ActionIQ

ActionIQ Partners with Merkle to Expand Identity in Customer Data Platform

Retrieved on: 
Wednesday, August 18, 2021
Technology, Data Management, Other Technology, Acquisition, ID, Customer data, Pandora (streaming service), CDP, Fortune 1000, Marketing, American Eagle Outfitters, APAC, Dentsu, CDPS, CXM, The New York Times, EMEA, Mercury, Technology, Online shopping, Sales, Merkle, ActionIQ, MERKLE, ACTIONIQ

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, has announced an expansion of its premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, has announced an expansion of its premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
  • Merkle has completed a full integration of its Merkury identity platform within ActionIQ, resolving consumer identity and enhancing digital customer profiles.
  • Increased accuracy and richness of person-based identifiers expands upon ActionIQ PersonMatchTM, the Customer Data Platforms existing machine-learning powered identity product.
  • ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights, and enabling customer experience orchestration across channels.

ActionIQ Partners with Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation

Retrieved on: 
Wednesday, June 2, 2021
Other Professional Services, Software, Networks, Other Communications, Data management, Communications, Professional services, Technology, Marketing, Business, Services marketing, E-commerce, Omnichannel, Data onboarding, Customer data platform, Neustar, Neustar, ActionIQ, NEUSTAR, ACTIONIQ

Neustar Inc. , a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) today announced a partnership across three critical capabilities: identity resolution, data enrichment, and omnichannel activation.

Key Points: 
  • Neustar Inc. , a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) today announced a partnership across three critical capabilities: identity resolution, data enrichment, and omnichannel activation.
  • As part of the agreement, ActionIQ will leverage Unified Identity , Neustars privacy-forward identity data and machine learning solution, to ensure the quality and accuracy of their client data.
  • Furthermore, ActionIQ clients can onboard their first-party data via Neustar Unified Identity to plan, activate, and optimize their audience-driven campaigns across channels.
  • This includes identity resolution, data onboarding, enrichment, segmentation, and omnichannel activation.

RRD and ActionIQ Team Up to Bring New Light to Customer Data

Retrieved on: 
Friday, October 25, 2019
Other Retail, Professional services, Department Stores, Data management, Specialty, Technology, Other Communications, Publishing, Retail, Public relations, Investor relations, Other Professional Services, Marketing, Communications, Marketing, Microeconomics, Market economics), Services marketing, Customer relationship management, E-commerce, Brand management, RRD, Customer experience, Customer data platform, Customer data, Customer engagement, RRD, ActionIQ

Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, and ActionIQ, a leading customer data platform (CDP), today announced a new partnership that will bring to clients an efficient solution for personalization at scale.

Key Points: 
  • Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, and ActionIQ, a leading customer data platform (CDP), today announced a new partnership that will bring to clients an efficient solution for personalization at scale.
  • As a leader in the customer engagement industry, RRD offers a range of data management solutions including a proprietary customer database offering.
  • ActionIQ emerged as the winner because of their ability to deploy in environments with large amounts of complex customer data, as well as their ability to orchestrate complex customer journeys across multiple channels.
  • The customer data platform landscape is evolving rapidly, said Todd Thompson, Senior Vice President, RRD Data Insights and Customer Engagement.