Dentsu

Merkle Unveils Revolutionary Generative AI Technology

Retrieved on: 
Thursday, July 27, 2023
Synthetic media, LLM, AI, Merkle, Intelligence, LKM, Dentsu, CXM, Safety, Sales

COLUMBIA, Md., July 27, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announces the launch of Merkle GenCX , a unique offering that uses the power of generative AI to deliver more impactful customer experiences.

Key Points: 
  • COLUMBIA, Md., July 27, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announces the launch of Merkle GenCX , a unique offering that uses the power of generative AI to deliver more impactful customer experiences.
  • Generative AI LKMs can be trained on vast amounts of performance data, synthesizing the relationships among all the variables to enable marketers to draw insights from data.
  • "As AI continues to explode, brands have a massive opportunity to use the technology to inform and create relevant, personal experiences at scale, leveraging first-party data.
  • Merkle GenCX makes it possible for clients to speak to their customers on a human level and gain a distinct competitive advantage," said Shirli Zelcer, global head of analytics and data platforms at Merkle.

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

Retrieved on: 
Tuesday, July 25, 2023
Environment, Technology, Environmental Issues, Environmental Health, Advertising, Communications, Sustainability, Software, Data Management, Artificial Intelligence, Cloud, Pubmatic, Meta, Adtech (company), DSP, Omnicom Group, Electricity, Publicis, Carbon, Dentsu, IAB, ANA, Google Cloud, Heel, Artificial intelligence, Climate, Ecosystem, Renewable energy, Cryptocurrency, Amazon

LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero , the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services.

Key Points: 
  • LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero , the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services.
  • “LoopMe embodies the Ad Net Zero mission of modeling and empowering advertising sustainability practices through decarbonisation.”
    By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan:
    “We have worked arduously to prioritize sustainability as a tenet of our business and to offer more sustainable technology options to our advertising industry partners,” said Stephen Upstone, CEO and founder of LoopMe.
  • LoopMe also recently launched its sustainable Intelligent Marketplace , delivering a fully certified, green-by-design supply path for its global partners.
  • The sustainable marketplace personalizes demand-side traffic shaping, thereby dynamically filtering out 98% of supply that won’t receive a bid.

PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert

Retrieved on: 
Tuesday, July 25, 2023
Soma, WPP plc, Connect, Travel, Coles Group, Addressability, EVP, CTV, Retail media, History, Social media use by businesses, Marketing, Conversion, MIQ, Dentsu, GM, Investment, Commerce, Growth, Ecosystem, Transport, The Interpublic Group of Companies, Automation, Online shopping, Sales, Pubmatic, Wallapop

Convert helps commerce media networks leverage their valuable first-party data for audience extension at scale across the open internet.

Key Points: 
  • Convert helps commerce media networks leverage their valuable first-party data for audience extension at scale across the open internet.
  • Leading industry brands, retailers, and advertisers such as IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ, and Wallapop have joined PubMatic as partners in the development and announcement of its commerce media platform.
  • The emerging commerce media digital supply chain is rife with fragmentation, causing commerce media networks and their advertisers to rely on multiple technology layers that drive inefficiencies.
  • Convert empowers commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace.

mediasmart and Agency Reporter's ConnectedTV Asia Symposium Ignites Indonesia's Digital Revolution

Retrieved on: 
Thursday, July 20, 2023
Paragon, Dentsu, Smart TV, Lead, Advertising, Senior, Indosat, Connected, The Digital Group, Lemma, Marketing, Dominoes, Open Road Integrated Media, Digital transformation, Investment, Havas, Communication, MIT Center for Digital Business, Comparison of multi-paradigm programming languages, Blue Bird Group, Growth, Digital, Ecosystem, AI, Omnicom Group, Paragon Software Group, Over-the-top media service, Savy, Television, Film industry, CTV, Viu

The inaugural ConnectedTV Asia Symposium in Indonesia, brought to you by mediasmart in association with Agency Reporter, marked the region's first-ever event focusing on CTV.

Key Points: 
  • The inaugural ConnectedTV Asia Symposium in Indonesia, brought to you by mediasmart in association with Agency Reporter, marked the region's first-ever event focusing on CTV.
  • Following a successful run in India, this edition introduced the Indonesian market to the world of ConnectedTV.
  • Nikhil Kumar, Vice President IN SEA & ME at mediasmart, an Affle company, highlighted the evolutionary trajectory of ConnectedTV and discussed the worldwide landscape, with a specific focus on Asia.
  • The ConnectedTV Asia Symposium is a collaborative and neutral platform for industry leaders and experts.

"Safe Stories" National PSA Campaign Responds to Growing Gun Suicide Epidemic

Retrieved on: 
Tuesday, July 11, 2023
Survivor, Firearm, Council, Partnership, Violence, Life, Friends, Suicide, PSAS, EVP, Public service announcement, Ad Council, OOH, Firearm death rates in the United States by state, Dentsu, Animation, Risk, Data, Radio, Smoking, Death, Family, PSA, Behavior, Gunsmith

 NEW YORK, July 11, 2023 /PRNewswire/ -- Today, the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: "Safe Stories," a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy.

Key Points: 
  • Now in its fifth year, the public education effort has had proven success at changing attitudes and behaviors around gun usage and safe storage.
  • "Data shows that End Family Fire is resonating with gun owners, and the result is countless lives saved."
  • In the U.S., 67 people a day die by gun suicide , more than those lost to firearm murders and unintentional shootings combined.
  • Access to a firearm also triples the risk of death by suicide , with suicide attempts with a gun being fatal 90% of the time on average .

Play Anywhere and Dentsu Sign Strategic Partnership

Retrieved on: 
Wednesday, June 28, 2023
Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Other Automotive, Mobile, Wireless, Telecommunications, General Sports, Social Media, Software, Sports, Data Analytics, Search Engine Optimization, Networks, Search Engine Marketing, Internet, Blogging, Automotive, Data Management, Technology, Women, Audio, Video, Men, Consulting, Professional Services, Consumer, Partnership, Quantum Leap, HQ, Sport, Growth, Play, Ecosystem, Video game, Dentsu

Quantum Leaps Corporation (HQ: Tokyo, Japan, President: Tomohiro Nakamura) announces the strategic partnership agreement in the sports business domain signed between Play Anywhere Inc. (HQ: New York NY, USA, President: Yaacov Ben-Yaacov) and Dentsu Inc. (HQ: Tokyo, Japan, President & CEO: Norihiro Kuretani).

Key Points: 
  • Quantum Leaps Corporation (HQ: Tokyo, Japan, President: Tomohiro Nakamura) announces the strategic partnership agreement in the sports business domain signed between Play Anywhere Inc. (HQ: New York NY, USA, President: Yaacov Ben-Yaacov) and Dentsu Inc. (HQ: Tokyo, Japan, President & CEO: Norihiro Kuretani).
  • Quantum Leaps has been an advisor to Play Anywhere since 2014 and has supported the company's expansion into Japan to date.
  • Quantum Leaps served as Advisory to Play Anywhere and Dentsu discussions to enter into this partnership.
  • Through this partnership, Play Anywhere and Dentsu will be able to offer an enhanced viewing experience to international consumers enjoying their favorite sports.

Merkle Announces Availability of Identity Resolution Platform on the Snowflake Data Cloud

Retrieved on: 
Tuesday, June 27, 2023
Cloud, Martech, Cost center, Linkage (mechanical), EVP, CDPS, Snow, Privacy, ID, Mercury, Organization, Dentsu, Machine learning, Data, CXM, Power, Scale, CDP, NBCUniversal, Tag cloud, Terrain park, SVP, Data science, Cryptocurrency, Management, Census, Merkle, Snowflake

With this launch, Merkury will become one of the first large-scale enterprise-level identity resolution products to be built on the Snowflake Data Cloud.

Key Points: 
  • With this launch, Merkury will become one of the first large-scale enterprise-level identity resolution products to be built on the Snowflake Data Cloud.
  • "Our joint customers will experience a seamlessly integrated solution, combining the power of Merkury's identity matching with the performance and versatility of the Snowflake Data Cloud," said Scott Schilling, Senior Director of Global Partner Development at Snowflake.
  • Transforming Identity Resolution with the Data Cloud : Morten Lileng, SVP of identity products, Merkle, Nick Pileggi, senior solutions architect, phData, and Dominick Rocco, chief architect, data science and machine learning, phData, will discuss the benefits of using Snowpark to transform an identity resolution algorithm and how Merkle redefined its application distribution strategy with Snowflake.
  • With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud.

MRE Capital Launches Trilliad to Provide Tech-enabled Growth Services for Chief Revenue Officers at Enterprise Brands

Retrieved on: 
Tuesday, June 27, 2023
Executive, Partnership, Dempster, Marketing, Culture, Lead, Sale, Merkle, Growth, ChromeOS, GSP, Fine chemical, Dentsu

ANNAPOLIS, Md., June 27th, 2023 /PRNewswire-PRWeb/ -- MRE Capital today announced the launch of a new brand, Trilliad (www.trilliad.com), that will lead an innovative category of service providers, Growth Service Providers (GSP). Trilliad intends to become the market-leading GSP by focusing on solving problems and driving market-leading results for the Chief Revenue Officer (CRO). Ultimately, the company's full-service solutions will deliver a competitive advantage for the brands it works with by using data, technology, and analytics to drive performance in sales, marketing, and customer success. The company's solutions will increase seller productivity, lower cost per lead and cost per sale, accelerate time to sales close, and drive increased customer lifetime value.

Key Points: 
  • Trilliad intends to become the market-leading GSP by focusing on solving problems and driving market-leading results for the Chief Revenue Officer (CRO).
  • "The global market for technology and services that support the needs of the Chief Revenue Officer (CRO) is expanding rapidly.
  • The intersection of sales, marketing, and customer success has been broken for decades," said Craig Dempster, CEO of Trilliad.
  • We intend to be the trusted full-service provider that unlocks the growth potential for the brands we work with."

Jacki Kelley Returns to Interpublic as Chief Client Officer and Chief Business Officer

Retrieved on: 
Monday, June 26, 2023
Heart, IPG, UM, EVP, The Interpublic Group of Companies, Dentsu, Bloomberg, Yahoo!, Growth, USA Today, NYSE, Bloomberg L.P.

New York, NY, June 26, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the appointment of Jacki Kelley as the holding company’s EVP, Chief Client Officer and Chief Business Officer.

Key Points: 
  • New York, NY, June 26, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the appointment of Jacki Kelley as the holding company’s EVP, Chief Client Officer and Chief Business Officer.
  • Kelley re-joins IPG from dentsu, where she most recently served as its Chief Executive Officer, Americas, and Chief Client Officer.
  • "We are very pleased to welcome Jacki back as our Chief Client Officer and Chief Business Officer,” said IPG CEO Philippe Krakowsky.
  • Over the course of her career, Jacki has consistently built lasting relationships with clients that drive value and growth for their businesses."

The Unignorable Chinese Market: Unlocking Weixin's Potential for Business Growth

Retrieved on: 
Sunday, June 25, 2023
Dai, Acceleration, Boston Consulting Group, Luxury, WPP plc, International Advertising Association, Communication, Advertising, GxP, Marketing, Speech, Cannes Lions International Festival of Creativity, Dentsu, TMI, Publicis, Multimedia, Creativity, Science, Digital Future Coalition, BCG, Weixin, China Advertising Association, Partnership, Corporation, Growth, Digital, Digital marketing, RACE, Omnicom Group, Longtermism, Digital Trends, JBP, RMB, Retail, Tourism, Sales, Tencent

Tencent Marketing Solution also utilized the occasion to enhance its Joint Business Partnership (JBP), reinforcing its collaborative efforts with partners as part of its ongoing commitment.

Key Points: 
  • Tencent Marketing Solution also utilized the occasion to enhance its Joint Business Partnership (JBP), reinforcing its collaborative efforts with partners as part of its ongoing commitment.
  • The thriving digital ecosystem is one of the key drivers behind the strong performance of the Chinese market.
  • Brands can leverage Weixin Mini-Program, paid traffic, Weixin Search, and travel retail to drive business growth.
  • Ethen Zhang, Deputy General Manager of Channel Sales Department, Tencent Marketing Solution, emphasized the collaborative potential.