Customer data platform

DinMo Achieves Google Cloud Ready - BigQuery Designation

Retrieved on: 
Tuesday, April 9, 2024
Cloud, CDP, Google Cloud, Documentation, Growth, BigQuery, Customer data platform, Marketing, Mobile phone

PARIS, April 9, 2024 /PRNewswire/ -- DinMo today announced that it has successfully achieved the Google Cloud Ready - BigQuery Designation.

Key Points: 
  • PARIS, April 9, 2024 /PRNewswire/ -- DinMo today announced that it has successfully achieved the Google Cloud Ready - BigQuery Designation.
  • Google Cloud Ready - BigQuery is a partner integration validation program that intends to increase the customer confidence in partner integrations into BigQuery .
  • Additionally, as part of the Google Cloud Ready - BigQuery program, DinMo gains enhanced opportunities for close collaboration with Google's partner engineering and BigQuery teams, facilitating the development of joint roadmaps and ensuring that DinMo remains at the forefront of data technology.
  • "The Google Cloud Ready - BigQuery Designation validates our innovative approach, providing clients with enhanced functionality and confidence in our platform.

Orbee Integrates Car Wars Voice Data to Enrich Shopper Profiles

Retrieved on: 
Monday, April 8, 2024
CDP, Automation, Car Wars, Customer data platform, Marketing, Communication, Entrepreneurship, Human

IRVINE, Calif., April 8, 2024 /PRNewswire-PRWeb/ -- Orbee, a leader in customer experience middleware for the automotive industry, has integrated with Car Wars, a phone system and call analytics provider. This integration enriches shopper profiles with advanced voice data and facilitates a deeper understanding of the shoppers behavior before, during, and after voice conversations.

Key Points: 
  • By integrating voice data into CDP shopper profiles, this bi-directional integration will enable enhanced segmentation, journey-based personalization, and targeting.
  • This integration enriches shopper profiles with advanced voice data and facilitates a deeper understanding of the shoppers behavior before, during, and after voice conversations.
  • Through this integration, Orbee's Customer Data Platform (CDP) will now include valuable call data from Car Wars, such as call source, duration, outcome, and more, enhancing the granularity of shopper profiles.
  • Conversely, Car Wars will leverage Orbee's rich data to offer custom reports and insights into a customer's journey directly within its platform.

Adobe Summit 2024: Adobe Unveils the Future of Customer Experience Management (CXM) in the Age of Generative AI

Retrieved on: 
Tuesday, March 26, 2024
Technology, Mobile, Wireless, Audio, Video, Apps, Applications, Artificial Intelligence, Other Technology, Software, Digital Marketing, Networks, Communications, Internet, Data Management, Content Marketing, Consumer Electronics, Cloud, CDP, Customer experience, Pfizer, Climate, Social media, Microsoft Azure, Havas, Investment, Asset management, Asset, Media, Marketing, TSB, IPG, General Motors, Publicis, Microsoft Word, Microsoft, Partnership, Workflow, Adobe Experience Cloud, Firefly, AEM, Delta Air Lines, Customer data platform, Data management, Creation, Organization, CXM, Collaboration, Research, OneTrust, Activation, AI, IBM, Imagination, Adobe Creative Cloud, Accenture, B2B, ADBE, Conference, Growth, AJO, Omnicom Group, BigQuery, EY, Life, Google Docs, MLB, Summit, WPP, Multimedia, Sales

In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.

Key Points: 
  • In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.
  • This is anchored in Adobe Experience Platform, which enables brands to activate customer data across various enterprise systems through an integrated set of applications.
  • Adobe announced today an expanded partnership with Microsoft to deliver generative AI capabilities for marketers that bring powerful Adobe Experience Cloud customer experience insights and Firefly generative AI directly into Microsoft applications to reinvent workflows and ignite productivity.
  • Adobe Summit 2024 is a hybrid event with both an in-person and online presentation powered by Adobe Experience Cloud.

Merkle Brings Identity-Powered Customer Experience to Adobe Summit 2024

Retrieved on: 
Tuesday, March 26, 2024
Specialization, AEP, CXM, Merkle, Partnership, SVP, Kellogg's, Dentsu, CX, Marketing, Martech, Mercury, Customer data platform, Operate, Video game

COLUMBIA, Md., March 26, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV.

Key Points: 
  • COLUMBIA, Md., March 26, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming global Adobe Summit 2024, to be held March 26-28 in Las Vegas, NV.
  • Merkle is a global platinum Adobe partner that helps global brands unlock the power of the full Adobe tech stacks to explore and enhance the customer experience.
  • As an Adobe Summit diamond sponsor, Merkle will host two sessions that showcase key components of customer experience innovation:
    How Kellanova's Brands Transformed Loyalty with Content Supply Chain : Philip Wilkinson, senior director consumer & shopper experience Europe at Kellanova, and Billy Hanna, experience platforms practice lead at Merkle, will explain how Kellanova is working toward transforming consumer loyalty across different brands and regions.
  • "We have been working closely with Adobe for many years and recently received specialization as an Adobe Experience Manager Run and Operate partner and a Real-Time Customer Data Platform (RT-CDP) partner.

RainFocus Recognized at Adobe Summit for Technology Innovation and Named Winner of the 2024 Adobe Digital Experience ISV Partner of the Year

Retrieved on: 
Tuesday, March 26, 2024
CDP, ROI, Adobe Experience Cloud, Conference, AEP, Growth, Partnership, SVP, Yardbird, Booth, B2B, Summit, Customer data platform, Restaurant Row, Nightclub

LEHI, Utah, March 26, 2024 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, announced today that it was recognized for technology innovation at Adobe Summit, the Digital Experience Conference, and named winner of the 2024 Adobe Digital Experience ISV Partner of the Year.

Key Points: 
  • LEHI, Utah, March 26, 2024 /PRNewswire/ -- RainFocus™ , provider of the next-generation event marketing platform, announced today that it was recognized for technology innovation at Adobe Summit, the Digital Experience Conference, and named winner of the 2024 Adobe Digital Experience ISV Partner of the Year.
  • The Adobe Digital Experience Partner Awards honor companies that have made leading contributions to Adobe's business and have had a significant impact on customer success.
  • The award was announced during Adobe Partner Day, a pre-conference experience for 1,200 attendees from the Adobe partner ecosystem.
  • "We are thrilled that RainFocus is not only an Adobe platinum partner, but a customer and technology provider for Adobe and Adobe Summit," said Justin Merickel, VP Business Development, Digital Experience at Adobe.

Customer Data Platform Market worth $28.2 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Friday, March 8, 2024
Cloud, Google Cloud, Adobe Inc., Social media, Customer data platform, SAS Institute, Communication, Research, SAP, Azure, CDPS, SAS, Internet of things, Oracle Cloud, Growth, Dun & Bradstreet, Microsoft Azure, Marketing, Catalog, GDPR, Nikkei 225, CDP, City, OCI, Organization, SME, Automation, Oracle Corporation, Machine learning, Corporation, CX, Microsoft, CCPA, Moody's Corporation, Partnership, Sales

The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.

Key Points: 
  • The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.
  • CDPs can help streamline marketing efforts by providing a single platform for managing customer data and executing campaigns.
  • Asia Pacific is witnessing significant growth in the Customer Data Platform (CDP) market.
  • Customer Data Platform Market Advantages:
    Customer relationship platforms (CDPs) offer businesses a comprehensive picture of customer interactions, behaviours, and preferences across channels and touchpoints by combining and unifying customer data from several sources into a single, centralised platform.

Customer Data Platform Market worth $28.2 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Friday, March 8, 2024
Cloud, Google Cloud, Adobe Inc., Social media, Customer data platform, SAS Institute, Communication, Research, SAP, Azure, CDPS, SAS, Internet of things, Oracle Cloud, Growth, Dun & Bradstreet, Microsoft Azure, Marketing, Catalog, GDPR, Nikkei 225, CDP, City, OCI, Organization, SME, Automation, Oracle Corporation, Machine learning, Corporation, CX, Microsoft, CCPA, Moody's Corporation, Partnership, Sales

The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.

Key Points: 
  • The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.
  • CDPs can help streamline marketing efforts by providing a single platform for managing customer data and executing campaigns.
  • Asia Pacific is witnessing significant growth in the Customer Data Platform (CDP) market.
  • Customer Data Platform Market Advantages:
    Customer relationship platforms (CDPs) offer businesses a comprehensive picture of customer interactions, behaviours, and preferences across channels and touchpoints by combining and unifying customer data from several sources into a single, centralised platform.

Data-First Approach Acts As Catalyst for Record Year at Tenovos

Retrieved on: 
Wednesday, February 7, 2024
Professional Services, Data Management, Technology, Software, Asset Management, Artificial Intelligence, Skechers, Growth, The Times of India, Customer data platform, Reckitt, Metadata, Synthetic media, DAM, Investment, Generative, Acquisition, Digital asset management, Carlsberg, CPG, Machine learning, Artificial intelligence, AWS, Retail

Tenovos, the modern data-first Digital Asset Management (DAM) platform, announced record revenue for 2023, fueled by global adoption, expanding opportunity through strategic partnerships, and a ruthless focus on customer satisfaction.

Key Points: 
  • Tenovos, the modern data-first Digital Asset Management (DAM) platform, announced record revenue for 2023, fueled by global adoption, expanding opportunity through strategic partnerships, and a ruthless focus on customer satisfaction.
  • Tenovos continues to prove itself as the only enterprise DAM platform that provides a unique, unified view of content productivity and performance metrics, allowing executives to identify real-time content trends.
  • Many shared the common characteristic of replacing older first-generation DAM systems with Tenovos’ more advanced and innovative alternative.
  • "With our latest developments, we're poised to redefine user productivity and extend how our customers use their content,” said Bowen.

Zappix Unveils Latest Iteration of Digital Outreach Solution to Elevate Customer Engagement

Retrieved on: 
Tuesday, February 6, 2024
Customer data platform, Human, Campaign manager, Automation, Amazon Web Services, Communication, CDP, Sales

BURLINGTON, Mass., Feb. 6, 2024 /PRNewswire-PRWeb/ -- Zappix, a leading provider of AI-Powered Digital Engagement Platform, is delighted to announce the launch of the enhanced Zappix Digital Outreach product. This dynamic solution empowers enterprises to refine their customer engagement strategies, fostering increased success in their outreach campaigns.

Key Points: 
  • Zappix, a leading provider of AI-Powered Digital Engagement Platform, is delighted to announce the launch of the enhanced Zappix Digital Outreach product.
  • BURLINGTON, Mass., Feb. 6, 2024 /PRNewswire-PRWeb/ -- Zappix , a leading provider of AI-Powered Digital Engagement Platform, is delighted to announce the launch of the enhanced Zappix Digital Outreach product.
  • Zappix Digital Outreach has been enhanced to enable businesses to adopt a Proactive Customer Care approach.
  • Prakash Guggilam, CTO at Zappix, commented, "Zappix Digital Outreach has been enhanced to enable businesses to adopt a Proactive Customer Care approach.

Act-On Data Lake offers smooth data sharing for marketers to better engage target audiences

Retrieved on: 
Tuesday, January 30, 2024
Software, Lead, Marketing, AI, Customer data platform, Martech, Machine learning, Data, Automation, Social media, CDP, CRM, SMS, ROI, Sales

Act-On’s Data Lake allows for bidirectional sharing of information for deeper understanding of the customer journey and more effective personalized marketing campaigns based on additional data.

Key Points: 
  • Act-On’s Data Lake allows for bidirectional sharing of information for deeper understanding of the customer journey and more effective personalized marketing campaigns based on additional data.
  • Act-On users can import custom first-party data, supplemental second party data, and account data enrichment to improve campaign performance, while also incorporating third-party intent signal data.
  • Second is the Act-On Data Lake, which helps integrate smart data sharing between platforms through the power of AI and machine learning (ML).
  • Act-On Data Lake integrates with Snowflake and Snowflake’s Data Marketplace to provide seamless data sharing within the Snowflake ecosystem.