OOH | Jotup

Loop Media Announces Strategic Partnership with Adnimation to Increase CTV Ad Revenue

Retrieved on:

Monday, April 8, 2024

Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership.

Key Points:

Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership.
Seeking to boost its ad revenue, Loop Media partnered with Adnimation, whose CTV Fusion tool uses a combination of advanced technology, hands-on expertise, and unique access to Google’s CTV video advertising demand to increase ad revenue for publishers.
This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop® CTV network.
This collaboration serves as a testament to the immense value of Loop Media and the proven capabilities of Adnimation's CTV tool, which has consistently demonstrated its effectiveness in elevating ad revenue for CTV publishers.”

Captivate Announces Leigh Lowery as CRO, Unveils April Brand Refresh

Retrieved on:

Tuesday, April 9, 2024

Growth, Woman, SVP, Influence, News, Female, Human, Outfront Media, Senior, OOH, CBS

Lowery rejoins the team as a Captivate veteran and an industry vanguard, with over 25 years of experience as an executive leader.

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Lowery rejoins the team as a Captivate veteran and an industry vanguard, with over 25 years of experience as an executive leader.
During her first tenure with Captivate, Lowery served as SVP of National Sales, driving record-breaking sales to achieve Region of the Year for three consecutive years.
She now reprises her role at Captivate as CRO, heralding a new era for Captivate amid the launch of an evolved brand position.
"Matching the spirit of our brand refresh, we are doubling down on the things that have made Captivate successful.

Pecan Pie Productions Selects Place Exchange to Launch Digital Programmatic Advertising in Movie Theatres

Retrieved on:

Monday, April 8, 2024

Partnership, Automation, Marketing, OOH, PPP, Film industry

SAN FRANCISCO, April 8, 2024 /PRNewswire-PRWeb/ -- Pecan Pie Productions, one of the nation's premiere full-service cinema advertising and production companies, has chosen Place Exchange, the leading supply platform for programmatic out-of-home (OOH) media, to offer advertisers first-in-class programmatic access to on-screen pre-show inventory. Advertisers will be able to reach highly targeted and captive audiences through flexible programmatic buying options and engaging creative formats, in addition to receiving real-time performance analytics.

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Pecan Pie Productions is launching digital programmatic advertising with Place Exchange for movie theatres.
Advertisers can now digitally access on-screen cinema inventory across independent movie theatres nationwide, and theatre owners can recognize additional revenue.
"Pecan Pie Productions' strategic approach to full automation across the cinema advertising spectrum has substantial benefits to both theatre owners and advertisers.
"We are thrilled to offer advertisers this first-to-market opportunity to access Pecan Pie Productions inventory programmatically, adding to our existing footprint that includes the largest network of programmatic cinema inventory in the U.S.," said Ari Buchalter, CEO of Place Exchange.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on:

Thursday, March 21, 2024

DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

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NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
“We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
“Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

Billups Selects Cedara to Launch Global OOH Sustainability Solution

Retrieved on:

Wednesday, March 20, 2024

Technology, Environmental Issues, Environmental Health, Professional Services, Environmental, Social and Governance (ESG), Artificial Intelligence, Other Communications, Environment, Sustainability, Marketing, Software, Advertising, Communications, Green Technology, Carbon, DOOH, OOH, Renewable energy

Billups , a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara , the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.

Key Points:

Billups , a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara , the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.
As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.
“As part of Billups’ commitment to driving global innovation, we are eager to accelerate sustainability efforts within the OOH industry,” said David Krupp, Global CEO of Billups.
Cedara will also support Billups in developing its corporate sustainability initiatives.

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China

Retrieved on:

Monday, March 11, 2024

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.

Key Points:

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.
For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory.
With the establishment of a global media network, the partnership with Hivestack is a key element of Way.io's global expansion strategy.
Working together, we look forward to shaping the future!”
For more information and market statistics please see post on the company’s website.

ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U.S.

Retrieved on:

Thursday, April 4, 2024

DMA's, ROI, Digital, SSPS, Perception, Research, Loop, Atmosphere, DSPS, OOH, Restaurant, DOOH, Airport, CTV, Side platform, Advertising

LOS ANGELES, April 4, 2024 /PRNewswire/ -- VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic infrastructure of ElementalTV, a pioneer in advertising technology. VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.

Key Points:

VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.
Through VenuEx's innovative venue-based, audience-targeting platform, advertisers can now engage with audiences by accessing thousands of screens located in contextually relevant environments.
Tony Patel, General Manager of VenuEx, brings over two decades of digital media experience to the TVOOH front.
Emphasizing the strategic significance of incorporating TVOOH into advertisers' CTV budgets, Tony expressed, "We are on the cusp of DOOH's transition to TVOOH.

Calling All Cats, This One's For You: The SHEBA® Brand Is Giving Cats More of What They Want With A New Premium Cat Food Offering

Retrieved on:

Wednesday, March 27, 2024

PR, Attention, Comment, Affection, Sport, Sweepstake, SHEBA, Eagle, OOH, Love, Heart, AMV, Cat, Parent

FRANKLIN, Tenn., March 27, 2024 /PRNewswire/ -- As cat parents know, cats are well versed in licking many things, especially when it comes to rich, delicious gravy. As a cat food brand that puts cats at the heart of everything it does, the SHEBA® brand has expanded their premium cat food offerings with new SHEBA® GRAVY INDULGENCE™ Entrées. The new product comes in an easy-to-peel twin pack that appeals to cats' selective tastes with extra1 gravy – specifically 70% gravy and 30% delicate cuts of beef, chicken, or fish – in four delectable flavors.

Key Points:

As a cat food brand that puts cats at the heart of everything it does, the SHEBA® brand has expanded their premium cat food offerings with new SHEBA® GRAVY INDULGENCE™ Entrées .
The Gravy Race, developed with creative agency AMV BBDO, celebrates the launch of the SHEBA brand's latest product innovation, SHEBA® GRAVY INDULGENCE™ Entrées.
New SHEBA® GRAVY INDULGENCE™ Entrées are now available online or in-store at major retailers and pet stores nationwide.
For more information on the brand's full portfolio of products, visit Sheba.com , or follow along The Gravy Race on Instagram and TikTok .

OAAA APPOINTS ANDY MCDONALD AS SENIOR VICE PRESIDENT, GOVERNMENT AFFAIRS

Retrieved on:

Tuesday, March 26, 2024

Organization, Face, General counsel, PLLC, Senior, OOH, Human

WASHINGTON, March 26, 2024 /PRNewswire/ -- The Out of Home Advertising Association of America ( OAAA ), the leading trade group representing the entire OOH advertising industry, announced today the appointment of Andy McDonald as its new Senior Vice President, Government Affairs.

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WASHINGTON, March 26, 2024 /PRNewswire/ -- The Out of Home Advertising Association of America ( OAAA ), the leading trade group representing the entire OOH advertising industry, announced today the appointment of Andy McDonald as its new Senior Vice President, Government Affairs.
He will report to Mike Hershey, Executive Vice President of Government Affairs.
"Andy will be a vital part of our senior leadership team, helping us tackle the unique challenges and growing opportunities facing our ever-evolving medium.
McDonald joins OAAA from McDonald Law, PLLC, where he served as an attorney in his private firm for 15 years.

MysteryVibe partners with Havas Lynx and makes history by showcasing the very first sex toy on billboards in the U.S.

Retrieved on:

Monday, March 25, 2024

The billboard is the first of its kind, making history in sexual wellness advertising by showcasing a visible sex toy in Central Manhattan.

Key Points:

The billboard is the first of its kind, making history in sexual wellness advertising by showcasing a visible sex toy in Central Manhattan.
"We are incredibly lucky to have been a part of many 'firsts' in women's health over the past decade," shared Soumyadip Rakshit, CEO and cofounder, MysteryVibe.
"Not only are we honored to support a campaign that enables women to overcome taboos around menopause, we know that discomfort shouldn't be normalized."
In conjunction with the billboard, the campaign contains other educational elements backed by award-winning reproductive scientist Professor Joyce Harper .