Open Road Integrated Media

Adweek Names Wpromote's Sammy Rubin a Media All-Star

Retrieved on: 
Tuesday, August 15, 2023
Media strategy, Adweek, Marketing, Head, Employment, VP Bank, Adtech (company), Open Road Integrated Media, Glassdoor, Growth, AI, Woman, Automation, Sales, Wpromote

EL SEGUNDO, Calif., Aug. 15, 2023 /PRNewswire/ -- Adweek recognized Sammy Rubin, VP of Integrated Media for Wpromote, as a 2023 Media All-Star on their annual list honoring the executives representing the best, brightest, and most strategic thinking across the media industry.

Key Points: 
  • EL SEGUNDO, Calif., Aug. 15, 2023 /PRNewswire/ -- Adweek recognized Sammy Rubin, VP of Integrated Media for Wpromote, as a 2023 Media All-Star on their annual list honoring the executives representing the best, brightest, and most strategic thinking across the media industry.
  • Rubin has been a critical force in Wpromote's continued growth as a full-service media and digital marketing agency, responsible for launching the agency's media strategy team as Head of Media Strategy and currently leading the ongoing development and expansion of Wpromote's creative offering and creator capabilities as VP of Integrated Media.
  • This year, Rubin was also named one of the Top Women in Media and AdTech by AdMonsters + AdExchanger.
  • Rubin shared the details of her vision for the future of media and how it will impact the growth of the agency: "To break through the increasing fragmentation of the media landscape, exposure is not enough.

mediasmart and Agency Reporter's ConnectedTV Asia Symposium Ignites Indonesia's Digital Revolution

Retrieved on: 
Thursday, July 20, 2023
Paragon, Dentsu, Smart TV, Lead, Advertising, Senior, Indosat, Connected, The Digital Group, Lemma, Marketing, Dominoes, Open Road Integrated Media, Digital transformation, Investment, Havas, Communication, MIT Center for Digital Business, Comparison of multi-paradigm programming languages, Blue Bird Group, Growth, Digital, Ecosystem, AI, Omnicom Group, Paragon Software Group, Over-the-top media service, Savy, Television, Film industry, CTV, Viu

The inaugural ConnectedTV Asia Symposium in Indonesia, brought to you by mediasmart in association with Agency Reporter, marked the region's first-ever event focusing on CTV.

Key Points: 
  • The inaugural ConnectedTV Asia Symposium in Indonesia, brought to you by mediasmart in association with Agency Reporter, marked the region's first-ever event focusing on CTV.
  • Following a successful run in India, this edition introduced the Indonesian market to the world of ConnectedTV.
  • Nikhil Kumar, Vice President IN SEA & ME at mediasmart, an Affle company, highlighted the evolutionary trajectory of ConnectedTV and discussed the worldwide landscape, with a specific focus on Asia.
  • The ConnectedTV Asia Symposium is a collaborative and neutral platform for industry leaders and experts.

Media Culture Welcomes Lori Lasky as Vice President of Strategy

Retrieved on: 
Tuesday, March 14, 2023
Culture, Media culture, Cuisinart, Marketing, Nautilus, Inc., EHarmony, Growth, Open Road Integrated Media, Conair, Rubbermaid, Pleasure, Nautilus, Dremel

DALLAS, March 14, 2023 /PRNewswire/ -- Media Culture, an independent brand performance agency, today announced that Lori Lasky has joined its leadership team to lead the agency's strategic initiatives.

Key Points: 
  • Lasky, most recently the Director of Integrated Media at Nautilus, Inc., will be responsible for program strategy across the agency's portfolio of clients.
  • Lasky joins Media Culture with over 20 years of experience developing comprehensive omnichannel strategies to drive brand awareness and increase sales.
  • I'm excited for her to bring that same level of leadership, dedication, and enthusiasm to Media Culture."
  • "I'm truly honored to be part of the Media Culture team I've known for years," said Lasky.

UPDATE – SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution

Retrieved on: 
Tuesday, September 6, 2022
Machine learning, ODR, Research, Technology, Advertising, OMD, Perception, Friends, EMEA, Awareness, OMD Worldwide, Internet, Solution, SAP, IOT, Skin, Learning, Imagination, Cannes Lions International Festival of Creativity, Creativity, PII, Digital marketing, Empathy, GLOBE, General manager, Comverge, Attention, Media Network, Open Road Integrated Media, Lumen, Ecosystem, Digital, Industry, Marketing, Public relations

ODR measured the campaigns impact on the SAP brand by comparing the results of two tests.

Key Points: 
  • ODR measured the campaigns impact on the SAP brand by comparing the results of two tests.
  • Using Verity, GumGum served the desktop skin unit across its premium roster of publishers, on contextually relevant articles, targeting key business decision makers.
  • The research was a huge success in proving that GumGums high impact ad units and Verityscookieless contextual intelligence technology positively impact both brand awareness and brand consideration.
  • One in three felt the ad campaign was informative, while a positive shift was also seen among the target audience (+5ppts).

SAP boosts brand awareness and consideration using GumGum’s high impact ad formats and the platform’s Verity™ contextual targeting solution

Retrieved on: 
Tuesday, September 6, 2022
Machine learning, Partnership, ODR, Research, Technology, Advertising, OMD, Perception, Friends, EMEA, Awareness, OMD Worldwide, Internet, Solution, SAP, IOT, Skin, Learning, Intelligence, Imagination, Cannes Lions International Festival of Creativity, Creativity, PII, Digital marketing, Empathy, GLOBE, General manager, Comverge, Attention, Media Network, Open Road Integrated Media, Lumen, Ecosystem, Industry, Digital, Marketing, Public relations

The companies achieved this by leveraging both GumGums high impact desktop skin advertising units, and its cookieless contextual targeting and intelligence platform, VerityTM the first time this approach has been deployed in EMEA.

Key Points: 
  • The companies achieved this by leveraging both GumGums high impact desktop skin advertising units, and its cookieless contextual targeting and intelligence platform, VerityTM the first time this approach has been deployed in EMEA.
  • ODR measured the campaigns impact on the SAP brand by comparing the results of two tests.
  • GumGum served the desktop skin unit across its premium roster of publishers, on contextually relevant articles, targeting key business decision makers.
  • The research was a huge success in proving that GumGums high impact ad units and VeritysTM cookieless contextual intelligence technology positively impact both brand awareness and brand consideration.

Don LeBlanc Joins StackCommerce as CEO, Bringing Deep E-Commerce Expertise to the Growing Company

Retrieved on: 
Monday, July 18, 2022
Technology, Marketing, Advertising, Electronic Commerce, Communications, Internet, Digital Marketing, Retail, Online Retail, Leadership, History, Tuck School of Business, News, Yahoo!, Worcester Polytechnic Institute, MarketWatch, CMO, New York Post, CNN, Technology, MBA, FASCINATOR, Built Robotics, Staples, Marketing, B2B, Hellman & Friedman, NASDAQ, Multimedia, B2C, Industry, SimpliSafe, Growth, Dartmouth College, Le Blanc, TMZ, Open Road Integrated Media, Commerce, Friction, Management, Online shopping, Vistaprint, Mashable

Don brings extensive experience in e-commerce across B2B and B2C brands, building and leading both startup and global organizations.

Key Points: 
  • Don brings extensive experience in e-commerce across B2B and B2C brands, building and leading both startup and global organizations.
  • View the full release here: https://www.businesswire.com/news/home/20220718005046/en/
    StackCommerce CEO Don LeBlanc (Photo: Business Wire)
    As a proven growth leader, Don has a history of attracting top talent and scaling solutions for technology-enabled businesses.
  • Don LeBlanc is a leader in the B2B and B2C space with extensive e-commerce and technology experience.
  • Prior to being named StackCommerce CEO, Don was Chief Commercial Officer at Simplisafe, a leading home security provider owned by Hellman & Friedman.

StackCommerce Acquires The Fascination, Adding Scale to the Thoughtful Alternative to Amazon

Retrieved on: 
Thursday, April 28, 2022
Women, Retail, Men, Internet, Online Retail, Consumer, Social Media, Technology, Search Engine Optimization, Mobile, Wireless, Entertainment, Search Engine Marketing, Blogging, Other Communications, Publishing, Marketing, Online, Advertising, Communications, TMZ, CUTS, MarketWatch, CEO, Clothing, CNN, Yahoo!, New York Post, Collection, SEO, Latham & Watkins, Who Built Scotland: A History of the Nation in Twenty-Five Buildings, Fascination, Fascinated (Ivy song), Cut (clothing), Acquisition, CPC, Marketing, News, Research, DTC, Open Road Integrated Media, Commerce, Online shopping, Video game console, Retail, Shopify, Mashable

This latest acquisition adds unique, premium DTC brands to existing shops and affiliate offerings for publishers, a big step toward Stack's mission.

Key Points: 
  • This latest acquisition adds unique, premium DTC brands to existing shops and affiliate offerings for publishers, a big step toward Stack's mission.
  • The Fascination, named one of Fast Companys Most Innovative Retail Companies of 2022, has seen its traffic grow 25% per month recently.
  • Joining StackCommerce gives the brand the financial and operational backbone to scale while maintaining its outstanding customer experience and content.
  • StackCommerce gives us the kind of exposure to consumers that it would have taken us years to build.

StackCommerce Acquires BrandCycle, Enabling End-to-End Commerce + Content Platform for Publishers, Influencers, and Brands

Retrieved on: 
Tuesday, January 25, 2022
Software, Online Retail, Internet, Social Media, Professional Services, Technology, Retail, Publishing, Marketing, Advertising, Communications, Consulting, Marketing, Built environment, Acquisition, MarketWatch, Industry, Stack, CNN, TMZ, Etsy, Knowledge, COO, Old Navy, News, Social media, Yahoo!, Commerce, Program, Acceleration, Entrepreneurship, Open Road Integrated Media, New York Post, Latham & Watkins, Online shopping, Public relations, Mashable, Adidas

BrandCycle represents thousands of social media influencers, who rely on its content monetization platform to drive revenue through product recommendations.

Key Points: 
  • BrandCycle represents thousands of social media influencers, who rely on its content monetization platform to drive revenue through product recommendations.
  • For publishers and influencers, StackCommerce will provide a holistic commerce content solution that includes white-label marketplaces, exclusive high-margin digital offers, and best-of-web affiliate commission rates from the biggest brands and retailers in the world.
  • For retailers and brands, the acquisition offers an immediate and significant increase in reach to highly engaged communities through social platforms, creator content, and newsletters.
  • For consumers, StackCommerce can now surface more relevant products and household-name brands on the platforms where theyre already consuming media.

Open Road Integrated Media Announces Promotions and New Hires

Retrieved on: 
Monday, October 18, 2021
History, Copy, Digital marketing, ORIM, Love, Scholastic, Publicity, Content strategy, PR, University, Simon & Schuster, Open Road Integrated Media, Business development, Acquisition, Sport, Production, Spirituality, Stevens Institute of Technology, HarperCollins, Open Road, Alexander Mackenzie Stuart, Baron Mackenzie-Stuart, The Lineup, CEO, Associate, Bloodhound, Technology, Social media, Master, Ebook, CRO, Knowledge, Efficiency, Ruth Rendell, Simon, Catalog, Barnes & Noble, Managing editor, Industry, Digital, Mackenzie, Hachette (publisher), Barnes, Fantasy, Book, Archive, Science, Editorial, List, Video game, Publishing, Sales

NEW YORK, Oct. 18, 2021 /PRNewswire/ --Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced a number of new hires and promotions for the company across marketing including Business Development and Publishing, Digital Marketing, Content/Owned Media, and Newsletters/Audience Development as well as Production.

Key Points: 
  • NEW YORK, Oct. 18, 2021 /PRNewswire/ --Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced a number of new hires and promotions for the company across marketing including Business Development and Publishing, Digital Marketing, Content/Owned Media, and Newsletters/Audience Development as well as Production.
  • Lisa Echenthal has joined in the newly created position of Business Development Manager, reporting to VP Business Development Heidi Sachner.
  • Lisa Quigley, Senior Editor, The Lineup and Murder & Mayhem joined Open Road in October, coming from Stevens Institute in New Jersey, where she was a communications coordinator.
  • Open Road Integrated Media is a Marketing-as-a-Service company that has built a tech-enabled, data-focused platform that provides content discovery and delivers digital experiences that entertain and inform its readers.

Invoca Announces 2021 Invoca Summit Award Winners in Conversation Intelligence Excellence

Retrieved on: 
Wednesday, October 6, 2021
Goal, VBG, Intelligence, Efficiency, Health, Chicago Growth Partners, Rookie of the Year, Senior, TikTok, Morgan Stanley, BBQGuys, Aspen Dental, Partner, VP, Investment, E-commerce, Yoy, Upfront Ventures, Multimedia, Awareness, Signal, Accel, IVR, Leadership, Technology, Customer success, Amplifon, Thought Leader, Digital marketing, SVP, Digital, COVID-19, Partnership, Salesforce, National Directorate of Intelligence and Prevention Services, Marketing, Year, Telecommunication, Channel, Adoption, Insurance, Dish Network, Mutual of Omaha, Open Road Integrated Media, ROI, Moon, View, Verizon Media, Mayo Clinic, Rookie, Video game, Sales, Public relations

SANTA BARBARA, Calif., Oct. 6, 2021 /PRNewswire/ --During its 7th annual Invoca Summit conference, Invoca , the leader in conversation intelligence for revenue teams, announced its 2021 Invoca Summit Award winners .

Key Points: 
  • SANTA BARBARA, Calif., Oct. 6, 2021 /PRNewswire/ --During its 7th annual Invoca Summit conference, Invoca , the leader in conversation intelligence for revenue teams, announced its 2021 Invoca Summit Award winners .
  • Each year, Invoca recognizes customer and partner teams for their innovative use of conversation intelligence to achieve outstanding business results.
  • "The Invoca Summit Awards recognizes the most sophisticated and innovative customers and partners who push the envelope with conversation intelligence.
  • Verizon Business Group (VBG) won this award for hitting the ground running and quickly expanding its conversation intelligence footprint across its marketing, analytics, and digital teams.