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Direct Digital Holdings Appoints Misty Locke, Former Global Chief Marketing Officer for Dentsu Media, to Board of Directors

Retrieved on: 
Wednesday, January 18, 2023

HOUSTON, Jan. 18, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced advertising industry pioneer Misty Locke is joining its Board of Directors. Locke, an award-winning marketer, brings more than 20 years of experience in digital, performance and brand marketing. Her appointment was effective January 16, 2023.

Key Points: 
  • Locke joins the Direct Digital Holdings Board of Directors following a successful tenure as Chief Marketing Officer for industry leader Dentsu Media.
  • Prior to that, Locke served in several senior executive positions for iProspect, including President of iProspect Americas, Global Chief Client Officer and Global Chief Marketing Officer.
  • "Direct Digital Holdings is very pleased to welcome Misty to our Board of Directors," said Mark D. Walker, Direct Digital Holdings Co-Founder, Chairman and Chief Executive Officer.
  • Her appointment to the Direct Digital Holdings Board of Directors comes less than a year after the Company listed on the Nasdaq Stock Market.

CRAYOLA + DENTSU CREATIVE EARNS TOP EFFIE WORLDWIDE HONORS

Retrieved on: 
Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Crayola's "Color Yourself Into the World" won the Iridium Effie at the Global Best of the Best Effies virtual celebration on Dec. 6. The award recognizes the most effective campaign in the world. Nike was the inaugural winner of the new award in 2021.

Key Points: 
  • The work, created in partnership with GOLIN PR, also won the Global Grand Effie Award in the Product/Service Launch category, and previously won a Gold Effie at the 2021 Effie Awards U.S. competition.
  • Part of dentsu International, Dentsu Creative is a global creative network that transforms brands and businesses through the power of Modern Creativity.
  • Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be dentsu International's sole creative network by the end of 2022.
  • This is delivered through five global leadership brandsCarat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu Report Finds Disconnect Between CMO Perceptions and Consumer Expectations Around Ad Representation & Web 3.0

Retrieved on: 
Wednesday, November 30, 2022

Today dentsu released Wave II of its CMO Navigator a survey of 600+ North American CMOs and 1,000 U.S. consumers.

Key Points: 
  • Today dentsu released Wave II of its CMO Navigator a survey of 600+ North American CMOs and 1,000 U.S. consumers.
  • The report examines marketers perceptions of the economic climate and recession readiness, DEI priorities and challenges, and strategies for capitalizing on the Web 3.0 future.
  • The report uncovers a new breed of CMOs the Perceptive CMOs who are more successful than their peers by calibrating their strategies at the intersection of where consumer wants and business needs overlap.
  • This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Rapid Growth at NP Digital Magnetically Draws Industry Leading Marketing Expert David Hutchinson as VP of Marketplaces

Retrieved on: 
Monday, November 14, 2022

SAN DIEGO, Nov. 14, 2022 (GLOBE NEWSWIRE) -- NP Digital , a leader in performance marketing, diversifies its executive team with David Hutchinson as its Vice President of Marketplaces.

Key Points: 
  • SAN DIEGO, Nov. 14, 2022 (GLOBE NEWSWIRE) -- NP Digital , a leader in performance marketing, diversifies its executive team with David Hutchinson as its Vice President of Marketplaces.
  • In this role, the recognized retail media expert will focus on driving further integrations within the digital marketing mix as ecommerce and retailers increasingly open media channels.
  • Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry.
  • NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships.

Dentsu Named a Leader in Everest Group PEAK Matrix for Adobe Services

Retrieved on: 
Wednesday, November 9, 2022

COLUMBIA, Md., Nov. 9, 2022 /PRNewswire/ -- Dentsu International andMerkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix Assessment 2022 .

Key Points: 
  • COLUMBIA, Md., Nov. 9, 2022 /PRNewswire/ -- Dentsu International andMerkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix Assessment 2022 .
  • The report assesses 24 IT services providers and design agencies on the Adobe Services PEAK Matrix, a comprehensive evaluation and categorization of providers based on their Adobe services capabilities across the value chain of services.
  • The recognition from Everest Group adds to dentsu's evaluation as a Leader in IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment and a Strong Performer in The Forrester Wave: Global Adobe Services Partners, Q3 2022.
  • To learn more about dentsu and Merkle's Adobe practice, visit Global Tech Alliances | dentsu and Adobe Experience Cloud Partnership | Merkle .

NP Digital Canada Accelerates Innovation with the Addition of Basil Hatto as SVP of Product and Growth

Retrieved on: 
Tuesday, November 1, 2022

SAN DIEGO, Nov. 01, 2022 (GLOBE NEWSWIRE) -- NP Digital , a leader in performance marketing, strengthens its senior team in Canada with Basil Hatto as its Senior Vice President of Product and Growth.

Key Points: 
  • SAN DIEGO, Nov. 01, 2022 (GLOBE NEWSWIRE) -- NP Digital , a leader in performance marketing, strengthens its senior team in Canada with Basil Hatto as its Senior Vice President of Product and Growth.
  • In this role, Hatto will accelerate agile product innovation using data and analytics to identify areas of monetization and expansion for Canadian clients.
  • Hatto joins NP Digital with a diverse background of leadership positions in media, startups, agencies, and tech organizations with a concentrated focus on data and performance.
  • Prior to joining NP Digital, Hatto was with Postmedia as the VP of Data Science, Audience & Analytics.

Merkle hires Christiane Georg as Chief Operating Officer, EMEA

Retrieved on: 
Tuesday, October 18, 2022

LONDON, Oct. 18, 2022 /PRNewswire/ -- Merkle , dentsu's leading technology-enabled, data-driven customer experience management company, today announces the appointment of Christiane Georg as Chief Operating Officer of the EMEA business.

Key Points: 
  • LONDON, Oct. 18, 2022 /PRNewswire/ -- Merkle , dentsu's leading technology-enabled, data-driven customer experience management company, today announces the appointment of Christiane Georg as Chief Operating Officer of the EMEA business.
  • Margaret Wagner, president of Merkle EMEA said:"I am thrilled to have Christiane join our EMEA leadership team.
  • Christiane Georg, said: "It is such an exciting time to be joining Merkle as it continues its rapid expansion across EMEA and evolution as a leader in customer experience transformation.
  • www.dentsu.com
    Christiane Georg is the Chief Operating Officer of Merkle across Europe, the Middle East and Africa (EMEA).

Dentsu and Comscore Partner to Transact on Advanced Audiences in Local TV

Retrieved on: 
Thursday, September 22, 2022

Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.

Key Points: 
  • Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
  • Comscore and dentsu will conduct test buys on behalf of two clients in top 10 local markets based on impressions delivered to advanced audiences built in dentsus proprietary audience-building platform M1, with buys planned to go live in early 2023.
  • For too long, our local TV buyers have been unable to reap the benefits of advances in data driven buying, said Jennifer Hungerbuhler, EVP, Local & Audio Investment, dentsu Media US.
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging, third-party source for reliable and comprehensive cross-platform measurement.

DENTSU RECOGNIZED AS A STRONG PERFORMER IN GLOBAL MARKETING SERVICES REPORT BY INDEPENDENT RESEARCH FIRM

Retrieved on: 
Wednesday, August 10, 2022

NEW YORK, Aug. 10, 2022 /PRNewswire/ -- Dentsu today announced that it has been named a Strong Performer in the newly released "The Forrester Wave™: Global Marketing Services, Q3 2022" report by leading global research and advisory firm Forrester Research, Inc. The research states, "Dentsu is a provider that CMOs can count on for intelligent, audience-driven campaigns backed by superior strategy, data and analytics."

Key Points: 
  • NEW YORK, Aug. 10, 2022 /PRNewswire/ -- Dentsu today announced that it has been named a Strong Performer in the newly released "The Forrester Wave: Global Marketing Services, Q3 2022" report byleading global research and advisory firm Forrester Research, Inc .
  • In detailing dentsu as a Strong Performer the report goes on to say, "Dentsu's customer data strategy and activation services are marketing leading and are the holding company's biggest flex."
  • "Dentsu has long been committed to delivering seamless marketing solutions for our clients at a global scale with regional expertise," said Jeff Greenspoon, global solutions and innovation at dentsu international.
  • This is delivered through five global leadership brands - Carat, dentsu X, iProspect, DENTSU CREATIVE and Merkle, each with deep specialisms.

DENTSU RECOGNIZED AS A STRONG PERFORMER IN GLOBAL MARKETING SERVICES REPORT BY INDEPENDENT RESEARCH FIRM

Retrieved on: 
Wednesday, August 10, 2022

NEW YORK, Aug. 10, 2022 /PRNewswire/ -- Dentsu today announced that it has been named a Strong Performer in the newly released "The Forrester Wave™: Global Marketing Services, Q3 2022" report by leading global research and advisory firm Forrester Research, Inc. The research states, "Dentsu is a provider that CMOs can count on for intelligent, audience-driven campaigns backed by superior strategy, data and analytics."

Key Points: 
  • NEW YORK, Aug. 10, 2022 /PRNewswire/ -- Dentsu today announced that it has been named a Strong Performer in the newly released "The Forrester Wave: Global Marketing Services, Q3 2022" report by leading global research and advisory firm Forrester Research, Inc .
  • In detailing dentsu as a Strong Performer the report goes on to say, "Dentsu's customer data strategy and activation services are marketing leading and are the holding company's biggest flex."
  • "Dentsu has long been committed to delivering seamless marketing solutions for our clients at a global scale with regional expertise," said Jeff Greenspoon, global solutions and innovation at dentsu international.
  • This is delivered through five global leadership brands - Carat, dentsu X, iProspect, DENTSU CREATIVE and Merkle, each with deep specialisms.