IAB

American Diabetes Association Showcases Innovations and Guidance for Early Risk Monitoring of Type 1 Diabetes

Retrieved on: 
Monday, June 24, 2024

ORLANDO, Fla., June 24, 2024 /PRNewswire/ -- New developments for early risk monitoring of Type 1 Diabetes (T1D) were presented as part of the American Diabetes Association's® (ADA) 84th Scientific Sessions in Orlando, FL. An international consensus provided insights into how health care professionals can improve patient care for individuals with autoantibodies in early stage type 1 diabetes and new research highlighted the benefits of continuous glucose monitoring (CGM) metrics in predicting disease progression and risk.

Key Points: 
  • ORLANDO, Fla., June 24, 2024 /PRNewswire/ -- New developments for early risk monitoring of Type 1 Diabetes (T1D) were presented as part of the American Diabetes Association's® (ADA) 84th Scientific Sessions in Orlando, FL.
  • "Early screening and risk monitoring has become critical in the care and delay of type 1 diabetes, to reduce the risk of complications with the disease such as diabetic ketoacidosis," said Robert Gabbay, MD, PhD, ADA's chief scientific and medical officer.
  • "The studies and guidance statement presented at this year's annual meeting will help pave the way for a new era of treatment for individuals with type 1 diabetes."
  • The guidance provides clear, actionable advice for healthcare professionals in primary and specialty care on how to follow up during the early, preclinical stages of type 1 diabetes.

Madrid Subway users will be able to calculate their carbon footprint thanks to an initiative by Tribaldata & JCDecaux

Retrieved on: 
Tuesday, June 18, 2024

As part of this initiative, tree planting will take place in Madrid in collaboration with Reforesta.

Key Points: 
  • As part of this initiative, tree planting will take place in Madrid in collaboration with Reforesta.
  • Together, they are launching a campaign in the Madrid Subway ( Metro de Madrid ) to promote environmental awareness and sustainability among subway users.
  • The main goal of this initiative is to provide Madrid Subway passengers with the opportunity to calculate their personal carbon footprint and learn how to reduce it using the Tribaldata solution.
  • Ricardo Pérez, Marketing Director of JCDecaux Spain, stated, "We are very pleased to partner with Tribaldata to carry out this innovative campaign in the Madrid Subway.

Pixalate Unveils the Global Web Publisher Trust Index: New Monthly Rankings Revealing the Top 100 Websites for Open Programmatic Ad Traffic Quality Across 235+ Countries, 4 Regions & 20+ IAB Categories

Retrieved on: 
Monday, June 3, 2024

LONDON, June 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today launched the world’s first Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the programmatic advertising ecosystem.

Key Points: 
  • LONDON, June 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today launched the world’s first Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
  • Pixalate uses proprietary algorithms to measure a range of quality metrics, including invalid traffic (IVT, or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more.
  • The Website Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America , EMEA , APAC , and LATAM , including breakdowns by 20+ different IAB taxonomy website categories.The Website Publisher Trust Index joins Pixalate’s other Publisher Trust Indexes, including the Mobile Publisher Trust Index and CTV Publisher Trust Index.
  • The 5 rated websites for open programmatic ad inventory quality in April 2024:

Pixalate Debuts Global Mobile App Ad Spend Benchmarks Report for Open Programmatic Advertising: $6.2 Billion in Estimated Ad Spend in Q1 2024, Led by ‘Video Gaming’ IAB App Category

Retrieved on: 
Thursday, May 23, 2024

LONDON, May 23, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising.

Key Points: 
  • LONDON, May 23, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising.
  • The Q1 2024 report provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories.
  • Pixalate also released North America , Asia-Pacific (APAC) , Europe, the Middle East and Africa (EMEA) , and Latin America (LATAM) versions of the report.
  • The report offers insights for advertisers evaluating contextual targeting strategies in the global open programmatic supply chain.

Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Global

Retrieved on: 
Wednesday, May 22, 2024

Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform.

Key Points: 
  • Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform.
  • “Building out our retail capabilities with Shopsense was a natural partnership, as we are constantly looking for ways to super serve our viewers and advertisers,” said Leo O’Connor, SVP Advertising at Paramount Global.
  • Retail media to date has delivered strong performance but comes with frustrating limitations – non-standard formats combined with limited DSP and measurement selection,” said Bryan Quinn, President & Co-Founder of Shopsense AI.
  • Magnite is the ideal launch partner because their flexible technology and industry leading demand-side partnerships allow us to quickly begin working with advertisers and retail media agencies using their preferred DSPs and measurement providers using IAB-standard display ads and in-store video retail media placements.”
    “With U.S. retail media budgets poised to double to more than $100 billion in the next three years, we’re thrilled to partner with Shopsense AI,” said Sean Buckley, Chief Revenue Officer at Magnite.

Optable's Bosko Milekic Joins IAB Tech Lab Board of Directors

Retrieved on: 
Thursday, May 9, 2024

MONTREAL, May 9, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, today announced that Chief Product Officer and Co-Founder Bosko Milekic has joined IAB Tech Lab's Board of Directors. The appointment is a testament to Optable's dedication to advancing innovation and privacy-centric solutions in response to growing concerns over data privacy from consumers, regulators, and industry stakeholders.

Key Points: 
  • "As I step into my role on IAB Tech Lab's Board of Directors, I'm excited to be part of the community driving the future of digital advertising standards and protocols," said Bosko Milekic, CPO and Co-Founder, Optable.
  • As a seasoned veteran with nearly two decades of experience in adtech, he brings a wealth of knowledge and expertise to IAB Tech Lab's Board of Directors.
  • "We're glad to have Bosko on our Board of Directors," said Anthony Katsur, CEO of IAB Tech Lab.
  • Milekic's journey to IAB Tech Lab's Board of Directors is marked by a legacy of innovation and a steadfast commitment to advancing the digital advertising industry.

Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to IAB's U.S. Podcast Advertising Study

Retrieved on: 
Thursday, May 9, 2024

NEW YORK, May 9, 2024 /PRNewswire/ -- After consecutive years of healthy double-digit growth, podcast ad revenues grew at a slower pace in 2023 posting a modest revenue increase of 5% to $1.9 billion, according to IAB's "U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections."

Key Points: 
  • NEW YORK, May 9, 2024 /PRNewswire/ -- After consecutive years of healthy double-digit growth, podcast ad revenues grew at a slower pace in 2023 posting a modest revenue increase of 5% to $1.9 billion, according to IAB's " U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections ."
  • The eighth annual IAB U.S. Podcast Advertising Revenue Study, prepared for IAB by PricewaterhouseCoopers LLP ("PwC"), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026.
  • "While a few of the largest podcast companies maintained double-digit growth, mid-tier companies hit a speed bump," said Chris Bruderle, VP, Industry Insights & Content Strategy, IAB.
  • Podcasting is projected to return to double-digit growth (12%), with revenues of over $2B this year.

CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS

Retrieved on: 
Thursday, May 9, 2024

NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.

Key Points: 
  • NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.
  • Miille will lead the global Publica by IAS revenue team and report to IAS's Chief Executive Officer, Lisa Utzschneider.
  • Miille joins Publica by IAS from Freewheel, a global technology platform for the TV advertising industry, where he served as Head of Revenue and Growth, Americas.
  • "As a long-time fan and supporter of Publica by IAS, I'm excited to lead the global revenue organization and evangelize the platform's value proposition," said Miille.

EQS-News: IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business

Retrieved on: 
Friday, May 10, 2024

IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business

Key Points: 
  • IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business
    The issuer is solely responsible for the content of this announcement.
  • IBU-tec to supply electric, CO2-saving rotary kiln to Johnson Matthey, building on recent successes in service business
    Weimar, 07.05.2024, - IBU-tec advanced materials AG ("IBU-tec", ISIN: DE000A0XYHT5) has received a major seven-digit Euro order from Johnson Matthey plc, a global leader in sustainable technologies.
  • As a result, IBU-tec will supply Johnson Matthey with special rotary kiln equipment designed to meet the specific requirements of the catalyst manufacturing process and the corresponding substrates.
  • With the order from Johnson Matthey, IBU-tec is building on recent successes and orders in the service business.

Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Retrieved on: 
Monday, May 6, 2024

NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger's prestigious 2024 Programmatic Power Players list. Compiled by one of the advertising industry's leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry. Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.

Key Points: 
  • NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger's prestigious 2024 Programmatic Power Players list.
  • Compiled by one of the advertising industry's leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry.
  • Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.
  • "It is gratifying to be acknowledged as one of the leading players in AdExchanger's 2024 Programmatic Power Players list for the second year in a row," said Rachel Gantz, Managing Director, Proximic by Comscore.