New Audio Advertising Study Finds Personalized AI-Generated Ads Are 22% More Effective at Increasing Brand Favorability
The audio ad campaign focused on the high-performance Intel® Evo™ Edition laptop brand and measured brand awareness, brand favorability, purchase intent, and memorability.
- The audio ad campaign focused on the high-performance Intel® Evo™ Edition laptop brand and measured brand awareness, brand favorability, purchase intent, and memorability.
- The study surveyed three audiences: one exposed to listener-personalized AI-generated audio ads , one exposed to generic AI-generated audio ads , and a control group not exposed to ads.
- Veritonic’s study results indicate a consumer readiness for AI-generated audio ads, with both generic and personalized AI ad variations outperforming the control group.
- Additionally, 73% of those hearing personalized AI-generated ads reported being more likely to pay attention to ads personalized just for them.