IAB PlayFronts Returns for Third Year, Reinforcing Gaming Advertising's Effectiveness
NEW YORK, Feb. 29, 2024 /PRNewswire/ -- For the third consecutive year, the Interactive Advertising Bureau (IAB) gears up for IAB PlayFronts. On March 26th-27th, industry leaders from gaming companies, streaming platforms, and adtech partners will gather at Convene in New York City (1221 6th Avenue) for an event that defines the gaming advertising landscape and showcases creative opportunities for brands.
- NEW YORK, Feb. 29, 2024 /PRNewswire/ -- For the third consecutive year, the Interactive Advertising Bureau (IAB) gears up for IAB PlayFronts .
- As the dedicated marketplace for the gaming industry, IAB PlayFronts is the must-attend event to discuss the current and future state of the gaming advertising ecosystem.
- "IAB PlayFronts empowers brands and agencies to mobilize the full potential of gaming as a strategic advertising channel," said Carryl Pierre-Drews, EVP and Chief Marketing Officer, IAB.
- "As the gaming landscape undergoes constant evolution, the burgeoning demand prompted our decision to expand IAB PlayFronts to a second day, reaffirming the ability of gaming to deliver meaningful business results."