Customer relationship management

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

Thursday, April 15, 2021 - 2:39pm

Launching Merkle Canada and scaling our capabilities in this mission-critical space, enables even stronger solutions for our clients to drive growth in a consumer-led economy.

Key Points: 
  • Launching Merkle Canada and scaling our capabilities in this mission-critical space, enables even stronger solutions for our clients to drive growth in a consumer-led economy.
  • Canada has known some of the most stringent COVID-19 restrictions in the region \xe2\x80\x94 including months of continuous stay-at-home orders and curfews, which radically accelerated those areas of customer experience.
  • These are all reasons for us to ensure we bring the best possible CXM capabilities to Canada, together with our most Important partners.
  • Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Outlook on the SaaS Customer Relationship Management (CRM) Global Market to 2025 - Increasing Adoption of Cloud-Based Offerings is Driving Growth - ResearchAndMarkets.com

Thursday, April 15, 2021 - 9:45am

b'The "Global SaaS Customer Relationship Management (CRM) Market 2021-2025" report has been added to ResearchAndMarkets.com\'s offering.\nThe publisher has been monitoring the SaaS customer relationship management (CRM) market and it is poised to grow by $44.17 billion during 2021-2025 decelerating at a CAGR of about 14% during the forecast period.\nThe report on SaaS customer relationship management (CRM) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.\nThe report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment.

Key Points: 
  • b'The "Global SaaS Customer Relationship Management (CRM) Market 2021-2025" report has been added to ResearchAndMarkets.com\'s offering.\nThe publisher has been monitoring the SaaS customer relationship management (CRM) market and it is poised to grow by $44.17 billion during 2021-2025 decelerating at a CAGR of about 14% during the forecast period.\nThe report on SaaS customer relationship management (CRM) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.\nThe report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment.
  • The market is driven by the increasing adoption of SaaS CRM by SMEs and the increasing adoption of cloud-based offerings.\nThe SaaS customer relationship management (CRM) market analysis include end-user segment and geographic landscape.
  • This study identifies the increasing adoption of SaaS CRM by media sector as one of the prime reasons driving the SaaS customer relationship management (CRM) market growth during the next few years.\n'

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Wednesday, April 14, 2021 - 3:00pm

For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

Key Points: 
  • For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
  • The company\xe2\x80\x99s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies.
  • Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
  • With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.

Smartly.io Welcomes Ryanne Laredo as Chief Customer Officer

Wednesday, April 14, 2021 - 2:00pm

b"Smartly.io , the leading social advertising automation platform for creative and performance marketers, today announced the addition of Ryanne Laredo as its first Chief Customer Officer.

Key Points: 
  • b"Smartly.io , the leading social advertising automation platform for creative and performance marketers, today announced the addition of Ryanne Laredo as its first Chief Customer Officer.
  • With Ryanne at the helm, our customer team can continue to ensure we are a strategic partner to some of the world's most advanced advertisers.
  • She most recently served as Chief Customer Officer at Amobee, where she was responsible for fostering customer relationships and focusing on attraction, engagement, and development -- ensuring customers were at the epicenter of everything the business did.\nOutside of her executive experience, Laredo is committed to driving change in the adtech industry.
  • Smartly.io has proven that delivering together with brands using automation and creativity pays off,\xe2\x80\x9d said Laredo.

eSecLending Chooses SatuitCRM

Tuesday, April 13, 2021 - 6:56pm

b'Satuit Technologies, Inc., a global leader in asset management software solutions, is pleased to announce eSecLending, a market leader in securities lending, has chosen SatuitCRM for their firm\xe2\x80\x99s customer relationship management needs.\neSecLending has offices in Boston, London, and in the current environment, many employees working from home.

Key Points: 
  • b'Satuit Technologies, Inc., a global leader in asset management software solutions, is pleased to announce eSecLending, a market leader in securities lending, has chosen SatuitCRM for their firm\xe2\x80\x99s customer relationship management needs.\neSecLending has offices in Boston, London, and in the current environment, many employees working from home.
  • \xe2\x80\x9cWe appreciated working with the Satuit team to configure a customized CRM system for a very niche company,\xe2\x80\x9d said Dante Malvini, Senior Vice President, Client Relationship Management.\neSecLending welcomed the ease of use as well as the ease of implementation of SatuitCRM.
  • Satuit has offices in the United States and the United Kingdom and serves clients in more than thirty-five countries.
  • Satuit Technologies is certified as a women\xe2\x80\x99s business enterprise by the Women\xe2\x80\x99s Business Enterprise National Council (WBENC).

GBK Collective Further Bolsters Expertise in Analytics and Marketing Mix Modeling, Adds Dr. Dominique Hanssens as Strategic Advisor

Tuesday, April 13, 2021 - 11:00am

View the full release here: https://www.businesswire.com/news/home/20210413005192/en/\nGBK Collective Expands Advisory Board with the appointment of Dr. Dominique M. Hanssens, Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management.

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210413005192/en/\nGBK Collective Expands Advisory Board with the appointment of Dr. Dominique M. Hanssens, Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management.
  • \xe2\x80\x9cGBK Collective combines the best of academic and practitioner talent and expertise in the industry.
  • Hanssens\xe2\x80\x99 expertise in marketing mix modeling and analytic methods such as econometrics, time-series analysis to solve strategic problems and improve marketing productivity is widely cited and well known.
  • GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition.

Worldwide Customer Experience Management Industry to 2026 - Growing Demand for Personalized Customer Experience is Driving the Market - ResearchAndMarkets.com

Monday, April 12, 2021 - 4:31pm

Over the past five years, one in four new jobs were created by the sector and has generated 10.3% of global GDP.

Key Points: 
  • Over the past five years, one in four new jobs were created by the sector and has generated 10.3% of global GDP.
  • This trend has led to the development of mobile integration solutions that provide personalized data and have ultimately improved customer experience.
  • For instance, in 2019, Singapore Airlines, one of the world's best airlines, has partnered with Insider to drive its customer satisfaction initiatives.
  • It is a startup that provides real-time customer experience management platforms to global brands.

UserTesting Announces Its Inaugural CX Watchlist

Monday, April 12, 2021 - 2:00pm

b'UserTesting , a leading provider of on-demand human insights , today announced the launch of its inaugural CX Watchlist, recognizing the top 100 rising stars in customer experience-focused roles in organizations around the world.

Key Points: 
  • b'UserTesting , a leading provider of on-demand human insights , today announced the launch of its inaugural CX Watchlist, recognizing the top 100 rising stars in customer experience-focused roles in organizations around the world.
  • Honorees of the CX Watchlist are designing, building, and creating unrivaled experiences with the customer in mind.\nCustomer experience is not the job of a single person or job function at any organization.
  • \xe2\x80\x9cWe are excited to launch the CX Watchlist to recognize those individuals that focus on creating great customer experiences and maintaining great customer relationships.
  • Congratulations to all of our honorees.\xe2\x80\x9d\nThe CX Watchlist spans companies of all sizes, industries, and geographies with a diverse range of titles and backgrounds, across research, design, product, marketing, and insights.

Research Study Commissioned by LiveVox Reveals Path to Improved Contact Center Agent and Customer Experience

Monday, April 12, 2021 - 2:00pm

According to the aforementioned Forrester Consulting study, however, two out of every three firms surveyed still cannot orchestrate customer journeys across multiple channels.

Key Points: 
  • According to the aforementioned Forrester Consulting study, however, two out of every three firms surveyed still cannot orchestrate customer journeys across multiple channels.
  • \xe2\x80\x9cAs they strive to improve agent satisfaction, and in turn improve CX as well, contact center leaders are turning to cloud-based integrated contact-center-as-a-service (CCaaS) with embedded CRM capabilities to better engage their customers.
  • Three-quarters of surveyed decision-makers said it is challenging to manage upgrades and integrations for their CRM and contact center platform and between them.
  • By seamlessly integrating omnichannel communications, customer relationship management (CRM), and workforce optimization (WFO), LiveVox delivers exceptional agent and customer experiences, while helping to reduce compliance risk.

CallTrackingMetrics Expands Customer Support Team Amidst Accelerated Growth

Thursday, April 15, 2021 - 2:00pm

Yet another differentiator of CallTrackingMetrics is its exemplary customer support.

Key Points: 
  • Yet another differentiator of CallTrackingMetrics is its exemplary customer support.
  • CallTrackingMetrics\' provides phone support to its customers as well as the ability to construct solution features outside of its current features, allowing customers a platform that is entirely customizable and flexible to fit specific needs.\n"The significant customer growth we have seen so far in Q1 is a clear representation of CallTrackingMetrics\' core mission to provide exceptional customer support and satisfaction," said Laure Fisher , COO and co-founder of CallTrackingMetrics.
  • "\nThe expansion of the CallTrackingMetrics\' customer success team welcomes three roles to be filled by new hire, Beth Alemu and two internally-promoted employees Ken Sylvain and Courtney Tyson.
  • The company\'s accelerated customer growth in 2021 and the increased customer support roles and employees provides a foundation of continued success, support, innovations and advancements for its customers and future partners.\nFor more information about CallTrackingMetrics, please visit http://www.calltrackingmetrics.com .\nCallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation resulting in a more personalized customer experience.