eCommerce marketers use only 20% of the best performing emojis: CleverTap's Art of Emoji Report
According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.
- According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.
- Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them.
- The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without.
- "Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it's contextually relevant.