ARLINGTON, Va., Jan. 11, 2023 /PRNewswire-PRWeb/ -- Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.
- The way to do this forms the foundation of House of the Customer.
- The book also features a foreword by Barry Padgett, CEO of leading Customer Data Platform (CDP) company Amperity .
- House of the Customer is Kihlström's eleventh book, following Meaningful Measurement of the Customer Experience (2022), The Center of Experience (2020), his Agile Brand Guides series, and his Agile series, which includes The Agile Brand (2018), and The Agile Consumer (2019).
- The House of the Customer will be available on January 11, 2023 in print and as an ebook from Amazon and other retailers.