Digital marketing

Zilch Launches Pay over 3 months interest-free regulated product

Retrieved on: 
Thursday, February 22, 2024

The new ‘Pay over 3 months’ product will provide more flexibility to customers and drive up Zilch’s market-leading wallet share.

Key Points: 
  • The new ‘Pay over 3 months’ product will provide more flexibility to customers and drive up Zilch’s market-leading wallet share.
  • View the full release here: https://www.businesswire.com/news/home/20240222797743/en/
    Zilch Launches Pay over 3 months interest-free regulated product (Graphic: Business Wire)
    The new ‘Pay over 3 months’ product has already been made available to around 100,000 Zilch customers in a trial.
  • The launch will provide Zilch customers with even greater choice when paying, enabling them to go in app and seamlessly choose between ‘Pay over 3 months’, the shorter-tenor ‘Pay over 6 Weeks’ or, for day-to-day purchases, Zilch’s reward-earning ‘Pay Now’ debit product where they earn up to 5%.
  • When opting to ‘Pay over 3 months’, Zilch customers will pay 25% up-front and spread the remaining purchase price over three instalments, just like they currently do when making interest-free credit repayments over six weeks.

Maidenform Relaunches its Brand with Fresh M Campaign, Serving up Craveable Comfort in Underwear, Bras, and Bodywear

Retrieved on: 
Tuesday, February 20, 2024

1 shapewear brand, has reignited its brand with a sumptuous new advertising campaign, showcasing its unbelievably soft M collection designed for young-minded consumers.

Key Points: 
  • 1 shapewear brand, has reignited its brand with a sumptuous new advertising campaign, showcasing its unbelievably soft M collection designed for young-minded consumers.
  • 1 shapewear brand, has reignited its brand with a sumptuous new advertising campaign, showcasing its unbelievably soft M collection designed for young-minded consumers.
  • “We are so excited to bring M to life with this fresh campaign.
  • Maidenform is committed to empowering women to show the world who they really are – one cute bra, underwear, shapewear at a time.

Gupshup launches Conversation Cloud, redefining customer engagement for the conversational era

Retrieved on: 
Tuesday, March 5, 2024

MUMBAI, India and SAN FRANCISCO, March 5, 2024 /PRNewswire/ -- Gupshup, the conversational engagement pioneer, today announced the launch of Conversation Cloud, a comprehensive suite of SaaS tools that are set to revolutionize business-to-customer interactions. AI-powered conversations represent the next major paradigm shift in user interfaces after web and app, and the Conversation Cloud provides businesses with the essential tools for customer engagement in this new era.

Key Points: 
  • AI-powered conversations represent the next major paradigm shift in user interfaces after web and app, and the Conversation Cloud provides businesses with the essential tools for customer engagement in this new era.
  • The Conversation Cloud consists of three key modules, Converse, Advertise, and Communicate, that enable conversational relationship management across the full customer lifecycle.
  • Gupshup Converse helps businesses build rich two-way conversational journeys across the customer lifecycle.
  • Interactions across the customer funnel leverage Gupshup Customer360's unified profiles based on customer attributes and real-time conversational events.

Insightly to Live Stream Relationship Marketing Happy Hour Featuring Best-selling Author Jay Baer and TC Craft Tequila

Retrieved on: 
Wednesday, February 28, 2024

SAN DIEGO, Feb. 28, 2024 /PRNewswire-PRWeb/ -- Insightly, the modern, affordable CRM teams love, is hosting its first live stream happy hour event on Wednesday, March 6 at 5 p.m. ET. Insightly's Senior Director of Content and Digital Marketing, Val Riley, will host the event alongside Chief Marketing Officer Chip House. Jay Baer, business advisor, best-selling author, and tequila influencer will lead the discussion on tactics for go-to-market teams to cultivate customer advocacy to feed the marketing funnel.

Key Points: 
  • Creating Brand Champions…with a Twist
    SAN DIEGO, Feb. 28, 2024 /PRNewswire-PRWeb/ -- Insightly , the modern, affordable CRM teams love, is hosting its first live stream happy hour event on Wednesday, March 6 at 5 p.m.
  • Insightly's Senior Director of Content and Digital Marketing, Val Riley , will host the event alongside Chief Marketing Officer Chip House.
  • Jay Baer , business advisor, best-selling author, and tequila influencer will lead the discussion on tactics for go-to-market teams to cultivate customer advocacy to feed the marketing funnel.
  • The event will conclude with a fun cocktail-making experience featuring TC Craft Tequila and a chance to win a prize pack from the brand.

Tenant, Inc., Unveils New Features for Its Cloud-Based Self-Storage SaaS Software Platform at the Storelocal® 10th Annual Innovation Summit 2024 Conference

Retrieved on: 
Tuesday, February 27, 2024

This allows marketers to create targeted, feature-specific campaigns that direct visitors to specialized landing pages for  a more streamlined sales funnel.

Key Points: 
  • This allows marketers to create targeted, feature-specific campaigns that direct visitors to specialized landing pages for  a more streamlined sales funnel.
  • By visualizing the data in Looker Studio, self-storage operators can now easily gain valuable insight with the data visualization flexibility they need.
  • Tenant Warehouse - Tenant, Inc., has differentiated itself from other players in the self-storage software industry by offering a data abstraction layer.
  • The Innovation Summit was the perfect venue for us to demonstrate our enhanced capabilities."

Improvado, SXSW Partner to Elevate Enterprise Marketing Analytics & Insights

Retrieved on: 
Tuesday, February 20, 2024

AUSTIN, Texas, Feb. 20, 2024 /PRNewswire/ -- Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & Festivals as their official Marketing Analytics Partner.

Key Points: 
  • AUSTIN, Texas, Feb. 20, 2024 /PRNewswire/ -- Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & Festivals as their official Marketing Analytics Partner.
  • As the leading enterprise marketing analytics platform, Improvado helps SXSW, large consumer brands, and agencies streamline and aggregate disparate marketing data to build comprehensive attribution and ROI reporting, enabling marketing teams to have a full view of what's working—and what's not.
  • "SXSW is proud to partner with Improvado as this year's Official Marketing Analytics Partner.
  • As an Official Partner, Improvado will showcase AI-powered analytics and insights solutions at this year's SXSW Creative Industries Expo.

Drive Social Media Recaps Recent Workshop Week in St. Louis

Retrieved on: 
Tuesday, February 13, 2024

ST. LOUIS, Feb. 13, 2024 /PRNewswire-PRWeb/ -- Drive Social Media prides itself on providing top-tier digital marketing for its clients, educating and connecting to ensure the best services possible.

Key Points: 
  • Drive Social Media hosted its annual St. Louis Workshop Week from January 9 - 14, 2024.
  • Drive Social Media's Workshop Week in St. Louis, MO, accomplishes all of that and more.
  • On January 9, Drive Social Media team members from all over the country gathered in St. Louis for the brand's annual Workshop Week.
  • Drive Social Media is all about learning and growing so the team can be the best at what they do, and the annual Workshop Week helps them accomplish that.

POSSIBLE Revolutionizes Hydration with the Launch of Whole Food Electrolyte Powder

Retrieved on: 
Thursday, February 8, 2024

Unlike competitors relying on synthesized mineral salts and artificial ingredients, POSSIBLE takes a pioneering approach, offering a pure, whole-food-based solution for optimal hydration.

Key Points: 
  • Unlike competitors relying on synthesized mineral salts and artificial ingredients, POSSIBLE takes a pioneering approach, offering a pure, whole-food-based solution for optimal hydration.
  • POSSIBLE Whole Food Electrolyte delivers natural hydration, ensuring you stay at the top of your game.
  • POSSIBLE Whole Food Electrolyte revolutionizes hydration by delivering a balanced mix of essential electrolyte minerals, including Chloride, Sodium, Potassium, Magnesium, and Calcium, carefully mirroring what the body loses through sweat.
  • POSSIBLE Whole Food Electrolyte is priced at $45.00 (SLP) and is available in a convenient powder format, packaged in a bag containing 20 stick packs.

Mercury Has Built a Leadership Team to Simplify Logistics for Healthcare and Life Sciences Companies

Retrieved on: 
Tuesday, February 6, 2024

With this, Mercury has built a leadership team to simplify logistics for healthcare and life sciences companies.

Key Points: 
  • With this, Mercury has built a leadership team to simplify logistics for healthcare and life sciences companies.
  • Mercury’s Leadership Team is comprised of:
    Josh Medow, CEO, is a former Army officer turned entrepreneur who has been leading Mercury since 2020.
  • She was the visionary behind Mercury's pivot in the early 2000s to focus on the life sciences and healthcare industries.
  • Mercury is a global logistics company specializing in time- and temperature-sensitive shipping for biotech and life science research, clinical trials, diagnostics, and medical device companies.

IAS EXPANDS AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT TO META

Retrieved on: 
Monday, February 5, 2024

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels.

Key Points: 
  • NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels.
  • IAS's new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
  • "IAS is steadfast in delivering solutions to help marketers measure and optimize performance in dynamic, user-generated social environments like Facebook and Instagram," said Lisa Utzschneider, CEO, IAS.
  • "It's great to see IAS implementing this additional third-party measurement so we can use their tools to ensure we can reach those objectives across all platforms."