AdTheorent Partners with the Ad Council to Support the "Belonging Begins with Us" Campaign
By highlighting this shared emotional experience, the campaign creative sparks empathy and builds stronger bonds between everyone who calls America home.
- By highlighting this shared emotional experience, the campaign creative sparks empathy and builds stronger bonds between everyone who calls America home.
- AdTheorent utilized myriad signals in the custom predictive CPA model such as ad position, publisher, geo-intelligence, non-individualized user device attributes, location, and CTV exposure to drive an efficient CPA.
- Additionally, AdTheorent utilized sequential targeting to reach consumers across devices and mediums, and frequency optimizations to encourage multiple engagements.
- To learn more, visit AdCouncil.org , follow the Ad Council's communities on Facebook , Instagram and Twitter , and view the creative on YouTube .