TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem
As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.
- As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.
- MRI-Simmons data can now be layered on to the TransUnion identity spine, enhancing MRI-Simmons' 60,000 consumer variables for data enrichment and activation.
- "Our partnership with TransUnion simplifies how clients and partners can drive successful outcomes using consumer data," said Josh Pisano, SVP of Business Development and Product Strategy at MRI-Simmons.
- “Our partnership with MRI-Simmons will power simpler, more interoperable, more readily available data insights and audiences that the ecosystem needs today.”