Broadcast programming

Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024

Retrieved on: 
Thursday, February 8, 2024
Dominoes, Generation Z, SAN, FAST, Target, Social media, QSR, Sport, Human, Television, CBS, NFL, ABC, Paramount, Smart TV, WGA, Walmart, Weather, Broadcast programming, SVOD, Samba TV, Connected, CTV, OTT, Netflix, Advertising, NBC, Churn

The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms.

Key Points: 
  • The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms.
  • Among the standout findings, linear continued its decline in reach while streaming viewership swelled.
  • Samba TV’s report sheds further light on television viewership changes, including:
    Year-over-year, linear TV reach experienced a slight decrease and remained steady compared to the first half of 2023.
  • For more insights and to access the full State of Viewership report by Samba TV, please download here .

Simulmedia Appoints Ken Rona as Chief Scientist

Retrieved on: 
Thursday, January 18, 2024
Apps, Applications, Technology, Marketing, Advertising, Communications, Professional Services, Software, Internet, Data Analytics, Data Management, Smart TV, Roku, Turner Broadcasting System, Science, IXI, Broadcast programming, Connected, Growth, Economics, MAX, Duke University, CTV, TV, EMarketer, NBCU, Warner Bros. Discovery, Paramount, Data, ROI

Simulmedia , a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist.

Key Points: 
  • Simulmedia , a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist.
  • “We are thrilled to welcome Ken Rona to the Simulmedia family as our Chief Scientist,” said Simulmedia Founder and Executive Chairman Dave Morgan , to whom Dr. Rona will report.
  • "I was honestly humbled when Dave Morgan asked me to be Simulmedia's Chief Scientist.
  • In recent years, Simulmedia expanded TV+ to fully integrate ad-supported Connected TV channels, including Hulu, Peacock, MAX, Disney+, and Roku.

Simulmedia Establishes Partnership at Top of C-suite

Retrieved on: 
Tuesday, January 9, 2024
Software, Mobile, Wireless, Internet, Professional Services, Data Management, Apps, Applications, Technology, Artificial Intelligence, Data Analytics, Marketing, Advertising, Communications, The Walt Disney Company, Smart TV, FuboTV, AOL, Roku, New York Daily News, Partnership, Broadcast programming, Connected, MAX, News, National Geographic, Carat, CTV, Apple, Linearity, Warner Bros. Discovery Sports, TV, EMarketer, NBCU, Warner Bros. Discovery, Paramount, Mediacom

COO Jon Werther is taking the CEO title and assuming greater oversight of the company’s operations and day-to-day direction of the management team.

Key Points: 
  • COO Jon Werther is taking the CEO title and assuming greater oversight of the company’s operations and day-to-day direction of the management team.
  • Wrote Morgan in a note to the Simulmedia team, “We created Simulmedia 15 years ago to bring a digital approach to TV advertising.
  • Before Simulmedia, Siegel worked in media planning at Mediacom and Carat and in sales leadership at NY Daily News and US News & World Report.
  • At Simulmedia, their positions were previously held by Lauren Fry, now head of video ad sales at Apple, and Dina Roman, head of global advertising sales at Fubo.

Annual Study of U.S. Media Agencies Predicts that YouTube and CTV Budgets Will Increase for 2024

Retrieved on: 
Tuesday, December 12, 2023
Broadcast programming, Meta, Kid, GVP, Advertising, CTV, Hearing

The study asked agency leaders about shifts in video advertising behaviors and how advertiser strategies are affected by the uncertain economic conditions.

Key Points: 
  • The study asked agency leaders about shifts in video advertising behaviors and how advertiser strategies are affected by the uncertain economic conditions.
  • According to the survey, 96% of all agencies predict that advertiser spending on YouTube will stay steady or increase in 2024, with 48% indicating budgets will be steady and 48% indicating they’ll increase.
  • CTV should continue to enjoy the most aggressive growth in the industry, with 65% of agencies predicting an increase.
  • “YouTube and CTV spend will increase in 2024 for many brands.

Zeta Global Releases Intelligence-Powered Marketing Innovations to Boost Enterprise Business Growth

Retrieved on: 
Wednesday, October 11, 2023
Publishing, Communications, VoIP, Other Technology, Mobile, Wireless, Telecommunications, Software, Social Media, Networks, Search Engine Optimization, Search Engine Marketing, Internet, Hardware, Electronic Design Automation, Data Management, Consumer Electronics, Technology, Semiconductor, Security, Satellite, Photography, Nanotechnology, Audio, Video, Finance, Artificial Intelligence, Professional Services, Cloud, Broadcast programming, Investment, ZOE, NYSE, Metadata, ZETA, AI, Culture, Digital, Martech, Connectivity, Zeta, Generative, Synthetic media, Tag cloud, IT cost transparency, IDC, ZMP, Privacy, Exploration, Sales, Retail, Medical device, Online shopping, Video game, Intelligence, Marketing

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs.

Key Points: 
  • Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, announced new Zeta Marketing Platform (ZMP) solutions to provide enterprise brands with powerful AI-enabled capabilities that deliver better experiences for consumers and better results for marketing programs.
  • During the conference’s Product Keynote, Zeta’s Chief Technology Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled new innovations in identity, generative AI, and consumer engagement delivered through the Zeta Marketing Platform (ZMP).
  • The unified solutions within a single platform will enable enterprise brands to unlock actionable intelligence to make more informed business decisions, improve personalization across all touchpoints, and deliver stronger business results for brands.
  • The presentation of the latest Zeta Marketing Platform roadmap and innovations and all other Zeta Live sessions can be viewed on-demand here .

Digital Remedy Unveils New Brand Identity, Elevating Performance Media Solutions

Retrieved on: 
Monday, September 25, 2023
Digital Remedy, Central Region, Marketing, DSP, Perception, CPG, CTV, McLaughlin, Snap, Element, Human voice, Broadcast programming, Investment, RVP, International Growth Centre, ROI, Industrial design, Sales, Travel

The rebrand emphasizes the following:

Key Points: 
  • The rebrand emphasizes the following:
    New Performance Solutions: Digital Remedy's refined solutions match dynamic market challenges, tailored to outcome-based, brand, and TV advertisers with diverse needs.
  • Committed to delivering performance solutions for multicultural campaigns and bridging the gap between brands and underrepresented communities, Digital Remedy partnered with Digital Culture Group (an NMSDC-certified advertising solutions company) and appointed its founder, Crystal Foote , as Executive Director & Head of Multicultural.
  • Vertical-Specific Solutions: Building upon its core offerings, Digital Remedy is dedicated to providing custom solutions for specific verticals.
  • “The traditional funnel is converging, uniting brand and action goals, and shift in the media landscape signifies the convergence of performance with brand awareness, perception, and bottom-line metrics.

Ricola launches new Ricola Throat Balm to help consumers conquer daily throat irritations.

Retrieved on: 
Tuesday, September 19, 2023
PR, OLV, Marketing, Cough, Broadcast programming, OOH, Throat, Ricola, Create, Glass wool, Cosmetics, Amazon

The innovative liquid center drop launches with a flavor unique to the category and asks consumers to "Coat Your Throat" against minor throat irritations.

Key Points: 
  • The innovative liquid center drop launches with a flavor unique to the category and asks consumers to "Coat Your Throat" against minor throat irritations.
  • This new product and accompanying launch campaign encourages consumers to "Coat Your Throat" against daily throat irritations such as itchy throat, hoarse voice, or dry throat, and is designed specifically for everyday use.
  • "In listening to consumers' needs when it came to throat care, we saw that they were seeking a solution for minor yet pesky throat irritations.
  • We've introduced a solution that gives consumers the confidence that they're protected against everything from a throat tickle to constant throat irritations," said Becky Spruck, Marketing Director at Ricola, USA.

PFT unveils Ad Break Automation powered by CLEAR® AI at IBC 2023

Retrieved on: 
Thursday, September 14, 2023
Product management, Patent, Metadata, IBC, Senior, PFT, Media, Television, United States patent law, AVOD, Automation, Broadcast programming, Disney Media and Entertainment Distribution, Digital television, LOS, AI, C23, Digital, Video game, FAST

LOS ANGELES, Sept. 14, 2023 /PRNewswire/ -- Prime Focus Technologies (PFT), a leading creator of AI technology solutions for the Media and Entertainment (M&E) industry, is proud to announce the launch of Ad Break Automation, powered by CLEAR® AI at IBC 2023. This significant advancement is poised to generate revenue for content on Free Ad-Supported Streaming Television (FAST), Ad-Supported Video on Demand (AVOD), and Linear TV platforms.

Key Points: 
  • Transforming revenue generation across FAST, AVOD, and Linear TV Platforms
    LOS ANGELES, Sept. 14, 2023 /PRNewswire/ -- Prime Focus Technologies (PFT), a leading creator of AI technology solutions for the Media and Entertainment (M&E) industry, is proud to announce the launch of Ad Break Automation, powered by CLEAR® AI at IBC 2023 .
  • The Ad Break Automation feature enables content owners to automatically identify the best spots for ad placement according to the specific policies of FAST and AVOD platforms.
  • Efficiently manage your content distribution by accessing predefined ad break policies tailored for various FAST/AVOD platforms and automatically exporting ad break markers that align with platform requirements.
  • Join us at IBC 2023 for a demo of Ad Break Automation.

PFT unveils Ad Break Automation powered by CLEAR® AI at IBC 2023

Retrieved on: 
Thursday, September 14, 2023
Product management, Patent, Metadata, IBC, Senior, PFT, Media, Television, United States patent law, AVOD, Automation, Broadcast programming, Disney Media and Entertainment Distribution, Digital television, LOS, AI, C23, Digital, Video game, FAST

LOS ANGELES, Sept. 14, 2023 /PRNewswire/ -- Prime Focus Technologies (PFT), a leading creator of AI technology solutions for the Media and Entertainment (M&E) industry, is proud to announce the launch of Ad Break Automation, powered by CLEAR® AI at IBC 2023. This significant advancement is poised to generate revenue for content on Free Ad-Supported Streaming Television (FAST), Ad-Supported Video on Demand (AVOD), and Linear TV platforms.

Key Points: 
  • Transforming revenue generation across FAST, AVOD, and Linear TV Platforms
    LOS ANGELES, Sept. 14, 2023 /PRNewswire/ -- Prime Focus Technologies (PFT), a leading creator of AI technology solutions for the Media and Entertainment (M&E) industry, is proud to announce the launch of Ad Break Automation, powered by CLEAR® AI at IBC 2023 .
  • The Ad Break Automation feature enables content owners to automatically identify the best spots for ad placement according to the specific policies of FAST and AVOD platforms.
  • Efficiently manage your content distribution by accessing predefined ad break policies tailored for various FAST/AVOD platforms and automatically exporting ad break markers that align with platform requirements.
  • Join us at IBC 2023 for a demo of Ad Break Automation.

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud

Retrieved on: 
Monday, September 11, 2023
Order management system, Advertising, Partnership, Workflow, Converge, AOS, Broadcast programming, MD, OMS, Operative, Digital, Ecosystem, Platinum, Automation, Mobile phone, Video game

DanAds will provide a suite of self-service sales tools, including automated media planning, billing, reconciliation and proposal automation.

Key Points: 
  • DanAds will provide a suite of self-service sales tools, including automated media planning, billing, reconciliation and proposal automation.
  • Through their self-serve platforms, DanAds connects advertisers and publishers in an automated ecosystem, eliminating manual processes and unlocking the full potential of user data monetization.
  • In order to truly achieve convergence, publishers need to unify their advertising operations, and streamline workflow.
  • Together with DanAds, they are dedicated to propelling the industry forward, delivering unmatched solutions, and empowering advertisers and publishers to achieve unparalleled success.