Dentsu

Toyota to Launch New Companies for Marketing and for Creating Mobility Businesses

Wednesday, September 16, 2020 - 6:12am

Toyota City, Japan, Sept 16, 2020 - (JCN Newswire) - Toyota Motor Corporation (Toyota), Dentsu Group Inc. (Dentsu Group), and Dentsu Inc. (Dentsu), together with Toyota subsidiary Delphys Inc. (Delphys), announced today their intention to launch a new business structure, effective from January 2021 (scheduled), for innovating marketing and creating mobility businesses.

Key Points: 
  • Toyota City, Japan, Sept 16, 2020 - (JCN Newswire) - Toyota Motor Corporation (Toyota), Dentsu Group Inc. (Dentsu Group), and Dentsu Inc. (Dentsu), together with Toyota subsidiary Delphys Inc. (Delphys), announced today their intention to launch a new business structure, effective from January 2021 (scheduled), for innovating marketing and creating mobility businesses.
  • Toyota believes that it would be difficult to achieve such kind of business-model innovation on its own.
  • Furthermore, it recognizes the need to have the power to link with many like-minded partners who feel the same, and propose together with them mobility businesses to the world.
  • Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014.

Ashwini Karandikar, Former Global President of Dentsu Aegis's Amnet, Joins MMI's Advisory Board

Wednesday, September 9, 2020 - 1:47pm

NEW YORK, Sept. 9, 2020 /PRNewswire/ -- Ashwini Karandikar, the former Global President of Dentsu Aegis's Amnet has joined the Advisory Board of Method Media Intelligence ( www.methodmi.com ).

Key Points: 
  • NEW YORK, Sept. 9, 2020 /PRNewswire/ -- Ashwini Karandikar, the former Global President of Dentsu Aegis's Amnet has joined the Advisory Board of Method Media Intelligence ( www.methodmi.com ).
  • Ashwini is an internationally recognized entrepreneurial executive with proven experience in advertising, business development and operational excellence across the globe.
  • Ashwini joins MMI at a significant juncture in its growth.
  • She will act as an expert advisor to the company, working with its management, employees, consultants, and other advisory board members.

AdLedger Announces CryptoRTB Protocol For Digital Advertising

Tuesday, September 1, 2020 - 3:00pm

AdLedger , the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, today announced its CryptoRTB protocol to address widespread industry problems.

Key Points: 
  • AdLedger , the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, today announced its CryptoRTB protocol to address widespread industry problems.
  • The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital advertising industry.
  • OpenRTB represents incredible innovation that powered the rise of digital advertising, but as consumer technology evolved over the last decade, problems were introduced into the ecosystem, said Christiana Cacciapuoti, Executive Director at AdLedger.
  • The next-generation protocol was developed by digital advertising solutions company MadHive , which is donating the technology to the AdLedger consortium, whose members include companies like Omnicom, IPG, Publicis, GroupM, Dentsu, Hershey, Hearst, Meredith, and Viacom.

Merkle B2B Unveiled: Dentsu Aegis Network's New B2B Powerhouse

Tuesday, September 1, 2020 - 2:30pm

Building compelling B2B brand narratives through strategic power, gyro is the most awarded B2B agency in the world.

Key Points: 
  • Building compelling B2B brand narratives through strategic power, gyro is the most awarded B2B agency in the world.
  • "The modern B2B marketer needs to execute programs that anticipate and respond to dynamic customer needs," said Michael McLaren, Global CEO of Merkle B2B.
  • Merkle B2B will serve as the global center of excellence for Dentsu Aegis Network's B2B practice and is yet another example of the company's Integrated by Design philosophy, which organizes best-in-class talent around client needs.
  • "We are excited to expand our B2B marketing capabilities by partnering with Merkle B2B," said Jamie Poston, Head of Enterprise Marketing at Transamerica.

Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

Friday, August 28, 2020 - 9:00pm

Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones.

Key Points: 
  • Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones.
  • Carat also will take the lead agency role in developing global projects and capabilities with the companys Amsterdam-based Global Media team.
  • While the incumbent Starcom Worldwide has handled all the companys global media buying and planning since 2018, Kraft Heinz is retaining Starcom as its agency of record within the U.S.
  • And Tim Jones, CEO, Publicis Media Americas added, We are thrilled to continue our 20-year partnership with The Kraft Heinz Company.

Dentsu Aegis Network Appoints Christena Pyle as Chief Equity Officer for the Americas

Thursday, August 20, 2020 - 9:05pm

Dentsu Aegis Network announced today that Christena Pyle has been named Chief Equity Officer, Americas.

Key Points: 
  • Dentsu Aegis Network announced today that Christena Pyle has been named Chief Equity Officer, Americas.
  • She will join the company on August 31, reporting to Jacki Kelley, CEO, Americas.
  • Christena will also join the Executive Leadership Team.
  • Christena was a stand-out, in my opinion, among an amazing group of qualified and passionate candidates, Jacki said when making the announcement.

gyro Celebrates New Client Wins

Tuesday, August 18, 2020 - 1:00pm

NEW YORK, Aug. 18, 2020 /PRNewswire/ -- gyro, the leading full-service global B2B powerhouse, today announced the newest additions to its U.S. client roster across the technology, hospitality and global manufacturing industries.

Key Points: 
  • NEW YORK, Aug. 18, 2020 /PRNewswire/ -- gyro, the leading full-service global B2B powerhouse, today announced the newest additions to its U.S. client roster across the technology, hospitality and global manufacturing industries.
  • gyro is ready to apply its industry-leading experience to develop and launch omnichannel campaigns for these leading brands, as they assimilate to a new normal post-pandemic.
  • gyro is the ANA's 2019 Global B2B Agency of the Year and Ad Age 2016 Global B2B Agency of the Year.
  • gyro is a part of the Dentsu Aegis Network, which is the 2017 and 2016 MediaPost Holding Company of the Year.

Ugam, a Merkle Company, Celebrates 20 Successful Years

Thursday, July 16, 2020 - 4:42pm

Ugam, a Merkle company, a leading next-generation data and analytics company, is celebrating the completion of 20 successful years this month.

Key Points: 
  • Ugam, a Merkle company, a leading next-generation data and analytics company, is celebrating the completion of 20 successful years this month.
  • In July 2019, Ugam joined Merkle, a leading data-driven global performance marketing company and part of Dentsu.
  • The celebrations will culminate with a company-wide townhall which will be attended by senior leaders from Ugam, Merkle and Dentsu.
  • Ugam, a Merkle company, is a leading next-generation data and analytics company helping enterprises make superior decisions.

Kroger Selects Dentsu Aegis Network as its First Integrated Media Agency of Record

Wednesday, July 8, 2020 - 1:30pm

CINCINNATI and NEW YORK, July 8, 2020 /PRNewswire/ -- TheKroger Co. (NYSE: KR), America's largest grocery retailer, announced today that it has selected Dentsu Aegis Network as its first integrated media agency of record after a competitive pitch process.

Key Points: 
  • CINCINNATI and NEW YORK, July 8, 2020 /PRNewswire/ -- TheKroger Co. (NYSE: KR), America's largest grocery retailer, announced today that it has selected Dentsu Aegis Network as its first integrated media agency of record after a competitive pitch process.
  • Dentsu Aegis Network will create a team to serve Kroger called fresh@dentsu, led out of full-service media and creative agency 360i as well as with experts from Amplifi, M8, Merkle, MKTG and Posterscope.
  • "Kroger's selection of an integrated media partner will continue to advance the campaign and uplift our brand, allowing us to connect with our customers in an even more compelling, modern way."
  • "The fresh@dentsu team stood out to us for their creative ability to think differently about our media planning and buying approach," stated Kay Vizon, Kroger's director of media.

3Q Digital Names Rob Murray CEO

Wednesday, July 1, 2020 - 6:00pm

CHICAGO, July 1, 2020 /PRNewswire/ -- 3Q Digital , the world's largest independent digital growth agency, announced today that Rob Murray, President, will succeed David Rodnitzky as CEO, with Rodnitzky assuming the role of Founder.

Key Points: 
  • CHICAGO, July 1, 2020 /PRNewswire/ -- 3Q Digital , the world's largest independent digital growth agency, announced today that Rob Murray, President, will succeed David Rodnitzky as CEO, with Rodnitzky assuming the role of Founder.
  • Murray announced that his first official move as CEO is bringing on former iProspect executive Sam Huston as Chief Strategy Officer.
  • In his nine months at 3Q, Murray has helped continue the agency's ascension as a prominent player in the industry.
  • CONTACT: For additional information about 3Q Digital, contact Head of Corporate Communications Hillary Read at Hillary@3QDigital.com .