsu, Google, Pepsico, and other Fortune 500 companies driving record-breaking growth of the company
    VENICE, Calif., Feb. 15, 2024 /PRNewswire/ -- Vatom Inc. ("Vatom") announced today that it has completed an initial $10 million Series B financing.
  • The company will use the proceeds to expand Customer Success, Marketing, and Product teams supporting its rapidly growing customer base.
  • The Series B will remain open for anticipated additional investors in the coming months.
  • Announces $10 Million in Series B Funding at a $125 Million Valuation.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

Retrieved on: 
Thursday, February 15, 2024

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Key Points: 
  • SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.
  • The partnership enables DISH Media to access PubMatic’s growing list of supply path optimization partners, which collectively make up over 45% of all activity on the PubMatic platform.
  • "We are strategically expanding our partnerships with SSPs to amplify scale and flexibility for our buyers,” said Andrew Tint, head of programmatic partnerships, DISH Media.
  • “We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”

Consumers Value Service, Experiences, and Perks, Findings Detailed in Merkle's 2024 Loyalty Barometer Report

Retrieved on: 
Wednesday, February 14, 2024

COLUMBIA, Md., Feb. 14, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of its 2024 Loyalty Barometer Report. Now in its sixth edition, the research report reveals how consumer mindsets are shifting and where brands may need to pivot to stay ahead of the curve and remain relevant.  

Key Points: 
  • COLUMBIA, Md., Feb. 14, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of its 2024 Loyalty Barometer Report .
  • The Loyalty Barometer Report surveyed 1,500 US consumers, and many of the questions were consistent with previous years' studies, providing a year-over-year perspective showcased in several of the report's illustrative charts.
  • "Our Loyalty Barometer Report outlines how consumer demand for loyalty programs – and the elevated experiences they deliver – remains high.
  • Financial rewards must anchor program value exchanges, and brands should wrap financial value exchanges in differentiated benefits, adding value beyond discounts.

PMG Unveils New Dallas Headquarters Driven by Rapid Business Growth

Retrieved on: 
Tuesday, February 13, 2024

PMG, a global independent marketing solutions and technology company, has opened doors at a new Dallas headquarters within The Link at Uptown.

Key Points: 
  • PMG, a global independent marketing solutions and technology company, has opened doors at a new Dallas headquarters within The Link at Uptown.
  • PMG occupies three upper floors and 75,000 square feet of the sleek tower developed by Kaizen Development Partners (KDP) and managed by JLL.
  • PMG enters its next phase of business growth with more than 900 people globally.
  • PMG will continue to operate and collaborate closely with its six other hub locations, including its founding office in Fort Worth.

Merkle Selected as Figma Signature Service Partner

Retrieved on: 
Wednesday, February 7, 2024

COLUMBIA, Md., Feb. 7, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has been selected as one of the first Signature Service Partners by Figma, the industry-leading, collaborative platform to brainstorm, design, and build digital products.

Key Points: 
  • COLUMBIA, Md., Feb. 7, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has been selected as one of the first Signature Service Partners by Figma, the industry-leading, collaborative platform to brainstorm, design, and build digital products.
  • Joining Figma's Service Partner Program highlights Merkle's expertise in customer experience transformation, and ongoing success in helping customers leverage Figma for each step of the product development process.
  • The partnership allows Merkle to implement Figma's platform for brands, consult on design systems, organizational design, and development processes, and inspire and deliver exceptional digital experiences.
  • Merkle has certified Figma professionals to support companies in adopting the latest technology and ability to scale up on Figma more efficiently and effectively to drive business and customer outcomes.

ASSEMBLY BOLSTERS EXECUTIVE LEADERSHIP TEAM WITH JAMES WILDE AS HEAD OF GROWTH & MARKETING AND LIZZY HERBERTSON AS COMMERCIAL DIRECTOR IN EUROPE

Retrieved on: 
Tuesday, February 6, 2024

LONDON, Feb. 6, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) media agency, Assembly, announced today the appointment of James Wilde as Head of Growth & Marketing and Lizzy Herbertson as Commercial Director in Europe, effective immediately. The strategic appointments are poised to shape the company's growth trajectory, fuel a wave of innovation, and elevate client experience throughout the region.

Key Points: 
  • LONDON, Feb. 6, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) media agency, Assembly, announced today the appointment of James Wilde as Head of Growth & Marketing and Lizzy Herbertson as Commercial Director in Europe, effective immediately.
  • Wilde will lead new business development and marketing, harnessing the power of Assembly's digital-born capabilities to enhance the agency's brand portfolio across Europe.
  • Wilde joins Assembly from Wavemaker UK, where he held the position of Head of Growth.
  • James is an exceptional leader with a proven record of growth know-how and outstanding client leadership," said Matt Adams, Assembly Europe CEO.

Merkle Partners with Siteimprove to Build First-Ever Accessibility Practice

Retrieved on: 
Wednesday, January 31, 2024

BELLEVUE, Wash. and COPENHAGEN, Denmark, Jan. 31, 2024 /PRNewswire/ -- Siteimprove, the leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced that Merkle, Dentsu's leading customer experience management (CXM) company, will partner with Siteimprove to build their first-ever accessibility practice. Through this partnership, Merkle will leverage Siteimprove Inclusivity as the foundational technology for building their accessibility practice. This initiative is part of Merkle's efforts to ensure they can properly support their European customer base when the European Accessibility Act goes into effect in June 2025.

Key Points: 
  • BELLEVUE, Wash. and COPENHAGEN, Denmark, Jan. 31, 2024 /PRNewswire/ -- Siteimprove , the leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced that Merkle , Dentsu's leading customer experience management (CXM) company, will partner with Siteimprove to build their first-ever accessibility practice.
  • Through this partnership, Merkle will leverage Siteimprove Inclusivity as the foundational technology for building their accessibility practice.
  • The goal is for Siteimprove to help Merkle deliver an accessibility program at scale and ensure their customers have inclusive and compliant websites that support any current and future accessibility aims.
  • "At Merkle, we believe that web accessibility is not just a technical requirement: it's a social imperative," said Luis Nunes, Chief Strategy Officer at Merkle.