Junior Achievement of Southern California Empowers the Next Generation Through New Financial Literacy-Focused Marketing Campaign
LOS ANGELES, April 08, 2024 (GLOBE NEWSWIRE) -- This National Financial Literacy Month, nonprofit organization Junior Achievement of Southern California (JA SoCal) launches a new marketing campaign, that shines a light on the importance of financial literacy education amongst Southern California’s youth – and aims to inspire action.
- LOS ANGELES, April 08, 2024 (GLOBE NEWSWIRE) -- This National Financial Literacy Month, nonprofit organization Junior Achievement of Southern California (JA SoCal) launches a new marketing campaign, that shines a light on the importance of financial literacy education amongst Southern California’s youth – and aims to inspire action.
- The campaign debuts with two all-new broadcast spots and a seven-part social content series produced by Team One .
- According to its latest Alumni Survey Report (2021-2022), 82% of Junior Achievement alumni agree they have a strong financial footing and 84% report being financially independent from their parents.
- In “ The Talk ,” a son discusses some critical life topics with his father: how to save, pay for college, and make income.