CDPS

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

Retrieved on: 
Thursday, March 28, 2024
ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points: 
  • With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
  • The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
  • Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
  • Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

Hightouch launches Campaign Intelligence, adding marketer-friendly analytics to the Composable CDP

Retrieved on: 
Wednesday, March 20, 2024
CDP, Linkage (mechanical), Growth, CDPS, Science, Intelligence, SAN, Officeworks, Sony, Marketing, Warner Music Group, Advertising, Sales

SAN FRANCISCO, March 20, 2024 /PRNewswire/ -- Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse. Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta.

Key Points: 
  • SAN FRANCISCO, March 20, 2024 /PRNewswire/ -- Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse.
  • Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta.
  • With Hightouch Campaign Intelligence, marketers can self-serve to answer questions about their performance across all channels, from a single platform that cuts across their various tools.
  • Hightouch brings robust analytics inside of the Composable CDP, helping marketers power more effective campaigning every day.

Blueshift Named a Leader and a Fast Mover in GigaOm Radar Report for Customer Data Platforms (CDPs)

Retrieved on: 
Monday, March 11, 2024
CDP, Sweetwater, Entrepreneurship, CDPS, SAN, AI, Software, Cost, Gigaom, Redshift, BBC, Marketing, Advertising, LendingTree, Explosive

SAN FRANCISCO, March 11, 2024 /PRNewswire/ -- Blueshift, the leading platform for intelligent customer engagement, today announced that it was recognized as a Leader and a Fast Mover in the first-ever GigaOm Radar Report for Customer Data Platforms. Leading brands are choosing Customer Data Platforms (CDPs) to effectively use their data to drive business success.  

Key Points: 
  • SAN FRANCISCO, March 11, 2024 /PRNewswire/ -- Blueshift , the leading platform for intelligent customer engagement, today announced that it was recognized as a Leader and a Fast Mover in the first-ever GigaOm Radar Report for Customer Data Platforms.
  • Leading brands are choosing Customer Data Platforms (CDPs) to effectively use their data to drive business success.
  • GigaOm defines customer data platforms (CDPs) as "software applications that provide a central repository that pulls in customer data from multiple online and offline sources and unifies it to create customer profiles."
  • New customers can create their free account at https://blueshift.com/
    To learn more about Blueshift and how it differs from other CDP solutions, read the full GigaOm Radar Report here .

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’

Retrieved on: 
Wednesday, February 21, 2024
Marketing, Artificial intelligence, AI, Research, Intelligence, SVP, CDPS, LiveRamp, Data management, Growth, GTM, Publishing, Customer data, Data, Learning, Traction, Advertising, CDP, LLM, PDF, Organization, Ilex verticillata, Privacy, Martech, PII, Retail

According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.

Key Points: 
  • According to Winterberry Group, in the United States alone, $27 billion will be spent in 2024 on data, data services and data infrastructure to support an estimated $270 billion in U.S. media buying across data-driven channels.
  • The paper explores core solutions in the data layer, including: master data management; identity graphs; data clean rooms; data lakes; customer data platforms; analytic data environments, data warehouses; customer relationship management platforms; and LLM [large language models] data warehouses.
  • U.S. Marketing Data, Data Services and Data Infrastructure Spending Projections, 2024-27.
  • Source: Winterberry Group, Demystifying the Data Layer: Transformation of Marketing Data Infrastructure, February 2024.

Amperity Fixes AI’s Data Quality and Access Problems

Retrieved on: 
Wednesday, March 6, 2024
Technology, Marketing, Advertising, Communications, Professional Services, Business, Software, Data Analytics, Data Management, Artificial Intelligence, Name, Multimedia, SQL, AI, Intelligence, Assistant, CDPS, Generative, Synthetic media, CDP, Organization, Ai, Privacy, Machine learning, IDC

Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs.

Key Points: 
  • Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs.
  • (Graphic: Business Wire)
    Today’s CDPs typically outsource or minimize the work that is required to clean and organize customer data.
  • This leads to poor data quality, made worse by the inherent nature of messy online and offline customer data.
  • Stitch - Unifies all data sources to create the highest data quality foundation to make business decisions.

KAID Health launches PRIDE™ HCC coding technology and supporting services

Retrieved on: 
Thursday, February 29, 2024
Technology, Hospitals, Professional Services, Software, Practice Management, Health, Data Analytics, General Health, Data Management, EMR, Roger Hawkins (drummer), PRIDE, Education, CDPS, Physician, KAID, Growth, Documentation, University, Organization, Patient, Journal, Population Health Management, HCC, Medical device

This new technology and the medical coding services organization help providers code more accurately and completely while improving care.

Key Points: 
  • This new technology and the medical coding services organization help providers code more accurately and completely while improving care.
  • KAID Health has already proven its technology can reduce labor costs and audit risks, including allowing healthcare organizations to appropriately navigate the challenges of HCC v28 and other risk-adjustment models.
  • In addition to launching PRIDE, KAID Health has created a technology-powered Coding Services Group.
  • KAID Health’s Coding Services Group delivers providers best-in-class coder training, physician education, and outsourcing options, making HCC improvement effortless.

Treasure Data Named a Leader in Inaugural Gartner® Magic Quadrant™ for Customer Data Platforms

Retrieved on: 
Wednesday, February 21, 2024
Marketing, Data Management, Communications, Technology, Search Engine Marketing, Software, Artificial Intelligence, Ability, AB, Acquisition, AB InBev, Magic Quadrant, Completeness, AI, Magic, Research, MAGIC, CDPS, Growth, Data, Data science, Risk, CDP, CRM, Organization, Privacy, Martech, Machine learning, Trust, Publication, Anheuser-Busch, Explosive

Treasure Data today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.

Key Points: 
  • Treasure Data today announced that it has been named a Leader in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.
  • Treasure Data CDP helps the world’s largest companies increase revenue by improving customer acquisition and growth, drive operational efficiencies that lower costs, and reduce risk using customer data across multiple teams and geographies.
  • Treasure Data empowers teams across the company, including marketing, IT, service, sales, and data science, to use its CDP to drive connected customer experiences.
  • Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Suzanne White, Benjamin Bloom, Adriel Tey, David Walters, 14 February 2024.

BlueConic Named the Only Challenger in Inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Retrieved on: 
Wednesday, February 21, 2024
Technology, Security, Marketing, Communications, Telecommunications, Professional Services, Software, Data Analytics, Data Management, Artificial Intelligence, Magic Quadrant, Magic, CDPS, GDPR, CDP, Privacy, Trust, Publication, CCPA, Challenger, Research, Online shopping

Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data Platforms .

Key Points: 
  • Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data Platforms .
  • The platform has been purposely designed to collect first-party data in ways that ensures it is unified, actionable, and privacy-compliant.
  • Data clean rooms capabilities: With third-party data deprecation and increasing privacy constraints from customers and regulators alike, companies are looking for ways to extend the value of their first-party data.
  • BlueConic was the first customer data platform to offer a data clean room, enabling companies to facilitate second-party data sharing in a neutral, secure, and privacy-safe environment so they can build upon their valuable, consented first-party data.

Twilio Report Reveals Customer Data Platforms are a Critical Foundation for AI-Driven Customer Insights

Retrieved on: 
Tuesday, February 20, 2024
Professional Services, Data Management, Technology, Data Analytics, Software, Artificial Intelligence, Pixel, Function, Box, AI, API, Mixpanel, SVP, CDPS, Growth, Twilio, HubSpot, Behavior, CDP, CRMS, Trade Me, Corporate development, Databricks, Organization, PwC, Sales

The fifth annual Customer Data Platform Report , which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights.

Key Points: 
  • The fifth annual Customer Data Platform Report , which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights.
  • The ability to quickly harness data insights through CDPs that are open and interoperable with data warehouses is a critical competitive edge, enabling businesses to efficiently collect, unify, and activate data across various platforms.
  • Our report showcases the essential role customer data plays in maximizing AI’s effectiveness,” said Kathryn Murphy, SVP of Product and Design at Twilio.
  • “With data warehouses, and data lakehouses like Databricks becoming central to customers’ data strategies, it's crucial for CDPs to support seamless integration with these data warehouses.

Customer Data Platform Market worth $28.2 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Friday, March 8, 2024
Cloud, Google Cloud, Adobe Inc., Social media, Customer data platform, SAS Institute, Communication, Research, SAP, Azure, CDPS, SAS, Internet of things, Oracle Cloud, Growth, Dun & Bradstreet, Microsoft Azure, Marketing, Catalog, GDPR, Nikkei 225, CDP, City, OCI, Organization, SME, Automation, Oracle Corporation, Machine learning, Corporation, CX, Microsoft, CCPA, Moody's Corporation, Partnership, Sales

The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.

Key Points: 
  • The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly.
  • CDPs can help streamline marketing efforts by providing a single platform for managing customer data and executing campaigns.
  • Asia Pacific is witnessing significant growth in the Customer Data Platform (CDP) market.
  • Customer Data Platform Market Advantages:
    Customer relationship platforms (CDPs) offer businesses a comprehensive picture of customer interactions, behaviours, and preferences across channels and touchpoints by combining and unifying customer data from several sources into a single, centralised platform.