IAB

Mood Media Expands In-Store Solutions with Acquisition of Vibenomics, the Leading In-Store Ad Network Technology and Service Provider

Retrieved on: 
Tuesday, March 21, 2023
Sale, Mood Media, Advertising, Music, IAB, Online shopping

AUSTIN, Texas, March 21, 2023 /PRNewswire/ -- Mood Media, the world's premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of the transaction were not disclosed.

Key Points: 
  • AUSTIN, Texas, March 21, 2023 /PRNewswire/ -- Mood Media , the world's premiere on-premise experiential technology and media company, has acquired Vibenomics , the leading in-store digital advertising solution provider.
  • Combining Mood Media's breadth and scale as the leading in-store experience provider with Vibenomics' differentiated technology position in on-premise media solutions enables deeper insights for advertisers, increased revenue opportunities for brands, and greater consumer engagement and analytics at the point of sale.
  • The announcement comes at a time when retail media networks are booming, with U.S. retail media spend increasing from $31B in 2021 to a projected ad spend of $61B in 2024 .
  • Malcolm McRoberts, CEO of Mood Media, said,"Mood Media is committed to delivering the next generation of in-store technology solutions.

IAB Public Policy & Legal Summit 2023 Live in Washington, D.C.

Retrieved on: 
Tuesday, March 21, 2023
Interactive Advertising Bureau, Smart TV, Advertising, Interactivity, Kelley Drye & Warren, Privacy policy, MSPA, Meta, Marketing, Policy, Connected, Associate, Director of National Intelligence, Government, Information, United States Intelligence Community, IAB, Verizon Communications, Internet service provider, Privacy

NEW YORK, March 21, 2023 /PRNewswire/ --

Key Points: 
  • The Interactive Advertising Bureau (IAB) assembles leaders in advertising, media, technology, and government to discuss the latest policy and legal developments affecting the digital media and marketing industries – businesses from advertisers and agencies to publishers, ad tech firms, and more.
  • Live from the nation's capital, this event held on Monday, April 3, 2023 is free of charge to qualified industry representatives, policymakers, staff, and media.
  • The event will include the release of IAB's Project Crosswalk initiative to address Connected TV compliance with new state laws, leveraging the IAB's Multi-State Privacy Agreement (MSPA) and the Global Privacy Platform.
  • Industry experts in privacy law, consumer protection, and international data policy include:
    ● Robyn Greene, Head of Privacy Policy on Data Flows and Surveillance, Meta
    ● Alysa Hutnik, Chair, Privacy and Information Security Practice Group, Kelley Drye & Warren LLP
    ● Alex Joel, Former Chief of the Office of Civil Liberties, Privacy and Transparency, Office of the Director of National Intelligence
    ● Yael Weinman, VP and Associate General Counsel, Privacy, Verizon

DOMINICAN AND ISRAELI TEAMS PUT ON BASEBALL CLINIC WITH A MESSAGE OF HOPE, FRIENDSHIP, AND PEACE

Retrieved on: 
Thursday, March 16, 2023
Nazism, Dominican Republic, GM, Hope, Athlete, Holy Land, Movement, Sport, World Baseball Classic, MLB, IAB, Nightclub, Jews

MIAMI, March 16, 2023 /PRNewswire/ -- Hours before Israel and the Dominican Republic squared off during the World Baseball Classic, players and coaches participated in an event for local student athletes from the Jewish and Hispanic communities. The joint effort between the Philos Project and the Israel Association of Baseball (IAB) was designed to inspire young players, to discuss ways to combat antisemitism, and to promote friendship and hope through sports.

Key Points: 
  • The joint effort between the Philos Project and the Israel Association of Baseball (IAB) was designed to inspire young players, to discuss ways to combat antisemitism, and to promote friendship and hope through sports.
  • "We're extremely proud of the friendships we've developed with Philos Latino and the Dominican Republic," said Jordy Alter, President of the IAB.
  • "This is an incredible opportunity for kids to experience how sports like baseball unite people from all countries and all backgrounds.
  • The event at José Martí Park in Miami featured a question-and-answer session and an exchange of flags between countries.

HKTDC MarketingPulse and eTailingPulse attract over 1,400 global industry professionals

Retrieved on: 
Wednesday, March 15, 2023
Online, Digital, Hang Seng Bank, RM Education, Generation Z, Person, Music, POP, Valentin Belaud, FUTURE, Indo-China Steam Navigation Company Ltd., Happiness, Generation, SVP, Senior, FILA, Gen, Meta, Hong Kong Trade Development Council Trade Fairs, Boletus edulis, Coca-Cola, CDO, Marketing, ChatGPT, HKTDC, ESG, SME, PepsiCo, IAB, Clothing, Management, Film industry, Mars, Spotify, AI

HONG KONG, Mar 15, 2023 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse were held today.

Key Points: 
  • HONG KONG, Mar 15, 2023 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse were held today.
  • With this year's theme being "MASTER THE FUTURE", the event featured over 30 events and attracted more than 1,400 global industry professionals from 18 countries and regions.
  • The MarketingPulse and eTailingPulse conference concluded successfully today, attracting more than 1,400 global attendees from 18 countries and regions.
  • The online platform for MarketingPulse will be accessible to industry professionals as of 16 March, until 15 April.

Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising

Retrieved on: 
Wednesday, March 15, 2023
Ecosystem, Advertising, ANA, Internet, Friction, IAB, Task force, Cryptocurrency

NEW YORK, March 15, 2023 /PRNewswire/ -- After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled.

Key Points: 
  • Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
  • "The industry has a legacy of collaboration to ensure that the buy side and sell side align on best practices and standards for an effective digital advertising ecosystem.
  • "The scale and complexity of today's digital media transactions requires an updated foundation of contractual terms and conditions that underpin this large marketplace.
  • If interested in joining the Terms & Conditions Task Force, please submit your information here .

Akamai Research Finds Up To 16 Percent of Organizations Exhibited Signs of a Breach in 2022

Retrieved on: 
Tuesday, March 14, 2023
Internet of things, C2 domain, Mobile malware, REvil, DNS, Akamai Technologies, Organization, Risk, Attack, IAB, Computer, AKAM, Cryptocurrency, Medical device, Emotet, C2

CAMBRIDGE, Mass., March 14, 2023 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today announced a new State of the Internet report that focuses on malicious Domain Name System (DNS) traffic. The report, titled, Attack Superhighway: Analyzing Malicious Traffic in DNS, finds that roughly 10-16 percent of organizations have exhibited signs of malicious command and control (C2) indicating a network breach during the past year.

Key Points: 
  • The report, titled, Attack Superhighway: Analyzing Malicious Traffic in DNS , finds that roughly 10-16 percent of organizations have exhibited signs of malicious command and control (C2) indicating a network breach during the past year.
  • Akamai observes nearly seven trillion DNS requests daily and classifies malicious DNS transactions into three main categories: malware, phishing and command and C2.
  • IABs present a large risk to organizations as their primary role is to initiate the breach and sell access to ransomware groups and other cybercriminal groups.
  • Akamai is holding a two-part webinar where we will offer a closer examination of the DNS traffic for 2022 uncovered in Attack Superhighway.

Blubrry Podcasting Releases Two Podcast Statistics Data Points

Retrieved on: 
Tuesday, March 14, 2023
IAB, Listeners, Advanced Host Controller Interface, RSS, Life insurance

COLUMBUS, Ohio, March 14, 2023 /PRNewswire-PRWeb/ -- Leading the way in podcast analytics, Blubrry has released two new points: Estimated Audience and Episode Comparison. Available for Advanced Hosting podcasters and above, podcasters will see the new metrics within the Podcast Statistics section of Blubrry's Podcaster Dashboard.

Key Points: 
  • COLUMBUS, Ohio, March 14, 2023 /PRNewswire-PRWeb/ -- Leading the way in podcast analytics, Blubrry has released two new points: Estimated Audience and Episode Comparison.
  • Available for Advanced Hosting podcasters and above, podcasters will see the new metrics within the Podcast Statistics section of Blubrry's Podcaster Dashboard.
  • See the difference between those listening and those who are subscribed to and/or following a podcast via the RSS feed.
  • Recently, it modernized their entire podcast statistics dashboard to provide a better understanding of the vast amount of data that statistics provide, via improved charts and graphs, and segmentation.

Quantum-Si Reports Fourth Quarter and Fiscal Year 2022 Financial Results

Retrieved on: 
Monday, March 6, 2023
Science, Research, General Health, Health, Health Technology, Technology, Genetics, Semiconductor, Cloud, Molecule, Society, Protein, Arginine, Protein sequencing, Senior, PIN, VIB, Proteomics, HUPO, Acquisition, Platinum, Flemish, Disease, American Society of Human Genetics, IAB, Partnership, GAAP, Quantum, ASHG, Human Proteome Organization, Rationalization, EBITDA, Investment, Human genetics, Drug development, Conference, Biovista, Proteome, Dicarboxylic acid, Vlaams Instituut voor Biotechnologie, Cryptocurrency, Fine chemical, Management, Microscope, Pharmaceutical industry, Arms industry, Video game, Neuroscience

Selling, general and administrative expenses were $11.2 million in the fourth quarter of 2022, compared to $13.4 million in the fourth quarter of 2021.

Key Points: 
  • Selling, general and administrative expenses were $11.2 million in the fourth quarter of 2022, compared to $13.4 million in the fourth quarter of 2021.
  • Net loss was $33.1 million in the fourth quarter of 2022, compared to a net loss of $29.4 million in the fourth quarter of 2021.
  • Adjusted EBITDA was negative $24.5 million in the fourth quarter of 2022, compared to negative $20.4 million in the fourth quarter of 2021.
  • Quantum-Si will host a conference call to discuss its fourth quarter and fiscal year 2022 financial results on Monday, March 6, 2023, at 8:30 AM Eastern Time (ET).

CoHost Unveils B2B Analytics to Empower Brands with Podcast Insights and Lead Generation Solutions

Retrieved on: 
Monday, March 6, 2023
Technology, Electronic Commerce, Professional Services, Digital Marketing, Social Media, Data Analytics, Search Engine Marketing, Entertainment, Online, Content Marketing, Mobile Entertainment, Other Communications, Advertising, Business, Communications, Data Management, Consulting, IAB, Growth, ROI, Marketing, Sales, Bumper, B2B, CoHost (podcasting)

CoHost , a leading provider of podcast analytics and audience insights, has announced the launch of its innovative B2B Analytics , a powerful new feature designed to help B2B brands and agencies uncover which companies are listening to their podcast.

Key Points: 
  • CoHost , a leading provider of podcast analytics and audience insights, has announced the launch of its innovative B2B Analytics , a powerful new feature designed to help B2B brands and agencies uncover which companies are listening to their podcast.
  • "In the world of B2B marketing, data is everything," said Fatima Zaidi, Founder and CEO of CoHost and Quill Podcast Agency .
  • Lead Generation: Export the list of companies who are tuning into your podcast to identify valuable prospects and boost lead generation efforts.
  • To discover CoHost's B2B Analytics and get visibility and insights on the brands and companies listening to your shows, book a demo with the CoHost team .

BRIDGE Appoints Erica DeLorenzo as SVP of Operations and Chief of Staff

Retrieved on: 
Wednesday, March 8, 2023
Momentum, Campbell, MMA, Learning, Nemesis Fighting: MMA Global Invasion, Philosophy, DeLorenzo, Acquisition, OMG, Workplace, Growth, WPP plc, Interactive Advertising Bureau, IAB, BSI, WildTangent, DEI, Arnhem Bridge (board game), Sephora, Marketing, Interactivity, Management, Adidas, Operation, Unilever

SAN DIEGO, March 8, 2023 /PRNewswire/ -- BRIDGE, the only independent DEI trade organization to serve the global marketing industry, today announced the appointment of Erica DeLorenzo, an industry leader with over two decades of organizational leadership experience, as Senior Vice President of Operations and Chief of Staff. DeLorenzo reports directly to BRIDGE founder and CEO Sheryl Daija. DeLorenzo has more than two decades of leadership experience and most recently served as Chief Operating Officer for the Brand Safety Institute (BSI).

Key Points: 
  • DeLorenzo has more than two decades of leadership experience and most recently served as Chief Operating Officer for the Brand Safety Institute (BSI).
  • Throughout her impressive career, DeLorenzo also served in key senior roles at MMA Global, the Interactive Advertising Bureau (IAB) and Wild Tangent.
  • DeLorenzo joins BRIDGE's executive team at a time in which the industry's need for BRIDGE to help fight the DEI crisis and prepare to scale has never been greater.
  • DeLorenzo will fine tune BRIDGE's operations and ensure the team is empowered to effectively and efficiently drive the organization's mission.