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WalkMe Named A Leader and A Star Performer in Everest Group Digital Adoption Platform PEAK Matrix® Assessment 2023 for Fourth Consecutive Year

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Thursday, September 28, 2023

SAN FRANCISCO, Sept. 28, 2023 (GLOBE NEWSWIRE) -- Continuing its market leadership as the pioneers of the Digital Adoption Platform (DAP) category, WalkMe Ltd .

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SAN FRANCISCO, Sept. 28, 2023 (GLOBE NEWSWIRE) -- Continuing its market leadership as the pioneers of the Digital Adoption Platform (DAP) category, WalkMe Ltd .
(NASDAQ: WKME) today announced it has been named a Leader and a Star Performer in the Everest Group Digital Adoption Platform Products PEAK Matrix® assessment 2023.
This distinction marks the fourth consecutive year WalkMe secured placement in the top category, capturing the highest marks in both Market Impact and Vision & Capability with the highest overall scores.
With 24 patents granted and another 28 pending, WalkMe’s relentless commitment to innovation is shaping the future of work.

InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

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Thursday, September 14, 2023

This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.

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This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.
The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations.
Recognizing the growing importance of sustainability in business decisions, InMobi has taken a proactive step by aligning itself with Ad Net Zero.
"Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact.

Merkle Customer Engagement Report (CER) Finds 93% of Marketing Teams are Misaligned on Technology Use, Offers Guidance for Better Collaboration & Efficiency

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Tuesday, September 12, 2023

Delays, CER, Marketing, CX, CMO, Merkle, Dentsu, Investment, CXM, CIO, SVP, Safety, Sales

COLUMBIA, Md., Sept. 12, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has released the 2023 Customer Engagement Report (CER) focused on insights and sentiment from marketers on key topics in the industry. The report explores the impact of technology on marketing – how new tools are helping workflows, where misalignment between people and tech is happening, and how teams can work together to increase efficiency.

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The report explores the impact of technology on marketing – how new tools are helping workflows, where misalignment between people and tech is happening, and how teams can work together to increase efficiency.
However, Merkle's CER found that 93 percent of marketing teams feel misaligned in using at least one of their technology or software tools – proving teams are amping up investments in tech without aligning on their intended use and goals.
The report outlines how brands can improve alignment through greater collaboration between IT and marketing teams when evaluating and purchasing new solutions, onboarding the technology, and training new users.
"As marketing teams increase their investment in experience platforms, they need to be aligned on these new tools from the start.

ASSEMBLY, A STAGWELL (STGW) AGENCY, WELCOMES THREE NEW MANAGING PARTNERS IN EUROPE

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Monday, September 11, 2023

LONDON, Sept. 11, 2023 /PRNewswire/ -- Assembly announced today the addition of James Appleby, Alex Boniface, and Bridget Hopkins – three new Managing Partners in Europe who will play pivotal roles in shaping the agency's future, fostering innovation, enhancing operations, and driving sustainable growth. Each leader comes with extensive experience across specialisms, and their combined vision and leadership will allow Assembly to continue delivering brand performance for clients and further expand the agency's presence in the European region. Appleby, Boniface, and Hopkins are based in London and will report to Matt Adams, Assembly Europe CEO.

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Appleby, Boniface, and Hopkins are based in London and will report to Matt Adams, Assembly Europe CEO.
In his last role, he was Head of Client Success at Tailify, an influencer marketing company.
Before joining Assembly, Hopkins established her media career in Australia, working at Mitchell & Partners, an agency later acquired by Dentsu.
Assembly Europe CEO Matt Adams adds, "We are thrilled to welcome James, Alex, and Bridget into the Assembly family.

ANNOUNCING WINNERS OF THE 2023 ANNUAL MOSAIC AWARDS

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Thursday, August 31, 2023

Bowery, IPG, Sony Entertainment, Meta, OMD, Omnicom Group, Sirius XM, Publicis, High Council of Judges and Prosecutors (Monaco), Snap, Premier's Multicultural Communications Awards, New Yorker, Trade, Dentsu, Council, P&G, Organization, Film industry, Spotify

WASHINGTON, Aug. 31, 2023 /PRNewswire/ -- The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives. Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent. The 2023 winners will be celebrated at a gala event which will be held on September 22, 2023, at The Capitale in New York's historic Bowery neighborhood. Hosting the awards ceremony for a second year in a row, is Quintessential Harlem girl, Gracie Award winner and life-long New Yorker, Bevy Smith.

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The American Advertising Foundation's Mosaic Center Honors Organizations and Individuals Creating Impact for Multicultural Communities;
WASHINGTON, Aug. 31, 2023 /PRNewswire/ -- The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
Included will be the launch of the inaugural Mosaic Awards Scholarship Fund to support the next generation of diverse talent.
The 2023 winners will be celebrated at a gala event which will be held on September 22, 2023, at The Capitale in New York's historic Bowery neighborhood.
Each year, the Mosaic Awards receive entries from companies and agencies across the country that are reviewed and judged by senior industry leaders.

Silk Software is Now Silk Commerce and Welcomes Zhengda "Z" Shen as Co-Founder

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Monday, August 28, 2023

Ye Zhengda, Dentsu, Z, E-commerce, Harvard Business Review, Acquisition, Pantone, Commerce, Growth, IKEA, Silk Road Fund, Management, Online shopping, Silk, Merkle

IRVINE, Calif., Aug. 28, 2023 /PRNewswire-PRWeb/ -- Silk Software, a leading eCommerce technology and service provider, today announced that it has rebranded to Silk Commerce and has appointed Zhengda "Z" Shen as Co-Founder of Silk Commerce. Z will join the Silk board alongside current Chief Executive Officer Dong Xu, and Chief Operating Officer James Shi.

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IRVINE, Calif., Aug. 28, 2023 /PRNewswire-PRWeb/ -- Silk Software, a leading eCommerce technology and service provider, today announced that it has rebranded to Silk Commerce and has appointed Zhengda "Z" Shen as Co-Founder of Silk Commerce.
Z will join the Silk board alongside current Chief Executive Officer Dong Xu, and Chief Operating Officer James Shi.
Z will play an integral role in leading the evolution of Silk Commerce; his extensive leadership experience will further accelerate Silk's growth as an expert commerce agency.
"I'm excited to partner with Dong and James and lead the rest of the Silk Commerce team as we guide the company towards long-term growth and success together, " said Z Shen, Silk Commerce Co-Founder.

Verde Appoints Chief Marketing Officer

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Tuesday, August 22, 2023

SINGAPORE, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Verde AgriTech Ltd (TSX: “NPK”) ("Verde” or the “Company”) is pleased to announce the appointment of marketing veteran Newton Nagumo to the position of Chief Marketing Officer (“CMO”).

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SINGAPORE, Aug. 22, 2023 (GLOBE NEWSWIRE) -- Verde AgriTech Ltd (TSX: “NPK”) ("Verde” or the “Company”) is pleased to announce the appointment of marketing veteran Newton Nagumo to the position of Chief Marketing Officer (“CMO”).
Mr. Nagumo will join Verde's leadership team to oversee brand and product marketing, creative initiatives, consumer insights, and global communications.
In 2022, as the Chief Strategy Officer to a leading Brazilian marketing firm, Mr. Nagumo oversaw Verde’s rebranding strategy.
As part of our corporate restructuring strategy, Verde plans to announce the hiring of a Chief Revenue Officer and a Vice-President of Corporate Development in the near future.

Shirofune Integrates with Shopify to Solve Ad Industry Challenge to Automatically Optimize Campaigns Based on Customer Lifetime Value

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Monday, August 21, 2023

Shop, Meta, Rakuten, Customer lifetime value, Sheraton Kalouria, Dentsu, Martech, Microsoft, Best, Customer, LTV, Sheraton, Commerce, Algorithm, CRM, Environment, Sales, Shopify

EL SEGUNDO, Calif., Aug. 21, 2023 /PRNewswire/ -- Shirofune, the leading digital advertising automation management platform backed by a human intelligence-first approach, today announced its integration with Shopify, a provider of essential internet infrastructure for commerce, to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

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With this announcement, Shirofune will be attending eTail East 2023 from August 21-24 at The Sheraton in Boston.
Shirofune Founder and CEO Mitsunaga Kikuchi will be hosting keynote presentations on "Unlocking Advertising Success: Leveraging Shopify's LTV Data for Effective Campaigns" on August 22nd and 23rd.
"We are excited to augment our capabilities through this new integration with Shopify," said Shirofune Founder and CEO Mitsunaga Kikuchi.
Shirofune analyzes and comprehends both ad performance data and CRM data from Shopify, allowing it to calculate the lifetime return on advertising spend (ROAS) across channels, ads and campaigns.

Shirofune Wins Best PPC Optimization Platform in 2023 Martech Breakthrough Awards

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Thursday, August 17, 2023

Meta, Rakuten, Dentsu, Martech, Intelligence, Microsoft, Best, Algorithm, Automation, Mobile phone

EL SEGUNDO, Calif., Aug. 17, 2023 /PRNewswire/ -- Shirofune, the leading digital advertising automation management platform backed by their human intelligence approach, today announced it has been selected as the winner of the "Best PPC Optimization Platform Award" in the 6th annual MarTech Breakthrough Awards.

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Human Intelligence-powered advertising automation platform recognized for its ability to optimize ad spend, maximizing profitability and ROAS
EL SEGUNDO, Calif., Aug. 17, 2023 /PRNewswire/ -- Shirofune , the leading digital advertising automation management platform backed by their human intelligence approach, today announced it has been selected as the winner of the "Best PPC Optimization Platform Award" in the 6th annual MarTech Breakthrough Awards.
Shirofune is a centralized platform that automates advertising spending and optimization across multiple media platforms with a unique human intelligence-first approach.
"We are thrilled to be recognized by MarTech Breakthrough as the Best PPC Optimization Platform of 2023," said Mitsunaga Kikuchi, CEO and Founder of Shirofune.
Amid a hyper-challenging landscape for advertisers and agencies, Shirofune brings "human intelligence" to an automated platform that simplifies digital advertising management, resulting in significant time, cost and performance benefits.

Dentsu Helps Brands Create Generative AI-Powered Customer Experiences with Salesforce

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Wednesday, August 2, 2023

Cloud, Marketing, EVP, Dentsu, Consumer, Mercury, GM, CXM, Commerce, CRM, Growth, AI, Salesforce Marketing Cloud, Sales, Merkle, Salesforce

Merkle's generative AI solution, Merkle GenCX , will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.

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Merkle's generative AI solution, Merkle GenCX , will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.
By informing every customer interaction with AI-driven insights, brands have a massive opportunity to create relevant, personalized experiences at scale.
Leveraging Merkle GenCX, businesses who use Salesforce Einstein GPT will help accelerate business outcomes for marketing and commerce leaders.
Merkle became a Salesforce partner in 2004, and Merkle's solutions enable businesses using Salesforce to better understand consumer behavior and deliver secure, personal customer experiences in real time.