Google Marketing Platform

BarkleyOKRP Acquires Performance Media and Marketing Technology Company Adlucent

Retrieved on: 
Wednesday, May 1, 2024
Consulting, Marketing, Advertising, Communications, Professional Services, Social Media, Search Engine Optimization, Search Engine Marketing, Retail, Online Retail, Cloud, ROI, The Vitamin Shoppe, AMC Theatres, Acquisition, Google Marketing Platform, Burger King, Planet Fitness, Global Industrial, AMC, T-Mobile, Metro, Motel

BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions.

Key Points: 
  • BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions.
  • Based in Austin, Texas, the performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others.
  • Adlucent excels in full-funnel media services, leveraging cutting-edge proprietary technology, which has propelled the company to the forefront of digital marketing solutions.
  • Together, we'll continue delivering bold ideas and exceptional results for brands," said Ashwani Dhar, CEO of Adlucent, who now becomes Chief Performance Officer at BarkleyOKRP.

EducationDynamics Recognized as a 2024 Google Premier Partner

Retrieved on: 
Tuesday, March 19, 2024
Google Marketing Platform, University, Partnership, Education, School, Digital, Student, Advertising

Lenexa, Kan., March 19, 2024 (GLOBE NEWSWIRE) -- EducationDynamics , a leading enrollment management agency specializing in higher education, is proud to announce its recognition as a “2024 Google Premier Partner” for providing best-in-class marketing strategies and solutions to colleges and universities seeking to grow enrollment.

Key Points: 
  • Lenexa, Kan., March 19, 2024 (GLOBE NEWSWIRE) -- EducationDynamics , a leading enrollment management agency specializing in higher education, is proud to announce its recognition as a “2024 Google Premier Partner” for providing best-in-class marketing strategies and solutions to colleges and universities seeking to grow enrollment.
  • EducationDynamics has been a Google Premier Partner for 11 years.
  • “Our recognition as a ‘Google Premier Partner’ underscores our unwavering commitment to excellence in digital advertising," said Bruce Douglas, CEO of EducationDynamics.
  • For more information about the Google Premier Partner program or to see a full list, please visit the Google Partners Directory .

Nasdaq Reports Third Quarter 2023 Results; Broad-Based Growth Drives Solutions Businesses Revenue Acceleration

Retrieved on: 
Wednesday, October 18, 2023
Google Marketing Platform, IPO, Sale, ARR, DoorDash, Health, Share repurchase, Carbon, Disclosure, FX, GAAP, Acquisition, Chair, E-CORCE, CBL, AUM, Nature, Environment, Verafin, Growth, Partnership, CO2, Nasdaq MarketSite, CFO, Movement, Initial public offering, Roper Technologies, Video game, Retail, Cryptocurrency, Bank, Pharmaceutical industry, Commercial property, Security (finance), Index, Adenza

Adena Friedman, Chair and CEO said, “Our third quarter 2023 results reflect Nasdaq’s solid execution amid a continued dynamic economic and capital markets backdrop.

Key Points: 
  • Adena Friedman, Chair and CEO said, “Our third quarter 2023 results reflect Nasdaq’s solid execution amid a continued dynamic economic and capital markets backdrop.
  • Solutions Businesses revenues were $694 million in the third quarter of 2023, an increase of $55 million, or 9% with organic growth of 8%.
  • Trading Services net revenues were $236 million in the third quarter of 2023, a decrease of $3 million, or 1%.
  • Nasdaq expects to close the deal in the fourth quarter of 2023 as it expands its capabilities in solving its customers largest challenges.

Nasdaq Announces First Exchange AI Powered Order Type Approved By the SEC

Retrieved on: 
Friday, September 8, 2023
Google Marketing Platform, Research, NDAQ, Artificial intelligence, AI, Cryptocurrency, Silviculture

NEW YORK, Sept. 08, 2023 (GLOBE NEWSWIRE) -- Nasdaq (Nasdaq: NDAQ) today announced it has received SEC approval to launch Dynamic Midpoint Extended Life Order (M-ELO), the first exchange Artificial Intelligence (AI) powered order type.

Key Points: 
  • NEW YORK, Sept. 08, 2023 (GLOBE NEWSWIRE) -- Nasdaq (Nasdaq: NDAQ) today announced it has received SEC approval to launch Dynamic Midpoint Extended Life Order (M-ELO), the first exchange Artificial Intelligence (AI) powered order type.
  • The order type applies an AI model with over 140 factors and offers an average combined volume-weighted improvement of over 30% in testing.
  • Based on that research, Nasdaq developed the first real-time AI order type, Dynamic M-ELO, which has shown a 20.3% increase in fill rates and an 11.4% reduction in mark-outs1.
  • In addition to the AI powered order type, Nasdaq also implemented predictive AI in its US options markets this year.

VELOX Media, ROI-Focused Digital Marketing Agency Makes the Inc. 5000 List for 5th Straight Year

Retrieved on: 
Tuesday, August 15, 2023
Culture, Reebok, Google Ads, Attitude, SEO, KitchenAid, Google Marketing Platform, Advertising, SERPS, Growth, ROI, SERP

BOISE, Idaho, Aug. 15, 2023 /PRNewswire-PRWeb/ -- VELOX Media is an ROI-focused digital marketing agency that uses proven, industry-leading strategies to help enterprise businesses scale with crystal-clear results. VELOX delivers world-class organic search campaigns, technical SEO, and paid marketing management for established brands that want to elevate their online presence and attain global recognition.

Key Points: 
  • BOISE, Idaho, Aug. 15, 2023 /PRNewswire-PRWeb/ -- VELOX Media is an ROI-focused digital marketing agency that uses proven, industry-leading strategies to help enterprise businesses scale with crystal-clear results.
  • For five straight years, we've made the Inc. 5000 list, and that's all thanks to our hard-working team.
  • "For five straight years, we've made the Inc. 5000 list, and that's all thanks to our hard-working team," said VELOX CEO, Joe Rowett.
  • In addition to making this year's Inc. 5000 list, VELOX was again recognized as a Google Premier Partner in 2023.

Nasdaq Reports Second Quarter 2023 Results; Consistent Execution Drives Solid Revenue Growth

Retrieved on: 
Wednesday, July 19, 2023
Treasury, Software as a service, Partnership, Share repurchase, Google Marketing Platform, Tier 2, DCV, Risk management, GAAP, Movement, Verafin, AUM, Acquisition, Risk, FX, Nature, ARR, Initial public offering, CFO, Growth, ESG, Health, Chair, Video game, Cryptocurrency, Bank, Pharmaceutical industry, Security (finance), Adenza, Index, B3

*Net revenues include Other revenues of $1 million in the second quarter of 2023 and $4 million in the second quarter 2022.

Key Points: 
  • *Net revenues include Other revenues of $1 million in the second quarter of 2023 and $4 million in the second quarter 2022.
  • Solutions Businesses revenues were $674 million in the second quarter of 2023, an increase of $37 million, or 6% with organic growth also of 6%.
  • Trading Services net revenues were $250 million in the second quarter of 2023, a decrease of $2 million, or 1%.
  • The company did not repurchase any of its common stock during the second quarter of 2023.

MetaRouter Forms Partnership with Merkle|Cardinal Path to Enhance Data Integration and Privacy-Centric Marketing

Retrieved on: 
Thursday, June 15, 2023
CPG, Organization, SEO, Advertising, Martech, Partnership, Privacy, Marketing, Google Marketing Platform, Cryptocurrency

DENVER, June 15, 2023 /PRNewswire/ -- MetaRouter is excited to announce its recent partnership with Merkle|Cardinal Path, the world's leading partner for Google Marketing Platform services and solutions.

Key Points: 
  • DENVER, June 15, 2023 /PRNewswire/ -- MetaRouter is excited to announce its recent partnership with Merkle|Cardinal Path, the world's leading partner for Google Marketing Platform services and solutions.
  • Merkle|Cardinal Path leverages deep knowledge and expertise to help some of the world's most recognizable brands maximize media and technology on the path toward digital transformation.
  • MetaRouter offers high levels of data security and governance through private cloud or platform-as-a-service deployment, providing a first-party data collection tool to unlock powerful marketing, analytical, and ad-tech capabilities.
  • The partnership with MetaRouter will enhance data integration and enable more privacy-centric marketing solutions for our shared clients," said Corey Koberg, CEO of Merkle|Cardinal Path.

Nasdaq Accelerates Its Transformation as a Leading Technology Provider to the Global Financial System with the Acquisition of Adenza from Thoma Bravo

Retrieved on: 
Monday, June 12, 2023
Heart, Calypso, Rationalization, LLP, Kirkland & Ellis, Barclays, Google Marketing Platform, Qatalyst Partners, Risk management, JPMorgan Chase, J.P. Morgan & Co., NDAQ, History, Goldman Sachs, Citigroup, EBITDA, Jefferies Group, Acquisition, Risk, HSBC, Thoma Bravo, Webcast, Artificial intelligence, Wachtell, Lipton, Rosen & Katz, EPS, Chase Bank, Secularity, Dodd–Frank Wall Street Reform and Consumer Protection Act, SAM, Environment, Software, Cryptocurrency, Security (finance), Sales, Fine chemical, Adenza, Evercore

NEW YORK, June 12, 2023 (GLOBE NEWSWIRE) -- Nasdaq, Inc. (Nasdaq: NDAQ), a technology company serving the global financial system, today announced it has entered into a definitive agreement to acquire Adenza, a provider of mission-critical risk management and regulatory software to the financial services industry, from Thoma Bravo, a leading software investment firm, for $10.5 billion in cash and shares of common stock. The acquisition accelerates Nasdaq’s strategic vision to become the trusted fabric of the world’s financial system. Upon the closing of the transaction, Holden Spaht, a Managing Partner at Thoma Bravo, is expected to be appointed to Nasdaq’s Board of Directors, which will be expanded to twelve members.

Key Points: 
  • The acquisition accelerates Nasdaq’s strategic vision to become the trusted fabric of the world’s financial system.
  • Adenza is a fast-growing software company created through the combination of two highly respected and well-recognized global brands – Calypso and AxiomSL.
  • With Adenza, Nasdaq will also be able to provide comprehensive support to financial institutions, establishing a multi-asset class, full trade lifecycle platform with unmatched regulatory technology solutions.
  • “This is an exceptional opportunity to acquire a leading software company that enhances Nasdaq’s position at the heart of the global financial system,” said Adena Friedman, Chair and Chief Executive Officer, Nasdaq.

Nasdaq Reports First Quarter 2023 Results; Diverse Product Platform Delivers Broad-Based Growth

Retrieved on: 
Wednesday, April 19, 2023
Software as a service, Amazon Web Services, Share repurchase, Google Marketing Platform, Tier 2, Intelligence, GAAP, ACH, Movement, Verafin, AML, AUM, Acquisition, Investment, Nature, FX, ARR, Surveillance, Initial public offering, Case management, CFO, Growth, Fraud, Health, AWS, Chair, Video game, Management, Pharmaceutical industry, Bank, Cryptocurrency, Security (finance), Index

Adena Friedman, Chair and CEO said, “Nasdaq delivered a solid financial performance during the first quarter of 2023, driven by momentum across our divisions.

Key Points: 
  • Adena Friedman, Chair and CEO said, “Nasdaq delivered a solid financial performance during the first quarter of 2023, driven by momentum across our divisions.
  • Solutions businesses revenues were $646 million in the first quarter of 2023, an increase of $23 million, or 4%.
  • Trading Services net revenues were $267 million in the first quarter of 2023, an increase of $3 million, or 1%.
  • In the first quarter of 2023, Nasdaq led all exchanges during the period in total volume traded for multiply-listed equity options.

OMNICOM MEDIA GROUP RANKED #1 FOR 2022 INCREMENTAL BILLINGS GROWTH AMONG GLOBAL MEDIA MANAGEMENT GROUPS

Retrieved on: 
Thursday, March 23, 2023
Omni, Cloud, Partnership, OMC, Marketing, OMG, OMD, Comverge, Cannes Lions International Festival of Creativity, Intelligence, Media Network, Research, Omni-ID, Future Forward Party, PHD, Creativity, Automation, Google Marketing Platform, SKU, Commerce, Growth, Supply, Forrester, Fireworks, NYSE, Hearts, OMD Worldwide, Online shopping, Nursing, Cryptocurrency, Omnicom Group

NEW YORK, March 23, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks is ranked #1 for 2022 incremental billings growth among global media management groups.

Key Points: 
  • Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients
    OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks
    NEW YORK, March 23, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks is ranked #1 for 2022 incremental billings growth among global media management groups.
  • As reported in the 2022 Media Agency New Business Barometer – an analysis of the global media agency marketplace published last week  by independent research company COMvergence – OMG agencies added more than $2.5 billion in incremental client billings last year.
  • OMG also had the best global win-to-loss ratio, more than 3x more new billings coming into the agency ($3.75b) than left ($1.2b) in 2022.
  • OMD was also ranked #1 for total new business won in 2022, inclusive of business that went into review and was successfully defended.