Customer data platform

New Book House of the Customer by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future

Retrieved on:

Wednesday, January 11, 2023

Ampere Computing, Fortune 500, Element, House, Customer experience, Customer, Organization, Growth, KPI-driven code analysis, CDP, Customer data platform, Marketing, Amazon

ARLINGTON, Va., Jan. 11, 2023 /PRNewswire-PRWeb/ -- Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.

Key Points:

The way to do this forms the foundation of House of the Customer.
The book also features a foreword by Barry Padgett, CEO of leading Customer Data Platform (CDP) company Amperity .
House of the Customer is Kihlström's eleventh book, following Meaningful Measurement of the Customer Experience (2022), The Center of Experience (2020), his Agile Brand Guides series, and his Agile series, which includes The Agile Brand (2018), and The Agile Consumer (2019).
The House of the Customer will be available on January 11, 2023 in print and as an ebook from Amazon and other retailers.

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Retrieved on:

Tuesday, January 10, 2023

Mendoza College of Business, Business, UiPath, Organization, NetApp, Culture, University, Customer data platform, Notre Dame, Data, Management, IPO

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- mParticle, the leading enterprise Customer Data Platform, today announced that Tom Mendoza, the former President and Vice-Chairman of NetApp, has joined its Board of Directors. Tom Mendoza brings world class leadership and sales expertise to the mParticle board. Building on 25 years of experience growing NetApp from 1994, both as head of sales and later president, Tom brings valuable perspective critical to scaling business and go to market operations while maintaining a strong focus on customers and culture.

Key Points:

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- mParticle , the leading enterprise Customer Data Platform, today announced that Tom Mendoza, the former President and Vice-Chairman of NetApp, has joined its Board of Directors.
Tom Mendoza brings world class leadership and sales expertise to the mParticle board.
"Tom is a legend and I'm so excited to welcome him to the mParticle board of directors," said Michael Katz, CEO of mParticle.
"mParticle is a great company, in a great space, serving a critically important need within their customers organizations," commented Tom Mendoza.

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Retrieved on:

Tuesday, January 10, 2023

Mendoza College of Business, Business, UiPath, Organization, NetApp, Culture, University, Customer data platform, Notre Dame, Data, Management, IPO

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- mParticle, the leading enterprise Customer Data Platform, today announced that Tom Mendoza, the former President and Vice-Chairman of NetApp, has joined its Board of Directors. Tom Mendoza brings world class leadership and sales expertise to the mParticle board. Building on 25 years of experience growing NetApp from 1994, both as head of sales and later president, Tom brings valuable perspective critical to scaling business and go to market operations while maintaining a strong focus on customers and culture.

Key Points:

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- mParticle , the leading enterprise Customer Data Platform, today announced that Tom Mendoza, the former President and Vice-Chairman of NetApp, has joined its Board of Directors.
Tom Mendoza brings world class leadership and sales expertise to the mParticle board.
"Tom is a legend and I'm so excited to welcome him to the mParticle board of directors," said Michael Katz, CEO of mParticle.
"mParticle is a great company, in a great space, serving a critically important need within their customers organizations," commented Tom Mendoza.

Continuum and Plato Announce Strategic Partnership for Web3 Powered Data Intelligence & Content Syndication

Retrieved on:

Thursday, January 5, 2023

Marketing, Publication, Continuum, Partnership, Customer data platform, SEO, Web3

NEW YORK, Jan 6, 2023 - (ACN Newswire) - Continuum, a Web3 community thinktank, today announced a strategic partnership with Plato Data Intelligence a NYC-based Data Platform focused on the curation of data intelligence on today's most innovative technology verticals.

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NEW YORK, Jan 6, 2023 - (ACN Newswire) - Continuum, a Web3 community thinktank, today announced a strategic partnership with Plato Data Intelligence a NYC-based Data Platform focused on the curation of data intelligence on today's most innovative technology verticals.
Through the partnership, Continuum's partner brands will immediately benefit from the increased global reach Plato delivers.
The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato's content distribution and syndication network.
"Plato's content distribution and syndication platform enables us immediate global reach across a deep mix of publications and media outlets while their data platform drives the latest in Web3 connectivity and data intelligence.

DCM Suisse and Plato Announce Strategic Partnership for Ai Powered Content and Data Intelligence Syndication

Retrieved on:

Wednesday, December 28, 2022

DCM, Partnership, Digital, Customer data platform, A.I, Marketing, Cryptocurrency, Blockchain, Web3

Geneva, Switzerland, Dec 28, 2022 - (ACN Newswire) - DCM Swiss (Digital Content Marketplace, a decentralized blockchain-powered platform for content creators, publishers and brands, today announced a strategic partnership with Plato Data Intelligence a NYC based Data Platform focused on the curation of data intelligence on today's most innovative technology verticals.

Key Points:

Geneva, Switzerland, Dec 28, 2022 - (ACN Newswire) - DCM Swiss (Digital Content Marketplace, a decentralized blockchain-powered platform for content creators, publishers and brands, today announced a strategic partnership with Plato Data Intelligence a NYC based Data Platform focused on the curation of data intelligence on today's most innovative technology verticals.
Through the partnership, DCM's partner brands will immediately benefit from the increased global reach Plato delivers.
Both companies plan to deliver a wide range of embedded data products related to marketing communications, brand engagement and vertical data intelligence using Plato?s content distribution and syndication network.
Publishers, audiences and advertisers benefit from the scale of a decentralized blockchain data ecosystem while gaining direct access to global audiences.

InterSystems Positioned as a Visionary in the 2022 Gartner® Magic Quadrant™ for Cloud Database Management Systems

Retrieved on:

Wednesday, January 4, 2023

InterSystems , a creative data technology provider dedicated to helping customers solve the most critical scalability, interoperability, and speed problems, today announced it has been positioned in the Visionaries Quadrant of the newly published Gartner Magic Quadrant for Cloud Database Management Systems (DBMS).

Key Points:

InterSystems , a creative data technology provider dedicated to helping customers solve the most critical scalability, interoperability, and speed problems, today announced it has been positioned in the Visionaries Quadrant of the newly published Gartner Magic Quadrant for Cloud Database Management Systems (DBMS).
InterSystems IRIS is a complete, cloud-first data platform that provides high-performance multi-model and multi-workload database management, smart data services, interoperability, and analytics capabilities, all built-in from the ground up in a single product.
According to the report, “Visionaries have a strong market understanding and a robust roadmap for the cloud DBMS market.
Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.

Norwegian NITO signs with Agillic and BAS Kommunikasjon for personalised services to their members

Retrieved on:

Monday, December 19, 2022

Education, Society of Engineers UK, United States Secretary of Labor, Communication, Partnership, Automation, Norwegian Society of Engineers and Technologists, Insurance, CDP, Customer data platform, Engineering, Solberg, Agility Logistics, Tealium

Norwegian trade union NITO has engaged with Agillic and Agillic’s gold solution partner Bas Kommunikasjon to orchestrate highly personalised communication and services for more than 100,000 members.

Key Points:

Norwegian trade union NITO has engaged with Agillic and Agillic’s gold solution partner Bas Kommunikasjon to orchestrate highly personalised communication and services for more than 100,000 members.
Established in 1936 as an independent and non-political trade union, the Norwegian Society of Engineers and Technologists (NITO) today is the largest organisation within engineering and technology in Norway with more than 100,000 members, representing 1,900 workplaces.
NITO and Bas Kommunikasjon have been working together on several strategic projects and turned to Agillic to help optimise the customer experience and capitalise on the opportunities for NITO’s members.
After a thorough investigation, Agillic is our omnichannel marketing automation platform choice to fulfil our needs.”
Says Bas Kommunikasjon COO Are Solberg:
“We are really looking forward to helping NITO enhance their communication with their members and prospects.

mParticle Recognized as Leading Customer Data Platform for Quick Service Restaurants

Retrieved on:

Monday, December 19, 2022

Leading companies including Burger King, KFC, McDonald's, and CKE Restaurants (Carl's Jr., Hardee's) selected mParticle as their Customer Data Platform due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.

Key Points:

Leading companies including Burger King, KFC, McDonald's, and CKE Restaurants (Carl's Jr., Hardee's) selected mParticle as their Customer Data Platform due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.
With a single point of customer data collection, teams can streamline their customer data tracking and simplify data quality management and governance.
mParticle makes it easy for brands to unify guest data across sources and automatically resolves cross-device data to holistic customer profiles.
Beyond QSR, mParticle is the Customer Data Platform of choice for companies across industries, trusted by leading organizations such as NBCUniversal, Airbnb, and JetBlue.

Oomiji Selected to Provide Customer Engagement Platform to FuelFood.io

Retrieved on:

Tuesday, December 13, 2022

CRM, Marketing, Habit, Athlete, Customer data platform, Consumer, News, Emotion, Partnership, Intelligence, Risk management

NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Oomiji , the first predictive, conversation-enabled customer engagement platform, announced today that the company had been selected by FuelFood.io to provide state-of-the-art customer intelligence and engagement using Oomiji’s audience insight and targeting technology.

Key Points:

NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Oomiji , the first predictive, conversation-enabled customer engagement platform, announced today that the company had been selected by FuelFood.io to provide state-of-the-art customer intelligence and engagement using Oomiji’s audience insight and targeting technology.
“Oomiji is all about understanding the highly-engaged, health-conscious consumer, and we’ve found that Oomiji provides both valuable insights and happier customers,” said Logan Kelly, founder of FuelFood.io.
Oomiji enables brands to pose questions to their customers, analyze their answers and segment audiences by way of surveys, language processing and analytics.
It drives engagement and business outcomes by facilitating customer communication based on stated emotions and interests rather than past behaviors.

Insider ranks #1 in G2 Winter '23 Reports across 6 categories including Customer Data Platforms, Mobile Marketing, and Personalization

Retrieved on:

Wednesday, December 14, 2022

Dateline, New York Insider announced that they have been named the #1 Leader in G2 Winter '23 reports across 6 categories, including Customer Data Platforms (CDP) , Personalization Engines , Personalization Software , Mobile Marketing , Customer Journey Analytics , and E-commerce Personalization .

Key Points:

Dateline, New York Insider announced that they have been named the #1 Leader in G2 Winter '23 reports across 6 categories, including Customer Data Platforms (CDP) , Personalization Engines , Personalization Software , Mobile Marketing , Customer Journey Analytics , and E-commerce Personalization .
Insider's fast integration capabilities, localized customer support, and seamless product usability help brands in achieving time to value faster leveraging unified data, hyper-segmentation, AI-led personalization, and 1:1 cross-channel journey orchestration.
Insider has all the makings to stitch together scattered anonymous and known data into actionable customer data profiles."
Insider has secured the highest scores of 97% for Revenue analytics, 98% for web analytics, and 98% for ROI analytics respectively.