Dentsu

MRE Capital Launches Trilliad to Provide Tech-enabled Growth Services for Chief Revenue Officers at Enterprise Brands

Retrieved on: 
Tuesday, June 27, 2023

ANNAPOLIS, Md., June 27th, 2023 /PRNewswire-PRWeb/ -- MRE Capital today announced the launch of a new brand, Trilliad (www.trilliad.com), that will lead an innovative category of service providers, Growth Service Providers (GSP). Trilliad intends to become the market-leading GSP by focusing on solving problems and driving market-leading results for the Chief Revenue Officer (CRO). Ultimately, the company's full-service solutions will deliver a competitive advantage for the brands it works with by using data, technology, and analytics to drive performance in sales, marketing, and customer success. The company's solutions will increase seller productivity, lower cost per lead and cost per sale, accelerate time to sales close, and drive increased customer lifetime value.

Key Points: 
  • Trilliad intends to become the market-leading GSP by focusing on solving problems and driving market-leading results for the Chief Revenue Officer (CRO).
  • "The global market for technology and services that support the needs of the Chief Revenue Officer (CRO) is expanding rapidly.
  • The intersection of sales, marketing, and customer success has been broken for decades," said Craig Dempster, CEO of Trilliad.
  • We intend to be the trusted full-service provider that unlocks the growth potential for the brands we work with."

Jacki Kelley Returns to Interpublic as Chief Client Officer and Chief Business Officer

Retrieved on: 
Monday, June 26, 2023

New York, NY, June 26, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the appointment of Jacki Kelley as the holding company’s EVP, Chief Client Officer and Chief Business Officer.

Key Points: 
  • New York, NY, June 26, 2023 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the appointment of Jacki Kelley as the holding company’s EVP, Chief Client Officer and Chief Business Officer.
  • Kelley re-joins IPG from dentsu, where she most recently served as its Chief Executive Officer, Americas, and Chief Client Officer.
  • "We are very pleased to welcome Jacki back as our Chief Client Officer and Chief Business Officer,” said IPG CEO Philippe Krakowsky.
  • Over the course of her career, Jacki has consistently built lasting relationships with clients that drive value and growth for their businesses."

The Unignorable Chinese Market: Unlocking Weixin's Potential for Business Growth

Retrieved on: 
Sunday, June 25, 2023

Tencent Marketing Solution also utilized the occasion to enhance its Joint Business Partnership (JBP), reinforcing its collaborative efforts with partners as part of its ongoing commitment.

Key Points: 
  • Tencent Marketing Solution also utilized the occasion to enhance its Joint Business Partnership (JBP), reinforcing its collaborative efforts with partners as part of its ongoing commitment.
  • The thriving digital ecosystem is one of the key drivers behind the strong performance of the Chinese market.
  • Brands can leverage Weixin Mini-Program, paid traffic, Weixin Search, and travel retail to drive business growth.
  • Ethen Zhang, Deputy General Manager of Channel Sales Department, Tencent Marketing Solution, emphasized the collaborative potential.

Tencent Marketing Solution and dentsu announce joint business partnership at Cannes Lions

Retrieved on: 
Thursday, June 22, 2023

Established in 1954, the Festival has become a global stage where marketing and advertising professionals converge to celebrate creative excellence and inspire business collaborations.

Key Points: 
  • Established in 1954, the Festival has become a global stage where marketing and advertising professionals converge to celebrate creative excellence and inspire business collaborations.
  • This year, Tencent Marketing Solution (hereafter referred to as TMS) is making waves by unveiling its Joint Business Partnership (JBP) with dentsu.
  • The exchange of "Dunhuang" artwork ornaments - symbols of "heritage, innovation, technique, and responsibility" - marked the commencement of this strategic partnership.
  • Marketing Technology & Measurement: The influence of branding marketing on businesses and content marketing on brand building remains a pressing issue.

Roblox Scales Brand Innovation and Immersive Advertising Business Through New Partner Program

Retrieved on: 
Wednesday, June 21, 2023

Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform.

Key Points: 
  • Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform.
  • The Roblox Partner Program network will focus on four core areas to help brands reach their business goals: platform education, research and measurement, product/content innovation, and Immersive Ads for faster on-platform content discovery.
  • Our new Partner Program will support the development of new ecosystems and help us further scale brand innovation and self-serve advertising on the platform.”
    "Roblox strives to innovate across the board, and advertising is no exception,” said Ashley McCollum, Head of Immersive Media Solutions at Roblox.
  • The founding members of the Roblox Partner Program represent all corners of the advertising ecosystem and have been leaning into Roblox for years.

Dentsu Partners With Clinch for Dynamic Creative Optimization

Retrieved on: 
Monday, June 19, 2023

NEW YORK, June 19, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, announces a global partnership with dentsu, one of the world's largest marketing and advertising networks. The new partnership includes complete access to Clinch's SaaS platform Flight Control which improves operational efficiency and fosters cross-functional and end-to-end collaborations.

Key Points: 
  • NEW YORK, June 19, 2023 /PRNewswire/ -- Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, announces a global partnership with dentsu , one of the world's largest marketing and advertising networks.
  • When combined with the omnichannel, digitally powered infrastructure and services which dentsu intends to offer as part of its planned acquisition of Tag and dentsu's industry-leading Merkury identity platform, this partnership positions dentsu to provide high-quality content at speed and scale for creative, accelerating its DCO offering with Clinch.
  • In addition, dentsu's partnership with Clinch provides clients with a complete 'white glove' service and technology inclusive of creative production, DCO strategy, and ongoing creative performance, along with ad serving and full use of Flight Control.
  • We are thrilled to continue growing this partnership and contribute to the innovation that makes dentsu a market leader."

HOPE Hydration and Dentsu Partner to Offer Sustainable Hydration Solutions at Cannes Lions

Retrieved on: 
Monday, June 19, 2023

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Key Points: 
  • To view an enhanced version of this graphic, please visit:
    Today, HOPE Hydration (HOPE), maker of smart-city water refill stations, announces its partnership with Cannes Lions to launch the Official Green Initiatives Partnership, powered by Dentsu.
  • Dentsu and HOPE aim to drive further action on sustainability within the creative industry by reaching a wider audience at Cannes Lions.
  • Cristina Gnecco, Co-Founder and Head of Partnerships at HOPE Hydration commented, "We are thrilled to join forces with Dentsu to make a positive impact at Cannes Lions.
  • HOPE Hydration and Dentsu invite all Cannes Lions attendees to visit one of the HydroStations at the festival, located in and around the Palais.

Dentsu Names Clinch Global Preferred Partner for Dynamic Creative Optimization

Retrieved on: 
Thursday, June 15, 2023

NEW YORK, June 15, 2023  /PRNewswire/ -- Today, dentsu announced a global partnership with Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering. The partnership includes complete access to Clinch's SaaS platform Flight Control, which improves operational efficiency and fosters cross-functional and end-to-end collaborations. With Clinch's industry-leading technology, dentsu clients can deliver custom-tailored ad experiences across all channels and drive best-in-class performance and ROI. 

Key Points: 
  • NEW YORK, June 15, 2023 /PRNewswire/ -- Today, dentsu announced a global partnership with Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering.
  • With Clinch's industry-leading technology, dentsu clients can deliver custom-tailored ad experiences across all channels and drive best-in-class performance and ROI.
  • In addition, dentsu's partnership with Clinch provides clients with 'white glove' service and technology inclusive of creative production, DCO strategy, ongoing creative performance along with ad serving and full use of Flight Control.
  • We are thrilled to continue growing this partnership and contribute to the innovation that makes dentsu a market leader."

KERV Interactive Ramps Up Global Expansion in UK, Signs Partnership with Under Armour

Retrieved on: 
Wednesday, June 14, 2023

KERV Interactive (KERV), the leading AI-powered interactive video technology platform, today announced the continuation of its global expansion in the UK.

Key Points: 
  • KERV Interactive (KERV), the leading AI-powered interactive video technology platform, today announced the continuation of its global expansion in the UK.
  • As part of this expansion, Devin Monds has joined KERV as Commercial Director, EMEA, sitting in London, England.
  • "KERV's innovative AI-powered digital advertising platform has revolutionized the way brands like Under Armour engage with consumers through interactive video,” said Jay Wolff, Global Chief Revenue Officer at KERV.
  • KERV has also forged partnerships with international agencies such as Dentsu and Publicis, who have used KERV for global brands like Volvo, Jeep, Champion, RedCross, Qantas, JLR, and Amazon.

MiQ’s Commitment to DEI Sparks Systemic Change, Including Double-Digit Increase in Representation of Women & BIPOC Managers

Retrieved on: 
Tuesday, June 13, 2023

Today, the company released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.)

Key Points: 
  • Today, the company released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.)
  • As part of these efforts, the company held its annual Fellowship and Learning Labs program to help expand recruiting efforts, especially for underrepresented communities.
  • MiQ’s commitment to DEI doesn’t just end at the organizational level either.
  • “It’s a forever journey for MiQ, for the industry, and for the world, and we’ll continue to champion for progress.”