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Qortex Announces Key Leadership Appointments amid Dramatic Growth Signaling Increased Demand for Pioneering AI Solutions

Retrieved on: 
Thursday, January 25, 2024

NEW YORK, Jan. 25, 2024 /PRNewswire-PRWeb/ -- Qortex, the go-to intelligent video analytics (IVA) company for the media and advertising industry, today announced executive appointments to its leadership team as the company is poised for exponential expansion in 2024. Powered by AI, Qortex is the IVA company the world's top brands and enterprises partner with to analyze and turn the most meaningful video insights into enriching experiences, actions and business outcomes.

Key Points: 
  • "We are thrilled to add these world-class leaders to help us level up as an organization," said Zack Rosenberg, Co-Founder and CEO of Qortex.
  • "Each brings something unique to Qortex that will help us create more opportunities for our partners to win the moment™."
  • Ton will lead marketing initiatives at Qortex as the company continues to pursue aggressive expansion in 2024 and meet increased industry demand for IVA solutions.
  • Qortex is currently hiring across several strategic leadership positions, and more information about these openings can be found at www.linkedin.com/company/qortexai/jobs .

Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation

Retrieved on: 
Tuesday, January 9, 2024

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV.

Key Points: 
  • OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV.
  • In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap.
  • View the full release here: https://www.businesswire.com/news/home/20240109456870/en/
    Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation (Photo: Business Wire)
    This announcement follows OpenX’s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models.
  • In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory.

OpenX Announces Appointment of Danner Close as VP, Strategic Relationships

Retrieved on: 
Tuesday, July 25, 2023

PASADENA, Calif., July 25, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the appointment of Danner Close as Vice President, Strategic Relationships. In this new role, Close will be responsible for OpenX's DSP partner strategy. He will report to Geoff Wolinetz, SVP Publisher and Demand Platforms.

Key Points: 
  • Close brings more than a decade of industry experience to OpenX to expand demand-side partnerships.
  • PASADENA, Calif., July 25, 2023 /PRNewswire/ -- OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the appointment of Danner Close as Vice President, Strategic Relationships.
  • In this new role, Close will be responsible for OpenX's DSP partner strategy.
  • "Given his experience, ardor, and diverse industry contacts, we anticipate Danner will make an immediate and meaningful impact on the business."

Edison Interactive Bolsters Ad Tech Expertise with Addition of Industry Veterans Jeremy Straight and Allen Dove

Retrieved on: 
Monday, June 26, 2023

Jeremy Straight, an industry veteran, joins Edison Interactive as the new SVP, Sales and Marketing.

Key Points: 
  • Jeremy Straight, an industry veteran, joins Edison Interactive as the new SVP, Sales and Marketing.
  • Allen Dove, an esteemed technologist with a deep understanding of big data and scaling platforms, will be joining the Board of Advisors at Edison Interactive.
  • With the addition of Jeremy and Allen, Edison Interactive is fortifying its ad tech talent and industry expertise to match the growing demand for Launchpad's capabilities.
  • "We are thrilled to have Jeremy Straight and Allen Dove join the Edison Interactive team," expressed Jeremy Ostermiller, CEO at Edison Interactive.

ThinkNow Audiences Multicultural Holidays Zero-Party Data Available on Major DSPs and SSPs

Retrieved on: 
Thursday, March 23, 2023

The new audiences are comprised of zero-party data related to the celebration of Thanksgiving, Christmas, and other popular holidays and joins the over 75 highly-curated audience segments available through ThinkNow Audiences, a robust permission-based solution targeting multicultural audiences at scale.

Key Points: 
  • The new audiences are comprised of zero-party data related to the celebration of Thanksgiving, Christmas, and other popular holidays and joins the over 75 highly-curated audience segments available through ThinkNow Audiences, a robust permission-based solution targeting multicultural audiences at scale.
  • Over 100 media firms, advertising agencies, and Fortune 500 brands access ThinkNow Audiences programmatically every month.
  • Advertisers see, on average, 2X the results rate with ThinkNow Audiences' zero-party data than with other data providers.
  • ThinkNow Audiences data is gathered from surveys, not cookie data.

Fighting Ad Crime on All Fronts: Record Number of Companies Achieve "TAG Platinum" Status with All Three TAG Seals

Retrieved on: 
Thursday, March 2, 2023

WASHINGTON, March 2, 2023 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of TAG companies have achieved "TAG Platinum" status this year by successfully obtaining all three of TAG's certification seals, including TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified.

Key Points: 
  • In total, 23 companies reached TAG Platinum status in 2023, a 53% increase over the 15 companies that did so in the prior year.
  • "Happily, the leading companies in digital advertising understand that the best way to address the connected threats of ad crime, brand safety threats, and lack of transparency is a solid shield of TAG seals.
  • By implementing industry best practices across TAG's program areas, TAG Platinum companies demonstrate their commitment to a safe, transparent, and crime-free supply chain."
  • Overall, 228 TAG certified companies earned a total of 317 seals across TAG's Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs in 2023, a slight increase from the 313 seals earned by 230 companies in 2022.

Magnite Announces Next Generation CTV and OTT Monetization Platform: Magnite Streaming

Retrieved on: 
Tuesday, February 7, 2023

Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.

Key Points: 
  • Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
  • Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros.
  • Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
  • The debut of Magnite Streaming coincides with the release of Magnite’s proprietary research study, “ Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth .1” According to the research, streaming TV is the most watched form of TV.

Former Nielsen EVP Joins Leading Consumer Data Purchase Platform Focused On Outcome-Based Solutions

Retrieved on: 
Wednesday, December 14, 2022

Affinity Solutions, the leading consumer purchase data platform focused on outcome-based solutions, has named marketing technology and media industry leader Damian Garbaccio as its first Chief Business & Marketing Officer.

Key Points: 
  • Affinity Solutions, the leading consumer purchase data platform focused on outcome-based solutions, has named marketing technology and media industry leader Damian Garbaccio as its first Chief Business & Marketing Officer.
  • Affinity Solutions consumer purchase data, based on fully permissioned, real-time, credit card purchases, facilitates less dependency on proxies in media measurement.
  • Affinity Solutions is the leading Consumer Purchase Data Platform.
  • We provide comprehensive purchase Insights and media measurement via exclusive, fully permissioned real-time, consumer purchase data, integrated with key ecosystem partners.

Digiday Names Genius Monkey as Finalist for Best Measurement Solution Award

Retrieved on: 
Monday, October 10, 2022

TEMPE, Ariz., Oct. 10, 2022 /PRNewswire/ -- Digiday has selected Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards.

Key Points: 
  • TEMPE, Ariz., Oct. 10, 2022 /PRNewswire/ -- Digiday has selected Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards.
  • Genius Monkey is a finalist in the "Best Measurement Solution" category.
  • No more guesswork to find out what works best and no more using last-click modelswith Genius Monkey, you can truly see what your ad dollars are driving.
  • Genius Monkey serves targeted display, video, audio, and OTT ads across every major network and DSP, for almost every vertical.

LG Ads Solutions Adds Key Executives As Connected TV Media Investments Surge

Retrieved on: 
Thursday, September 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments.

Key Points: 
  • LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments.
  • The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally.
  • Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.
  • Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally.