Digital marketing

Despite Lifting of Restrictions, Crystalead Reports Rise in Digital Lead Generation

Friday, November 27, 2020 - 9:00am

LONDON, Nov. 27, 2020 /PRNewswire/ -- With mobility restrictions and lockdowns being lifted across the United States, Crystalead surprises analysts and reports a boost in applications for lead generation opportunities, via the site's platform.

Key Points: 
  • LONDON, Nov. 27, 2020 /PRNewswire/ -- With mobility restrictions and lockdowns being lifted across the United States, Crystalead surprises analysts and reports a boost in applications for lead generation opportunities, via the site's platform.
  • It means that, despite being able to go back to their nine-to-fives, people are continuing to consider our platform trustworthy."
  • That's what lead generation is all about, and if it's done right, well, the sky is the limit."
  • Digital marketing company Crystalead was founded in 2020, with a goal to give online marketers the platform they need to generate results from lead generation.

The 9 Best Facebook Video Ad Examples in 2020 - Plus, the Top Social Media Marketing Agencies, According to BestDesigns.co

Thursday, November 26, 2020 - 12:50pm

NEW YORK, Nov. 26, 2020 /PRNewswire-PRWeb/ --87% of marketers view Facebook ads as an effective marketing tool for their business.

Key Points: 
  • NEW YORK, Nov. 26, 2020 /PRNewswire-PRWeb/ --87% of marketers view Facebook ads as an effective marketing tool for their business.
  • BestDesigns.co, an online resource for designers and marketers, identified nine of the best Facebook video ads from 2020 that showcased creativity and engaged brands' target audiences.
  • BestDesigns.co also recognized the leading agencies for social media marketing that can help businesses create their own marketing content for platforms like Facebook.
  • The top social media marketing agencies are:
    Brands can view the top examples of design and marketing work as well as the best agencies on BestDesigns.co.

Dealer eProcess - KIA Certified Digital Retailing Provider

Wednesday, November 25, 2020 - 3:00pm

LISLE, Ill., Nov. 25, 2020 /PRNewswire-PRWeb/ -- Dealer eProcess is proud to announce that its digital retailing tool, SARA, will be a part of Kia's new Certified Digital Retailing Program.

Key Points: 
  • LISLE, Ill., Nov. 25, 2020 /PRNewswire-PRWeb/ -- Dealer eProcess is proud to announce that its digital retailing tool, SARA, will be a part of Kia's new Certified Digital Retailing Program.
  • The Kia Certified Digital Retailing Program will be launching in early January 2021.
  • As the increase in online shopping continues to grow, digital retailing is a key element for both the website provider and the dealer.
  • Dealer eProcess is also a Kia Certified Website and Digital Marketing provider, giving dealers the ability to have one provider for all of their website and marketing needs.

ARIA Treatment Center Receives LegitScript Certification and Blue Cross Provider Number

Wednesday, November 25, 2020 - 1:45pm

ARIA has programmed a large portion of its marketing spend on Google PPC advertising.

Key Points: 
  • ARIA has programmed a large portion of its marketing spend on Google PPC advertising.
  • ARIA engaged the services of Dreamscape Marketing in June 2020 to build its website, manage the website SEO and manage the PPC advertising spend.
  • ARIA has made significant progress on this front and ARIA recently received a provider number from Blue Cross, which it received much sooner than expected, allowing ARIA to admit Blue Cross insured clients.
  • Ethema developed a unique style of treatment over the last eight years and has had much success with in-patient treatment for adults.

The Influence Agency presents its annual publication, “The Yearbook,” discussing influential digital marketing trends for 2021

Wednesday, November 25, 2020 - 2:00pm

The Yearbook reflects on COVID-19s impact on businesses, the rise of social activism and the desire for greater corporate responsibility.

Key Points: 
  • The Yearbook reflects on COVID-19s impact on businesses, the rise of social activism and the desire for greater corporate responsibility.
  • It comes with the territory and we have all been tested this year, said Tom Yawney, Partner and Director of Business Development at The Influence Agency.
  • With 2.14 billion people expected to become global digital buyers in 2021 , The Yearbook covers the importance of this digital transition and how it will continue to influence consumer spending and marketing strategies going forward.
  • The Influence Agency is an award-winning digital marketing agency based in Toronto, Canada.

USA Technologies Elyssa Steiner to Speak at madconNYC Digital Marketing Summit

Tuesday, November 24, 2020 - 4:15pm

(NASDAQ: USAT) (USAT or the Company), a cashless payments and software services company that provides end-to-end technology solutions for the self-service retail market today announced its participation in the madconNYC Digital Marketing Summit.

Key Points: 
  • (NASDAQ: USAT) (USAT or the Company), a cashless payments and software services company that provides end-to-end technology solutions for the self-service retail market today announced its participation in the madconNYC Digital Marketing Summit.
  • Elyssa Steiner, USATs vice president of Marketing will be a featured speaker on the Whats Working in Content Now panel, which takes place virtually on December 1, 2020 at 12 PM ET.
  • Panelists include: Gary J. Nix, founder and chief strategist, BRANDarchist; Shachar Orren, chief marketing officer, EX.CO; and Joel Montagne, founder and CEO, Trivver.
  • The madconNYC Digital Marketing Summit is a unique event for brand marketers who want to learn about the latest tools, technologies, and trends that they can use to more effectively reach their target audience members and promote their business or products.

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution that Enables Brand Marketers and Agencies to More Effectively Drive Sales Conversations

Tuesday, November 24, 2020 - 2:00pm

Marchex (NASDAQ: MCHX ), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge , a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them.

Key Points: 
  • Marchex (NASDAQ: MCHX ), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge , a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them.
  • By tying these high-value conversations back to their marketing sources, Marketing Edge empowers businesses to make smarter media buys that deliver more high-value conversations to their sales teams.
  • Marketing Edge enables brands and agencies to solve key problems:
    Accurately attribute calls, text messages and web form completions.
  • Enables brand marketing teams and agencies to receive credit for phone-based sales driven by their digital marketing efforts for their business or on behalf of their client.

Mediavine Expands Access to Contextual Ad Targeting Using GumGum's Verity Artificial Intelligence Product

Tuesday, November 24, 2020 - 1:59pm

BOCA RATON, Fla., Nov. 24, 2020 /PRNewswire/ --Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product.

Key Points: 
  • BOCA RATON, Fla., Nov. 24, 2020 /PRNewswire/ --Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product.
  • Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs).
  • In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers.
  • "Contextual targeting is one of several tools we have implemented, and will continue to implement, to curb the economic impact of these changes.

Amazon Advertising Demand Side Platform Agency Clear Ads Brings Powerful Advertising Opportunities to Businesses

Tuesday, November 24, 2020 - 1:34pm

LONDON, Nov. 24, 2020 /PRNewswire/ --Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses.

Key Points: 
  • LONDON, Nov. 24, 2020 /PRNewswire/ --Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses.
  • Director of Clear Ads, George Meressa, points out an interesting fact for businesses looking to boost their advertising efforts.
  • For businesses searching for ways to grow their Amazon sales, Clear Ads recommends Amazon DSP as the ideal solution.
  • To read more about the Amazon demand side platform and to connect with Meressa and his expert advertising team, please visit the official Clear Ads website.

New Digital Platform TMG 360 Media Aims To Shorten Timeline To Market For Healthtech Companies

Tuesday, November 24, 2020 - 12:00pm

The agency has been established to use digital marketing services to address core issues that all emerging healthtech companies face.

Key Points: 
  • The agency has been established to use digital marketing services to address core issues that all emerging healthtech companies face.
  • By using TMG 360 Media's integrated marketing approach, companies will shorten the time from trial completion to market, thereby expanding the opportunities for strategic partnerships and aligning with funding sources.
  • Our objective in forming TMG 360 Media is to ensure our clients' milestones are achieved efficiently and effectively through the power of digital media," said Hurley.
  • TMG360 Media is a communications, design and marketing digital platform, created to bring healthtech companies to market faster.