Publicis

Alloy Receives Significant Investment from Purpose Group to Accelerate Growth Strategy

Retrieved on: 
Monday, April 8, 2024
Element, Publicis, Salesloft, Raj, Partnership, Moxie, Salesforce Marketing Cloud, Leg, Yoy, Marketing, Advertising

Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.

Key Points: 
  • Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.
  • “The investment from Purpose Group is more than just growth capital,” said Alloy CEO Raj Choudhury.
  • Purpose Group’s investment in Alloy will go directly to value creation - fueling the agency’s strong go-to-market and corporate growth strategies.
  • “For over a decade, Alloy has been at the forefront of marketing innovation,” Purpose Group’s largest investor David Cummings said.

Alloy Receives Significant Investment from Purpose Group to Accelerate Growth Strategy

Retrieved on: 
Monday, April 8, 2024
Element, Publicis, Salesloft, Raj, Partnership, Moxie, Salesforce Marketing Cloud, Leg, Yoy, Marketing, Advertising

Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.

Key Points: 
  • Both Atlanta-based, Alloy is Purpose Group’s second portfolio company.
  • “The investment from Purpose Group is more than just growth capital,” said Alloy CEO Raj Choudhury.
  • Purpose Group’s investment in Alloy will go directly to value creation - fueling the agency’s strong go-to-market and corporate growth strategies.
  • “For over a decade, Alloy has been at the forefront of marketing innovation,” Purpose Group’s largest investor David Cummings said.

Asians in Advertising Breaking Barriers Summit

Retrieved on: 
Tuesday, April 9, 2024
Discovery, Publicis, Partnership, Bias, Carat, Syndrome, Mark Huffam, Senior, Warner Bros., AANHPI, Multimedia, Marketing, Movement, Management

LOS ANGELES, April 9, 2024 /PRNewswire/ -- Asians in Advertising proudly announces the return of its highly anticipated annual Breaking Barriers Summit, scheduled for Friday, May 3, 2024.

Key Points: 
  • LOS ANGELES, April 9, 2024 /PRNewswire/ -- Asians in Advertising proudly announces the return of its highly anticipated annual Breaking Barriers Summit, scheduled for Friday, May 3, 2024.
  • The Breaking Barriers Summit is designed to empower attendees to advance their careers by addressing the unique challenges Asian Americans face in advertising, marketing, and communications.
  • "We're deeply honored to present our third annual Breaking Barriers Summit," expressed Bernice Chao, co-founder of Asians in Advertising.
  • Discovery
    Asians in Advertising aims to develop a community, create opportunities, and elevate Asians to higher leadership positions in the advertising industry.

Epsilon Partners with Comscore’s Proximic for Global Contextual Data

Retrieved on: 
Tuesday, March 12, 2024
Comscore, IAB, Partnership, AI, Proximic, Commercial, Senior, Quality, Investment company, Marketing, CTV, Publicis, Management

NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.

Key Points: 
  • NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.
  • Epsilon will utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital —the company’s adtech platform for performance-based, personalized digital media at scale.
  • Proximic by Comscore will deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations.
  • Driven by Proximic’s industry-leading contextual natural language processing engine and AI contextual categorization technology, Proximic by Comscore’s contextual solutions enable marketers and media companies to extract a rich set of contextual datapoints from digital addressable supply across platforms such as CTV, audio, desktop and mobile.

VersusGame Appoints Former Hulu Marketing Exec Scott Donaton as Chief Marketing Officer and Elliot Solomon as Vice President of Business Development

Retrieved on: 
Wednesday, April 3, 2024
Electronic Games, Technology, Entertainment, Artificial Intelligence, Software, IHeartRadio, Microsoft, Attention, Sport, USA Today, Name, Entertainment Weekly, Social media, News, Business development, Publicis, The Walt Disney Company, Content, Lionsgate, Advertising, CMO, Multimedia, Machine learning, Marketing, NPR, UFC, Unity Technologies, NFL, Video, Hulu, Billboard, Virtual reality

Today, VersusGame , the AI-powered interactive content company, announced that it has appointed marketing industry veteran Scott Donaton as Chief Marketing Officer, and Elliot Solomon as Vice President of Business Development.

Key Points: 
  • Today, VersusGame , the AI-powered interactive content company, announced that it has appointed marketing industry veteran Scott Donaton as Chief Marketing Officer, and Elliot Solomon as Vice President of Business Development.
  • View the full release here: https://www.businesswire.com/news/home/20240403084195/en/
    In his role as CMO, Donaton will oversee all marketing functions for Versus, including brand strategy, communications, content, social media and consumer insights.
  • Previously, Donaton served as Global Chief Creative & Content Officer at Digitas, leading the agency’s worldwide creative practice.
  • Over his 20-year career, Solomon has built and led sales and business development teams at industry front-runners like Disney, Snap, and Unity Technologies.

Optimum Unveils New Brand Platform and Marketing Campaign With Focus on Its Local Communities and Customers

Retrieved on: 
Tuesday, April 2, 2024
Mobile, Wireless, Networks, Entertainment, Internet, Social Media, Technology, TV and Radio, Marketing, Audio, Video, Advertising, Communications, Telecommunications, Publicis, Friends, Saatchi & Saatchi, Consumer service, Organization, Learning, Connect, Social media, Altice USA, Boy, Small business, Life, Student, O1, Radio, Happiness, DonorsChoose, Investment, STEM, Altice, Multimedia, MSL, Family, FIRST

View the full release here: https://www.businesswire.com/news/home/20240401886670/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240401886670/en/
    The creative platform, “Where local is big time,” highlights Optimum’s hyperlocal focus matched with its big-tech capabilities, exemplifying the company’s commitment to delivering advanced connectivity solutions powered by a world-class network with a focus on meeting the unique needs of its local customers and communities.
  • Every activation is anchored in reaching customers where they are – in the communities where they live and work – and will be seen in markets across Optimum’s 21-state footprint.
  • Key updates include:
    Introduction of a new regional operations model with local senior leadership teams embedded directly in the company’s regions to meet the unique needs of local communities.
  • Advanced suite of connectivity products and offerings, notably Optimum Fiber, Optimum Mobile, Optimum Stream, and Optimum Complete, a line of Internet + Mobile bundles that offer significant savings to customers.

Adobe Summit 2024: Adobe Unveils the Future of Customer Experience Management (CXM) in the Age of Generative AI

Retrieved on: 
Tuesday, March 26, 2024
Technology, Mobile, Wireless, Audio, Video, Apps, Applications, Artificial Intelligence, Other Technology, Software, Digital Marketing, Networks, Communications, Internet, Data Management, Content Marketing, Consumer Electronics, Cloud, CDP, Customer experience, Pfizer, Climate, Social media, Microsoft Azure, Havas, Investment, Asset management, Asset, Media, Marketing, TSB, IPG, General Motors, Publicis, Microsoft Word, Microsoft, Partnership, Workflow, Adobe Experience Cloud, Firefly, AEM, Delta Air Lines, Customer data platform, Data management, Creation, Organization, CXM, Collaboration, Research, OneTrust, Activation, AI, IBM, Imagination, Adobe Creative Cloud, Accenture, B2B, ADBE, Conference, Growth, AJO, Omnicom Group, BigQuery, EY, Life, Google Docs, MLB, Summit, WPP, Multimedia, Sales

In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.

Key Points: 
  • In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.
  • This is anchored in Adobe Experience Platform, which enables brands to activate customer data across various enterprise systems through an integrated set of applications.
  • Adobe announced today an expanded partnership with Microsoft to deliver generative AI capabilities for marketers that bring powerful Adobe Experience Cloud customer experience insights and Firefly generative AI directly into Microsoft applications to reinvent workflows and ignite productivity.
  • Adobe Summit 2024 is a hybrid event with both an in-person and online presentation powered by Adobe Experience Cloud.

HAVAS CX WELCOMES ARTHUR FULLERTON AS CHIEF TECHNOLOGY OFFICER

Retrieved on: 
Tuesday, March 19, 2024
Create, Publicis, Verizon Communications, Woman, AI, CX

NEW YORK, March 19, 2024 /PRNewswire/ - Havas CX announced today the appointment of Arthur Fullerton as global Chief Technology Officer.

Key Points: 
  • NEW YORK, March 19, 2024 /PRNewswire/ - Havas CX announced today the appointment of Arthur Fullerton as global Chief Technology Officer.
  • Fullerton transitions from his role at Publicis Groupe to lead the technology practice for the global network.
  • He will be based in New York and report to Havas CX Global CEO David Shulman.
  • Fullerton has also served pro-bono as the Chief Technology Officer for Women Who Create since June 2021.

Optimum Selects Publicis O1 As Agency of Record

Retrieved on: 
Friday, March 1, 2024
Influencer, Audio, Video, Telecommunications, TV and Radio, Networks, Internet, Data Management, Social Media, Technology, Entertainment, Mobile, Wireless, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Communications, Media, Carriers and Services, Acquisition, Altice USA, Investment, PR, Saatchi & Saatchi, Creativity, Publicis, Altice, Communication, MSL, Partnership

Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.

Key Points: 
  • Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.
  • O1 was created as a dedicated team specifically for Optimum and is powered by a collective of Publicis Groupe agencies.
  • “As we look to engage with our customers in new and dynamic ways, we are thrilled to bring the unmatched tenacity, creativity, and partnership of O1 to Optimum,” said Jennifer Garrett, Chief Marketing Officer at Optimum.
  • “O1 has matched the best expertise – and experts – at Publicis Groupe to partner with Optimum in creating the next chapter for the brand through a fully integrated team driving awareness and acquisition nationally and locally.”

Sabio and McDonald's USA Announce Strategic Collaboration to Reach Culturally Diverse Audiences Across the CTV Landscape

Retrieved on: 
Thursday, February 29, 2024
Generation, United States census, Connected, Gen, Partnership, Generation Z, McDonald's, Attention, CTV, Ecosystem, Publicis, Millennials, Environment, OTT

TORONTO, Feb. 29, 2024 /PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a Diverse owned leader in the Connected TV ("CTV")/over-the-top ("OTT") ecosystem helping brands reach, engage and validate diverse consumers through technology) today announced it has entered into an engagement with McDonald's USA, through a partnership with Publicis Groupe. The relationship strengthens McDonald's commitment to diverse communities, and specifically with diverse-owned media partners, by leveraging Sabio's unique non cookie-based data sets and solutions so the brand can effectively connect with and reach the growing U.S. multicultural audience.

Key Points: 
  • A key audience, Gen Z, is the most ethnically diverse generation to date.
  • U.S. Census data suggests that as of 2019, 49.1% of Generation Z is diverse and growing, with 13.8% Black, 25.0% Hispanic, and 5.3% Asian.
  • As CTV continues to grow and attract attention from advertisers and brands, the biggest gap lies within the diverse audience data sets.
  • "Our shared mission, values and commitment is at the crux of the collaboration with Sabio.