Martech

eCommerce marketers use only 20% of the best performing emojis: CleverTap's Art of Emoji Report

Retrieved on: 
Wednesday, March 6, 2024

According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.

Key Points: 
  • According to the Emojipedia Annual Report 2023, there was a remarkable 77% YoY surge in emoji usage.
  • Today, brands have discovered the immense value in emojis, with 60% of global push notifications containing them.
  • The CleverTap Art of Emoji report found that notifications containing emojis drive a staggering 12% higher click-through rate compared to those without.
  • "Marketers must experiment with various emojis, see what works best for their target audience, but use it only when it's contextually relevant.

Latest CIO research finds IT budgets a barrier to tech adoption, despite increased funding

Retrieved on: 
Monday, March 4, 2024

“For more than fifteen years, CIO has explored the technology priorities of IT leaders through the CIO Tech Poll study,” said Amy Bennett, Global Editor in Chief at Foundry.

Key Points: 
  • “For more than fifteen years, CIO has explored the technology priorities of IT leaders through the CIO Tech Poll study,” said Amy Bennett, Global Editor in Chief at Foundry.
  • “Over the years, cybersecurity initiatives have consistently consumed a significant share of IT’s budget and time, and this year is no different.
  • Although 86% cited steady or rising budgets this year, 43% still say lack of budget was their main obstacle to new tech adoption over the past 12 months.
  • The AI hype is being felt by ITDMs in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives.

Collective Audience to Acquire BeOp, Adding Unique AI-Power, Conversational Advertising and Audience Data Offering to AdTech Ecosystem Platform

Retrieved on: 
Friday, March 1, 2024

The industry’s first SaaS-, services- and marketplace-based, AI-powered, performance advertising and data platform for media and brands.

Key Points: 
  • The industry’s first SaaS-, services- and marketplace-based, AI-powered, performance advertising and data platform for media and brands.
  • The platform offers a self-serve interface as well as APIs that enable it to be integrated into any environment.
  • This integration positions Collective Audience at the forefront, offering the unique ability to create exclusive zero and first party segments for media.
  • The acquisition would be consummated pursuant to a definitive acquisition agreement between Collective Audience and BeOp.

fifty-five Recognized for Dedication to Employee Growth by WorkLife

Retrieved on: 
Wednesday, February 28, 2024

Presented by Digiday Media, the award recognizes the top employers in digital marketing and their commitment to employee well-being and growth.

Key Points: 
  • Presented by Digiday Media, the award recognizes the top employers in digital marketing and their commitment to employee well-being and growth.
  • The 2023 WorkLife Awards spotlight organizations that went above and beyond in building company culture including prioritizing mental and physical wellness while fostering environments conducive to creativity and innovation.
  • “Our employees desire work-life balance and flexibility, as well as personal and professional growth opportunities.
  • We offer robust training programs for all employees regardless of seniority and ensure equal employee growth across global teams.

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’

Retrieved on: 
Wednesday, February 21, 2024

According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.

Key Points: 
  • According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.
  • The paper explores core solutions in the data layer, including: master data management; identity graphs; data clean rooms; data lakes; customer data platforms; analytic data environments, data warehouses; customer relationship management platforms; and LLM [large language models] data warehouses.
  • U.S. Marketing Data, Data Services and Data Infrastructure Spending Projections, 2024-27.
  • Source: Winterberry Group, Demystifying the Data Layer: Transformation of Marketing Data Infrastructure, February 2024.

Banzai Gives Business Update Including End-of-Year 2023 ARR, Additional Executed LOI and End-of-Year 2024 ARR Target

Retrieved on: 
Tuesday, February 20, 2024

Banzai has estimated its December 2023 ARR at $4.6 million.

Key Points: 
  • Banzai has estimated its December 2023 ARR at $4.6 million.
  • Banzai intends to integrate the capabilities of Mixed Analytics with other Banzai products as part of the Company’s acquisition and cross-selling strategy.
  • The midpoint target, or $9.1 million, foresees a 97% increase in ARR, which would be equally attributable to organic growth and the acquisitions currently under LOI.
  • Banzai’s management anticipates tracking the Company’s progress to its targeted December 2024 ARR as part of the Company’s 2024 quarterly earnings reports.

SheerID Ranks Among the Top Tier in Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies for Second Year in a Row

Retrieved on: 
Tuesday, February 27, 2024

Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs.

Key Points: 
  • Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs.
  • Brands like Amazon, Spotify, Target and T-Mobile use SheerID to instantly verify eligible consumers for personalized, gated offer programs to tight-knit communities like students, teachers and healthcare workers.
  • Because these programs reward consumers for the communities they strongly identify with, marketers see higher engagement, conversion rates and lifetime value.
  • According to a recent research study by Forrester Consulting, SheerID customers received a 337% return on investment.

Acquia Named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms

Retrieved on: 
Monday, February 26, 2024

Acquia , the digital experience leader, announced that for the fifth consecutive year, it has been positioned by Gartner as a Leader in the Magic Quadrant for Digital Experience Platforms (DXP) for Acquia DXP.

Key Points: 
  • Acquia , the digital experience leader, announced that for the fifth consecutive year, it has been positioned by Gartner as a Leader in the Magic Quadrant for Digital Experience Platforms (DXP) for Acquia DXP.
  • Acquia is the only provider of an open DXP to be positioned as a Leader in the report.
  • Acquia enables enterprise marketing teams to craft and deliver productive digital experiences.
  • Customers include global brands, governments, and universities creating digital experiences that are accessible, inclusive, and safe.

Treasure Data Named a Leader in Inaugural Gartner® Magic Quadrant™ for Customer Data Platforms

Retrieved on: 
Wednesday, February 21, 2024

Treasure Data today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.

Key Points: 
  • Treasure Data today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.
  • Treasure Data CDP helps the world’s largest companies increase revenue by improving customer acquisition and growth, drive operational efficiencies that lower costs, and reduce risk using customer data across multiple teams and geographies.
  • Treasure Data empowers teams across the company, including marketing, IT, service, sales, and data science, to use its CDP to drive connected customer experiences.
  • Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Suzanne White, Benjamin Bloom, Adriel Tey, David Walters, 14 February 2024.

Bespoke Partners Opens New York Office

Retrieved on: 
Tuesday, February 20, 2024

Bespoke Partners, the largest retained executive search and leadership advisory service firm for software companies , today announced the opening of its New York office to enhance its tailored leadership recruiting services for clients in the Northeast.

Key Points: 
  • Bespoke Partners, the largest retained executive search and leadership advisory service firm for software companies , today announced the opening of its New York office to enhance its tailored leadership recruiting services for clients in the Northeast.
  • “Our industry-leading recruiting and placement of executives who drive growth and create value is second to none," said Eric Walczykowski, Chief Executive Officer of Bespoke.
  • Bespoke has placed more than 1,000 transformational leaders in leading companies in every segment of software and SaaS.
  • Headquartered in San Diego, Bespoke Partners also operates regional offices in Austin, Philadelphia, and San Francisco, further demonstrating its commitment to national coverage and exceptional service in key business hubs.