Cannes Lions International Festival of Creativity

Industry Veterans Launch Disruptive Creative Agency, Canary’s Revenge

Retrieved on:

Wednesday, November 8, 2023

Digital Marketing, Marketing, Advertising, Communications, Cannes Lions International Festival of Creativity, Organization, Creativity, B Corporation (certification), Multimedia, Volta Charging, Clio, San Francisco Chronicle, Revenge, Apple, Levis, Hand, D, Red Dot

Creative luminaries Alex Prodaniuk and Justin Moore today announced the launch of Canary’s Revenge , an independent creative agency.

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Creative luminaries Alex Prodaniuk and Justin Moore today announced the launch of Canary’s Revenge , an independent creative agency.
Canary’s Revenge will bring a fresh perspective to the world of creative solutions, focusing exclusively on projects that directly contribute to a more sustainable and equitable world.
With services spanning brand development, storytelling and design, the agency will deliver creative excellence to connect fast-growing, socially and environmentally conscious businesses to greater audiences.
View the full release here: https://www.businesswire.com/news/home/20231108212581/en/
Industry Veterans Launch Disruptive Creative Agency, Canary’s Revenge (Photo: Business Wire)
Prodaniuk and Moore bring over four decades of combined experience in the creative, design and product industries, leading solutions for well-known brands such as Apple , Audi , Google.org , Levis , The San Francisco Chronicle and Volta Charging .

Klick Health Named Global and North American Independent Health Agency Of The Year at London International Awards

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Monday, November 6, 2023

Klick Health today received two of London International Awards’ (LIA) highest honors: Global Independent Health Agency of the Year and Regional Independent Health Agency of the Year for North America.

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Klick Health today received two of London International Awards’ (LIA) highest honors: Global Independent Health Agency of the Year and Regional Independent Health Agency of the Year for North America.
Today’s news comes three weeks after LIA jury members awarded Klick with a Grand, four Golds, five Silvers, and two Finalists.
Klick created the animated short, “ The Bridge ,” for the non-profit PAWS NY, which was named LIA’s Global Health & Pharma Client of the Year.
Klick created Lifesaving Radio , the world’s first AI-powered healthcare radio station and album, for NextMed Health to help enhance surgical performance.

Minneapolis “Good Wins” Advertising Agency Preston Spire Hires Its First-Ever Chief Marketing Officer

Retrieved on:

Tuesday, October 31, 2023

Preston Spire , Minneapolis’ independently owned “Good Wins” agency, has named Victor Kimble as its first Chief Marketing Officer.

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Preston Spire , Minneapolis’ independently owned “Good Wins” agency, has named Victor Kimble as its first Chief Marketing Officer.
Kimble will be responsible for amplifying the agency’s Good Wins brand to drive agency growth.
(Photo: Business Wire)
Kimble brings significant agency experience, with 13 years in New York at Fallon, Deutsch and Ogilvy.
“Victor is at a caliber that will take our agency to the next level,” says Jennifer Spire, Partner and CEO of Preston Spire.

Dom Marchant, Chief Creative Officer, joins the executive leadership team at OPEN Health with a new vision to drive the creative communications practice

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Monday, October 23, 2023

By joining the OPEN Health executive leadership team, he will share this world-class, innovative approach throughout all of OPEN Health ’s global practices, including scientific communications, patient engagement, and HEOR and market access.

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By joining the OPEN Health executive leadership team, he will share this world-class, innovative approach throughout all of OPEN Health ’s global practices, including scientific communications, patient engagement, and HEOR and market access.
“Data-driven creativity is central to all our services, and Dom demonstrates an innate vision for driving it within OPEN Health.
He embodies a unique perspective and a freshness, seamlessly blending digital-first thinking with creative vision, but always with a commercial focus,” said Rob Barker, OPEN Health Group CEO.
Dom joined OPEN Health in 2021 through the acquisition of London-based creative agency ARK.

Team One Welcomes New Design Director to Lead The Agency Into the Modern Era of Premium & Luxury Design

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Wednesday, October 18, 2023

Team One, Pernod Ricard, Grave, Glenlivet, Cannes Lions International Festival of Creativity, DiDonato, Fortune 500, Lexus, Publicis, AICE, Netflix, Shorty Awards, Samsung, Industrial design

Brought on to lead an existing team of award-winning designers, DiDonato will help to elevate Team One’s design capabilities and upgrade the visual ambitions of the agency’s luxury and premium brand clients.

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Brought on to lead an existing team of award-winning designers, DiDonato will help to elevate Team One’s design capabilities and upgrade the visual ambitions of the agency’s luxury and premium brand clients.
As part of the larger creative team, he will report into Team One’s Chief Creative Officer, Chris Graves.
“Design has always been a critical part of what makes a premium brand.
Which is why the talent required to lead that discipline is such a high priority for us at Team One,” said Graves.

HAVAS BOOSTS LEADERSHIP FIREPOWER OF FLAGSHIP NEW YORK AGENCY

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Thursday, October 19, 2023

Sarah Collinson, previously Managing Director of JOAN Creative, has been named CEO of Havas New York and Havas New York's CCO, Dan Lucey, adds Co-CEO to his remit.

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Sarah Collinson, previously Managing Director of JOAN Creative, has been named CEO of Havas New York and Havas New York's CCO, Dan Lucey, adds Co-CEO to his remit.
"Creativity is at the forefront of our offerings, and we rely on the strength of our people to push that firepower," said Donna Murphy, Global CEO, Havas Creative Network and Havas Health & You.
This move reunites Collinson and Lucey, former partners and close friends, and reflects Havas' commitment to furthering its creative chops in North America.
In addition to the new leadership structure, Havas New York will further its creative strength by bringing Joao Medeiros from Havas Middle East to New York.

ALLEN MEDIA GROUP BECOMES THE FIRST MEDIA COMPANY TO SUCCESSFULLY TRANSACT ON NEW MEASUREMENT CURRENCY 'VIDEOAMP' - DELIVERING ON THE COMPANY'S 2023-24 UPFRONT STRATEGY

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Monday, October 16, 2023

The Weather Channel, Upfront (advertising), AMG, History, Advertising, Content analysis, Data, Environment, Cannes Lions International Festival of Creativity, Weather, Entertainment Studios, Big data, News, ROI, EVP, Television, Horizon

ATLANTA, Oct. 16, 2023 /PRNewswire/ -- Byron Allen's Allen Media Group (AMG) is proud to announce that The Weather Channel Television Network – which has been voted the most trusted news brand in America – is the first network to achieve across-the-board acceptance from the advertising community to use VideoAmp as its new ad currency.

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Now, at the close of the Upfront Season, AMG has fully delivered on that vision and strategy by successfully aligning with brands, holding companies, and ad agency partners to transact with VideoAmp's big data.
"The Weather Channel is very proud to be the first network to transition to VideoAmp, proving that reliable big data measurement is the future of the television industry," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
"We made the move at the start of the Upfronts because our clients deserve much stronger data.
"Allen Media Group is making bold decisions to push the industry towards smarter and more sophisticated ways of measuring viewers.

David Sable Joins Stagwell (STGW) as Vice Chair

Retrieved on:

Monday, October 16, 2023

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of David Sable as Vice Chair, effective immediately. In this role, David will drive new solutions for clients, leverage his diverse network of contacts, and work with existing clients to boost value by expanding the depth and range of services they utilize across Stagwell to help them maximize business outcomes.

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NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of David Sable as Vice Chair, effective immediately.
Sable is a recognized global marketing leader with a career spanning four decades at top global agencies.
Sable will be based at Stagwell's global headquarters at 1 World Trade Center in New York and report to Chairman and CEO Mark Penn.
I've known and worked with David for over 20 years and am excited to add him to our senior leadership team."

Rephrase.ai Formally Launches Rephrase Studio with AI-Powered Text-to-Video for The Enterprise

Retrieved on:

Wednesday, October 4, 2023

SAN FRANCISCO, Oct. 4, 2023 /PRNewswire-PRWeb/ -- Rephrase.ai, the generative AI startup that aims to humanize communication through synthetic media, has formally launched Rephrase Studio, its text-to-video generation platform. The platform, which has been in beta for several months, and has already powered award-winning video marketing campaigns, expands access to L&D, customer experience, and sales teams to instantly turn any existing copy across organizations into high-quality videos with AI avatars and voiceovers — in over 100 languages.

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For instance, Comcast's Customer Experience team has been leveraging the platform in beta to create personalized customer education videos.
Enterprises utilizing the Rephrase Studio can seamlessly transform dense text into more engaging videos while saying goodbye to the production complexities of relying on human actors.
"The Rephrase Studio unlocks the ability for enterprises to generate videos at a massive scale while eliminating the need for equipment and video production experience.
Using the Enterprise version of the Rephrase Studio is incredibly simple:
API or On-Demand SaaS Dashboard Access: With its highly-optimized API serving stack and on-demand SaaS Dashboard access, the Rephrase Studio is an excellent choice for enterprises looking to leverage cutting-edge text-to-video capabilities.

WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists

Retrieved on:

Tuesday, October 3, 2023

These are some of the findings included in The Future of Strategy 2023 report released today by WARC - the global authority on marketing effectiveness.

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These are some of the findings included in The Future of Strategy 2023 report released today by WARC - the global authority on marketing effectiveness.
This eleventh edition of the annual WARC study unpacks the key trends considered pivotal to the future of strategy.
Lena Roland, Head of Content, WARC Strategy, says: "Our annual Future of Strategy report acts as a temperature check for how strategists are feeling about the state of the discipline.
The Future of Strategy 2023 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC subscribers.