Adtech (company)

Snopes Co-Owners Acquire All Remaining Shares of the Company, Bringing Total Stake to 100%

Retrieved on: 
Friday, September 23, 2022

The relationship with the company started in 2016 when Richmond and Schoentrup, along with three other individuals, acquired a 50% stake in the company.

Key Points: 
  • The relationship with the company started in 2016 when Richmond and Schoentrup, along with three other individuals, acquired a 50% stake in the company.
  • David Mikkelson, who co-founded the company in 1994, held the remaining shares.
  • Effective Sept. 16, Mikkelson stepped down as chief executive officer and stepped down from the Snopes Board of Directors.
  • Richmond, who has served as a board member of Snopes since 2018, has assumed the role of chief executive officer.

Tinyclues Recognized for CRM Innovation in Annual MarTech Breakthrough Awards Program

Retrieved on: 
Thursday, September 22, 2022

NEW YORK, Sept. 22, 2022 /PRNewswire-PRWeb/ -- Tinyclues, a leading CRM Marketing Technology Company, has been selected as the winner of the "Best Enterprise CRM Solution" award for the second consecutive year in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization recognizing the top companies, technologies, and products in the global Marketing, Sales, and AdTech industries.

Key Points: 
  • Momentum with 2nd Consecutive MarTech Breakthrough Win
    NEW YORK, Sept. 22, 2022 /PRNewswire-PRWeb/ -- Tinyclues, a leading CRM Marketing Technology Company, has been selected as the winner of the "Best Enterprise CRM Solution" award for the second consecutive year in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization recognizing the top companies, technologies, and products in the global Marketing, Sales, and AdTech industries.
  • "We're thrilled to be recognized by MarTech Breakthrough for the second year in a row," said VP CX Benot Bouteille.
  • The mission of the MarTech Breakthrough Awards is to honor excellence and innovation, hard work, and success across a wide range of Marketing-, Sales-, and AdTech-related categories.
  • Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in Marketing-, Ad-, and Sales technology companies, products, and people.

Swedish AdTech company, BrightBid taps into London's dynamic start up scene to accelerate growth

Retrieved on: 
Thursday, September 22, 2022

LONDON, Sep. 22, 2022 /PRNewswire-PRWeb/ -- AdTech platform for Google Advertising, BrightBid has today announced the launch of its UK operations in London to significantly accelerate its global growth. Founded in 2020, the Swedish company has grown close to 400% YoY in revenue and is well in the top 10% of fastest growing SaaS companies globally. The company helps PPC and marketing teams scale up performance on Google Search Ads using its proprietary AI technology.

Key Points: 
  • AdTech platform for Google Advertising, BrightBid has today announced the launch of its UK operations in London to significantly accelerate its global growth.
  • The company helps PPC and marketing teams scale up performance on Google Search Ads using its proprietary AI technology.
  • LONDON, Sep. 22, 2022 /PRNewswire-PRWeb/ -- AdTech platform for Google Advertising, BrightBid has today announced the launch of its UK operations in London to significantly accelerate its global growth.
  • Founded in 2020, the Swedish company has grown close to 400% YoY in revenue and is well in the top 10% of fastest growing SaaS companies globally.

6sense Announces Record-Breaking Performance

Retrieved on: 
Wednesday, September 14, 2022

SAN FRANCISCO, Sept. 14, 2022 /PRNewswire/ -- 6sense, the leading platform for B2B organizations generating predictable revenue, today announced record-breaking performance going into the second half of its fiscal year. Year-over-year, 6sense revenue has grown 113 percent, while its customer base and global workforce increased by 157 percent and 170 percent, respectively.

Key Points: 
  • Year-over-year, 6sense revenue has grown 113 percent, while its customer base and global workforce increased by 157 percent and 170 percent, respectively.
  • 6sense announced the addition of AdTech industry veterans from Granite Media , bringing decades of experience in performance marketing to lead advertising product innovation and unlock 6sense customers' ability to accelerate growth efficiently.
  • "Our teams continue to show their innovation and adaptability both the existing 6sense teams and the ones who joined us as a result of acquisitions," said Viral Bajaria, CTO and Co-founder at 6sense.
  • "We strive to be a North Star for talent and an exceptional employee experience that ensues to people building many careers at 6sense."

Fusion92 Acquires Conversion Fanatics to Bolster Its Integrated Offerings

Retrieved on: 
Tuesday, September 13, 2022

CHICAGO, Sept. 13, 2022 /PRNewswire/ -- Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, announced it has acquired Conversion Fanatics, a leader in conversion optimization services. The acquisition broadens Fusion92's capabilities and further helps clients increase marketing performance and lower the cost of acquisition through timely, data-driven experimentation and optimization that removes friction from user experiences and helps businesses make more money, faster. 

Key Points: 
  • CHICAGO, Sept. 13, 2022 /PRNewswire/ -- Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, announced it has acquired Conversion Fanatics, a leader in conversion optimization services.
  • Conversion Fanatics launched in 2014 in Austin, Texas, and has optimized over 250 sites for brands across multiple industries, including e-commerce, health, financial, SaaS, apparel, home furnishings, beauty, fitness, professional services and more.
  • Through their continuous experimentation, Conversion Fanatics improves marketing effectiveness, delivering actionable data, more conversions and higher customer value.
  • "Fusion92 has a shared culture and high integrity team that we're excited to bring our superpowers to so we can apply our conversion magic to help more organizations see exponential results," said Manish Punjabi, co-founder and CEO of Conversion Fanatics.

Mainardo de Nardis and Laura Held Join VidMob Board of Directors

Retrieved on: 
Tuesday, September 13, 2022

NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- VidMob , the leading platform for Intelligent Creative, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, and Laura Held, Partner of Shamrock Capital, are joining the companys Board of Directors.

Key Points: 
  • NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- VidMob , the leading platform for Intelligent Creative, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, and Laura Held, Partner of Shamrock Capital, are joining the companys Board of Directors.
  • As a long-time advocate for the power of Intelligent Creative, I am thrilled to join VidMobs Board of Directors.
  • In addition to her role on the VidMob board, Held currently serves as a director of Adweek, Bayard, EDO and Wpromote.
  • In addition to de Nardis and Held, VidMob board members include former Global CMO Meta, HP, Visa and Pepsico Antonio Lucio, BuildGroup Co-Founder Klee Kleber, VidMob CEO and Co-Founder Alex Collmer, and VidMob COO and Co-Founder Jason Donnell.

TVB Holds First Hybrid Forward Conference for Thousands of Local TV Broadcasters, Media Agencies and Marketers

Retrieved on: 
Monday, September 12, 2022

The virtual conference will bring together attendees from across the U.S., including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television.

Key Points: 
  • The virtual conference will bring together attendees from across the U.S., including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television.
  • This intimate, exclusive event will feature keynote speakers and sessions including political, automotive, sports betting, NextGen TV and more.
  • The Executive Summit content will be live-streamed as the General Session for the virtual Forward Conference.
  • The Forward Conference and live Executive Summit is a unique opportunity for the industry to engage with and hear from the leaders at the forefront of change in local broadcast TV.

AiAdvertising Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communications Program

Retrieved on: 
Thursday, September 8, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend, has engaged international investor relations specialists MZ Group (MZ) to lead a comprehensive strategic investor relations and financial communications program across all key markets.

Key Points: 
  • AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend, has engaged international investor relations specialists MZ Group (MZ) to lead a comprehensive strategic investor relations and financial communications program across all key markets.
  • MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Companys visibility throughout the investment community.
  • MZ North America is the US division of MZ Group, a global investor relations and corporate communications leader.
  • MZ North America was founded in 1996 and provides full scale Investor Relations to both private and public companies across all industries.

Basis Technologies Offers Expanded Free Learning Programs for Digital Media Professionals

Retrieved on: 
Wednesday, September 7, 2022

CHICAGO, Sept. 07, 2022 (GLOBE NEWSWIRE) -- Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the expansion of free learning programs for digital media professionals.

Key Points: 
  • CHICAGO, Sept. 07, 2022 (GLOBE NEWSWIRE) -- Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced the expansion of free learning programs for digital media professionals.
  • Cohesive training for digital media skills is not widely offered at no cost in companies, industry associations or academic institutions.
  • Training and Education ranked the lowest among workplace benefits according to advertising professionals in a research report conducted by Advertiser Perceptions for Basis Technologies ( https://basis.net/news/nearly-forty-percent-ad-professionals-plan-to-lea... ).
  • They are designed for anyone new to digital advertising such as career-minded college students, entry-level junior professionals, traditional media professionals, or workers from a different field.

AiAdvertising Announces Rebrand with Focus on AI-Driven Campaign Performance Technology Platform

Retrieved on: 
Wednesday, September 7, 2022

It best showcases AiAdvertisings Campaign Performance Platform (CPP), which is the industrys first cloud-hosted ad management solution that leverages AI and connects marketing investments to sales revenue.

Key Points: 
  • It best showcases AiAdvertisings Campaign Performance Platform (CPP), which is the industrys first cloud-hosted ad management solution that leverages AI and connects marketing investments to sales revenue.
  • Our Campaign Performance Platform connects marketing analytics to sales transactions and helps marketers and CMOs succeed by giving them the necessary tools to prove marketings return on investment.
  • Our new website will give us an enhanced online marketing presence that highlights our AI-powered platform for customers and investors.
  • Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution.