IAB

IAB PlayFronts Returns for Third Year, Reinforcing Gaming Advertising's Effectiveness

Retrieved on: 
Thursday, February 29, 2024

NEW YORK, Feb. 29, 2024 /PRNewswire/ -- For the third consecutive year, the Interactive Advertising Bureau (IAB) gears up for IAB PlayFronts. On March 26th-27th, industry leaders from gaming companies, streaming platforms, and adtech partners will gather at Convene in New York City (1221 6th Avenue) for an event that defines the gaming advertising landscape and showcases creative opportunities for brands.

Key Points: 
  • NEW YORK, Feb. 29, 2024 /PRNewswire/ -- For the third consecutive year, the Interactive Advertising Bureau (IAB) gears up for IAB PlayFronts .
  • As the dedicated marketplace for the gaming industry, IAB PlayFronts is the must-attend event to discuss the current and future state of the gaming advertising ecosystem.
  • "IAB PlayFronts empowers brands and agencies to mobilize the full potential of gaming as a strategic advertising channel," said Carryl Pierre-Drews, EVP and Chief Marketing Officer, IAB.
  • "As the gaming landscape undergoes constant evolution, the burgeoning demand prompted our decision to expand IAB PlayFronts to a second day, reaffirming the ability of gaming to deliver meaningful business results."

Group-IB reveals Hi-Tech Crime Trends 23/24: surge in ransomware against backdrop of growing AI, macOS threats

Retrieved on: 
Thursday, February 29, 2024

The growing appetite of nation-state sponsored threat actors, also known as advanced persistent threat (APT) groups, has shown that no region is immune to cyber threats.

Key Points: 
  • The growing appetite of nation-state sponsored threat actors, also known as advanced persistent threat (APT) groups, has shown that no region is immune to cyber threats.
  • FraudGPT and WormGPT are highly discussed tools on underground forums and Telegram channels, tailored for social engineering and phishing.
  • Group-IB's Hi-Tech Crime Trends 2023/2024 also highlighted the sale of compromised ChatGPT credentials on the dark web, building upon past research .
  • A full round-up of the top global threats and invaluable insights from the Group-IB Threat Intelligence unit can be found in the full Hi-Tech Crime Trends 2023/2024 report.

Group-IB reveals Hi-Tech Crime Trends 23/24: surge in ransomware against backdrop of growing AI, macOS threats

Retrieved on: 
Thursday, February 29, 2024

The growing appetite of nation-state sponsored threat actors, also known as advanced persistent threat (APT) groups, has shown that no region is immune to cyber threats.

Key Points: 
  • The growing appetite of nation-state sponsored threat actors, also known as advanced persistent threat (APT) groups, has shown that no region is immune to cyber threats.
  • FraudGPT and WormGPT are highly discussed tools on underground forums and Telegram channels, tailored for social engineering and phishing.
  • Group-IB's Hi-Tech Crime Trends 2023/2024 also highlighted the sale of compromised ChatGPT credentials on the dark web, building upon past research .
  • A full round-up of the top global threats and invaluable insights from the Group-IB Threat Intelligence unit can be found in the full Hi-Tech Crime Trends 2023/2024 report.

Madhive Launches Local CTV Marketplace For Political Advertising

Retrieved on: 
Tuesday, February 27, 2024

NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Madhive, the leading software platform engineered for modern TV advertising, today launched a local CTV marketplace for political advertising. Through a best-in-class marketplace specifically for political advertisers, buyers will be able to combat fragmentation, streamline activation and navigate inventory scarcity for the 2024 election season. As part of this launch, Fox Television Stations will be first-to-market as one of the pioneer clients leveraging Madhive's political offering.

Key Points: 
  • In Partnership with FOX Television Stations, Political Offering Includes New Data Partners, Hyperlocal Insights and Enhanced Planning
    NEW YORK, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Madhive , the leading software platform engineered for modern TV advertising, today launched a local CTV marketplace for political advertising.
  • Michael Page, Senior Vice President of Digital Sales for FOX Television Stations added, "We are very excited to offer our FLX CTV product and our partnership with Madhive to the growing OTT political marketplace.
  • In creating a local CTV marketplace for political advertising, Madhive is also helping alleviate a major pain point for the industry by enabling buyers to target potential voters across 400+ congressional districts on CTV.
  • On top of its CTV Advertising Software Platform, Madhive has created a portal to track political pacing and campaign estimates to help clients navigate scarcity and predict potential pricing fluctuations during the political season.

Ad Results Media Unveils ARM PRO, Cutting-Edge Audience Buying Solution for Audio Advertising

Retrieved on: 
Tuesday, February 27, 2024

HOUSTON, Feb. 27, 2024 /PRNewswire-PRWeb/ -- Today, Ad Results Media (ARM), an expert audio agency with over 25 years of experience empowering brands and agencies to boost channel performance and sales using the power of audio, revealed its new platform, ARM PRO, the hub for a suite of custom audio solutions tailored specifically for brands. In a series of upcoming launches, ARM PRO debuts with its first tool coined ARM PRO: Audience, a bespoke audience buying engine that lets brands pinpoint their target market across a human-vetted, brand-suitable suite of audience environments, including podcasts, streaming audio and more. Leveraging direct and programmatic methods, ARM PRO: Audience eliminates wasted impressions and engages target audiences across their natural listening habits.

Key Points: 
  • In a series of upcoming launches, ARM PRO debuts with its first tool coined ARM PRO: Audience , a bespoke audience buying engine that lets brands pinpoint their target market across a human-vetted, brand-suitable suite of audience environments, including podcasts, streaming audio and more.
  • Leveraging direct and programmatic methods, ARM PRO: Audience eliminates wasted impressions and engages target audiences across their natural listening habits.
  • Key benefits of ARM PRO: Audience include:
    Exclusive media rates: Access ARM's exclusive preferred media rates with leading audio publishers via a more direct supply chain that includes VAST-based technology and private marketplaces, thus lowering the ad tech tax.
  • ARM is set to roll out additional tools under the ARM PRO suite in the coming months, solidifying its position as a premier audio agency.

IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment

Retrieved on: 
Thursday, February 8, 2024

NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.

Key Points: 
  • Public Comment Open Until March 9, 2024
    NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns.
  • The guidelines are open for public comment for a 30-day period until March 9th, 2024.
  • The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media is delivered, and gauge how well their media achieved their business objectives within AR media campaigns.
  • The AR Measurement Guidelines Task Force is playing a leading role in defining the future of AR advertising, and we look forward to using these guidelines to help partners maximize their AR outcomes."

National CineMedia Announces Gold House as Official Non-profit Partner of the 2024 Cannes Lions Young Lions Competition

Retrieved on: 
Wednesday, February 7, 2024

National CineMedia (NCM), the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising platform in the country, announces Gold House , the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.

Key Points: 
  • National CineMedia (NCM), the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising platform in the country, announces Gold House , the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.
  • Gold House is featured in the 2024 Young Lions competition brief which is available to young professionals born on or after June 21, 1993, who registered in one of the following categories: Digital, Film, Media, PR and Print.
  • The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, is now the Official Young Lions Jury Networking Partner.
  • For more information about the Cannes Lions Young Lions competition, go to: https://www.ncm.com/cannes-lions

Simpli.fi Partners with Intent IQ to Launch New Cookieless Advertising Solution

Retrieved on: 
Tuesday, January 30, 2024

FORT WORTH, Texas, Jan. 30, 2024 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced a partnership with Intent IQ, a leader in identity resolution, to offer a new Cookieless Audience Extension solution to clients. The new offering, first announced at IAB's Annual Leadership Meeting, integrates Intent IQ's cookieless universal ID ('IIQ ID') directly into Simpli.fi's DSP. The new integration augments Simpli.fi's existing suite of cookieless solutions and allows advertisers to maximize reach with audiences that have become increasingly hard to target given the acceleration of cookie deprecation.

Key Points: 
  • The new offering, first announced at IAB's Annual Leadership Meeting , integrates Intent IQ's cookieless universal ID ('IIQ ID') directly into Simpli.fi's DSP.
  • Simpli.fi's new offering enables advertisers to quickly scale their addressable, contextual, and third-party audiences using cookieless solutions, powered by Intent IQ, to extend targeting capabilities.
  • With the Intent IQ-powered Cookieless Audience Extension, Simpli.fi customers can reach relevant audiences across CTV, display, native, and other media formats on Google, Apple, and other cookieless devices and browsers with reduced data and media costs.
  • The ID's wide-scale adoption by publishers will provide immediate scale for Simpli.fi's Cookieless Audience Extension solution.

Nearly 8 in 10 Consumers Would Rather Receive More Ads Than Pay for Digital Content and Services, According to IAB Research

Retrieved on: 
Tuesday, January 30, 2024

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Today IAB, the digital media and marketing trade association, released its first-ever, comprehensive Consumer Privacy Study titled "The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange."

Key Points: 
  • The research aimed to gain insights into consumer thoughts, preferences, and concerns regarding their personal data and digital advertising overall.
  • Almost 70% agree that it's fair to receive ads in exchange for free services.
  • Nearly 80% of consumers would prefer to get more ads in turn for having to pay nothing for websites/apps.
  • The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange report can be downloaded here .

IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024

Retrieved on: 
Sunday, January 28, 2024

NEW YORK, Jan. 28, 2024 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization's Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair. 

Key Points: 
  • Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith.
  • Borsa will continue to remain on the IAB Board and on the Executive Committee.
  • "The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board.
  • For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors .