Retail media

Perion Network Announces Preliminary Q1 2024 Financial Results

Retrieved on: 
Monday, April 8, 2024
Software, Networks, Data Analytics, Finance, Advertising, Communications, Professional Services, Technology, Microsoft Bing, Microsoft, Display, Organization, Growth, Digital, Perion Network, Retail media, DOOH, Search advertising, CTV, RPM, Mobile phone

Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.

Key Points: 
  • Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.
  • In the first quarter of 2024, Perion experienced a decline in Search Advertising activity, attributable to changes in advertising pricing and mechanisms implemented by Microsoft Bing in its Search Distribution marketplace.
  • These adjustments led to a reduction in Revenue Per Thousand Impressions (RPM) for both Perion and other Microsoft Bing distribution partners.
  • As a result of the Microsoft Bing modifications, Perion expects Q1 2024 revenue and adjusted EBITDA1 of $157 million and $20 million, respectively.

VML Augments Digital Commerce Capabilities by Forging Partnership with CommerceIQ’s Unified Artificial Intelligence Platform

Retrieved on: 
Tuesday, March 19, 2024
Assortment, Growth, REM, Amazon, Intelligence, Partnership, Digital, Retail media, VML, IP, Commerce, Rating, WPP, Plan, Marketing, Retail

Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.

Key Points: 
  • Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.
  • Harnessing crucial insights on product performance, coupled with a rigorous evaluation of content quality, VML ensures the highest standards in product presentation and performance.
  • Combined with VML’s Commerce Intelligence platform, brands benefit from precise targeting capabilities, efficient budget allocation and streamlined content strategies that resonate across different retail channels.
  • "Combining VML’s unmatched strategic and creative capabilities and CommerceIQ’s end-to-end AI-powered platform will create a win-win situation for brands, and we can’t wait to get started."

CommerceIQ Retail Media Insights Now Available on EMARKETER’s Industry KPIs Dashboard

Retrieved on: 
Thursday, March 14, 2024
Partnership, Marketing, PALO, Advertising, Amazon, Health, Retail media, Online shopping

Under the partnership, CommerceIQ will provide retail media data for EMARKETER’s Industry KPIs dashboard , aggregated from the 2,000-plus brands selling on Amazon and using the CommerceIQ platform.

Key Points: 
  • Under the partnership, CommerceIQ will provide retail media data for EMARKETER’s Industry KPIs dashboard , aggregated from the 2,000-plus brands selling on Amazon and using the CommerceIQ platform.
  • “EMARKETER has cemented itself as a go-to resource for business insights, and we’re thrilled the platform now includes our industry-leading retail media intelligence,” said Guru Hariharan, founder and CEO of CommerceIQ.
  • "As brands shift budgets from traditional media to retail media, closely following key trends across ecommerce sites builds a foundation of success.
  • Available now, CommerceIQ’s data can be found at https://www.insiderintelligence.com/industry-kpis in both the Retail Media and E-Commerce sections.

INEO Retail Media Secures Significant Contract

Retrieved on: 
Tuesday, April 2, 2024
DSP, Partnership, Retail media, RFP, Advertising, Ecosystem, Marketing, Publishing

SURREY, BC, April 2, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces a major milestone with the securing of a significant advertising contract for INEO Retail Media, an operating division of INEO Solutions Inc.

Key Points: 
  • SURREY, BC, April 2, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces a major milestone with the securing of a significant advertising contract for INEO Retail Media, an operating division of INEO Solutions Inc.
  • "This advertising contract win validates INEO Retail Media's go-to-market strategy and the Company's premium advertising locations on digital screens located inside of retail stores," stated Kyle Hall, CEO of INEO.
  • The contract win represents a strategic advancement for INEO Retail Media as the Company embraces working with all aspects of the advertising market.
  • This is a significant contract win for INEO and it reaffirms our commitment to delivering unparalleled value to our clients."

Criteo Secures Its First MRC Accreditation for Retail Media Measurement

Retrieved on: 
Thursday, March 28, 2024
WPP plc, Accreditation, MRC, Retail media, Media Rating Council, Commerce, Advertising, CPA, Online shopping

NEW YORK, March 28, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield. As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform.

Key Points: 
  • "We commend Criteo for earning MRC accreditation, an important milestone that speaks to Criteo's commitment to transparency and industry leadership," said George W. Ivie, Executive Director and CEO of the MRC.
  • "Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space."
  • "This accreditation is a significant step forward in the maturation of retail media, and Criteo couldn't be prouder of this accomplishment," said Brian Gleason, Chief Revenue Officer at Criteo.
  • "An industry-grade seal of approval reinforces our ability to deliver the highest quality, most accurate measurement for our clients to advance their retail media strategies."

Ovative Group Discusses Marketing Measurement in "The Lead, Conversations That Matter" Campaign: Why it's time to go beyond traditional metrics

Retrieved on: 
Tuesday, March 26, 2024
EMR, Marketing, Holism, Investment, Retail media, Lead

Today, companies must address whether their marketing measurement is timely, actionable, and holistic enough to generate sustainable business growth.

Key Points: 
  • Today, companies must address whether their marketing measurement is timely, actionable, and holistic enough to generate sustainable business growth.
  • At Ovative Group, an independent media and measurement firm that helps clients drive and deliver measurable impact, unified marketing measurement is the holy grail.
  • Their campaign, " The Lead, Conversations That Matter ," provides marketers behind-the-scenes insight into the real conversations agencies and marketing experts are having about navigating the world of marketing measurement.
  • Ovative Group calls this Enterprise Marketing Return (EMR), a unified optimization metric that holistically measures a marketing program's full impact.

INEO Provides Update on Retail Media Division

Retrieved on: 
Tuesday, March 26, 2024
Connected, Smart TV, Retail media, Liquor store, Advertising, Sales

SURREY, BC, March 26, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), provides an update on the progress of INEO Retail Media, an operating division of INEO Solutions Inc.

Key Points: 
  • SURREY, BC, March 26, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), provides an update on the progress of INEO Retail Media, an operating division of INEO Solutions Inc.
    "INEO Retail Media has made great progress in the three months since we launched the division," stated Kyle Hall, CEO of INEO.
  • These initiatives have resulted in eight advertisers placing ad campaigns with INEO Retail Media on our US store network in March to date.
  • Key Features of INEO Retail Media:
    Today, the INEO Media Network has an inventory of more than 2.8 billion annual advertising impressions and 29 million customers.
  • Offering comprehensive analytics and reporting tools, INEO Retail Media allows brands to track the effectiveness of their campaigns in real-time, ensuring a measurable return on investment.

EQS-News: Seamless transition for continuity and stability: Redcare Pharmacy with internal succession plan for Stephan Weber (CCO) and Marc Fischer (CIO).

Retrieved on: 
Wednesday, March 13, 2024
Pharmacy, Marketing, Supervisory board, DACH, Culture, CCO, Sevenum, EUR, Redcare, AGM, CIO, Annual, Retail media, Development, DNA

Seamless transition for continuity and stability: Redcare Pharmacy with internal succession plan for Stephan Weber (CCO) and Marc Fischer (CIO).

Key Points: 
  • Seamless transition for continuity and stability: Redcare Pharmacy with internal succession plan for Stephan Weber (CCO) and Marc Fischer (CIO).
  • Seamless transition for continuity and stability: Redcare Pharmacy with internal succession plan for Stephan Weber (CCO) and Marc Fischer (CIO).
  • Dirk Brüse and Lode Fastré, both long-standing managers at Redcare Pharmacy, are to succeed Stephan Weber and Marc Fischer as CCO and CIO.
  • Today, the Supervisory Board of Redcare Pharmacy agreed to the early departure request of the Managing Board members and founders Stephan Weber (CCO) and Marc Fischer (CIO).

Manufacturer CMOs Reevaluate Retail Media Network Investments

Retrieved on: 
Tuesday, March 5, 2024
Research, Smart TV, Connected, RMN, CMOS, DOOH, Marketing, Growth, Social, Digital, Risk, CTV, Ecosystem, Research report, Retail media, Partnership

The report crystallizes feedback and insights on the current state of Retail Media Networks (RMNs) directly from RMN General Managers and Manufacturer CMOs to understand what’s next for RMNs, and what will separate the leaders from the followers.

Key Points: 
  • The report crystallizes feedback and insights on the current state of Retail Media Networks (RMNs) directly from RMN General Managers and Manufacturer CMOs to understand what’s next for RMNs, and what will separate the leaders from the followers.
  • While RMN advertising spend rapidly increased in Q4 2023, questions remain around whether this growth is incremental or derived from shifting digital budgets.
  • "RMNs have reached an inflection point calling for diligent collaboration across the retail media ecosystem," commented Leah Logan, General Manager of Retail Media at Inmar Intelligence.
  • By total revenue investment, retail media is predicted to be the leading media channel by 2027, tasking retail-independent media with the increased responsibility of delivering stronger or complementary performance to retail media at the risk of waning marketing investment in those tried-and-true performance channels.

Criteo Comments on Letter from Petrus Advisers

Retrieved on: 
Friday, February 23, 2024
Slate, Adtech (company), Share repurchase, Media, Contribution, Hope, Letter, LLP, Retail media, Management

While we do not comment on discussions with specific shareholders, it is important to note that members of Criteo's management team and Board have held a number of discussions with Petrus Advisers over the past three years.

Key Points: 
  • While we do not comment on discussions with specific shareholders, it is important to note that members of Criteo's management team and Board have held a number of discussions with Petrus Advisers over the past three years.
  • We are carefully reviewing their letter and hope to continue to engage constructively with them.
  • We are disciplined in our approach to capital allocation to drive value, which includes returning capital to shareholders through share buybacks.
  • Evercore is serving as financial advisor to Criteo and Skadden, Arps, Slate, Meagher & Flom LLP is serving as its legal counsel.