New Survey From Propel Software Confirms Trend That Americans Are Severing Relationships With Companies That Aren’t Prioritizing Sustainability
It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices .
- It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices .
- The poll of 2,000 U.S. adults revealed that Americans will spend 33% more on green products in 2024 than in 2023.
- “Transparency is important to consumers, and brands should take note if they want customers to continue to be brand loyal.
- The majority of respondents (65%) say they will look for environmental claims when making a purchase,” said Ross Meyercord, CEO of Propel Software.